Why Your Social Media Content Is Garbage and How to Fix It! (Social Media Marketing Strategy)
Articles Blog

Why Your Social Media Content Is Garbage and How to Fix It! (Social Media Marketing Strategy)


– Are you tired of posting stuff
on the social web that gets no engagement, no traction,
no likes, no shares? Well, of course you are
and today, you’re gonna be able to fix that. Hey everyone, I’m Neil
Patel and I’m gonna share with you why your social
media content is garbage and how to fix that. (gentle music) Before we get started,
make sure you subscribe to this channel so when I
release more videos and more marketing tips like this,
you’ll get notified. Question for you. How many of you get at least
a hundred likes on whatever you’re sharing on the social web? If you are, leave a comment with yes. If you aren’t, leave a comment with no. Doesn’t matter what social
profile whether it’s LinkedIn, Facebook, Instagram, YouTube,
I’m gonna show you how to get really good traction. The first tip I have for you is to start posting video content. Whether it’s YouTube,
LinkedIn, Instagram, Facebook, even Twitter, they’re all
craving video content. You need to be pushing more out there. They’re trying to crush the
television networks out there. Even LinkedIn; LinkedIn now has a live feature. Video does way better than anything else. If you post videos, you’ll
get way more engagement than if you didn’t. I felt that with my channel,
I usually get four or five times more engagement just
by posting video content over text space. So start with that. The second tip I have for you is don’t be so preoccupied
about being perfect. Everyone’s like oh I gotta
pose, I gotta wear makeup, I gotta be perfect before I take a picture or I post something. Nothing has to be perfect. Just put it out there and see what works. It’s all about testing. The stuff that’s working is
what you should do more of. When you post stuff, and it
doesn’t do well, you shouldn’t keep posting that same
stuff over and over again. And that’s what you’re doing right now. A lot of people are like, let
me put these images of quotes, but if you’re not getting
traction of those images with quotes on LinkedIn or on
Facebook, stop posting them. They’re not gonna do any better for you. You gotta post stuff that is doing well. It’s all about testing,
and when you’re testing, you don’t have to be perfect. Just go with the flow. The next step I have for you
is leverage micro-content. Everyone’s like, oh I gotta go
out there and create content, and they make this whole ordeal of it. Film your life. Film your day in the office. Talk about your customers, talk about your products or services. If you’re giving a speech, cool, give that speech. And when you have all this
information, cut it up into bite-sized information, five minute clips, two minute clips. Quick images here and there, add a quote, and test throwing it all out there because then you can
use this micro-content to drive traffic to that
main piece of content. It’ll help you get three,
four, five times more views than if you just focus on
these big pieces of content. ‘Cause when you only focus
on this big piece of content, it’s hit or miss. But when you do 10 of
’em, you have 10 shots at doing really well and
that’ll tell you, hey this is what you should do more
of and this is what you should do less of. The next tip is what works
on one social network, won’t work on all. I’m seeing a huge trend
right now, everyone’s like they take the same content,
they put in on LinkedIn, Twitter, YouTube, Instagram,
SnapChat, and they’re like, this is what I’m doing. Well let me tell you something. What works on Instagram
won’t work on Facebook. Good example of this, I
could put images with quotes and do really well on
Instagram but Facebook doesn’t care about that. You gotta figure out what’s
working for each social network and do that for that network. Each algorithm isn’t the same. And last but not least, have your edge. There’s something unique about you. Exploit that, leverage that, be yourself. Everyone tries to be someone
else on the social web. Who cares what people think? By being yourself, you’re
gonna be much better off than if you’re just trying
to act a certain way just for Instagram, or just for YouTube, or just for Facebook. Leverage your edge. If you’re someone who like
cussing because that’s just you, be you. If you’re someone who’s
dorky and nerdy like me, I’m me; I don’t try to go out there
and pose with male models and female models, I myself
release informative technical content ’cause that’s just me. Be yourself and leverage your edge. Now if you follow these
techniques, you’re gonna be much more popular on the
social web, your content won’t be garbage, people
are gonna like, share, and engage with it. And if you need help getting
more traffic, check out my add agency Neil Patel Digital. If you enjoyed this content,
leave a comment below, like the video, share it,
subscribe to the channel. Thank you for watching.

100 thoughts on “Why Your Social Media Content Is Garbage and How to Fix It! (Social Media Marketing Strategy)

  1. How many of you get at least a hundred likes on whatever you're sharing on the social web? If you are, leave a comment with "yes". If you aren't, leave a comment with "no"

  2. Yes I've suffered from this! But recently, followers have been increasing drastically! Great video Neil! ❤ If you guys need help with Social media, let me know!? 🙂

  3. omg you are sooo right
    we have to stop posting BLAH content (what does not work)
    focus more on personal
    focus more on them (audience)
    less ads and more stories
    right?

  4. Hey Neil I use hellobar for email marketing. Organic traffic comes on my blog which has recently opened and I'm able to capture 1 people's email at 100 people. How Can I Make Money From This Email Marketing (Affiliate Marketing)

    I hope you reply

  5. Neil make a series about Instagram it's very trending now… Also start it for beginners and intermediate pls

  6. Nope I do not get hardly any likes. I am a wealth of knowledge that I share twice a week. I add value with little return. You’re the second person this week that said we need to get out there and be ourselves. I’m taking that as a push. Thanks Neil❤️

  7. Hi Neil, great but I posted over 23 videos on here about tutorials to teach Linux command and WordPress, but I am getting no views or comments. And they say YT is good for tutorials? So this is native to the platform? I wish someone criticizes me. I will be happy to learn. Thanks.

  8. Thanks for lots of information. Kindly tell me how I can start marketing at home without money, is it possible?

  9. A powerful video for managing social profile. In the 4th tip, you have told that image with quotes will work on Instagram but not on Facebook, can you share your personal experience on what kind of stuff will work on Facebook? Currently, I am posting Video content on facebook but not working properly 🙁
    Also, it will be a bonus tip if you tell me how to increase the reach of my facebook posts

  10. No, as of now i don't get 100 likes but In 2019 I planned to work on youtube and created a channel on digital marketing. You are one true inspiration for me to do so. Thank you, Neil, for inspiring me.

  11. Neil!!… you're the best brother! I totally trust you. Thanks for continuous gold nugget info. I better meet you one day!

  12. Nice collection of standard practices Neil, though I think a lot of people just don't know how to do this. Hoping That FB comes back a bit so it can be effective once again!

  13. Thank you for the tips! Makes so much sense to be yourself! However, I would love ideas on types on video content…

  14. No, I feel like I am ready for video content. would love to know about other things I can do besides video.

  15. Great strategy Neil! I agree with posting videos. I've also started a few weeks ago and you inspire me to continue with my entrepreneurship journey.

  16. Neil makes the best content for SEO and online marketing. Believe me, I watched TONS of SEO tutorial contents.

  17. Thanks for this video Neil. I am desperately looking for a good video maker, and I have tried many and all of them are so bad. Do you have any app suggestions to make good videos?

  18. Thank you for sharing. Just recently started watching your videos and using your tools. Great help and time-saving tips. Again Thank you

  19. "Be yourself and leverage your edge"
    Wonderful advice for anything in life, not just digital marketing. It should be on billboards.

  20. I am going to start posting videos now and thank you for the idea of filming. Will do it right away. Thank you for making this video

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top