The last decade has been defined by social media. For better… And for worse. So, three years ago, we decided to take stock of where we’re at. And where we’re going. We started with the name: Vero Meaning truth. Then, we got to work. First, we made sharing the stuff we love ALL the stuff we love, simpler and more focused This made it easier to connect over shared interests, find the posts you want and discover new music, movies, places, books, and everything in between. It also made it look much cleaner. Then, we invented a super-simple audience selector and put it right upfront, so you can control who sees your posts… and who doesn’t. We made it so you could play music and buy stuff without leaving the app. then, we didn’t put any advertising in it. Which meant we didn’t have to put any algorithms in it. Which meant we didn’t have to mine data from anyone. Ever. And when we were done… We realized we hadn’t just created a new social network… We’d created a new way to be social online. Less of what makes it suck… More of what makes it great… Plus a few new features we just thought would be cool… It was never meant to be a revolution… Just the logical next step. But it turns out, once you strip out the advertising… Clean up the feeds and put control back in the hands of the user, you’re free to be honest Be open. Be provocative. Be obsessed. And be yourself. Which is, in its own quiet way, Kind of revolutionary after all.