Understanding the Facebook and Instagram Algorithms
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Understanding the Facebook and Instagram Algorithms


Remember the last time you logged into Facebook
and saw a recipe you just had to share? How about when you discovered that photographer
on Instagram? Now what if I told you you didn’t actually
discover those things and that your social feeds, like billions of others, are being controlled by a secretive piece of code called an algorithm. Algorithms can build or crush your business
and shape the way you view the world. And while only a chosen few know the formulation
behind these algorithms, we do have a general idea of what makes them tick. Facebook’s algorithm has existed since the
news feed first launched in 2006. But it wasn’t until Facebook introduced
the “like” button, that it was able to measure the algorithm’s success. Posts with more likes were shown to more people. But the early algorithm was seriously flawed
— it rewarded content that was easy to like, but it hid posts that evoked more complicated
reactions. Instagram originally displayed content in
chronological order. But soon after Facebook bought the app, they
rolled out an algorithm that curated users’ feeds based on factors like post time andtype, time spent viewing the post, engagement, and more. Since the early days of algorithms,
engineers have added layers of complexity based on hundreds of new criteria. It’s true that posts with large numbers
of likes, comments, and shares are still shown to more people, but those metrics are no longer
enough to reach a large audience. So as algorithms evolve, how can marketers
keep up? While there isn’t a foolproof formula, there
are some things you can do to get noticed. Posts from family and friends will always
have the top priority, followed by posts that are informative or entertaining. So, post noteworthy news — Facebook calls
it a newsfeed for a reason. The platform prioritizes timely content that
educates rather than promotes. Try incorporating relevant, trending topics
and hashtags into posts, but only if it’s genuine. Facebook values “authentic communication.” Pages that post spam will find their content pushed to the bottom of news feeds or hidden completely. Try experimenting with video and live content
on both Facebook and Instagram. Because the platforms want to increase the
amount of time people spend on their sites, they are rewarding video posts by showing
them more frequently. If your posts still aren’t receiving enough
organic reach, you might need to pay to play. Running ads is easy and will help put your content in front of people who are more likely to engage. But before you spend your money, see if it’s
worth your time. Boosting works best when your audience is
genuinely interested in the organic post. Finally, post consistently. The more frequently people engage with your
posts and stories, the more likely they are to show up feeds in the future. Like it or not, algorithms are here to stay,
but that doesn’t have to be a bad thing. By following these tips and paying attention
to the algorithm updates, your posts can rise to the top of any feed.

3 thoughts on “Understanding the Facebook and Instagram Algorithms

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