Articles

understanding social media marketing basics and fundamentals


social media has created a new style of
communication and there are now billions of conversations happening online people
are discussing trending news various articles they’re sharing photos of their
life and even engaging with brands and it all feels relatively natural to the
consumer all of these conversations present exciting opportunities for
marketers we can join in on a conversation to drive brand awareness or
create our own conversations and empower our customers to do the marketing for us
social media marketing is all about creating interactive moments with our
customers to achieve a goal that we’ve defined oftentimes that goal is driving
traffic to our website or growing our brand awareness online but unlike other
forms of marketing social media taps into the idea of using your customer as
a marketing vessel the content that you share will hopefully then be liked
retweeted shared again blogged about and so on this viral effect is what makes
social media marketing so effective a simple like on a post could potentially
expose that content to hundreds of customers that you normally wouldn’t
have access to because social media is so personal when friend share content it
comes with another layer of credibility done right social media has the
potential to transform your business but it does require a good strategy some
creativity and a little bit of luck now your social media might feature the
major networks or it could be as simple as a blog a customer forum or a small
niche bookmarking site regardless of which network you leverage it is
important to understand the role social media marketing plays in growing your
brand’s awareness online you social media marketing has the ability
to bring a new kind of exposure to your business by leveraging social media
networks such as Facebook and Twitter you’ll find opportunities to capture new
customers as well as re-engage existing ones there’s also more value in social
media than just brand recognition and website traffic let’s explore some of
the other value ads within social media first of all social media marketing
creates the opportunity to hear directly from your customers oftentimes they’ll
share things with your social channels or ask questions that might help you
identify how to serve them better but beyond their direct interaction you’ll
get a sense of what’s important to your audience by looking at what they share
and how frequently with an active audience you can ask for feedback or
test ideas before creating larger marketing initiatives secondly you’ll
establish credibility today’s savvy consumers are spending more time
researching brands and products before spending money with an active social
media presence you’ll allow your customers to indirectly advocate for you
if they’re leaving a positive comment sharing a review or interacting with
your content it’ll boost your overall credibility thirdly you’ll develop a
community a community is an important tool for driving awareness of your brand
as customers become advocates they’ll run to social media to shower you with
praise it’s this community that will ignite your word-of-mouth marketing and
help you reach untapped territory friends look to friends for
recommendations and social media allows you to activate those opportunities and
expose your brand to a new audience now these are just a few examples on the
value of social media take the time to look at your own objectives what would
be the biggest value for you each value can have a different motivation you
might want to build a community simply to retain your existing customer base
whereas another business might build a community for the sole purpose of
getting content to go viral decide your main goal for leveraging social media
marketing while Facebook and Twitter share certain
similarities and that they’re both social networks where you can post and
consume information they’re actually two very different platforms in a nutshell
Twitter tends to be a public real-time feed of short thoughts whereas Facebook
is a more private network used to catalog information and ideas with
friends and family Twitter is perfect for short rapid communication and it
tends to be a top choice for consumers looking to get support or provide a
shout out to brands twitter also has impressive mobile saturation with around
80% of twitter users checking their feeds multiple times throughout the day
from a mobile device Facebook boasts a high percentage of
users who have graduated from college so you’ll find a strong middle class
represented and if your brand appeals to those ages between 24 and 50 there’s an
opportunity on Facebook for you younger users are shifting away from Facebook
and joining the ranks of Instagram or snapchat as for the gender ratio it’s
fairly well split between male and female users you can be on both networks
simultaneously but understanding these fundamental differences will help you
determine the right strategy M only think about strategy consider that
Twitter content has a short life span almost 90% of all engagement on a tweet
happens within the first hour that number might shift if you get a retweet
by a large brand or person but remember that it does have a really short life
span with Facebook updates they can live on for several days
Facebook delivers content when it thinks it’s most relevant to particular user
think of Facebook as an ongoing conversation and Twitter as a real-time
instantaneous one as you explore when and how frequently to post content
you’ll find that both networks have different optimal posting times these
times are going to be dependent on your audience your geographic location and
the category of business you operate within if
you are just starting out I recommend exploring both networks Twitter is a
great place for handling customer service and providing short updates as
they relate to your business Facebook is an excellent place to share
in-depth content and to create conversations around particular topics
looking at the differences between both Facebook and Twitter is there one that
really sticks out for your business remember starting out it doesn’t hurt to
try both but there might be one that fits a little bit better into your
social media marketing strategy you
well for 336 million people worldwide turn to Twitter every day and there they
talk about things that interest them they might be interacting with a
trending topic such as the launch of the new iPhone they might be learning about
world events talking about their day to day life or even interacting with brands
like yours being a business on Twitter is about creating and capturing these
conversations you might leverage Twitter to share details on a new product a
behind-the-scenes look on your process or helpful tips that in turn can boost
your attention you might even convey your brand’s personality by sharing
other news from your industry or adding an opinion to an existing topic as a
business the goal is to obtain followers by adding value to the Twitter network
by building followers you can expand on existing customer relationships and
develop new leads all while building a visible presence almost every major
brand has a presence on Twitter each with a unique goal but at the core the
biggest benefit to being on Twitter is having another channel to educate and
engage with current and potential customers before you start diving in
it’s important to note that Twitter is a very timely network that means it
requires a willingness to commit to frequent posts otherwise your brand runs
a risk of looking stale and unengaged customers really enjoy interacting with
brands on Twitter they love to give a shout out for a job well done just as
much as they’d like to know that you’re responsive to questions should issues
arise so your first step is to determine if you’re willing to commit the
necessary resources to maintain your presence on Twitter
as a starting point decide to interact once or twice a day until you see what
works best for your business with the right level of commitment businesses can
see great results people want to hear from brands like you on Twitter it’s a
quick way for them to evaluate your brand to check for a special offer and
to see what others have to say about your brand itself once you decide to use
Twitter for your business the right time investment mixed with high quality
strategy will help your brand grow to be successful on Twitter you’ll need
to identify your core marketing objective at a high level you’ll want to
understand what it is that you’re wishing to accomplish by understanding
your objective you’ll be able to quickly identify whether or not your efforts are
successful for some brands Twitter might simply be a customer support hub this is
a place to respond to customers and engage with the community your goals
might be measured on the qualitative scale this means you’ll have to
determine if the quality of your engagements with your customers using
this example are worth your brand’s effort on Twitter for other brands the
focus might be to establish brand recognition
so they’ll spend their time and energy building authority in their niche the
success metrics will be a blend of qualitative and quantitative so the look
at the amount of reach their tweets are getting and the volume of followers in
order to see if the objective is being met the types of responses and mentions
the brand receives will also help determine how valuable the overall
effort is and the last major focus for a brand might be the actual sales or
traffic component so that means that you’ll include links to the website
promotional opportunities for your products and product announcements and
this objective is easy to track so it’s highly quantitative and will be measured
directly through the revenue that you generate you certainly can have multiple
objectives but the key is to identify your primary one and then build your
strategy around that one focus if sales is the goal you’ll need to attract
followers build high quality tweets that gain traction and include relevant calls
to action to encourage the sale you’ll also need to provide customer
service with all that being said and at the same time generate brand recognition
in the process so you can see how they all work together take a few minutes now
to write out your marketing objective for Twitter and decide if you’ll be
measuring the results by quality quantity or a true mix as a business you’ll be balancing tweets
that maintain your community and tweets that are promotional in nature just as
you have a marketing objective for your Twitter account in general I encourage
you to also have an objective for each tweet you create think through what is
the goal a goal might be to drive traffic to your website to encourage
signups for an event or to earn retweets to expand the reach of your brand to
begin crafting a great tweet is to first identify this goal next you’ll need to
decide what the call-to-action is and that is going to be what’s necessary for
the person to do in order to achieve your first goal that might be including
a link to the website or event along with copy that motivates the
click-through or it might even be asking for a retweet and providing an incentive
or inspirational reason to do so once you know what your call-to-action is you
can work to weave it into a message that a follower will engage with people are
more likely to share and respond to tweets that inspire or entertain them or
tweets that solve a problem or even answer a difficult question also
including a photo or video will add to the variety of your message regardless
of your goal try to keep the tweet conversational work towards a
communication style that is genuine and approachable if the marketing objective
feels natural and unforced it’ll gain better traction with a community let’s
review what makes people share content especially on Twitter people like to
share something that is funny either helpful it might be newsworthy and they
also love to share inspiring information so these are the key topics that you’re
going to want to focus on take those into account when you craft a tweet and
then you can look at the goal of the tweet with the intended action and think
about the proper language that you need to surround it with that surrounding
language or the inclusion of a video or image is what’s going to cause your
followers to interact with it but keep in mind a well-crafted tweet is only as
good time is delivered so pay attention to
timely delivery to take advantage of key trends existing conversations or the
times your followers are most likely to be checking their feats take a few extra
minutes now to think through a couple tweets that you want to send out what is
your goal for each individual tweet understand this and you’ll gain valuable
insight into what works for your customers conveying your message and 280
characters or less can only get you so far to add extra value in context to
your tweets consider embedding photos or videos the social landscape has really
shifted text updates for once a norm now rich media is prevalent when you’re
scrolling through a timeline of posts images really jump out and add so much
more to the text at hand plus images take up a lot more space so you gain all
of that valuable attention from the user when you select the photo or video it’s
important to consider the relevancy of what you’re posting you want the media
to draw attention to the post not detract from it the audience on Twitter
isn’t looking for these lofty overloaded images but instead just tidbits that
they can consume in an instant Twitter makes it very straightforward to share
images what’s great is all these images will not count against your Twitter
character limit and you’re also able to add additional photos you would do that
using the same process so you would select the photo icon at the left and
add additional photos it’ll create a gallery of sort within your tweet also I
want to call your attention to the ability to tag people in your tweets so
if you’re tweeting an image of someone else on Twitter you can add their handle
and then they’ll receive a notification that lets them know that they’ve been
tagged in your image you’ll notice this circle icon at the bottom right is going
to show me how many characters I have remaining now once that’s completed
you’re going to select tweet so users gonna see the text and then the image
below it then they can click on the image itself to get a pop-out view and
this makes image even bigger plus it includes information that we’ve posted
right here below the image itself now one thing to note is that these images
and tweets are going to look different on mobile devices so I highly recommend
that you take the time to review your images both as they appear on desktop
and as they appear on mobile devices because you may have to make some tweaks
are a great way to add additional interest to your tweets and it’s here
that you get an animated gif library so you don’t have to worry about creating
them they’re all already created you can simply search for the one you want to
use in the library you are also able to upload your own animated one if you like
so here you can simply browse by selecting into any of the categories or
you can type in a keyword to search for a specific gift that matches what you’re
looking to present a lot of times you’ll notice that new brands and companies are
applying to customers are using animated gifs as a way to interact gives her a
great way to engage your audience lighten things up and make things fun
now the last thing I want to show you was adding videos first you’re going to
need to host your video on a major site such as YouTube or Vimeo and once you’ve
done that you’ll grab the share link that is specific to that exact video
then from the compose tweet window you can simply paste the link you’ll notice
that nothing appears in the preview window but when I choose tweet what
happens is Twitter is going to convert this into a what’s called a rich card
which shows a description the title of the video where the video is hosted and
shows a play icon so the user can interact with the video right here on
the timeline so here you can see the importance of adding rich media to your
Twitter content it’s going to grab the attention of the reader it’s going to
create additional engagement and it’s just going to help you use a real estate
that Twitter provides a little more effectively Twitter has its own analytics dashboard
and you’ll find it at analytics twitter.com once you’re there you’ll
sign in with your account along the top you’ll notice that we have a headline
and this headline announces the total impressions that we’ve received over
this 28 day period below that you can see each tweet along with its individual
impressions engagements and engagement rate an engagement is a total number of
interactions with a tweet so this means any click on the tweet whether it’s a
retweet a favorite a view of your user name etc if we want to get the full
detail we can click into a specific tweet and that will bring up another
little dashboard at the top there are some at glance charts and you can use
these to see your overall performance and identify any outliers in your data a
strong spike might suggest some level of virality be it a retweet or a large
amount of favorites or replies to export the data you can select the export data
button in the upper right hand corner and what you’ll get is a CSV file which
can be viewed in any spreadsheet software at this stage you can use your
Twitter analytics dashboard to really investigate your top performing tweets
and this is something I highly recommend you take some time to look at try to
determine what caused a particular tweet to succeed along with what caused a
tweet to not perform as highly understanding your data is really
important to building a better strategy and a better strategy will increase the
likelihood that you’ll achieve your marketing objectives on Twitter you in order to achieve your goals on
Twitter you’ll need to attract followers the more followers the more exposure
your messaging will have a follower or someone who is chosen to receive your
updates in their timeline and this is the main focus of businesses on Twitter
gaining followers is similar to getting likes on Facebook the difference here is
that a hundred percent of your tweets will be delivered to the timeline of
your followers in chronological order and you can see how many followers you
have from your Twitter profile now when you’re just starting out it’s going to
take some time before you generate momentum the first hundred or so
followers will be very challenging but if you continue to distribute meaningful
and interesting content that number will rise I like to call your first hundred
followers your seed followers they’re likely going to be the people that you
planted or intentionally sought after they’ll help you re amplify your message
to their audience and in turn help you find new followers and if you have an
email list of customers or a close group of colleagues don’t hesitate to reach
out to them even a meet-up leverage those contacts that you already
have and share your Twitter handle with them it’s not that big of a commitment
to follow someone on Twitter so you shouldn’t see it too much resistance
when you ask with your initial audience in place it’s time to grow and attract
new followers and here’s five guidelines to help you on your way first tweet
often and this means tweeting frequently every single day as much relevant and
exciting content as you can you really can’t over tweet as you’re
starting out so feel free to try new things and experiment with lots of
tweets and on that notion it’s important to tweet out interesting things your
audience especially your new audience has a lot going on in their feed they’re
only going to be interested and excited about things that are new novel and
relevant third join in on conversations and retweet content so get active on
Twitter begin exploring it and retweeting content responding replying
to people and create conversations and follow hashtags really immerse your cell
and what’s happening on Twitter next use your Twitter handle wherever you can to
drive attention and awareness of the fact that you actually have an account
this way you can spread the word and find other relevant people from other
profiles other mediums and other networks you might be on and finally
follow relevant users the key is to find amazing people in your space or niche
these people are going to be sharing information that’s already going to be
interesting for your own followers so by following them
you can retweet their content you can see what’s happening and stay up to date
it will take consistent efforts to grow and attract new followers on Twitter but
keep tweeting as if you have 10,000 followers and if your message is unique
and you’ve targeted the correct audience you will begin to see some impressive
gains over time once you have a rock-solid profile it’s
tempting to start tweeting right away but before you dive in it’s a good idea
to explore what other businesses similar to yours are doing on Twitter take a
minute to catalogue what they’re doing well of what you might improve as well
as the level of engagement from their audience next you want to follow a core
group of users as a business who you follow is just as much a part of your
brand as what you tweet people will look at who you’re following and make
judgments based on what they find when you follow someone you’re essentially
endorsing them now with a personal Twitter profile were often a lot less
strict with who we follow we might follow a politically charged profile
because we appreciate the perspective and we might also follow things that we
don’t necessarily align with or agree on but find value and staying connected to
as a business it’s better to put things through the perspective of your audience
you might not want your business to be aligned with a political agenda a
particular celebrity or even other brands it is important to participate in
the Twitter ecosystem and Twitter is about listening as much as it is about
sharing so identified those awesome users that are going to help your
business stay in touch be relevant as well as resonate with your audience
another important factor is a quantity of people you follow twitter is a
flexible environment you don’t need to and you probably shouldn’t follow
everyone back who follows you it’s tempting but not necessary as a rule of
thumb you typically want to have more followers than those you’re following
this adds to the perception of credibility and prevents your brand from
looking spammy but do what’s right for your business to start following someone
you can explore your Twitter interface for recommendations conduct a search at
the top of the page or directly visit a twitter handle that you’ve heard about
once you follow to brand their tweets will then appear in your timeline and
you’ll receive timely updates so start by identifying 10 to the 15 relevant
Twitter accounts for your business to follow then review and interact with
their tweets to become an active member of the Twitter community the primary goal of search on Twitter is
to identify conversations people are having people talk about all sorts of
things on Twitter they’ll discuss sports major life events news and even vent
about a terrible customer service experience they also talk a lot about
the products they use and with hundreds of millions of tweets flying around
Twitter every day the likelihood someone is having a conversation that you can
add value to is hi have you ever been at a coffee shop and overheard a
conversation that you could add value to some of us might just jump in we’ll hand
a business card or pitch our idea with Twitter think of it like that it’s one
big giant coffee shop only you can search for the exact conversations you
want to jump into and because Twitter is all about having your message seen it’s
only appropriate to send out a reply a retweet or a mention when you discover a
hidden gem we’re going to look at two ways to search for these conversations
basic searches and advanced searches to be successful you’ll start by making a
list of keywords related to your business products and competitors then
imagine yourself in that coffee shop tradeshow or anywhere really that you’re
likely to find leads make another list of the phrases sentences or keywords
that would indicate to you hey that’s an opportunity for me to make a sale we’ll
start off with the basic search and we’ll find that at the upper right hand
corner where it says search Twitter it’s here that I’m immediately taken to the
top tweets for this search results this is a default view and this is going to
be the top tweets on Twitter based on the search that I’ve entered and you’ll
see that there are images of you videos and a lot of them use a lot of tags
mentions and hashtags here these might be conversations that you want to jump
into and you may notice that the search term that you’ve entered is bolded
within the text as you scroll through that will make it really easy for that
information to pop out now rather than looking at just the top tweets you can
also look at them as they come in and that’s the latest filter that I just
selected in the latest view you’re going to see all the conversations that are
happening that keyword as I come in real-time that
might be better for your purpose you simply want to decide which filtering
makes the most sense for you once you find something you can then
decide to retweet it or interact with that conversation if you do retweet like
quote or reply that account is going to see that notification and they may even
click into your account to see what your brand is about to go a little bit
further I recommend that you explore the Advanced Search you’ll find this by
selecting show next to the search filters at the left this is a great way
to filter through some of your searching queries on this Advanced Search
dashboard that you have a ton of options to allow you to personalize and
customize the information and the search that you’re conducting it might look a
little bit complicated but it’s actually really well organized so let’s walk
through some of the key features here at the top of the screen under the heading
words next to all of these words we can include any words that must be in a
tweet this is a phrase the order doesn’t matter but both of those words need to
be included in a tweet in order for it to show up in my search below that
within this exact phrase you could enter the exact phrase you want to search for
notice also that you can add specific hashtags that you want to show in your
results and so you would enter it in that box to the right where it says
these hashtags beyond this we have the ability to filter also by places this
would allow you to target a specific geographic region so perhaps you want to
target a specific race then you can make sure that you’re only searching for a
specific location where that race is taking place beyond that we can look for
dates and so we are able to make sure that our search is very relevant to the
timeframe we’re searching for take a minute and build and compile an advanced
search that really hones in on exactly the types of conversations you’re
looking for you
anytime you begin using any social network it’s critical to define your
core marketing objective let’s go over how you may wish to leverage Facebook to
meet your marketing goals Facebook has a very different audience and the way that
people interact with content is slightly different than with Twitter with
Facebook you have the opportunity to present long-form content that is
anything that exceeds 280 characters because if you recall a tweet cannot
exceed that many characters but Facebook posts they’ll let you have longer
content also you’ll find that Facebook doesn’t demand the quantity of updates
at Twitter does so you can get away with a couple of posts per day the lifespan
of Facebook content as well is a lot longer than that of Twitter so you can
consider that as you define your objectives and decide how much time and
energy you’ll put into various content pieces
at a high level your main goal on Facebook is likely
going to be generating a fan base and that is done by getting people to like
your Facebook page whereas on Twitter you’ll be gaining
followers on Facebook they’re called fans you can leverage this audience to
accomplish your business objective and as much as we saw again with Twitter
this might be to generate brand awareness increase sales drive traffic
to your website and so on your objective will dictate the type of content you
promote and with what frequency as with most social media a main objective is to
publish content that not only meets your business goals but is also unique enough
to be shared and liked these actions help to promote your content to a broad
audience so your first step is to define your objective how will you use Facebook
to support your marketing goals the first step in creating high quality
content for Facebook is deciding on your goal put another way what action do you
want your reader to take after they consume your content
what will compel them to take action and what supporting information can you
provide to help combat any doubts that they have take a minute to answer these
questions because doing so will help you put together a framework for building
that high quality content high quality content really requires connecting with
your audience with the right message at the right time and as you go about
developing that content consider that more than a third of Facebook users are
viewing your content on their mobile device this means that the amount of
content displayed on the screen before truncates is going to be less there’s
just less screen real estate so that means you’re going to want to find that
sweet spot in the amount of characters you use with that said aiming for 250
characters or less is a great principle to test test it out and see how it works
for your business but it’s a great starting point it is by no means a rule
and your audience might enjoy long-form content or even extremely short status
updates but it is a great place to start also consider using eye catching images
with any Content that you post you can even experiment with using links or
videos as both are something that Facebook supports when you’re just
getting started it’s really a good idea to try all kinds of different posts to
see which ones get the most attention from your audience visual posts tend to
look better and also get a lot more likes shares and comments than other
kinds of posts and that is the case for most brands you can also try posts such
as offers or even creating an event for a special occasion use a level of
responsiveness on each particular piece of content to gauge how well it does
this way you can compare how well a photo does for your audience versus say
a strictly text post and then experiment try throwing in an info graph
fake a quote maybe a behind-the-scenes photo change it up from time to time and
see how your audience responds on Facebook posts that contain a video
or image are king and the rapid success of platforms such as Instagram and
Pinterest which are very image heavy only help reinforce that idea people
love looking at photos and engaging with videos they’re a great way to drive
additional attention to your posts let’s take a look at how you can get photos or
videos included and those Facebook posts on your Facebook page the first option
is to simply upload a photo or video we can also create a photo album a photo
carousel a slideshow as well as a canvas and a canvas allows you to tell
immersive stories by combining images and videos but we’ll start with the
basics so I’m gonna select upload photos and videos then I’m gonna locate the
files that I want to download selecting that Facebook is going to upload it and
it shows me a thumbnail in the bottom left-hand corner here we have the option
to do some tagging so here I’m able to either take a product as well as I can
edit the photo if I select edit it’s here in this new pop-up screen that I
can add a filter again I can tag any products that appear in the image itself
I have the ability to crop the image I can add text and then I can even add
some stickers so these are some additional ways that you can kind of
jazz up any images that you’re including in a post but oftentimes simple is best
so you don’t need to get too fancy with the photos that you upload now if you
want to add video it’s gonna be a little bit easier so the first thing that
you’re going to do is again select the photo and video and then you’re going to
select the video file that you may have saved on your computer a simpler way in
a way that I definitely recommend is to already have your video saved to either
YouTube or Vimeo next thing I recommend doing is actually removing this link
because it’s already gonna be included in the image and then I can type in my
text once that’s completed I’m going to scroll down and select publish so we can
see how the looks now you can also share links to
articles the same way and when you do that you’ll have the option to edit the
image that is applied to the post as well Facebook really gives you great
control over how you can embed a photo and customize that media with those
links it really gives you the option to apply that visual interest but still
give people the chance to click through the link instead of just enlarging a
photo experiment with rich media in your posts because a single photo can go a
long way in increasing the engagement of your content you
with your business on facebook you’ll be looking to gain those all-important fans
as you increase your fan base you’ll be increasing your reach so more fans you
have the more opportunities your content has to be seen and shared when a
Facebook fan likes comments or shares one of your posts their network of
friends and family will likely see that endorsement on their personal newsfeed
the first step to gaining those initial fans is by letting people know about
your page and that’s fairly straightforward and don’t be afraid to
let people know that you want them to like your Facebook page and that it does
indeed exist so from your Facebook page you can scroll down and on the right
hand side you’ll see a lot of suggestions from Facebook as well as how
your page is performing if you keep on scrolling you’ll see your community and
this is where you can see the activity of your friends on the page it’s also
where you’re able to invite friends now another fairly obvious way to get more
people to like your page is to do an individual post when you do that it
makes it really easy for people to click the like button so I always suggest
making an opportunity or some sort of incentive for people to like it you
don’t have to create all these promotions and all these contents but if
you can come up with a unique proposition then you’re really going to
help encourage people to take that specific action next another great way
to get more likes is to put a like’ button in your website or your blog or
other locations that you are online it’s super easy if you simply Google Facebook
like buttons it’s going to direct you to the developers of facebook.com page and
from here is where you can configure various buttons like button a page
plug-in you have a Save button a share button so with the action type I can
choose a like or I can choose a recommend it’s just gonna change the
languaging in the button I like having like displayed I can also
choose a button size small or large and then I have the option to show friends
faces as well as include the share button the once that’s complete super
quick and easy I’m going to select get code this is a code
you’re going to need to place where you want your plugin or your like button to
show up so this would be on your blog this would be on specific pages on your
website so you can get really creative and take a look at what other people are
doing and where they’re placed in these buttons the biggest thing for growing
likes on Facebook is to not be afraid of letting people know that you want them
to like your page create interesting and compelling content and be confident in
that your Facebook page is helpful and is a place that people want to go to
interact and engage with your brand take steps now to create those new likes
whether it be a like button inviting friends or a simple post from your
Facebook page to build a thriving community on
Facebook it’s critical to interact with your fans
aside from working to create high quality content be sure you’re staying
on top of your comments and feedback a thriving community requires engagement
fans appreciate brands that take the time to respond and it’s common practice
to reply to fan comments directly on your Facebook page you can even use that
as an opportunity to direct them to alternative support channels such as a
phone number or email account now beyond responding there are other
ways that you can engage your audience you can ask them questions share ideas
request feedback and do anything that you can to create an a unique
opportunity for participation so these could be things like surveys contests as
well as just soliciting some feedback on a new product next build engagement into
your Facebook strategy create milestones and goals for your interactions such as
ensuring comments are responded to within one hour or less Facebook makes
it really easy for businesses to track their user comments and notifications so
be sure to use this in your customer management process whether you like this
fact or not you will need to take steps to manage it getting ahead of this will
benefit your business and you’ll find that engaged fans are pivotal in your
brand’s growth sales and will help you create a thriving community online
growth on Facebook is hinged to your ability to engage with your fans begin
to take a look at how you can ensure you’re engaging with your Facebook fans
and start providing them with unique opportunities to participate you

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top