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Twitter Media Studio: Sending Common Weather Graphics


Hello. I’m Morgan Barry at WFO
Mobile/Pensacola. As the part of this series on social media data mining, I’m
going to cover Twitter’s Media Studio. To discover the uses of Twitter’s Media
Studio, head to studio.twitter.com. Once you’re here, you’ll likely get an
introduction screen if it’s your first time visiting this webpage. Once you
click OK, you will first see your media library, and this contains all of the
videos, images, and GIFs from your account. Now you can click on any of the
blue feather buttons that are listed below the media in your library, and this
will allow you to reuse that particular media in another tweet. I can type in the
tweet composition box here, and then I have the choice to tweet it out
immediately or I can schedule it for a later time. So I will type “test,” and I
will schedule it for a date in the future. I’ll leave the time the same and
click “Save.” And once you click done it has now been
scheduled as you can see by the little pop-up in the right hand corner. Now if
for some reason TweetDeck or HootSuite are not working, this could be a good
backup solution for your office. Now keep in mind this option is only going to
work for media and not for a tweet with pure text. Now at this point you are
probably asking yourself, “Why on Earth is this important?” Well let’s switch gears
for just a second and think about this in terms of backup capabilities. Maybe
your primary backup office takes a lightning strike and you are now in
charge of posting to their social media accounts. You may not quickly have access
to all of their preparedness media, or perhaps their graphics and videos that
are tailored specifically to their CWA. So this is where Twitter’s Media Studio
comes into play, as you can search and sort through all of their media if you
are logged into their account during a backup. Now I should probably add a
caveat here that this needs to be worked out with your backup office ahead of
time. I’m just showing you a potential use for the Media Studio. So as I
mentioned, you can sort the media based on these options up
here in the left hand corner where it says “All Media.” If you click it, you get a
drop-down menu, and you can choose from all of your media, those that have been
tweeted, or not tweeted, videos, images, and GIFs. Now the search bar allows you to
hone in on a past image, video, or GIF that have come from your account. So if I
were to type in the word “flood” and hit “Enter”, the studio would return the media
with the word “flood” in the text. And again, this can be helpful when trying to
find past media. Now keep in mind that it may not always find all of the media as
some of it is labeled “Untitled.” I can exit the “flood,” and you can see a lot of
the images are labeled as “Untitled.” Now at the top of this page, you can select
“Schedule” and you can view all of the scheduled media tweets. If using Tweetdeck, these scheduled tweets will also appear in your scheduled tweets column.
One last item to discuss is the “Upload Media” button. I will go back to the media
studio and you can see the upload media button is up here in the upper right
corner. This allows you to upload media to the studio without posting it to your
account. You can then choose to post it at a later time, or perhaps right now if
you really want to. A potential use for this “Upload Media” button would be to get
your local graphics, videos, and GIFs named properly on this page, and not
labeled as “Untitled,” so that your backup office could potentially use them on
your behalf in a back-up scenario in the future. That’s all I have for data mining
using the Twitter Media Studio. I hope that you check out all of the other
social media data mining lessons in this series. Thanks!

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