Twitter for Small Business – What NOT to do!
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Twitter for Small Business – What NOT to do!

In this video, I talk about the top 5 things
small businesses shouldn’t do on Twitter. Our Top 5 Twitter Don’t Do’s Twitter Not To Do’s? To-Don’ts? Our Top 5 Twitter To-Don’ts If you’re running a small business, Twitter is a
phenomenal platform to grow your network, promote your content, but more importantly to
reach out and engage with the people that you hopefully one day will have as a customer. So what are the things that we recommend
small businesses should avoid doing on Twitter? Number 1. Follow, Un-follow, Re-follow, Rinse, Repeat Yes, that is still a thing. Even in 2018. This is the Twitter equivalent of walking up
behind somebody at a party and repeatedly coughing to get their attention. (Coughing sounds) Don’t rely on somebody connecting with you
just because you connected with them. Engage with them. Build rapport. Build relationships. Just like you do in real life! Number 2. Following and unfollowing in bulk. This is never a good idea and
less so these days. It’s one thing trying to build your follower
numbers, that’s absolutely fine. But it’s another thing having those follower
numbers going up and down like a yo-yo. And Twitter will notice. You might even find yourself going to… Twitter Jail. (Cell doors closing) So even though you’re not sending anyone
anything, Twitter actually classifies that as spam. In fact, in their Twitter rules one of their
definitions of spam is: So there. Don’t do it! Number 3. Right hook. Right hook. Right hook. Right hook. What does that mean? If you’ve read the awesome marketing book
“Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk, “Mr Vee” talks about the idea behind
offering value repeatedly Jab in order to at some point ask
for something in return Right hook. So for “Jab, Jab, Jab, Right Hook”, see
“Give, Give, Give, Ask”. This is where many small businesses get it
wrong and become too focused on the sale. (Cash register sounds) Remember, Twitter is one of those “social”
networking things, which means
people are there to be social, not to be sold to. By all means promote things. Just don’t do it all the time. Number 4. Repeating duplicative content. That’s really not an easy word to say. This kind of ties in with the last couple of points
that I’ve made, because Twitter recently put a much more renewed focus on their
Twitter rules, one of which looks at duplicative
content as spam. This means that business owners and marketers
have to avoid posting exactly the same content again and again. That doesn’t mean you can’t
post the same URLs etc. There just has to be a different, unique twist
to the actual tweet that you’re using to promote that content. I think that’s a great thing, because it
forces us to be more creative, rather than simply pushing a button and just letting
things run and run and run and run. Time to get creative! Number 5. Autoresponses “Hi, @username, thanks for following
me on Twitter. Why don’t you also follow me on
Facebook Instagram…Bebo…MySpace…” People really don’t seem to like these. If you’re gonna engage with people on a
social network, people want to be… They want to feel special. And autoresponses don’t make
people feel special. If I look at your timeline and I see 25 of
those responses every single day I don’t feel particularly special. Why not take two seconds and
send them a bespoke message? Something that nobody else has
sent them. Something unique to them. “Hey Dave, thanks for connecting with me.
Love your hat in your profile picture!” So there we have it, our Top 5 Twitter
To-Don’ts for small businesses. If you can slice these out of your Twitter
repertoire, you’ll engage your followers more, you’ll build your following more and you’ll
find it a much more rewarding experience. More importantly, you’ll stay out of
Twitter Jail. (Cell doors closing) If you liked this video, why not hit Subscribe,
check out our other videos or visit for more social marketing awesomeness
for your small business. Cheers!

4 thoughts on “Twitter for Small Business – What NOT to do!

  1. Thanks for watching! Did you see anything in the video that you do? 😜 Let me know in the comments below! 👇👇👇

  2. Far too good for a first video! How long did it take you to make and edit?

    I loathe following/unfollowing like you do, and I've also noticed another weird trend recently… automated DMs with spelling errors and follow-up corrections in them to make you think that they are genuine.

    How do they think anyone will fall for this stuff?

  3. This is a fantastic first video, Mike? Really professional. You come across very naturally on camera, and good tips, too.

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