The Social Network : hacking David Fincher
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The Social Network : hacking David Fincher


Hello, YouTube! This is Hack No Gem. For this week the movie that we will be analyzing is David Fincher’s the social network. They used the same logo design as Facebook for the opening title. It was a cute gesture, but we also thought it was a little too predictable, and conceited. It looked even more disappointing because the overall design and color didn’t really match the background shot, either. While a traditional social gathering is going on in one place, Jesse Eisenberg is programming facemash, which becomes the predecessor of a new type of social gathering, facebook It also shows how people are shifting towards the new trend of online social gathering by showing how people who are at the party begin to sit around the computer to use facemash. This is the scene from the Ad Board hearing. Everyone is wearing suits and dress shoes. Jesse Eisenberg, is wearing a hoodie and slippers. Along with his sense of fashion, it visually shows his indifference towards practical manners and rules. The composition where Eisenberg is cloistered by the committees in a room is visually showing how the system is trying to trap him in. Do you see the scribbles on the note? Along with his yawns, looking out windows, and blank stares, it shows how little he cares about what other people have to say not particularly in the hearing, but also in his life. Jesse Eisenberg takes Andrew Garfield out of the caribbean party to the outside where it’s 20 degrees cold and offers to make Facebook with him. Why did he have to bring him outside to talk about this? The cold setting implies the cold, brutal reality in business. If you don’t know the value of your business, the only thing that’s waiting for you is the cold water under the bridge. At the end of the scene, Garfield goes back inside to get away from the weather. This could be foreshadowing how Garfield never realizes the real value of the business he co-created, and steps down from the world of Facebook. The dialogues once again show Eisenberg’s self-centered attitude, just not giving a crap about what other people have to say. Eisenberg does this small gesture with his hand emphasizing his words however, his other arm on the table blocks us from viewing this. This is one of many small yet precise gestures Eisenberg makes throughout the movie, which probably part of his acting that he regularly does, adding more vibrance to his characters, which sometimes go unnoticed because many of them weren’t consulted or have been improvised. Timberlake’s outfit is not too casual like Eisenberg, but also not too business like Garfield, This shows his character possesses both the free thinking of Eisenberg’s as well as the business mind of Garfield’s. Do you see how Andrew Garfield wraps his arm around his girlfriend’s waist? It’s a cautious act to protect his girlfriend from the attractive Justin Timberlake, showing how alert Garfield is towards him. Every time we come back to the dinner scene from the present, the menu on the table changes, showing the progress in time. Jesse Eisenberg and Andrew Garfield’s girlfriend, who have been amused by Justin Timberlake’s charm, are shown in the same shot, while, Garfield, who still doesn’t trust him, is in a shot by himself, visually showing the different ideas they have for Justin Timberlake. Justin Timberlake and Jesse Eisenberg are drinking tea, while Andrew Garfield and his girlfriend are drinking coffee. Here, Eisenberg is drinking Mountain Dew while Garfield is drinking tonic water. Beverages that they drink become essential items in showing the characteristics and relationships of the characters. There is a camera panning that goes back and forth from Garfield to Timberlake, and then back to Garfield. While the first panning acts as the revelatory movement to thoroughly show the environment and what is happening in the scene, the next panning which comes after going back to the present for a bit acts as the force Timberlake brings to these characters, moving a lot faster to show how much impact he’s making with his personality. The shot is more focused on the reaction of Garfield, who is dismissive of Timberlake’s charm and has his head down, contrary to Eisenberg and Garfield’s girlfriend who are amused by Timberlake. In normal Hollywood movies, they would have the club music gently in the background to make the dialogues more audible, but Fincher did it the opposite way, gaining two effects in one. First, the loud music provided the real vibrance of the club to the scene, and secondly it made the audience focus even harder on listening to the dialogues through the loud music, making them more attentive to what they are saying. It used the tilt shift effect to make the surroundings look small, which naturally makes us focus on the race itself and not the surroundings. It is also a subjective perspective of the twins, who have such cloistered world and narrow worldview. They are a big frog in a small pond. The beer bottle breaks even before reaching the screen, proving that they put up a clear board in front of the camera. It feels as if Eisenberg is throwing the beer bottle at the audience, allowing us to know how it feels to be treated in Eisenberg’s world with his self-centeredness. The slow dolly-in gives the feeling of slowly approaching these two characters to eavesdrop their conversation, but it suddenly stops when Garfield shuts the door, showing how he doesn’t want to reveal this private talk with anyone else. This was a really effective way of showing how really obsessive and crazy she is. You see how the empty bathrooms have their doors wide open with their lights on? Not many people in real life actually do this, but it’s a cinematic set up used in a lot of Fincher’s films to provide depth to the screen. Instead of making the bad news audible, it visually showed what it is by turning off the light of the office in the background. When the characters are in arguments, or they are insulting each other, there were many profile shots of the characters that prevent from fully showing how they feel inside. And this is all we have for this week’s video. If you enjoyed the video, PLEASE SUBSCRIBE US!! Otherwise, see you next week~ 🙂

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