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– Once in a blue moon, maybe
several times in your career, you’ll embark on an adventure
where even from the minute you start it you know that
it’s gonna be something big. You know, Wine Library TV,
launching, when I wrote “Crush It!”,
a speech or two that I’ve given, that plane video, you just know
you’re on embarking on something that’s going to change the
outcome of your life and for me, more importantly,
change the outcome of so many other
people’s lives. When I started
DailyVee, I just knew. I knew there even I think in
episode one where I talk about knowing and
I mentioned it, DRock. Like, it’s so obvious to
me what’s gonna happen with DailyVee and Snapchat. Our execution these next 12
months it’s going to be so fucking crazy what it all
looks like a year from today. – [DRock] Mhmmm. (triumphant rock music) – What if I told you
that this was the last Monday morning of your life? – Long time, no see. – [Gary] What’s that?
– Long time, no see. – [Gary] I know, man. How you been?
– Good. Yourself? – [Gary] All well?
– Yeah, Darren. – [Gary] Yeah, I remember.
How you doin’? Good to see you. Such a pleasure. – Nice to meet you.
– Nice to meet you. – Thank you so
much for doing this. – Thanks for having me. – Come with me,
I’ll take you backstage. – Okay. Awesome. If you want to move this one. – [Announcer] With us to discuss
the notion of marketing in the year we live in is the CEO of
digital agency VaynerMedia, Gary Vaynerchuk. – [Gary] Thank you so much. What I’m excited to talk
about this morning is deploying dramatic common sense in a 2017 world
to an industry that I’ve had an unbelievable
time getting to know. 70% of the money,
maybe 50 but probably closer to 70 if you factor in the other
channels besides television but 50% of that money is spent in the form of making
a 30 second video. That 30 second video in 2017 is
deployed the following way; It plays in between television. Linear television. Please go look back
at the last three revolutions, industrial revolutions. People that got hurt the most
look exactly like the people in this room which they were making
behavior for the prior game, they were training
for basketball and the world made them play hockey. Thank you.
(applause) – I always go
around and introduce– – [Gary] To everybody, right?
Wow. – [Man] Dude, you crushed it. Like you’re going to be
mobbed out there, you know that? – [Gary] Yeah,
I know, like always. Yeah. Hey! Hey. Hey, man. Hey, David. How you doing? Hi! Hey. Hey,
Ryan, how are you? Hey! – [Gary] I was
just very self-aware. You know, I talk a lot about
self-awareness, I just knew who I was and I really genuinely,
you know I don’t talk about this a lot, I genuinely believe that
my schooling career was gonna my last great vacation and so
I kind of took advantage of it that way and I thought I could get a real head
start and be educated. And, you know, I’m scared to
think what I would’ve looked like if the internet was around. (“Count On It” by Dunson) (airplane engines) (You’re Welcome” by Jura Kez) – [Gary] Very meta. Watching and editing, making
sure there’s nothing wrong with the next DailyVee
while filming this one. My parents punished, my mom
punished me for bad grades but she quietly created an
interesting framework of what I would call light
lines in the sand, right? Movable lines in the sand. She didn’t want me to be
disrespectful or completely punt it and become a degenerate
but she absolutely gave me the freedom to do my thing. You know it’s funny just dug up
my report card in my entire high school career I got
four A’s, all in gym. You know, so I was
far from a scholar and so yeah I think that it was tough. I went from being my own boss
making $800 a weekend, $1400 a weekend to making $30 a weekend bagging ice for 15 hours a day in a liquor store but at the same token, I just kind of wanted to support my family’s
thing and was willing to pay my dues and was thankful for my
parents coming to this country. Even at that age knew that what
they did was special and wanted to support our thing. That’s the seed that makes
everything else, you know I don’t complain a lot because
I’m happy and because things are going well because
I’m self-aware and I don’t put myself in a
position to not succeed. And I’m even self-aware about
the things that I do like trying to bite off more than I could
chew, extending myself, but I’m willing to pay the
casualties or the toll for those inefficiencies and
those shortcomings. Above all else, self-awareness,
above all else, man. Just wanted to get together. One of the main things that
I want to do is just to get some time together as a group and
do that a little bit more often. I think a couple things
have emerged in my mind. We book this and even the
keynote I just gave at ANA, I think really gives us
some stuff to talk about. If you think Uber and airBnB
and all the direct to consumer brands are going to love the
subjectiveness of creative or the horse shit reporting that
has been accepted within this ecosystem, you are
out of your mind. You will never win if
you play their game. If you play the game of the
places you came from against them to a client, we will lose. So these are some
of the themes and things that I want to
really be talking about. I want you to reframe
your thought process of never playing their game. I do not want to play (censored)
or fuckin’ (censored) game. We’re gonna lose because
there is no truth to it. You have to understand
there’s no truth to it. Whatever you need from me to
understand why, you’ve got to get them understand
this is the television. In a world that this is now the
television and the television is the radio if you understand
that shift and you go read the history of the transition of
what happened between the radio and the television and all the
quotes that the television would never be a viable medium
compared to the radio or you couldn’t do
the same creativity. This is just history repeating
itself over and over and over. We’re not social. We’re not digital. We’re just attention. This is not about this
is better than that. This is about if you
were agnostic, if you were unemotional, what’s a better
deal than the other? That really played
today in the ANA. Confused the fuck out of people
because they want to like razz me but he said Super Bowl
and he said creative was the variable of success. I took, you know it’s kind of like I did the
8 mile thing on them. You know, when you take
away their’s they’re like, “Fuck, I don’t
know how to rebuttal.” It’s absolutely
heading in our direction. I think the key is to A, spend
some more time together like this and we will. B, letting good
things continue to go. More high showcases
and you know what? You got a fuck load. So if somebody here wants to
be part of the ninja team to do showcase, use them. It’s what I got so far. I will say this, there’s always a thing
that is the generation’s thing, our’s is Facebook video. It’s real big. It fucking works. Thanks everybody.
(group chatter) (“The ACC” by Cabbie) (street noise and sirens) – Hey (censored), how are you? Do I walk in to the… Okay. Okay. I’ll see you in a little bit. Okay, bye-bye. You’re not filming, right? – [DRock] Yeah, I know. – [Gary] That’s
what I’m thinking. That’s what I’m thinking.
I’ll let you know. Bye guys. Nothing too fancy today. A little Orlando,
New York action. Obviously, a lot of passion for this becoming the television and the television
becoming the radio. I think we’re gonna focus in
on that on this one, DRock. I think we’re going to use this
as a test case for a little bit of a different way
of storytelling. Kind of concising down
some random thoughts. Some stuff for the library. Maybe not the first time
I say things but maybe the most pronounced, pronounced. Pronounced. (clicks tongue) Thanks for following
the journey guys. Makes it fun. How about that movie? (DRock laughs)
Hour and 30 minutes. That movie, though. (“The ACC” by Cabbie)

100 thoughts on “THE MOBILE PHONE IS THE TELEVISION | DailyVee 081

  1. I loved it, as usual. Awesome 8 Mile reference and use case, profound insights on our progression towards a mobile-only world, and a humorously ironic mispronunciation of the word "pronounce." That movie, though.

  2. Love this video. I always come out better prepared for my day from these. This one had a great feeling. Thank you!

  3. I see you post the episode with different edits on Facebook and Youtube. Here you send people back to Facebook. Why don't you do it the other way around too?

  4. your level of awareness Gary is inspiring, the fact that youre not afraid to be wrong is why you are so right a lot of the times

  5. Ok ok ok I got way too excited by this intro I had to pause and repeat it a couple of times. Great job DROCK/TYLER / GARY and the rest of the team

  6. 100% I'm on a train right now with 4 people in front of me 3 of which are glued to their phones 📱 mobile is the new tv

  7. Again great video. Couple questions for you, stemming from the tv and radio part. Still need to learn to the full extent about facebook ads but this video got me thinking. Do you see facebook ads as the same or an improvement from what tv commercials are now, or once were? Looking to the future, what would you foresee to be the next step from facebook ads if they were to become like tv commercials? (in which people pass over them) thanks!

  8. Holy smokes that was the best DailyVee introduction I've ever seen. Drock has some INSANE skill. D rock, keep up the FANTASTIC work. Hustles keep hustling, just like you Drock.

  9. Awesome intro! I'd love to hear some people's thoughts on what GV said at 8:44 about Facebook video. Is he talking about video content on FB in general, or about Facebook Live? I've had some success with both but would love to hear the @VaynerNation's experiences.

  10. @drock: you did a great job with the audio over the time! big improvement – such great audio!

    (Now you can improve this af-pumping 😀 )

  11. That intro was crazy good. Like dumb crazy good. PS. Can we get like 1 movie a month please? Ep. 80 was amazing to watch.

  12. Hi Gary can you talk about B2B marketing. I'm in electronics manufacturing and its all commodity business and extremely competitive. Thanks

  13. Some great editing on this one Tyler / Drock.. this was serious!.. Generation.. Facebook video, interesting, where do we go? Snapchat, Insta, FB Video.. it's all a mix at the moment, trying to work this out man.. keep killing it

  14. I feel the same way. we have to be certain in our success or else. our doubt bleeds through our content. mind over matter. you have to be coherent.

  15. I have a great idea that drock follows you from your house as in the house is what matters in the mornings if you know what I mean.

  16. Man, I envy the shit out of D-Rock. Just to follow Gary around all day, doing his thing, gathering all kinds of knowledge and insight. Must be awesome

  17. mobile phone is the new television and tv has became a radio. it says to me to be updated everytime in business or i will fail working on outdated products. thanks gary

  18. I bet you $53281467930 that you didn't read that number! You just skipped over it! You didn't even realize the letter in the number! No I didn't, but you went back and looked!

    I earned that like!
    Go ahead, make my day!!
    Thank you!

  19. A while back I thought you were full of shit.

    But I hold my hands up-I was mistaken. I have learned some great insights in the last while, and am a fan and subscriber.

    Your energy is unbelievable too, but anyone can have a lot of energy.

    Keep up the great , perceptive, ground breaking work.

  20. ive been afraid of public speaking since 13, im 24 now, i booked a course for talking infront of people the 14th november, i hope after that i will see life in another perspektive and make impact not only on myself but for my family amd people

  21. looks like they are turning up the heat with that movie (80) and now a grand intro (81). I wonder if this had anything to do with that question of D-rock leaving. But it is about time for some changes on dailyvee. Hmm maybe they'll increase the budget for an extensive advertising plan. Gary isn't getting the view count he deserves.

  22. dude love the new intro first off. second off, i love how you experiment as the series goes. Allowing us to see you finally add the intro on episode 081 is just a testament to how things don't need to be all packaged up and pretty from the start in this internet/technology age we live in. thanks gary

  23. Always enjoy your videos. I believe you are spot on with the phone being the new
    Tv. As a society this is definitely forward thinking and investing in this idea is still ahead of the curve. Where to invest is the question. So many options to choose.

  24. This is killer! Love the intro… Need to find a way into Vayner. What's the best way to apply without a clear open position with my skill sets?

  25. Thanks for helping me understand what is happening in the coming years and allowing me the opportunity to change my behaviors to start helping my business thrive. I literally watch all of your stuff.

  26. D Rock………… Yes. Yes!!!!!!!! So awesome to watch you explore your creativity and so cool for Gary to totally welcome those juices and encourages you to do it all!!!!

  27. Hey Gary, how can we use augmented reality glasses such as the epson BT 300's to get ahead of the game and progress with our own personal businesses? Thank you

  28. @Gary Vaynerchuk your "just F%$# do something" in one of your vids inspired me to take up the camera and started shooting and painting pictures. I recently started an IG page @sallyteo_photography and I have not felt this much satisfaction from my years of career as a magazine and agency girl. Thank you for being an inspiration!

  29. I'm new to hearing about you, but have binged watched your videos while working ever since. Looking forward to seeing you live at Inbound 2016 in Boston

  30. I'm glad that i found someone like you in this world , never had a mentor but all your content has opened my eyes to really start working to getting to the place i have only thought about . Thanks for your realness .

  31. Very true. So in the film industry, some are trying create movies using VR technology. Many feel it it will not be successful because the film will not be able to be shown on a projector. However, if 360 video works right now on our phones, I do not see why not the VR wouldn't work with your theory Gary. Great content man 🙌

  32. Gary told DRock no filming when he walked into that store… Store had paper over all the windows and store was still under construction. Wonder what this store is going to be? 🤔 #WineLibrary #GVMerchandise

  33. Fucking love…. I so appreciate all that you guys do! DRock, you really are amazing, the editing and music make it so fun to watch, GV too of course! 👏🏼👊🏼😘

  34. This man is amazingly smart. It is spooky to me how Gary seems to have a crystal ball in his possession because he seems to get it right so often.

  35. the intro to this video is the best intro I've seen in all the daily vee's incorporate this or something similar in all videos.

  36. Hey D Rock, what camera do you use to film all of this? and editing platform? Love your work, I'm thinking of pitching my company on doing product videos and would love your recommendations. keep up the great work, cheers!

  37. @Gary I hope at some point you expound on what you were talking about around 7:14 of this DailyVee. As someone who currently works for a digital agency, I'm very curious as to your thoughts on what most digital agencies are getting wrong in their approach in 2016, in particular to getting new clients and the work they produce.

    The only thing I can remember is one time you talked about how at Vayner Media you'll aren't trying to win awards. At work I feel like the majority of what we're producing is all about trying to win a "fu*cking award"!

    Not asking you to give any Vayner Media secrets away 🙂 .. Just would love to hear your perspective on the matter in a DailyVee or #AskGaryvee episode.

  38. Another great episode, thank you Gary for all that you do!!! Cheers love you big inspiration and you changed my life!!

  39. I have to say this will never get old I came back 3 years later again🙏🏽

    It’s so good to know that this will always be hear

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