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Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences

– Targeting your Facebook and Instagram ads is one of the most important aspects that you need to get right and dialed in if you wanna see results from your Facebook and Instagram ads. Unfortunately, it’s one of those areas that most people get wrong and is the result of them losing money on their […]

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Articles Blog

How to Excel at Paid Social Media Marketing, Socialbakers CEO Yuval Ben-Itzhak

Running a successful paid campaign over social media should not be just a gamble. You should start by learning who is the audience that you want to go after. You need to define the KPIs to know when this campaign is successful. Once you’ve done that, you need to go and find, what is the […]

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