Articles Blog

How to Excel at Paid Social Media Marketing, Socialbakers CEO Yuval Ben-Itzhak

Running a successful paid campaign over social media should not be just a gamble. You should start by learning who is the audience that you want to go after. You need to define the KPIs to know when this campaign is successful. Once you’ve done that, you need to go and find, what is the […]

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Articles Blog

How To Use Social Media To Promote Your Business (The Facebook Domination Formula)

If your goal is to promote and grow your business than using social media is kind of a no-brainer. But just using it isn’t enough to ensure your success online. So on today’s episode we’re pulling back the covers on one of the most effective business promotion strategies, on the world’s most popular, and most […]

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Articles Blog

Facebook tackles engagement clickbait downgrading posts and pages

Are you managing a Facebook page and using clickbait engagement content such as – LIKE this if… or Comment if you… Tag someone who… Share this if…? From this week Facebook will be demoting such posts in the Newsfeed – both from people and pages and in forthcoming weeks they will roll out Page-level demotion […]

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Articles Blog

Influencer Marketing and Social Media Strategy, with Evan Kirstel (CXOTalk #328)

Social media in the enterprise is of crucial importance, but most brands, I hate to say, are not doing it well. We’re talking with Evan Kirstel, who is one of the top social media influencers in the enterprise in the world. Evan is going to explain to us how to set a social media strategy […]

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