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How to keep your Google Tag Manager account clean and organized

– In this video I’m gonna share my five top strategies and tips and tricks on how you can keep your Google Tag Manager account clean and organized, so let’s dive in. (funky music) Hi there and welcome to another video of measureschool.com, where we teach you the data-driven way of digital marketing. My name […]

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Articles Blog

Categorizing data into users and sessions (6:06)

Let’s look at the first few steps in which Google Analytics processes data. First, Analytics determines new vs. returning users. Then it categorizes hits into session or periods in which the user engaged with the site. Next, it joins data from the tracking code with other data sources.  In the first step, Google Analytics differentiates […]

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