Soziale Medien — Sind Sie Das Wirklich?
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Soziale Medien — Sind Sie Das Wirklich?


Our world is being digitized from all sides, as we already heard yesterday from Mr. Marcel Hofmann networks are being established everywhere, even at home. And today, we’d like to show you what effects these social networks have on our society, on our lives, on how we interact. Also, on our children and youth, and how this will develop in the future, what impact this will have. It really is an important topic we will be discussing together today. But it’s important to never
lose our sense of humour and become to earnest. So, we’d like to start with
something amusing – [Watch the clip on
YouTube: Emma, Le Trefle] Of course, paper has a future,
as we will see later, or hear later. In a way, it’s both
shocking and amusing to see how the industry is trying
to sell us an app for everything… when they try to ‘simplify’ things
we already have, practical things, with some kind of app, and how this really leads us to
lose touch with one another with reality. I thought to myself this morning, as I was looking at these
lovely decorations, this bicycle here – our presentation represents this loss of reality. How we lose
perception for what is really important in life. If you look around today,
when you’re on the train, or in your car, driving through town –
you see so many people holding a smartphone in their hands. So many people are no longer able
to just put the smartphone aside, to put it down or turn it off. You really do get the feeling these
Social Media, these smartphones have become the new religion, or at least the new Gods worshipped by our society. So, I thought to myself, religion is something that leads inside, and draws us upwards,
with this true reality, as we heard yesterday
from Marcel Hofmann. Everything is energy, this connection,
we’re actually looking for. Those social networks,
those Social Media, are actually the exact opposite. They pull us away from our
own individuality, from our inner self. It is a glorification of the exterior. Appearance instead of
just being – all the time, we try to keep up appearances,
to present something we most likely are not. On this topic, or better on this topic of religion, I have a
few numbers, so we can see where reality is today,
in what relation it stands. We have: Judaism – 15 million believers. Twitter – a social network, a short message service, where you can
write what you want in 140 characters, and publish it – already has 350 million members. Buddhism – 460 million believers. Hinduism – 940 million. Instagram – already has 1 billion, and growing steadily. Islam – 1.6 billion. YouTube – 1.9 billion of more or less
active followers, to put it like that. Christians – the largest religion on Earth – 2.3 billion while Facebook now has 2.34 billion, more or less active followers, or believers in this Facebook machine,
of this Social Media machine. But it’s important to know –
people are losing their individuality, we will tell you this in more detail, during the course
of our presentation. There’s so much stress,
so much pressure, because you have to be
online all the time, and we can really see – this has such effects, even on the
youngest people in our society. I, too, would like to wish
you a “Good morning”, and I’d like to show you a statistic, of what happens every day
in these social networks. Here we can see – 2.34 billion people are active in the social networks, which corresponds to 31% of our world population. If you take a closer look, you can
see that the largest groups are North America, Europe and the area
around Russia, China, Japan. There are many regions, that don’t have Internet access at all, they don’t have the
possibility of using these mobile phones or devices. Now, if we have a look at Facebook, as the largest “Social Network”, in quotation marks, we can see that every day 1.47 billion users are online. We can also see that every day the ‘Like-button’ is hit 5.76 billion times, and for those of you,
who don’t know what ‘likes’ are – Imagine, I buy myself a new pair of sneakers, awesome, red sneakers, and I take a photo and upload it to Facebook, Other people can say: I like it! Great shoes, Isabelle, and then they can hit the ‘like button’ and basically say: Great job, great shoes, everything’s great. And that’s a ‘like’. There really are a lot of people, on these platforms, who really do invest a lot of time in these social networks. Mr. Hofmann already spoke
about this topic yesterday, with the 5G. These huge amounts of data,
that must be processed. If we take a look here, at WhatsApp, we see that 1 billion videos are sent every day. And it is getting more and more,
and tendencies are rising. As Mr Hofmann pointed out yesterday,
in the next 6 years this will increase by another 30%. It’s an incredible time-waster. What we also need to
know in this regard – of all these people, who are online every day,
80% are on the move. They either use the mobile
data of their smartphones, or they use Wi-Fi.
Here, too, we can see – it’s not only about the
time we are wasting, our lifetime we are wasting – but we are also spreading
radiation all around us. Then the whole issue of
mobile network expansion arises and I’d like to repeat: Children and teenagers today are,
on average, active on social networks for three hours every day. These three hours are missing somewhere else. Exactly, and the question we really
should be asking ourselves is – Why are people so fascinated
by social networks? Why do so many people nowadays
spend so much time there? I mean, all we have to do
is go outside and have a look at how wonderful nature is,
how many lovely people we meet on our journey through life, and yet we’re shifting our lives into these social networks. I, or rather we, believe people are really looking for company, we are looking for someone who pays us attention, someone to communicate with. But as we are shifting our social lives more and more into the Internet, our social lives also have to be… – transferred –
transferred, yes, thank you. So, the question is –
Do Social Media make us addicted? Dr Yazdi will give you more details
on this topic later, but we would say: Yes, it is addictive, because all
you need to do is look around, when you’re on the train,
or waiting for the bus, or when you’re going for a walk outside –
so many people are staring at their phones, and so many people are
using social networks, as we have just seen from the statistics. One reason why social networks
are so popular, is communication. As Isabelle said earlier –
we humans are social beings, we are pack animals. We want to communicate, we want to connect
to our fellow beings, by communicating with them. Today – as we’ve just seen –
so many people are online on these social networks,
so many text messages are sent – the communication, this 1:1 contact,
it is shifting more and more into the digital world, into the social networks. I really like this picture here, because it shows us – on the one hand, these two people, and the communication, represented by this flower here, that is reaching out. But for me, this flower itself, that plastic flower
we cultivate on the Internet, with pictures that make us
look better than we really are. Often, when people meet
in real life for the first time, they realize the other doesn’t look the way they may have portrayed themselves on the Internet. Also, an important aspect in this shift of communication into the digital world – this 1:1 contact, this heart connection no longer takes place. Usually – when we have a great conversation, we feel better afterwards, we can really interact with each other, we feel, what makes the other tick, where can I meet their needs,
what kind of person are they? We automatically feel a
connection, we feel good. But if you only sit in front of
a computer, or a smartphone – this love, this heart connection –
I’ll call it this three-dimensional – or even four-dimensional aspect,
we have in a 1:1 contact – it just isn’t there in this two-dimensional
form of communication. What’s also important –
children need this form of communication to learn. We know that when children
stop talking to their parents, they become speech impaired, their speech development is hindered,
because they’re not learning to speak. They no longer have a proper
connection to their parents because they can’t
communicate correctly anymore. The best example is, I think,
when you are in a restaurant and see a family sitting at the table –
father, mother, children – someone always has a
smartphone in their hands. This family unit –
as we have said before – in unity is strength,
we can do so much, when we work as one, in unity,
when we come together – and with these smartphones there is
always someone who leaves this unity, and connects elsewhere
and is no longer part of this reality. Exactly, and more and more children –
as we have just heard – really have problems speaking
and we notice this in kindergarten, we notice this at school,
that many children aren’t quite as developed in their speech as
they used to be. Another point we must
also mention here is empathy. Many children nowadays can’t read the person they are facing. They can’t look at their faces and read – how is this person feeling? Are they happy? Are they unhappy?
Are they sad, are they in pain? Many children can’t do this
anymore, they haven’t learnt how to read another person. I really notice this at school. I have been working as a teacher
for four and a half years now, and I see more and more
children who just forgot how to interact with each other,
how to be friendly with one another, and as soon as something is not right,
they try to solve things with their fists. We can really trace this back to the lack of empathy we have today,
compared to how things used to be. If you ask policemen today,
they will tell you the same story. Nowadays, if a… Or back in the day, if a victim was
lying motionless on the ground, the perpetrator would leave
them alone, they’d done enough. But today, they keep on
kicking, keep on hitting, even if the victim
is no longer moving. I think this is an
insane development. Another reason why social
networks, Social Media, are so popular is – as we’ve heard before:
we humans are pack animals, we need approval,
appreciation, validation – ultimately, we also need love. If this 1:1 contact is lost, and all life is happening online,
I no longer have the possibility of talking to others,
so I’ll have to do so online. When the parents don’t
have time for their child, the child must find this validation
elsewhere. What does a small child do,
after it’s drawn a picture? It gets excited and runs
to Mum and says: Mummy, look what I did! We don’t stop needing this,
even as teenagers or adults. Of course, the need isn’t
quite as strong, but all of us need a pat on the back, or a “Well done!”, or some type
of encouragement. But nowadays, with these
social networks, it’s become so easy – you invest time and you
reap confirmation in return. I post a picture of myself,
or of something else, and within a very short time,
I see reactions, and the feedback I get
is usually very positive. I can easily get used to that, and it is easy for people
to become addicted to this. Here – Facebook feeds the ego, as does Twitter, right? I’ve already mentioned Twitter before, this short message service. For so many people it has really become an automatic habit –
no matter, where they are – they send out a tweet – I am here,
here’s what’s happening – None of this is really relevant, but… you can interact with the world
and you get feedback. The effects this has on our society – experts are talking about a Me-Me-Me Generation. The Millennials – the generation born between 1980 – 2000 are prone to narcissism – Me, myself and I… It’s more about appearing than being – if you compare today’s generation of people in their mid-20s
with the current 65+ we discover that three times
more young people have narcissistic traits,
compared to older generations. Young people are no longer
willing to do volunteer work. Without getting paid. The numbers of people,
who volunteer for free has decreased by 20%. Young adults today also feel entitled
to be promoted every 2 years, independent of their
performance at work. It’s this whole Me-Me-Me, I am in the centre of
attention, it’s all about me. I always put myself first, I always put myself in the
spotlight on Social Media. Nowadays, many young people have forgotten, how to
communicate with each other. Experts are issuing warnings,
they say we have a problem. When two people,
two young people, meet – of course, not always,
but the tendencies are there – everyone talking about
themselves, about their own lives, and they don’t really pay attention
to the needs of others – everybody talks about their world, about their own problems,
their own ideas, but they don’t really see
the other person or are aware of their needs. Today, we have a generation
that does its best to present itself in the
best possible way. What further reinforces this
narcissism, this me-attitude – this “Me first” attitude – is the possibility of “on demand” – this “on-demand”
society we have today. No matter, where I am,
I can hear the sort of music I like, I can choose
what I like on TV, I can watch entire series – 10, 15 years ago, I had to
go along with the TV program or with what was playing on the radio. Today, I make my own world and we
have learnt to expect certain things. We can’t take a
step back and say: Okay, it’s not about me, I’ll comply
with the system, in a way. Instead, we always have the feeling
we must have our own way, our own preferences. Here’s a matching quote: “Some people get addicted to the constant attention, the constant affirmation of their selves. They no longer feel themselves, when they aren’t getting attention online, they no longer perceive themselves as positive when they don’t get validation online. When they are not online, they just don’t exist. Likes and followers thus become a digital addiction, comparable to alcohol.” We might well have many, many
friends online, but at the end of the day, we are still very lonely. Now I’d like to briefly show you, how the industry, and technology
tempt us into perfecting this self-portrayal, with the
example of Instagram. This is another social network,
but you mainly upload photos, which other people can comment on. Both smartphones, but also
online, in these social networks, you can use photo filters. This is a very trivial example –
it’s a photo of an apple, as you can see, and you can choose between
several filter functions, to make your picture appear perfect. As you can see here – it only takes a few clicks – to place a filter over a photo, to make it look different. It simply looks better, and you
don’t need to learn photoshop. My point is – especially Instagram creates a
fake reality par excellence. As an example: “Oat goo”, a direct translation
of the German word, doesn’t sound very appealing, doesn’t sound special. So now people use the English
“porridge” or “oatmeal”. Everything is made to sound perfect,
portrayed in a different light, and we do have to ask ourselves: Am I taking a picture to
capture the perfect moment, or am I taking a picture to make
the moment look perfect? That’s the trend
we see today. We just take a photo, because
we can put a filter over it to make it look that little bit nicer. I gave you this
example of the apple – on the right, it’s not an
earth-shattering photo, I just wanted to show you,
how easy it is to manipulate it. Another danger of Instagram
and other social networks is that we only see other
people’s highlights. We start comparing ourselves to others,
we see – Oh, what a great picture… that food looks lovely and – the thing is – you don’t have
to do anything yourself, these aren’t home-cooked spaghetti,
you order them at the restaurant, take a picture and the complement
the chef deserves, suddenly goes to you. This affects how we feel because we only see
other people’s highlights, and we might easily forget that the
person who took the photo of the apple, they might have missed
the train this morning, might have gotten caught in the rain,
because they forgot their umbrella – but we don’t see any of this. What we do see is this
self-portrayal, which has increased. They often offer certain
challenges online. One of them is called
“Falling Stars Challenge” – and the goal of this “Falling
Stars Challenge” is for people to simulate, if possible, or in the
best case scenario, falling out of a luxury car, and to then present all their riches to the rest of the world. And this is what is happening today. This is what young people, but also
older people, are confronted with, what is brought to their attention,
to make them feel this is reality – I must lead my life in such a way,
that I can fall out of my car and spread money everywhere. That’s my goal in life. Fortunately, there are some people who don’t take things quite so seriously… And normal people are more likely to look like this – When we talk about
losing reality, or perception, this negative spiral we’re seeing
in these social networks, that really affects us,
we should look at – As we can see here, it doesn’t matter, where we start, we can start here: anxiety and stress, or lack of sleep – we can always see the social networks,
the Social Media as a trigger. Or here – if I spend too much time
online, I don’t get enough sleep. This makes me tired, I have trouble performing on a normal day. If I’m always comparing myself online, and I see all these perfect photos, it leads to lower self-esteem. This can cause anxiety and stress, which again results in a lack of sleep. If I read terribly frightening news online, or I see some kind of ‘fake news’, this can make me anxious, cause stress, I can’t sleep. You see, no matter where – Social Media can always be the trigger. This is a current example, I’m sure you’ve heard of
the so-called detox cures, and many people nowadays
want to detox, and get these social networks
out of their system. This was a press release
published last Monday. The Ibis hotel chains in Switzerland are offering a trial service for one month, where you can hire
a Social Media sitter. So, you book your room
but also somebody who’ll look after your
social networks, so you can really
relax for 2-3 days. [Laughter from the audience] This is how far we have got. I must admit, I don’t
quite understand – it is sold as a
one-month trial period, but I’m not sure,
if they really do want to offer this service,
or if it is a PR gag… Either way, more and more people
today say: Stop, I’ve had enough, this is getting too much –
and they withdraw from Social Media. A few days ago, in Switzerland,
the skier Laura Gut said: I am deleting all my
Social Media, all my accounts. I want to focus on my family and my sport and I don’t want
to waste any more time. What motivates people
to take such a step? Nowadays, many experts speak of a so-called
FOMO-fear – the “Fear Of Missing Out”. Of course, people love to communicate, as we’ve heard quite often today. We want to belong to a group, but because this group
has shifted to the Internet, people must shift themselves,
and their lives, into the Internet. As you know, you can be
available 24/7 on the Internet. You can upload around the clock. Or you can take a picture of something
you’ve just stumbled across – basically, you can
do this night and day. Whenever you feel like it. For teenagers, and
especially for children, this creates enormous stress, because they constantly fear
they might be missing out, and here we’ve returned
to this negative spiral we discussed earlier. Stress and the fear of missing out. This is pure poison for
those going through puberty. During puberty,
the teenagers have so many things they
need to deal with – suddenly, the parents are acting
weird, and they need to figure out how to deal with things at home, and on top of this
there are also Social Media, that add extra pressure. Nowadays, many, many people never turn their phone off at all. It is on day and night. I take it to bed with me,
so I can make sure all is well, or maybe
add one more ‘like’. I get up in the morning,
and the first thing I do, is to flip open my
phone and check up on all the things that happened
while I was sleeping. What have I missed? This is really stressful
and can make you sick. We have listed a few reasons, why you should be
sceptical of Social Media. For one – they make people unhappy. Every single day, you see
what other people have, and what great lives they lead,
and great shoes they have, the places they visit,
and speaking of travel – nowadays, 40% of
people who book a trip to a distant country – they don’t pick a
destination based on where they want to go, but prefer those places, where
they can take the best pictures to share online. I no longer visit a country because
I’m fascinated by its culture – no, I only visit those countries where I can take the best photos. They make us unhappy, because we
constantly see what other people have, and all these other
people apparently all lead “perfect” lives. Again, “perfect” with quotation marks, because when you are
using these Social Media, and you see all these pictures
that appear to be perfect – You don’t know what’s behind them. You don’t know how much
time they’ve invested to take one single photo. You have to get your hair right, and your make-up, and you have to find
the perfect pose – this really takes a lot of time. Don’t even think people
just take a photo, and that’s it. No, they take time to
prepare, to appear perfect. They make us sick. Today, we have many
new types of diseases that were not around before Social Media, or at least
not to this extent. For one – tendinitis. Out thumbs were not made to scroll all day long on our smartphones, or to text all day long. If you don’t take tendinitis serious, this condition can become chronic. Another thing we see today – we went to see our therapist, a Dorn-Breuss therapist, and she really drew our
attention to the matter – the posture we assume,
when we look at our smartphone – We have a weight of up to 30 kg weighing onto our cervical spine and our entire skeleton. If you spend hours a day looking down, I’m sure you can imagine this isn’t healthy and you can cause
lasting damage. Also… while we were talking about
this subject, she also said the aorta is cut off here, so the supply of blood and oxygen to the brain
no longer works properly, I feel dizzy, I have
trouble thinking straight – that’s the physical aspect. But the psychological aspect is also –
when I run around like this all my life, I signal to my body
that I am unhappy. I’m lonely, I have problems – You may already know this, there are also experiments and
tests that show, when we smile the “happiness hormone”
serotonin is released, and we can set this off,
by going like this, really, all you need to do is this –
and because the muscles move, the brain thinks the person is smiling,
so it releases this happiness hormone. This also works
the other way around – if I run around like this,
although I’m not depressed, and I don’t feel unhappy
the body is receiving the signal – this person is unhappy, and this affects the heart rate,
the pulse, the breathing. This was a note on the side,
so you are also aware how our posture really
affects our body. How we are affected
by this wrong posture. They distract us, and they waste
our time, and this is no small matter. On average, people look at their
smartphone every 10 minutes. I’m very happy you have
left yours in your bags, because they can be
such a distraction. On average, people look
at their phones every 10 min, and on average, every 18 min
we actively interrupt our work so we can pay attention to our
phones, so we can post updates. They conducted a study to determine
how our attention is affected – they placed the test subjects
into 3 different groups – in the first group, the smartphone
was lying on the table during the test, very close to the test subjects. The second group had it
in their trouser pockets, or in the handbag next to them. And the third group had their
phones in another room. I’m sure you can guess, which group probably
had the best results. It was the group who had
their phones in another room. It’s really been proven that if
I have my phone close to me, my attention
and my concentration are seriously disturbed. This is also something
we experience in schools nowadays when the pupils are
allowed to keep their phones. The attention
just isn’t the same as it would be if their
smartphones were left at home. Here, France is a great example, because they have restrictions –
starting from preschool all the way to the secondary level – no smartphones are allowed in school. I am eager to see the
results of the next PISA tests that are being conducted, and to see what place
France makes in this ranking. They make us lonely – we’ve already looked at this. Social networks, when we use them
we are usually doing so on our own –
that is to say, I’m in a group of people – maybe on the train, or at a
bus stop, or during lunch break – there are many people around me, but I’m still sitting alone. Allegedly, I am connected to my online friends, but I am constantly cutting
myself off from others. This is how people lose contact
and connection to their surroundings. But, you also realize – and I’m sure most of you
have already experienced this – such a 1:1 contact can never be
replaced by an e-mail or a WhatsApp message. It leaves a stale taste in your mouth, it’s a bad copy of a real communication, being online all the time. We never quite get the feel for the other person. It’s also just – I’m supposed to be connecting with friends, but the bottom line is – it makes us feel more lonely. Also, because we are actively shutting ourselves off from society. We no longer give ourselves the chance to meet new people on a train, to make new friends. They generate stress – especially the younger generations, as Isabelle mentioned earlier. Constantly having to be online,
having to be available – 49% of young people wish they could just
turn off their smartphone and not feel they are allegedly
missing out on life. They simply want the opportunity of taking a break. This “Fear of Missing Out” –
of not being a part of things, in the 20-39-year-olds,
the number is 45% – even in this age group – many adults also
have the feeling they don’t really want
to be a part of this, but it has become such a big part
of our world, our society. Nevertheless, they would
like to take a break from it. Now 32% of the
surveyed people say they turn off their smartphone
during the night. Last year, the number was only 25%, so we can see – slowly but surely
the people are starting to realize it’s not good for me, I must at least turn my
phone off during the night. Another very important topic
is the manipulation of society. You might be aware of this –
in the last weeks, months – more and more
people, who used to work for these
social networks, but also experts on the matter,
they are all issuing warnings of how much Social
Media manipulate us. You need to know, when
you log on to Facebook, there is a news feed
on your starting page, that shows you all your
friends’ activities and relevant topics
pop up in your feed. The real goal is to
keep me interested in Facebook as long as possible, so I stay there. The thing is – they analyse exactly what I need and
what I’m interested in – so they only show me data where they know the user has an interest, or it can be diametrically the opposite of my views and opinions. So, either gentle affirmation, or they stir up my emotions, my worldview, so I react – whatever works best. Either I need affirmation to stay – because I like what I see – or it’s the opposite and I see things I don’t agree with at all. Again, I am forced to react. And I waste more time. Another aspect is also these news that are presented to me
they have to be relevant to Facebook. Facebook will only present news
many people will actually read. Journalists of today
are no longer judged by the truthfulness or the quality
of their articles, but solely on how much attention,
how much hubbub do their articles cause on Social Media? There are a lot of articles,
that are so-called “click bait”. They have a catchy heading – “7 reasons, why the
world will end tomorrow” – so people click on the link,
and read the article but in the end, you’ve neither
read nor learnt much. The point is –
we are being analysed, user databases are created,
based on our preferences, and they are constantly being fed
so we spend as much time as possible on these social networks, and leave as much data as
possible regarding those things we have an interest in, so
someone else can make money. We’ll take a closer
look at this in a minute. In a healthy
democracy or society – when there are elections,
or important issues, there are always sides for and
against, people discuss issues, and exchange ideas. But in the social networks
this exchange no longer takes place. Because – all person A sees is
an affirmation of their views and beliefs, person B only sees their view and these two sides are conversing
so far apart from each other, they’re no longer capable, to have debates and to see
what makes the other side tick, what arguments does
the other side have? Oh, maybe it would make sense
after all to vote for this party… Basically, all people are trapped
in a cage of their own beliefs, and fed with whatever
corresponds to their view. If you need information,
don’t look for it on Social Media. There is hardly any quality
journalism on Social Media, they’ve sold out to click-bait. Pay for good journalism –
if you know of a newspaper, that shares your political orientation,
or if there’s one you like – pay for it. By now, there are many
news sites, also online, that have introduced
paid subscriptions – do subscribe, support
independent journalism. Question things critically, if you read something on the Internet, or on Social Media. There is a deluge of fake news scattered and spread out there. Use your common sense, does what it says here really represent reality? Don’t lose touch of what is real. Does what they write make sense? When in doubt, ask questions, go to your local politician and ask for confirmation –
Hey, is this right? Ask a doctor, if you
know one, exchange ideas. Something very important –
if you take this home with you today, then I do think
we can call it a win – In principle, the
Internet is free to use. You can navigate it freely,
and search for what you like. You can use it as much as
you like, free of charge. But you need to know one thing – you are not the customer, you are the “product”. You leave traces on the Internet and these traces are analysed, and the resulting data is sold. In return, you receive
personalized advertising. With every 10 ‘likes’ you put
on Social Media, on Facebook – it only takes 10 ‘likes’, and the computer already knows
you better than a work colleague. With 300 ‘likes’, the computer knows
you better, or can predict your behaviour better than your spouse. The more traces you leave behind, the more transparent
you become as a person. If we take Facebook, the
currently largest social network we have in the world – and we look at it together,
we see it is free. However – Facebook has
30,000 employees. And these 30,000 employees
need their pay checks. How do they do it? They use your data and sell it,
that’s really big business. Last year, Facebook made a
profit of 16 billion dollars – that’s the pure profit. What Isabelle just said
regarding these ‘likes’, and these user profiles – They are also a great tool
to influence politics, which I would also
like to discuss briefly. We now have many of these
examples, also recent ones. One of them – maybe
you remember – last year, no, it was 2016, 2 years ago, they had the vote on Brexit, if the United Kingdom/Great Britain
should leave the EU. And for a long time –
we on the continent always had the feeling, the UK would remain in the EU.
The alternative would be stupid. There were corresponding projections –
and everything pointed towards the UK remaining in the EU and then
came day X – the British voted and with complete shock
we had to acknowledge that the British want
to leave the EU. In retrospect, voices became loud,
they said: Wait a minute – nobody told us there’d be
all these consequences! When they discovered what
consequences this would have, many people said: I didn’t
know about any of this. I’d like to have another vote. What happened? On Facebook, certain users
were deliberately targeted with political advertising – it is very easy to target
certain age groups, certain professions, certain areas, certain political opinions. And they deliberately
manipulated people’s opinions. The problem I already
addressed earlier, was that – on the one hand,
they didn’t know – who is paying for these ads? And, because people saw them
at home on their smartphones, no political or no public
discussion took place. People were never able to see
these false reports as fake and couldn’t… address any of these issues. So, Average Joe was at home,
at his computer and he saw something, which was sold to him as the truth,
and he never had a chance to verify this information,
nobody could influence it. Here, I’d like to – and it turned into a scandal,
it became public that Facebook had allowed manipulative
advertisements, so-called “dark ads”
to be published. They have since been
openly published, and I’d like to show you
some of these examples, of what they did. One such ad read like this – Albania,
Macedonia, Montenegro, Serbia and Turkey are joining the EU. Is this what we want? Do we want these countries to joint the EU, we as British people? None of this was true. At that point in time the were merely
discussing the possibility of joining. It is not a sure thing these
countries will be able to join in. But on Facebook it was suggested –
this is already the case. But nobody could react because nobody knew people
were seeing this on their feed. Then they said: Turkey has a population of 76 million people – they’re all potential migrants, who’ll have no problem migrating to Britain. Another fear they played on was –
if Turkey joins the EU… and will be part of the EU, the outer borders of the EU will be Syria and Iraq. So it would be an easy thing
for terrorists to come to Britain. Here I’d like to share a quote
from Arron Banks, who is the largest private investor, who backed these campaigns
with 8.4 million pounds. To this day, people aren’t sure
where his money comes from… Critics say it’s likely to come
from Russia, but that’s another topic. He said: “My experience with social media is it’s a firestorm, like a bushfire, that blows over everything. Our skill was creating bushfires and then putting a fan on that would just blow it over everything. It was the immigration issue
that set the world on fire.” They deliberately played
on people’s fears and spread Fake News. Here, they appealed to
animal protection activists. The ad said: If we remain in the EU, we won’t be able to protect polar bears. Because the EU has other animal welfare laws than we British. Then they focussed on the tea lovers. They claimed the EU
wanted to ban tea kettles. A complete lie – this wasn’t true. The EU only declared they wanted to reduce electricity consumption, and to forbid those household items
that need too much electricity, they wanted to ban these, but
nobody ever mentioned tea kettles. Then they targeted socially
weak teenagers with this ad that immigrants were stealing jobs young Britons needed. As you can see, it is relatively
simple to show people things and manipulate their opinions, without anybody else
having a chance to react. So – don’t blindly believe
everything, ask critical questions. Double-check – what are online media publishing,
ask your local politicians. Does this make sense, are the
immigrants really such a threat? Is it true?
Talk to each other, with friends in 1:1 contact. Before we move on, here you see how Facebook – it’s a statistic. You can see here, before the US elections – the mainstream media had only achieved 7.3 million clicks, the mainstream media, and so-called “fake news” – 8.7 million
people read these articles before the US election. And it doesn’t matter,
which side was targeted. And you can see here, in the
Social Media, on the eve of the elections – the fake news was much more
popular, gained much more attention than the regular media. A note on the side now – because this is something that influences the perception of children. I think Mr. Probst will be speaking
more on this topic later, and it was also mentioned yesterday. First-time consumers of
pornography are, on average, 11 years old, according to my study. Yesterday we heard 12.7 –
but I think we can all agree – it doesn’t matter if
first-time consumers are 11 or 12.7 years old –
that is too young. I know parents, who
have confirmed to me that first-time contact already
starts at 8, 9, 10, 11 years, at school, through friends –
unintentionally, and the consequences
can be pretty devastating. A quarter of search queries
on Google are about sex, and a third of what is found on
the Internet is also about sex. Speaking in terms of data volume. As we heard yesterday –
for 50% of children, their first contact, happens unintentionally
and mostly through friends, at day care, in school, in the schoolyard. Another thing we see – many men… back in the day,
men with potency problems were around 50 when they
went to see a urologist. Today, they are 20. Many experts warn and say:
It’s not right that a 20-year-old has to be calmed down with Viagra,
or that he needs Viagra for potency – that’s just not right. The problem these men have – when they are asked: So, you have an erectile dysfunction.
When does this occur? When they masturbate,
to pornographic videos, they have no problems. But when they are at home in bed
with a woman, nothing stirs. Why? Because the sensory overload
is becoming rougher and more extreme. What they look at gets rougher and
more extreme before they can even feel turned on and things start to move. It is very hard to transport this
into a relationship, when the male or female partner doesn’t want to play along. And this is why even 20-year-olds
have erectile dysfunctions, and they can’t get started when they’re
in bed with their girlfriend or wife. On the other hand, we can see clearly,
in Switzerland, that violence in teenage relationships
is steadily on the rise. More and more young men
hit their wives or girlfriends because they are used to
seeing this in movies, where this is presented
as normal every day. Another issue is
really the role model. Children and teenagers see certain
people in pornographic movies and start thinking, my body
doesn’t look this good, something isn’t right. This is also the reason why we are seeing a massive increase in cosmetic surgeries,
even in young people. Girls want to have
their labia operated on because they feel they aren’t
right the way they are. This is a very important
aspect where we say: This also destroys the perception
of our children, of our society, as Mr Probst will mention
in his presentation today, true sexuality, this
true form of relationship – is also ruined by the Internet
and our recommendation is: putting our heads in the
sand is not the solution. If we put our heads in the sand,
we can’t see the problem, but it is still there. It’s an unpleasant subject, but we
still need to protect the children, by using monitoring software
we can download on the Internet, just google child protection software,
there are many different options. Also, in terms of price –
you just have to make sure the children have no
smartphone and no computer. We will hear later that you can
also put the computer in the kitchen, for example, so you can see
what’s on the screen, so young children aren’t left alone on the Internet. Now we have said a lot
about Social Media and its effects on society, and what I, as a teacher, and I think
we have many childhood educators and teachers in this room today,
who would also appreciate talking about the topic
of digital education. More and more… tablets are making their
way into the classrooms, the same goes for
laptops and computers. However, me must realize – they
are saving costs with the teachers. And this has really become a huge
problem, especially in Germany. There’s a massive
shortage of teachers, and I believe the same
is true for Switzerland, I’m not certain, but I know
this is the case in Germany. But more and more funding goes
into gadgets and technology, both in schools and in kindergarten. There is a massive imbalance. On one hand, they say:
We invest loads of money to have tablets in schools, but
there’s no funding for teachers. If you look at how much
a teacher makes in Germany, then you really can’t say they are earning well,
and you can really… You can see it’s plain common sense for people to look for
a different profession. Because it also has to be
worth it financially. Today we see that many pedagogical
concepts, or supposed concepts, are nothing but a smoke screen
for a multi-billion market. A few words on the subject of money: It is important for me
you are aware – apply critical thinking. If every fifth primary
school pupil in Germany was given an electronic device, this would be an annual cost between
540 million and one billion euros. That’s really big business. They say, every pupil generates
a profit of 7,300 euros in digital gadgets – that’s how much it costs. We must bear in mind what numbers we are dealing with,
and then we must ask ourselves: Okay, could this be the reason why the
industry is pushing so hard to further digital education? Sometimes, you do get the feeling they are trying to push digital
media to make kindergartens more appealing, and more fun. But this is not the case,
as the next video clip will show. [Watch this clip on YouTube:
Tough but fair; cell phone ban: How France does it] What you can see here –
and this is a very large study, which has just
recently been published – their recommendation is: one hour
of screen time for children each day. Now, my question to you: How do we make this work,
if the children in kindergarten and in school are already supposed to be
working with tablets and computers? This would mean, if they
spend this hour at school, they would not be allowed
to watch TV at home, or play on the computer,
or be on their smartphone. Because – as we have just heard –
then the risk of hyperactivity and attention deficit increases. And we can really see this in
schools and kindergartens today. They talk about early intervention,
already in kindergarten, and they try to find a dentist,
or a politician, anyone at all – to speak up in favour of
these digital media. They say, on average, about 65% of
today’s primary school children will have a job
in 18 years that doesn’t exist today. We must promote digitalisation
as early as possible in our schoolrooms so our children
are prepared for the future. What I ask myself – we have
already made so much — progress And none of us were driven
to it at such an early age. We made do without early
intervention, so we can really just grow into it… grow with it, grow into it. A short note on the topic of
early intervention – For a brain to properly develop it needs these… A child needs all its senses. It must be able to taste,
smell, touch things – What does grass feel like?
How does salty taste? This is how connections in the
brain are formed and strengthened. And we know that these
connections in the brain, these pathways, they
can also be deleted. If the brain doesn’t use them,
If the child never plays the piano, the ability to play the piano
will be removed, and instead, it will be very good
at using the tablet. Our main message is: Early intervention makes sense,
can make sense, depending… on the child’s need –
what does the child want to do? But what the child does
should not be digital. Exactly, and just so you can
take home a mental image – Why are these types of media
so attractive to small children? They have colourful videos,
and fast animations, but for the child’s brain this is pure poison. Basically, all areas of
the brain light up in red, as soon as you put a small
child in front of a tablet. We see this a lot today –
just to keep them quiet, maybe in the shops,
when we are buying things, or at a restaurant –
you just get the feeling the child will be quiet,
it will be kept busy, but for the child’s brain
and all these connections that are yet to
be made up there, it’s nothing but poison. The question we should
be asking ourselves – early intervention for what? Are we really helping our children to better understand things? To truly ‘grasp’ something really means using our hands – are they learning something practical? Can’t we just allow our children
to be part of our everyday activities? Let’s take baking, as an example –
the kids will love it! On the other hand, we have this Childhood 2, which might look like this. The main thing is my child is quiet and I can focus on other things, on what I want to do. But the effect it has
on their brains – just remember this
mental image – all areas of the brain
are on red alert, it really is poison, all these animations for children. Our recommendation is: absolutely no digital early intervention, this makes NO sense. Do have a browse through the books
we have on the book table outside, there are huge chapters on
the brain, early intervention using digital media
makes no sense whatsoever. Instead, you should really offer
your children alternatives. Alternatives, that
involve their bodies. Because the problem
we are facing today – because the children spend so much
time sitting in front of a screen, they move less and the
brain and the whole body needs the child to be active so it can really fully mature. Do make sure that their senses
are stimulated at an early age. This will give them the best
skill sets so they can later… really enjoy their
virtual adventures. But they really need to have
their roots in reality. And when children are deprived
of this at an early age, this will have devastating
consequences later. Another topic I’d like to
briefly discuss with you, because it is such a huge topic in kindergarten and in school – the so-called e-learning. Learning with the tablet. If this keeps increasing,
we do have to wonder – Does this future leave room for me, as a teacher? On the tablet, each child has their own personal learning coach, their own program. I am no longer really needed. But, believe me – you are needed, dear childhood educators and teachers – really! We need a person in the classroom, to make this heart-to-heart connection with, as was illustrated so well on the slide Mr Hofmann showed us yesterday, we need someone to be there for the children. You as a teacher cannot be
replaced by a tablet. The same goes for childhood educators. The fact is, through this e-learning
education becomes a game. Children are given the impression –
we’ll play a little and then we’ll learn. Of course, when they are
outdoors, in open nature, the children do learn a lot through free play. But this is no free play, because
this is put in front of them and they have to do it Sure, they might have fun
doing it, and enjoy doing it, but it won’t do them much good. Here’s what you can do – lack of sleep, that would take too long… The consequence, or the essence is: Teenagers today get 2.5 hours
less sleep, compared to 15 years ago. That causes enormous difficulties,
it can affect the attention negatively, the concentration, and people tend
to eat too much because the whole
system is confused. We recommend – no screens
in the child’s bedroom. Take away their smartphones at night, exercise your parental responsibility,
as we heard yesterday – you don’t always have to be their friend,
love also means to be strict. It’s okay if you are really unpopular. We often hear talks where parents say: “My children don’t want this, and now they really don’t like me.” It’s your job not to be liked. Believe me. You must really be strict. If you leave your child alone
with a smartphone or a computer and
you leave the room, the probability is
significantly higher that your child will look at content that really isn’t
appropriate for them. Another important thing – Make sure they keep
regular bed times. It’s not so bad if your
child sleeps too little – what is really bad for the brain is
when the child goes to bed at 10 one day, and at 12 the next,
then at 9 – make sure your
child has a rhythm, a set bedtime, and a set time when it gets up. Be the example, as
we have just heard. No smartphone – at least until
they are 14 years old, some experts even say
18 years would be better. But whether THAT is realistic
today, is hard to say. We really must use
our common sense, and find a solution,
together with the children, that makes sense
for all parties concerned. We are almost at the
end of our presentation, and just briefly – here’s an example of
Alan Eagle, who says: “The idea that an app or an iPad is better suited to teach my child to read or to count is ridiculous.” The context here is digital education. In Silicon Valley –
I’m sure some of you know, Silicon Valley is the hotspot,
where all these tech giants, all these companies,
have their headquarters. There are now also
two Waldorf schools there. Computer-free schools, or almost computer-free schools, and the offspring – of Facebook, Yahoo, Apple, and all the others – are sent there. A typical day of a primary
school child looks like this – it arrives in the morning,
the children are greeted, they sing together and then
there is a normal teaching block, lunch break, and in the afternoon
50 min are spent in the garden, and they also offer eurythmy. Only in the later classes,
in the 7th and 8th grade the children get to
work on computers. But the solution…
how shall I put this… so they learn how
to use a computer, but the computer is no
substitute for the school book. We just wanted to put it out there, how
these tech giants do it. Here we have Steve Jobs
as an example, who invented iPhone and iPad. Of him we know that he is – or was – a “low tech parent”. His children did not have smartphones or iPods. He said: “I want my family to meet every evening around the dinner table, to discuss – how were things
at school, what did you learn, what is currently going on… in politics?” Bill Gates, the founder
of Microsoft, does the same. His kids don’t have a smartphone when they’re 14, didn’t have a smartphone when they were 14. Bill Gates himself is known to spend hours reading books. Not online blogs or on his iPad – real books. This should give us pause to think – the important people of the tech industry, who are pushing and promoting this digitalisation, send their own children to Waldorf schools and don’t allow them
to have smartphones. Instead, they value family,
eating meals together, talking to each other,
this 1:1 contact. We spoke about this earlier –
set media-free times – and form alliances
with other parents and also explain to your children why certain rules are put in place. Explain the reasons behind them. We are approaching the end of our
presentation and I’d just like to show you what we think is most
important for our society. Here’s another example of how
these tech giants are living themselves. [Look at the clip on YouTube:
DINNERTIME MATTERS] Well then, we’ve reached
the end of our presentation – Thank you very much
for paying attention. [Applause from the audience]

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