Social Media in Plain English
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Social Media in Plain English


I’m sure you’ve heard the buzz. Social Media may be the next big thing. What’s it all about? Let’s take a visit to Scoopville, a town
that’s famous for ice cream. For over 20 years, Big Ice Cream Company has
been making high quality ice cream with a big factory in town. A few years back, the company did focus groups
and found out that they could maximize profits by offering three flavors: Chocolate, Vanilla
and Strawberry. The residents of the town were content. They never thought it could be different. Then something happened in Scoopville – A
new invention came to town. Suddenly, everyone could make their own ice
cream for only a few dollars. This changed everything. The Smiths decided to make pineapple ice cream. The Jones’ made ice cream with pecans. Soon, every kind of ice cream imaginable was
being made by scoopville’s residents at very little cost. Of course, some ice cream was more popular
than others and that was okay. Sylvia’s pickle ice cream had a very small
but loyal following. That was fine. She only needed enough income to buy ingredients
for her next batch. Jarret’s red velvet ice cream became so
famous, he created his own store. Over time, people started to think differently
about ice cream. It didn’t always come from a factory. It also came from friends and neighbors. It became something to share, something to
bring people together, something to celebrate. Big Ice Cream company still made the best
vanilla around, and to their surprise, demand even grew. But it was the unique, original and authentic
flavors made by the residents, that brought people to Scoopville. When they arrived, however, there seemed to
be a problem. There were too many flavors. Visitors felt overwhelmed. They needed ways to find the new, the popular,
the flavors that were interesting to them. Franklin had an idea for his ice cream. Outside his house, he erected a board and
invited his customers to share their thoughts on his ice cream. They could use words to describe it, stars
to rate it, and leave messages for others. People loved it. At a glance, visitors could tell what his
ice cream was all about, and learn from people like them. Over time, each resident had their own board. Sylvia’s board showed that her pickle ice
cream didn’t please everyone, but was very unique and interesting. Jarret’s board overflowed with positive
reviews and ratings. Soon, a few things became clear. First, their ice cream got better because
they could learn directly from customers. Second, free customer reviews were more valuable
than costly advertising. And third, the boards created a way for customers
to find exactly what they wanted. The combination of new technology and new
ways to work with customers helped the residents feel like a unique community. So, this is social ice cream – by the people,
for the people. It turns out that ice cream and social media
have a lot in common. Today, everyone has a chance to make their
own flavors, thanks to free tools like blogs, podcasts, and video sharing. Plus, we now have new ways for real people
to play a role in providing feedback, organization and promotion. Whether you’re a big established company,
an individual with loyal fans, or simply someone with ideas and opinions, social media means
new ways to create and communicate with people who care. New tools are arriving in cities and towns
around the world. When this change comes to your neighborhood,
the choice is yours. What flavors will you make?

100 thoughts on “Social Media in Plain English

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  12. This covers the basics of social media and it's really helpful because there are people that have little or no idea about how social media works. There are even those that have just been introduced to the internet. Videos like this can really help them.

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  15. Good vid. One big difference tho, is that if you make ice cream in Scoopville you're probably not having your personal information given to or sold to advertisers and the government.

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  17. Social media should be used responsibly. The introduction given by this video to a lot of people is not enough to teach everyone the ethics of social media. It is not just about posting what have you done recently or where you are eating. Information is spread easily and sometimes opinions are taken out of context with it. Everyone should be careful with what they are posting.

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  20. If you're still trying to wrap your head around a definition for Social Media.  This is one of the best videos I've seen. It was made in 2008 but is the meat and potatoes of Social Media.   

  21. Enjoyable video but the commercial result (feedback improves sales) has been disproved.  The launching of New Coke from Coca Cola is an example of how asking your customers what they think of a product leads to the wrong conclusion.  This is because what people say is not what people do.

    Social media is about communication, not action.  The primary purpose of communication is to lie and deceive.

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  23. You are doing a fantastic job creating a way every body with interest on new technologies get easy access to use it.

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  25. Online social media is 1 of 3 things; connecting people that already know one another so they can stay on touch, business networking, or unfortunately facilitating harassment / stalking (dating that starts online is the antithesis of wise). Pay attention, if they contact you first especially.

  26. The first two minutes is spent on ice cream. Slowly arriving at three minutes before talking about social media. That left 43 seconds to quickly try to describe social media. And a really bad job at it – as if everyone is supposed to know what this guy wants to explain before he tries to explain it. Very poor video.

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