Social Media at Work
Articles Blog

Social Media at Work


[Electronic music begins] Social Media [pause] Social Media is Twitter, Facebook, LinkedIn, Flickr But that’s not all Social media covers many other digital tools [Logos of various social media tools] Even email and texting are social media tools Canadians spend an average of 16.4 hours a week online 83% of Canadians use the Internet That’s more than 27 million people! 60% of Canadians use social networking And 1 in 3 use social networking daily This means that MOST EMPLOYEES use social media We need to know how to use these tools safely The lines between our professional and personal lives are blurring We are taking our work home with us and bringing our personal lives to work… So to help… get to know user guidelines from either your own department or the Treasury Board Secretariat. So what can and can’t we do? Let’s take a look at the 10 most important points… Just like the telephone, using social media at work takes a commonsense approach. Personal use should not be excessive and interfere with your work. When posting, remember your comments are public for all the world to see Comment online the same way you would at a meeting, over coffee or a public forum. This means don’t discuss CONFIDENTIAL or classified material [Top Secret, Secret, Confidential, Protected A, B or C] respect Copyright respect Privacy be Polite Employees are expected to treat their peers with respect both in the physical workplace and online The Values and Ethics Code for the Public Sector still applies Whether or not it’s clear who you work for be clear your views are your own Avoid the perception of deception Be clear and transparent Using official logos or insignia may imply you are authorized to speak on behalf of the government. You’re probably not. On your social media networks you only represent yourself. You need special training and prior approval to post, tweet or blog for the Government. But official or not, inappropriate remarks could damage the government’s, a colleague’s, or your own reputation. Ask yourself: “Would I want my manager seeing this?” Always think twice. In short Protect Privacy Respect the Guideline and remember your public servant responsibilities. Let your manager know if things go wrong. So get started today and get to know social media at work. [Canada wordmark] [Adapted for use with permission from the Department of Justice (Victoria, Australia).] [Music stops abruptly]

17 thoughts on “Social Media at Work

  1. Hmmm–this is a very close cousin to the Aussie video published in 2011. Shouldn't there be some acknowledgement of the content–design & even some pieces? See VictoriaGovDOJ channel.

  2. Hi Julia,

    Thank you for your interest. Yes, as stated in the video description, this video was adapted, with permission, from an original version developed by the Department of Justice (Victoria, Australia). Please see the video description to link to the original video.

  3. Hi Nadine,

    The French version can be found on our French channel, please search "Transports Canada".

    Thank you.

  4. Can this video be used by CSPS to be presented to our participants during our events? Do we need permission? Thank you!

  5. Great video – I'm surprised how few Government workers know that Treasury Board advises professional use of THEIR OWN Social Media account AT WORK, including  updating Linkedin – is a GOOD THING.   Welcome Blueprint 2020!

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top