SOCIAL 101, Episode 1: SOCIAL MEDIA CHANNELS
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SOCIAL 101, Episode 1: SOCIAL MEDIA CHANNELS


KATHY: All right, Social 101, today we’ll
be discussing which social platforms should I be on, with Emma Carpenter, Blue Diamond
in the UK, and Monte Schumacher, he’s one of our Team Elites here in the US. Welcome, Emma and Monte. EMMA: Hi. MONTE: Hello. KATHY: All right, first question. What platform do you spend the majority of
your time working on in the business? Emma? EMMA: At the moment I’m absolutely loving
Instagram. Quite a few of my last few Executives have
come from Instagram, so I’m loving that one. But obviously Facebook as well. Facebook is the one where we have the most
users worldwide, so that is just a standard for me. I feel like that’s part of everyday life,
to share to Facebook, because I don’t live near my family so I like sharing lots of photos,
so I’m just on there as a standard. But I absolutely love Instagram at the moment. KATHY: Awesome. Monte, what about you, where do you spend
most of your time? MONTE: You know, I spend most of my time on
Facebook. I started on Facebook quite a few years ago,
and I think, it’s not the only platform I use but primarily I spend the majority of
time on Facebook. And one of the reasons why I do is I built
my first network on Facebook, and I really like the idea of all the tools that I have
accessible on Facebook. So it’s not only just my personal profile
but I have access to create a Facebook group if I want to do training, or I want to create
a group of product users I can do a Facebook fan page. I can create an event on Facebook, which is
something that’s very cool to do if you’ve got a webinar that you’re recording or you’re
doing an online party, whatever you might be doing. All of that is integrated into Facebook. So I’m a little behind Emma on Instagram,
but I’m on Instagram and I love it and I’m adapting. And I think maybe later, Kathy, we can talk
a little bit about context. Because I try to connect the 2 or 3 networks
that I work on together, and that I work on based on the context of how I’m gonna use
them. KATHY: That’s one of the questions. First let’s talk about the difference between
Facebook, Instagram, Twitter, Snapchat and Periscope, maybe kinda to explain to people
what the difference is in these different channels, and then let’s talk about how we
post things, attaching channels to each other. So I don’t know which one of you two wants
to take—if either of you have notes on the difference between—and especially when it
comes to the business, the difference between the platforms when it comes to the business. MONTE: I’d love for Emma to take Instagram. She’s a pro. EMMA: So, for Instagram it is about sharing
photos. And I always think and I always say that a
picture paints a thousand words, so images are so powerful on Instagram. But not only that, and we can share personal
things, we can share the business, we can share before and after pictures of products,
we can share anything positive like inspirational quotes. We can also follow successful network marketing
people on there as well, which I love to do. And it’s all about the hashtags as well. So at the bottom of your post you put a really
brief description about your photo, but then you can hashtag different areas and different
subjects. So for example I’ve just been out building
business on the Canary Islands, so I was hashtagging Tenerife, Canary Islands, business opportunity,
working mom and things like that. And while I was out there I’ve got people
direct messaging me from those islands saying, “What is it that you’re doing? I’d love to find out about your opportunity.” And that draws people into our business through
the hashtags because it comes up on different people’s feeds and people are searching
for different things. It also means if you’re building business
in specific areas, you want to keypoint like untouched areas of your country or wherever
you’re traveling to, you can do that through Instagram. We’ve also got a direct message feature on
there as well in the top right hand corner, so if you want to direct message people that
you think would be great in our business, if people follow you on there and you think
‘wow they’ve got loads of followers’ or ‘they look like a really fun person’ or
maybe they’ve got a beauty or a health background, you can direct message them and ask them if
they would be interested in earning an extra income, or whatever you want to message them. KATHY: And with hashtags, for someone to find
you through a hashtag click, you need to be public, not private, right? EMMA: Yeah. So all of my social media is public. But I know that lots of people don’t like
sharing things to do with their children publicly, so on Facebook there is an option where, say
you were gonna post a photo of your child and you didn’t want it to go out to everybody,
you can just literally share that with friends. There’s an option just to share with friends
rather than public, so you can keep some stuff hidden. KATHY: Which that’s perfect. And I know Instagram has made it really easy
just recently to switch, to have multiple accounts that you can switch between too,
which is nice. So if you did want to have a private account
and a public account you could easily switch between those two accounts. But you need to be public if you’re gonna
find new people in these channels, I’m guessing, right? EMMA: Yes. I think it’s so important for people to
be public. So obviously if you don’t want to share family
life and things to do with your children you need to set up your separate accounts. Also on Instagram there’s a video option as
well so you can share really short videos or video clips. I’ve seen some huge success with people sharing,
like putting one of our products on and sharing that in a short video clip as well. KATHY: Yeah, that’s very fun. Monte, I know you’re really big on Periscope. Let’s talk about Periscope as a channel. MONTE: Okay, and what about Facebook, do you
want me to cover that, or do you want to do Periscope? KATHY: Yeah, I want to talk Facebook. Yeah, let’s talk Facebook. MONTE: Well I’ll talk about the two very briefly. I think Facebook is really fundamentally important
for most of our distributors. I mean you think about, it is the largest
social network in the world. Last time I saw numbers I think it was a billion
and a half people on Facebook, and over a billion people log in at least once a day
onto Facebook. Another interesting statistic about Facebook
is that for those that do log in, they spend an average of 20 minutes a day on Facebook. So they’re there. The best way to describe Facebook I think
is it’s kind of like a recess on a school yard. It’s very noisy. There’s lots of things that are going on all
the time on Facebook. When people go there they go there to gossip,
they go to get updates, they go to just look around. And you know, one of the things that I’ve
found on Facebook, that it’s best to make your content lighthearted, make it fun, make
it something that’s easily consumed so to speak on Facebook. Videos are very, very popular and Facebook
pays a lot of attention to video. Periscope on the other hand is really something
interesting, and I notice that a lot of the Nu Skin distributors are starting to implement
in their business. It is one of the several popular live broadcast
mobile apps that are out there. Periscope is really truly fantastic from the
standpoint that I can simply add an app to my phone, I can create a very brief profile,
I can start following people, but I can literally push a button and broadcast to everybody that
I’m connected to on Periscope. And it’s worked ideal for training tidbits,
sharing product information, sharing information that’s going on in a live meeting somewhere. There are so many applications for that. I think what’s really interesting about
Periscope is people tend to pay very close attention to people that are broadcasting
on Periscope because it is live. We’re always excited about the ability to
connect to something that’s live. So what happens is, if you’re following somebody
on Periscope and you have the app installed, you’ll get a little notification that’ll
pop up in your phone that ‘Kathy Schultz is now live on Periscope, giving us all the
secrets about the digital transformation of Nu Skin.’ And of course I’m gonna want to stop everything
I’m doing and I’m gonna want to listen to Kathy. So it is an ideal tool especially in direct
sales and I really encourage everybody to upload the app, start following some of the
people, like I assume Emma and Hazel and some of those UK leaders that are very active on
Periscope, and some of the US leaders as well. Because you can learn as you follow them on
those formats, and then as you get ideas of what they should or should not be doing, then
you can give it a shot yourself. KATHY: Yeah. I’ve really liked getting on Periscope a little
more just for the conversation and the—it’s like talking to someone face-to-face often
when you do your trainings or such on Periscope. But it’s not permanent either. It’s got a 24 hour lifespan. And so you can do lots of quick pieces on
it, as opposed to if you really are creating a big webinar or a big livestreaming video
thing, it’s much more… It’s just a quick and fun way to do that. I love that about Periscope. MONTE: Kathy, just throw in this point. I think one of the reasons why people pay
so close attention to something like Periscope or Meerkat is another live broadcast app that
people use, is that there is an expiration date to the broadcast of 24 hours. So what happens is there’s a sense of urgency
that’s created. So if you’re not gonna pay attention, if you’re
just gonna forget about it, you might not get a chance to see what that specific person
was talking about, so you’ve gotta tune in. So when you want to create urgency with maybe
a product offering that’s out there, you want to connect with your team, you know when
they get the notification that they’re probably gonna tune in within 24 hours. KATHY: Yeah. Do either of you use Twitter or Snapchat with
the business? EMMA: I use Twitter. Twitter again has been really powerful. I’ve had a frontline Ruby and a frontline
Emerald come through Twitter. Just again through those hashtags, they’re
so important, exactly the same. But what I love is that whatever I put out
on Instagram I can link to my Twitter account and it goes straight out on Twitter anyway
so I don’t have to update onto social media platforms, it automatically links over. KATHY: Oh, perfect. EMMA: With Twitter, obviously it’s really
short and snappy, so you’ve only got a certain amount of characters. So what you put out there needs to be really
key and really important. So I like to add a couple of—say if I’m
gonna do a sentence, what if my words would always be all in capital letters to draw people’s
eye in, to make sure it’s drawing people’s attention. And you can actually tweet on Twitter up to
20 times a day without being annoying to your social media followers, whereas if we did
20 Facebook posts a day we would be clogging up people’s newsfeeds and probably get deleted
quite a lot. So it’s another good one where if you want
loads of exposure on social media you can tweet a lot during a day and you’re not gonna
be annoying to anybody. KATHY: I like that. And there’s some social etiquettes on these
channels, right. Like Instagram, you should post about how
many times a day? EMMA: So Instagram, I think you can probably
get away with around 5 to 7. But there are some really successful network
marketing professionals on Instagram that actually say 15 times a day, but I’ve found
around 5 to 7 is good. Obviously, as I just said, Twitter, around
20. And then we’ve found around 3 a day for Facebook. KATHY: Perfect. Monte, what about you, what are you finding
with your amount of posting in the different channels? MONTE: You know, I think your success is always
contingent on context, Kathy. And I wanted to maybe emphasize a point that
Emma made about what she puts on Twitter. I mean I’m not gonna post some long forum(form?)
post that is better suited to a blog on Twitter. And Instagram as well, there’s certain types
of content that relate to context that allow you to be more successful and effective in
those formats. Because people get used psychologically, they
have a certain mindset when they go to Periscope or they go to Instagram or they go to Facebook. They’re thinking differently how they’re gonna
consume that information. It’s kind of like social media in a broad
brushstroke or a broader context. It’s kind of like a college campus or a
university, that social media is that campus, but different social networks are different
types of classes. So I wouldn’t take, for example, a calculator
and a protractor to a writing class, would I. No, I would take those appropriate tools for
the context of what I was actually doing. So that’s a great way to think about this
broad social media world, that it’s like a university campus and each social network
is a different type of college class that I take to make sure that you have the tools
and you’re attending that class in a proper way, and so people consume information in
the right way. KATHY: Yeah, I love that. How do you guys use the platforms together? Emma, you just talked about how you use Instagram
and Twitter combined, and I’m sure you combine your Facebook with that. Can you talk about the power of using the
platforms together as opposed to just posting on each one the same thing? EMMA: I think it’s just if you’re gonna
be really, really active in social media, it’s a timing thing. So it takes a lot more time obviously to post
individually on Facebook, Twitter, Instagram, whatever platform you’re gonna be on. But if we can link them together it’s one
post rather than spending the individual time. It cuts down on time. Especially if you want to be really active
on social media. KATHY: And you’ll do something shorter maybe
on Twitter to draw someone to look at your Instagram post, to have a more emotional feeling,
I’m assuming with your picture or video, and same thing kind of with Facebook where you
can— EMMA: Yeah. With Facebook I’ll always put a little bit
more content to it, but still not a lot, because I think if we write long essays on Facebook
it’s just gonna be ignored anyway. So I always like to keep even a Facebook post
to really what you would open on say an iPhone 6 screen. So if it’s any more text than that I still
think it’s too much. But obviously then I’ll take like a key sentence
or a couple of sentences to share on the bottom of my Instagram photo, and then I’ll share
that over to my Twitter. KATHY: Perfect. And I know, Monte, you posted something about
how people read it more if there’s like emojis in your text, right? Didn’t you post that? MONTE: Yeah, there’s been some studies that
show really the effect on just the engagement when we talk about engagement, which is people
liking something or commenting or sharing is engagement, that you’re much more effective
if you use emojis. I wanted to point out one more point about
something that Emma just said as far as context and how she connects it together. One of the things I’ve found very effective,
and I want to make sure that people understand you don’t have to have completely different
content from platform to platform, but it should relate. So for example, let’s say I created a Periscope
broadcast and I used an app such as Katch.me, that’s spelled with a K, and I recorded
it and I then it turn posted it on Facebook, I might grab a screen capture of one of the
frames of that broadcast that I posted on Facebook and I’ll post it on Instagram, just
with some hashtags and some information: Hey I just posted this brand new product video. So I show a screen on Instagram: Here’s how
you connect, here’s how you find me on Facebook and watch that video. So you can create, for lack of a better way
to describe it, kind of connective tissue between each type of format, where you can
share the content, which you created in a way that it’s contextual for the way people
consume that type of content on that network. KATHY: Yeah, I love that. So we were talking about kind of posting platforms
together. Did you guys cover everything you wanted to
with that or were there any other thoughts on that piece? EMMA: No, I don’t think so, not for me. MONTE: I was just gonna say, no I think we
covered some pretty good ground. What were you thinking? KATHY: The only other question that I have
on here is how do I add friends on each of these platforms. I know, Emma, you kind of talked about it
a little bit with how you have found people, when you talked about like the Executives
you found from Twitter and Instagram and Facebook. I don’t know if you guys want to add additional
information on ways to add or find friends on the platform, or if we’ve kind of done
that through. I’ll leave that to you guys, if you have additional
thoughts on adding friends on the different social platforms. EMMA: I would just say that whenever anyone
follows you on a social media platform, take time to have a little look at where they’re
from and what they do. They might have followed you and not messaged
you about the business, but they might be somebody you’re really interested in. For example I had a girl in—I was going
out to Copenhagen to the European head office, and a girl that was a blogger followed me
on Instagram. And I clicked on her, and obviously she said
she was from Copenhagen, and I just messaged her and I was like, “Would you be interested
in this opportunity that I’ve got?” Sent her a really brief message. She listened in to the business opportunity
online, and then we met up in Copenhagen. If I hadn’t of clicked on her when she followed
me, to see that she was from Copenhagen, that meeting would never have gone ahead. So take time to look at who’s following
you on social media as well. So I would just say that is a another tip
as well. MONTE: I would just add to that, what Emma
said, totally agree with that. And also, the two things are to be genuine,
and be who you are, and take a risk. Because that really is about, you know, Emma
took a risk by thinking ‘hey, let’s just give this a shot.’ If you don’t take action, nothing within the
social media, nothing’s ever gonna happen. So as you connect to be people, be genuine,
show sincere interest in who they are, in what they do, after you’ve looked at their
profile, and have conversations that are fun and lighthearted, and compliment them and
be genuine. KATHY: I love that. Any other kind of final thoughts, Emma, on
that? EMMA: Yeah, I was just gonna add in as well
that also social media can make an amazing follow-up system. Because if you’ve had a meeting with somebody
or they’ve seen like an online link or whatever, but now is not the right time, if you don’t
burn your bridges with people and they’re still following you on social media and you’re
following them, it’s a great way to carry on building that relationship though, and
they’re just constantly seeing what you’re doing with the business. And I’ve had so many people come back to me
and say, “Okay, I’ve seen you’ve gone here for business, I’ve seen you’ve had loads of
fun with your team, you look like you’re doing really well. Now is the right time for me.” But if I’d have just thought ‘they’re
not interested, I’m gonna delete them off my friends list’ or ‘I’m going to ignore
them and not build a relationship with them’ that wouldn’t have happened. So I’d say carry on building relationships
with people. Be really respectful if people say no and
it’s not the right time, and let your social media be kind of like a follow-up system for
you as well. KATHY: I love that. MONTE: And so yeah, you have to be patient. You know, social media, you can’t build a
network overnight. Building a network is like building a relationship,
and it takes time. And understand that if you start today or
you engage at a higher level in a social network, that it’s gonna take you some time. And be patient, don’t wait for overnight results. Because those relationships and links are
gonna be around forever and you need to take the time to make sure that they’re good and
strong. KATHY: I love that. Any other thoughts that you guys had on kind
of this initial how to choose a platform? Is there a platform that you think is easiest
for someone to get started if they haven’t, or is it more where they’re most comfortable? EMMA: I think it’s what is more comfortable
for the person, but also what fits their lifestyle. So I think sometimes Instagram is a really
quick one just to do on the go, and sometimes that might fit in with somebody’s lifestyle
rather than sitting and writing a post or thinking about what’s catchy to put on Twitter. But again, I think Facebook is amazing because
not only can you be showing the business, be showing personal stuff, be showing the
products, but you can also bring in connecting your team on Facebook as well once your team
starts growing, so you can have Facebook pages for team trainings and keeping connected with
everyone, whereas that’s quite difficult to do on any other social media platform. So I still think Facebook is the number 1
platform for keeping your team connected and for trainings and for things like that. MONTE: I’ll just add to that again, to give
a plug for Nu Skin’s social media training group on Facebook. I think if you want to get a real sense of
how much variety there is and how many different personalities and what people are using and
why they’re using it, make sure that you request access to Nu Skin’s official social group
on Facebook so you can connect with everybody that’s using those platforms. KATHY: Thanks, Monte. I’ll pay you later. EMMA: I can just hear Jensen starting to cry
now, so I need to get going. KATHY: That’s perfect then. MONTE: Nice to see you, Emma. Bye, we’ll see you later. KATHY: K, thanks so much, guys. EMMA: Thank you. Bye. MONTE: Thanks, Kathy and ?. Bye bye, Emma.

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