Setting Up Google Adwords Remarketing Audiences with Google Analytics
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Setting Up Google Adwords Remarketing Audiences with Google Analytics


25 thoughts on “Setting Up Google Adwords Remarketing Audiences with Google Analytics

  1. Hi Julian. Thanks for the video. I have a question about google analytics and adwords. After connecting those two tools you can create audiences and goals either in analytics or adwords. Is there a difference or benefits to choose which service to use? Thanks in advance

  2. 2:10 "But please be aware that you need to adjust your privacy policy to reflect that change and make people aware of this data also being share to google adwords…" Hi, I did not understand how I make sure that I follow the privacy policy in my google accounts. Would you please enlighten me?

  3. Hi Measureschool, thank you for your instruction, I have a little bit confuse about the audience size, it displays as 0, as well as the search audience size. What does these criteria mean? I'm a fresh user on google analytics

  4. do the new lists take into consideration your past traffic or will they start accruing users from the day they are created? If you build an audience from existing goals that you have set up already, will the audience list start from 0 as well? thanks for your informative videos they are superb

  5. So if you only need the analytics tracking on your site for remarketing. what do you do if you need to prevent remarketing tags from firing on certain pages to avoid policy violations https://support.google.com/adwordspolicy/answer/143465?hl=en
    (cant remarket to people persal hardships, identity and belief sexual interests) I work for a school and our remarketing list were turned off by google all because of our student wellness section.

  6. IT and EN languages, I am italian 🙂

    EN:
    Hello everyone. For the first time, I'm starting to use AdWords audience segments. A few days ago, I generated a test segment from Analytics, so I do not remember the reference data, for example:
    1) the date when I generated that segment
    2) what view of analytics refers to, which web site.
    3) which analytics data is collected, such as return visitors, or traffic from mobile etc.
    4) various
    All of this useful data is not given after I've created the audience from Analytics and try to retrieve it from Adwords Public Segments. Only the name of the segment and a code at the top called "List ID" appear.
    So let me know where I can find these info, how do I save them, and how a professional should then organize their own segments.
    Thanks so much.

    IT: Salve a tutti. Per la prima volta sto iniziando ad usare i segmenti di pubblico di AdWords. Qualche giorno fa, ho generato un segmento di prova da Analytics, quindi non ricordo i dati di riferimento, esempio:
    1) la data di quando ho generato quel segmento
    2) a quale vista di analytics fa riferimento, quindi quale sito web.
    3) quali dati di analytics vengono raccolti, esempio visitatori di ritorno, oppure traffico proveniente da mobile ecc.
    4) varie
    Tutti questi dati utilissimi non vengono dati dopo che ho creato il pubblico da Analytics e cerco di reperirlo da Adwords Segmenti di Pubblico. Appare solo il nome del segmento ed un codice in alto chiamato "ID elenco".
    Vorrei quindi sapere dove posso reperire queste info, come faccio a salvarle, e come un professionista dovrebbe quindi organizzare i propri segmenti.
    Grazie mille.

  7. Julian hi,

    Could you help me understand what's the best way to build audiences based on "check in" date they were interested in and adjust as time passes?

    Example:
    Travel things to do site.
    Visitor 1 comes to the site and checks available activities for Mar 31st 2018
    Visitor 2 comes to the site and checks available activities for Apr 5nd 2018
    Visitor 3 comes to the site and checks available activities for Apr 27th 2018.
    etc

    If today is Mar 31st 2018, than we have only 0 days for Visitor 1, 5 days for Visitor 2 and 27 days for Visitor 3.
    I mean Visitor 1 is not good candidate for remarketing, Visitor 2 should be kept in remarketing list for 5 days, Visitor 3 for 27 days, etc.

    What's the best way to do it?
    I've created check availability event in GTM
    passing timestamp of date they searched for, and days left (example 0, 5, 27, etc)
    I can create audience for those who has daysLeft > 0.
    But how to remove Visitor 2 after 5 days?

  8. Hi Julian…..
    I'm having trouble, my AdWords audience destination is not updating.

    If I open an audience… when I see

    For analytics i have "Display size: 10200"
    but in adwords…" Display size: 0" and "Search size: 0"

    Is there a way to fix this ? (I've selected both destinations since I created the audience, and it's happening with all of my audiences)

  9. Can you kindly help me set up Google shopping dynamic retargetring ads please. I've set up the campaign using the audience I've built on analytic but I'm seeing a error message in my AdWords account which says to set up custom parameters for business type: "Retail" in your Google analytics tag. I've looked at every settings on my analytics admin area but couldn't find any options to set up tag.

    Also on the ad creative section I was required to enter text headline, description etc.. but it also asked me to enter destination url which I've entered (my url home page). I'm a little confused here as I've created a dynamics retargeting shopping ads, why is it asking me to enter my url, have I done this incorrectly?

    Is there any video guide I can follow?

    **I'm running a shopify ecom store.

    Many thanks.

  10. HI Julian, this is super helpful. Can you please explain the difference between lookback days and membership duration.

  11. I have a question on this if you could clarify pls.
    We are a resort and booking is done through Sabra, an international booking engine.
    We want to segment audience based on different pages. Sabra has a unified page https://gc.synxis.com/rez.aspx but different parameters passed into for inside pages.
    When i am trying to create goals for inside pages, its showing zero conversion rate. I dont understand why this is happening ?

  12. Julian, you rock man! Best instructor on the planet! I wish however you would do a video that shows us how to cover the errors "Your Google Ads tag is missing "product ID" and "Your Google Analytics tag is missing product ID". Nobody has one and no one teaches like you! Thanks for all you do!

  13. Hi Julian. thank you for your courses, they are really great. I have a question: How does Google to retarget users. They use IP? Cookies? User connected to their Google Account?
    Thanks

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