Peter van Teeseling Interviewed- Twitter for Print-Media
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Peter van Teeseling Interviewed- Twitter for Print-Media

Right. Hello, everybody.
Well, we’re going to have a
little special interview today with a very important guest. This guest is someone that we’ve known for
a long time. He’s a Markzware customer, or, at least, was, when
he used to be a printer. He’s now off on his own,
doing consulting and cross-media, along with print-media, which is quite interesting. He’s also the voorsitter, the chairman of the board for the CMBO, C-M-B-O in Holland. It’s a very important organization that ties together, let’s say, cross-media with printing. Now, it works very closely with the printing
organization in Holland, the KVGO, the Royal Dutch Printing Association. He’s on the front cover here of the
latest Graphicus here in Holland, and they have a nice article on, you know, a full-page article on him here. So, let’s give Peter a call, you know. Let’s go over there on
iChat and give him a call and see if he can do a
little interview with us, because he’s very active on Twitter, and interested in how he sees Twitter being useful for printers and
people in media in general. So, let’s give him a call. Okay, great. We have Peter on the line, now.
How are you doing today, Peter? Fine. How are you, David? Very well, very well. Okay. Well, we’ve known you
for quite a long time, and, you know, I could give an intro, but maybe it’s better before we jump into the
subject of Twitter here, you
can give a little background on who you are and what you do, etc. Yes, well, I’m 40 years old and married.
I’m married and have three kids. Right now, I’m an independent
cross-media specialist and I help my clients understand
cross-media and technology. And I know a little bit about common
processes like creation, distribution, etc. And, at the time. I’m
the chairman for CMBO, which is like an association of
media-production companies here in Holland. Yeah, very cool, yeah. Yeah, and
Peter is well known in the industry, he… He comes from a printing
He co-owned a print shop, or more, I guess, actually. Yeah. And…
Yeah, I had a printing company from
the early ’90s and that evolved into like a content-management company, and I left that company August last year. Yeah, very nice, yeah. And now, yeah, you’re active
with the CMBO and all these organizations and you’re consulting, but what really caught my attention
was you’re really active on Twitter. I mean, you have something
like 765 people following you, which is quite a few. I mean, there are
…with more, but that’s… that’s pretty good. You know, people are falling you and, you know, why did you choose to get
active on Twitter. What drove you there? Well, I’m, like, an early adopter, and I really like to try out
beta web services, where
every web service is a beta today, so, it’s…
it’s still beta. What I like to try out is these new…
new tools and to see if it’s of any use, if any, in my work, or if it’s of any
use for somebody, for professional use.
Right. And… I met this tech, Robert…
Robert Scoble, a couple of years ago and I followed him online since then,
and Twitter really took off, on a South by Southwest Conference
in Texas in… I think it was Fall 2006, and I started using it February 2007.
It was a nice tool to see what people were doing, and what they were looking
at and reading and, so, it’s like a news…
a news tool for me and
now, it’s a networking tool, as well. Yeah, I noticed you give little personal
insights into your daily life, but also… yeah, you’re talking business, then, and giving tips and… and getting tips.
So, what… I have to say Peter is a…
yeah, sort of a model Twitter user.
He’s sort of the way a lot of people will use it,
to get personable, but also, you know, give a lot
of professional insights. Yeah.
So, now… yeah, more onto something I’ve been getting into a lot lately:
Why should players in print-media…
Why should printers consider using Twitter? Well, the funny thing is with
Twitter is that you can…
It’s like talking or chatting to somebody,
like we are doing now, but you’re not talking to just one person,
you’re talking to a lot of persons, like your followers, and I don’t think that the
number of followers is leading, but I think that the quality
of your followers is even, actually, to discover or talk with them about new developments,
or new technology,
or anything else. And what it’s really good for is…
What it’s, like, it’s for, especially for printers is that they have a platform
to demonstrate their expertise or their knowledge, and they can share it with…
with other people and that is the… I think that the main part of… of networking, in general, as well, is the same rules that… that… that apply to Twitter, as well, is that you share your information, and by that, you… while you generate traffic
to your web site, because people
get interested in what you are talking about, and you also establish your expertise in…
in the specific print area, as well. Yeah, yeah. And you mention some good tools in another conversation we had,
which is Tweet Deck and other tools, third-party tools,
that help you use Twitter, which people should look into,
as well, and I’ll get some… Yeah. in the text on the blog. Are you active in any other
social networking sites or any online tools or anything else there? Well, there are two. Of course, well, as an early
adopter, I think I’ll have…
I have profiles on most social networks, but I don’t actively use them. The most… the one I use
most actively is…
is LinkedIn, as a professional network. And one I am more actively using lately is a service called FriendFeed… Oh, yeah.
…which is a… it’s more like an aggregator of all your social networks and information streams and where you can actually discuss news or technology news, things that Twitter is
lacking a little bit. You know, you can react and you can talk
to each other, but you you don’t get a a condensed view of the discussions.
That’s what FriendFeed is facilitating. It’s taking off a bit and
it’s very interesting to follow specific subjects, as well. Yeah. Indeed, it’s ever evolving. Yeah, yeah, yeah. Exactly.
It never stops.
Yeah, I’ve enjoyed getting involved in this online social networking bit,
but it’s sometimes a bit daunting and… but I guess the best
advice is stick with it, you know, it’ll come for itself,
all these different networks. Yeah, but I what I think is main
thing about networking also in real life is that you have to… your main focus should be is
“What can I do for you?”
instead of “What can you do for me?” Once you start, if you go by it the second way,
I think you’ll… you’ll end up with a worthless network very soon, and I think what’s… what, like,
things like LinkedIn is great for is to see what people…
people are doing and
who they are connecting to, and then you get a certain inside
of their expertise and their networks and you can see if they…
if you can help them before you
can ask the question “What can you do for me?” Yeah, that’s a very good point. That’s been my test throughout the year, you know, the last year and a half or so, I’ve noticed in totally different
networks that when you get too greedy…
Yes. Yeah.
…you fail, but when you help people out…
…and care, like you normally do with real networks, anyway, things go, for themselves, very good.
Yes, yes. Well, Peter, thank you, today.
I will give a link to people where they can see you
on Twitter, which is Yes. I’ll provide that link and they can come chat with you…
…on Twitter.
Of course. Cool!
Great, Peter. Well, thank you.
OK, thank you, David. Have a good day. Too bad we can’t
ice skate anymore, but there may
be next week, you never know. Well… you never know, David, you never know. Okay. Alright. Thank you.
Bye bye.
See you, now.

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