Event ID: 2068308 Event Started: 12/19/2012 7:00:00 PM
———- Please stand by for realtime captions.
>>Please stand by for realtime captions.>>.
>>Good afternoon, everyone.>>Good afternoon, everyone. Wewill be starting
the webinar shortly. If you need technical — if you are having technical difficulties,
please go to webinar, 180060 — and select option two, option one and option one. If
you need closed captioning on the transcription you will see the link on the checkbox.
>>.>>Hi, everyone and welcome to the weather
not today, this is just a with just a authors of citizen services. Your joining us for our
next DigitalGov University session. On Making Social Media More Accessible: What You Can
Do Today. With our community, this is the subjective been trying to tackle much lately.
Between social government summit hosted by Department of Transportation and labor, blog
posts and following up with this quick webinar. What we want to do is give a quick take away
that anybody could instantly use to apply to make the content more accessible. The people.
This is also that test format for us, generally the webinars are at least one hour long, we’re
testing out new format that is 20 minutes which includes question and answer time and
more rapidfire takeaways that you can use and also quickly view later for later reference.
Decent going to be what all you need to know about social media, we wanted to start the
conversation and give some findings we recently discovered back to you. With that said I will
our presenter is Scott Horvath, chief of — cheap US geological survey. Scott was one of the
participants in our recent social club summit and collected feedback from agencies and government
would some of their services, he collected actionable items that can can be done whether
they are director or somebody clicking the button on the tweet, he wanted to share the
takeaways with you. We will be taking questions and and end and if you want to load film,
you have the ability to do so on the side and we will go through into question answers.
I would like to say, take it away, Scott.>>Thanks a lot, Justin. You can hear me okay?
>>It’s all yours.>>We all — a lot of us attended a recent
Socialgov on accessibility and one reason we took away and we are all contributing,
behind the screen, what we did is pull the things we learned together and things people
comments on left notes on an added and added information about what they thought how to
improve accessibility and make it better for social media. One of the things we did in
the conference and I want to share with you, what someone with an iBook, what that sounds
like when they are browsing in the Twitter on the iPhone using built-in tools that Apple
makes. I want to walk you through and give a feel for what it sounds like and then set
the tone for how you can change or do best practices with your tweets so we can clearly
share the information you are trying to share. Justin Herman, — problem solving, which is
picked up 2013 Chevy equinox. Now I am ready for hash tag Socialgov presentation at 2:00
p.m. Today’s top governmenttreats, — — check out what some Socialgov I reading this week.
USA.gov.>>Alexander — big need plus interest — read
new not notification for mail.>>.
>>So you can quickly see right there — I hope you all heard that. What you see visually
on the screen and what we text into something such as twitter is going to come across over
differently when someone’s using voiceover whatever the equivalent on the eye android
device whether it is on the computer. What you read and see are not always what it sounds
like. What we want to do is give you a few of the tips with pull together throughout
the social Socialgov conference as far as best tips for helping improve what that sounds
like the somebody on the phone for whatever device they are using. What we’ve got is we
pulled a lot of the information. We have it broken down — we have best practices, Facebook
and about U2, closed captioning videos. For example, with Twitter, one of the great things
you can do when you’re composing tweets, if you heard in the phone phone — before it
meets the at symbol, but if it doesn’t know what the person’s name this it’s not and scalable
name it will sound a little different. The same things happen with acronyms and abbreviations.
For example, like NASA, you will see something like that NASA, it will sound okay, but for
something like USGS, it will say USGS. Depending upon what your acronyms or abbreviations,
it will sound a little different each time. What you want to do is if you’re composing
a tweeted mentioning people, important thing is get your message across right up front.
And to make it less confusing as possible. If you put that at mentions, if you can do
that do that possible you will hit the message upfront where it is not nice and clear and
clear spoken words and you are saving those the more confusing things on the phone for
the end of the tweet. So that @mentions, hashtag, that sort of deal. You can improve. Tweet
itself for that. Avoid using this. If you can’t, there’s a limited number of characters
you can use on twitter. I try to avoid acronyms as possible. If it is something asNASA, call
it an that’s okay. People will know and understand what that is when you are reporting — referring
to NASA. Some acronyms are not as simple and well-known. One of the things you can do that
we have talked about is if the Twitter is not the best interface because it is not accessible,
what are other ways you could use, how else could you do that? What are things — one
of the things we came up with was using the Twitter API. If you door don’t, you can ask
. folks on the listserv that we have, you can use the twitter API and pull the tweet
sent to your.gov page whatever it might be, and put it in simplified format. That way
you have information in there on your site itself and accessible format and what is on
Twitter.com. In which a your general can’t information, you can add a link to the accessible
tweets. One of the key things we want to do is you want to make sure that — there are
tools that will provide some accessible interface and — not everyone is going to be using those
tools. You want to try to make sure that confidential placing in the tools itself our rights accessible
as possible. That is the key thing.>>There’s a couple questions on it, might
be a good time given the rapid nature, D think you can show us what a model tweet would be
that involves a pic or video auto click on it so people can see what constitutes the
things you’re discussing applied.>>That’s go through here, there’s quite a
bit. It’s not entirely difficult areas saving things for the end. It’s pretty straightforward.
When you hear — we can hardly believe it today we have $25,000, think you’re saying
with us. So the voiceover will read social — Socialgov, but you are sitting this types
of things for the end. You’re not puttingthem in the very beginning. For us if you look
at other tweaks that we have, going through the social golf, we know that we need to that
means modify tweet, it’s directed , but this will make the message more confusing upfront.
This could be written and rewritten to say and put these hashtag and mentions toward
the end, that would be good. A better way of doing it.
>>Would you almost say, Scott, and comparing the examples you are given, I am seeing the
one tweet, and there’s a link for the — for example — would that to be in brackets to
have a link or blog post or Article rather than going dry into the shortened URL?
>>Right. You should be doing, if you have a picture, but the word pick in the beginning
and brackets. Put the word video and audio, give it right up front, what is expected setting
the expectation. If you have a PIC put the word there so they know that up front it will
be a picture. Sometimes you can’t get around this, if you listen to the voiceover for a
— link, the voiceover says with the last will be date and the end of the sentence in
the first word being live. When you hear the voiceover he will say social media friendly
wills not less bit, life, it will treated as separate separate suffix sometimes you
can get around that you are at the machinery of the link. That’s something to keep in mind
as well. You can save that for the end. Most people that use voice over, you will understand
that there’s a certain way the phone treats links and they will know what to expect. The
more you can make the tweet and the message you are sending accessible, the better.
>>What’s interesting is the challenge with twitter is side we have so few characters
to work with. It almost becomes if the information is most critical, you have to plan from the
beginning to dedicate whether it is bracket having a pick or a VID or a designated. You
have to plan ahead for it. It can mean the difference be readable and understandable
and being complete that misleading it’s right to the screen reader.
>>That something you have to build in to your social media strategy or plan whoever
is running it, you were a person or 10 people running.com. Buildout processwhere we over
the picture, treat something over a picture, put the word PIC and video, put the VID. But
the hashtag and mentioned in the end. If you put that in the beginning. But Facebook is
different. You have more roomFacebook, to expand your information and message, you are
not restrained to 140 characters, you can be more flexible with your writing. You have
that option for Facebook. You have more flexibility as far as how you compose your message and
status. You still want to use the basic things because the screenwriter will go through — Google
plus we can have hashtag you want to send those in the end of the message and status
updates. You don’t want tocompete your message that the hashtag. The same principles for
Twitter and twitter and Facebook you can apply to others as well.
>>Can you show was an example in Facebook?>>L the tips you’re giving are applicable
across different platforms. I thinkpeople want to see it set up. InFacebook, we encourage
people dynamic engaging content and a lot more video. In In the case that creates the
rush to make thing more make things more engaging you can create a divide on accessibility.
You may be going through a little bit of that may be helpful. Let’s try this out. I am going
to load the Facebook on the iPhone. We will see what it some slack.
>>You can get a sense for this.>>It sounds pretty rough over there. It sounds.
>>Here’s one with a mention.>>25 new posts. Three hours ago.Zero comments.
You see it’s a bit ash.>>I can definitely see. Based onsome of the
documentation, to answer some questions we have seen, we are getting this out to you,
we will be building it on how to.gov and the social media section so you can look forward
to that. When I looked at the screen, it had the text, great video embedded and in the
link, but it did not have a bracket that said photo. Or description of the photo. And thething
about Facebook is it’s not like Twitter, you don’t have limitations on the amount of text.
In that sense there’s no excuse for people not to have — say a bracket that says image
and a brief description of the image, the little things the difference between being
understandable and a bit more salient to people than just not putting in the effort at all.
>>Right. Say that the best thing you can do this with all this is using the iPhone
and accessibility mode you can go to settings, General accessibility and turn on voiceover
and doing that, opens up a world of questions and how you post messages in any social network
in any form simply because you get a good sense of what it sounds like for someone who
needs to use these tools and we are not used to using restraints, but for those who will
need to use these tools to get a sense of what that is and how confusing it might be.
It puts the — you may do a better job with your messaging.
>>That’s perfect. The big thing and taking away from this is that there are these tools
that all of us have on the iPhone that we can every day and every week or month go through
and do a little bit of study and performance on how to understandable our social media
posts are. We can do that and help our friends with different agencies and point out best
practices and share some of these with them. I know in the summit this is right off the
phone it blew my mind a bit. We want to stick to our time limit and we want to take questions
as well. Other than testing on that reader then be able to first-hand see the experience,
I there key points and to top points that you want people to take away?
>>What I would say this work with whatever social media you have them in place, make
sure people better tweeting, you begin this thing and upfront planning into what they’re
doing. You’re trying to do this and do the best they can and you’re limited by what the
tools offer you. You can do it best you can buy what you put out there that is the key
thing I would say and testing it out doing it yourself and see how it works.
>>Excellent. We want to make sure — they are coming in and I would like to — number
of them right now asking if they’re going to have us access to the hash tag, will you
be sharing the contents that is being collected and to reiterate, this content came from people
like you across government for everyone is listening because TypePad is a is a collaborative
tool. There’s an someone stumbles accessible tool. That is why do you want to do is share
the information everything from blog posts two how to.gov and of course we will also
link back to the trackpad itself and can contribute more more things and continue to stay up-to-date
and enriching for people because this is the type of thing that’s important to me and important
to us seeing this and that small changes that we could make that can make all the difference
for people. Let’s go — Sarah born in Massachusetts has another tip to share for hash tag, use
Campbell — for multiple words, screen readers will pronounce them as separate words. If
you are aware of what camel case is, you might want to Google it and check it out because
there is does a great job in Massachusetts. We will be sure to add that the guidance.
>>Were people asking about information. Does the android have a similar accessibility mode?
>>I don’t know about the android. I believe it does not sure to what extent and how it
operates. That would be something somebody could test out and let us know.
>>Guy Benson has a question to the tip — might be a leading question. When creating bracketed
explanatory information when we have video, do you think we should write phonetically
to make it easier for screen reader? Like Mike Diddley,it comes as this lie. e. Perhapshaving
link for webpage, how geeky think we should get into that?
>>>>Would say link, you can expect is when.
What you reduce one expectation is if they hear the words bit lie, they will know it
is a bit the link. If you want to improve it and that the word Lincoln the beginning
go for it.>>To follow up as well there so many different
URL sure shiners, go (dot) USA.gov and everybody on this call is using, and the case that there
is a bitley, Howley, the best practice would be breaking it down by a friend named. To
having ing a URL, or link. Because that covers all the bases send it doesn’t become the terminology.
For peopleto access information.>>So the rest of the? We have arebasically
around and stared accessibility of individual tools how accessible, Gary ask, how accessible
is Hackpad? Forgive me if I’m wrong, that is what line you have to use different tools
untilpeople the best practice to diversify, the platforms. You can have the same information,
but there’s multiple points of entry would you please?
>>There’s no — a lot of entries. With twitter, you can tap into that API to show and pull
your tweets into.gov and make it more accessible, it’s a matter of operating in the social space
and want to make them accessible and you are limited and doing everything he possibly can
is a best practice, the only thing you can do outside of doing something this putting
content in your site.>>The demo using JAWS WS, jaws.
>>Using voiceover and I’ve flown, and showing up on the screen.
>>Excellent. Scott, I want to thank you very much for coming for compiling all this information
which will be sharing with people but also presenting today for us. Just based on the
questions and feedback we got so far perhaps what we can do for — when they put out the
how-to section is have the formula how to do accessibility text the tools you can use
and process you can go by and combining it with fantastic content which I’m hoping all
the people in the webinar can contribute to. Before and things I wanted give a shout out
to the Department of Labor policy works team who have been doing a lot of work and they
are the rain leaders of accessibility Summit we had. . We want to thank them and look toward
all the participants getting involved in more of these programs. I hope you enjoyed yourself
today. We will be sending out a survey to be able to please consider also the content
and keep in mind that this was a test batch having the shorter format to go through some
touch points and things you can take away and rapid into the the program. Hopefully
we will get some feedback and pink you very much again and I hope everyone has a great
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