KTDRR Social Media Training: 11 Tactics, Tips & Tools to Leverage a Powerful Social Media Strategy
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KTDRR Social Media Training: 11 Tactics, Tips & Tools to Leverage a Powerful Social Media Strategy

>>DONNA MITRANI: Hello, welcome to today’s
webcast brought to you by the Knowledge Translation for Disability and Rehabilitation Research
Center, KTDRR, at the American Institutes for Research. The center on KTDRR is funded by National
Institute for Disability, Independent Living and Rehabilitation Research known as NIDILRR. I’m Donna with the Austin office of the American
Institute for Research. I want to thank Ann Outlaw for helping with
logistics and technical support. In today’s webcast, Madalyn Sklar will cover
social media marketing strategy. Just a reminder, the webcast today is being
recorded so we can make the archive available for later viewing. If you do not want to be recorded, be sure
not to make any comments or ask questions in the chat box. Before we start, I want to point out we do
have CART services available. The link is posted in the chat pod in the
upper right corner of the screen. Now, without further ado, I would like to
introduce our speaker, who is a serial entrepreneur, community builder. She had 22 years of digital marketing experience
and 13 years of social media marketing experience under her belt. Each week Madalyn hosts a chat that brings
people together in an active one hour discussion revolving around Twitter marketing. Since launching three years ago it has reached
over 6 billion impressions. She hosts the weekly social ROI chat. Madalyn interviews social leading marketing
experts and cohosts weekly communities. The Huffington Post named Madalyn one of the
50 most followed he entrepreneurs in 2017. Thanks everyone, now let’s get started. Madalyn?>>MADALYN SKLAR: Yes, I am here, thank you
so much for the wonderful introduction. I really appreciate that, and welcome, everyone,
to the presentation. A big thank you to the Center on Knowledge
Translation for Disability and Rehabilitation Research. I appreciate you all for having me and for
all of you here attending. I’ll show ways can elevate your presence on
social media. We will be covering a lot of different things
here. We will be talking about branding, content
curation, engagement, analytics, live video and a lot more. So you already know a little bit about me,
so we don’t have to spend too much time on this. We will go ahead and jump right in. I’m going to share Eleven Effective Ways to
Elevate Your Presence on Social Media Using a Variety of Tactics, Tips and Tools. So before we start, let’s take a quick review
of these items. We are going to look at branding, consistency,
how often you should post, content curation, evergreen content, how to use hashtags, the
importance of images, engagement, analytics, live streaming video. I told you this is a lot of stuff we are going
to look at, and tools. So we are going to start with branding. As this is an extremely important part of
your overall social media marketing strategy you want to make sure you have your logo,
fonts, color screen and graphics all being consistent on social media sites. Your organization’s brand should be easy to
identify, and you want to have great images on your site. You want to have a great profile picture and
a great header image. You want to have a compelling bio. People want to know who you are and what you
do. So it’s really important to have a bio that
stands out. And just know that social media is a crowded
place. So you want to find ways that you can stand
out from everyone else. Look at what others are doing in your space. It’s always a good idea to take a look around. What are other people doing because this will
give you really good ideas. Now, let’s start with a worldwide highly visible
brand like Coca Cola. We know it instantly the moment we see that
red logo, right, they have a big presence on social media, but the great thing is you
can too. It’s important to have your branding stand
out on your social media sites. So in this example, we are looking at their
Facebook page, and you can see that their logo and header image, that’s the big image
at the top, it really stands out. You can easily identify them. And then we look at their Twitter, same thing. It really, really stands out. Now, let’s go look at some industry related
sites. When we look at social media profiles in the
industry here, like we are looking at AIR, American Institute for Research. This is their Facebook page. And they are doing a great job using their
logo and their header image. You see the logo on the left side and the
header image to the right of it. It pops on the page. It stands out. It’s visually appealing. And then we go over to their Twitter, and
you can see that their branding is really standing out here with the logo, with the
header image. The header image is very similar to the Madalyn
we just saw here on Facebook. They are using the same wording, the research
evaluation application impact with different images, and that’s okay to change up your
images. When it comes to your branding, it’s good
to have a good look and feel that you see across the board. So you can easily identify with the logo,
with the header image, so I think this is really done well. I think this is a good example of doing your
branding. And then we look at American Association of
People with Disabilities. This is their Twitter account. And look at how this really stands out. They have got their logo on the left side,
but then on the right here, that’s their header image. Sometimes you will see it referred to as a
cover image and it just pops on the page. Know that you can change this up at any time. You can always change it with things that
are going on with your organization, but this is a great example of utilizing their brand. And then this is their Facebook page. And same thing, you just easily identify,
so when I’m surfing around and on social media, I go from Twitter to Facebook, that brand
stands out to me. That’s important. You want to look at your profiles. Are they matching your brand? Are they consistent with your brand? Then we look at AUCD, Association of University
Centers on Disabilities. I love this Twitter profile. It stands out. I don’t know if anyone wants to take a guess. What stands out on here is the profile picture. Look at what they did. They converted their logo into a little Twitter
bird, so I think this is very well done. They are having some fun with their logo. Now, I know not everyone can change up their
logo, I understand that, but this is really done well. That is a really fun way to utilize their
logo on Twitter, and then here is their Facebook. So it looks visually appealing on their social
media sites. It looks really nice. And now we are looking at National Disability
Institute. This is their Facebook page, looks really
good. Great logo, and then for their header image,
they are doing something very interesting. They have a video in there. If you go to the profile, you will see this
is a video that plays on here. So you can do this for your Facebook page
only. You cannot do it for your groups. You cannot do it for your personal profile,
only for your page. And what you can do, you will see it with
the arrow, at the bottom of the arrow, it says video. So in your navigation on the left side, if
you click on that, you can get into your video section. Now, this is something that everyone can do,
anyone that comes onto your profile, they can click on videos, and see all of the videos
in here. You can create play lists in here. So you could take a group of videos, create
a play list of just very specific, maybe you have some videos of a weekly show that you
are doing, a weekly video show. You can put them all together in a play list,
but what you see here is showing all of the videos. So you can come in here, grab Madalyn of your
videos, and make that part of the header. You can see this is already received 1900
views. That’s amazing. You can get a lot of traction on your videos
just by putting that over as your profile, profile video. And in this example here, I’m showing you
this on my profile because you have got to be logged into your profile to do this. So if I put my mouse over the image here,
over the big cover image, you can choose a photo or video. You can take Madalyn of the videos as already
on your profile or you can upload Madalyn. You want to spend time branding your social
media profile so they really stand out, and so having a nice image like this, something
that matches your brand can really help you stand out in the crowded space of social media. And now we will look at consistency. Consistency is really, really important. If you are going to stand out on social media,
you have got to be consistent with what you are doing, and this is where I see a lot of
people failing. Consistency is key in your social media marketing. You want to be consistent with the look and
feel. We just went through that with the branding,
so that’s Madalyn part of consistency is the branding. How are you presenting yourself on your social
media profiles? You also want to be consistent in the content
you are producing. What are you putting out there? What are you sharing on your social media? So when we are looking at our brand on here,
we are looking at the esthetics of the profile, we are looking at the brand, but we are looking
at the content, the tone, the voice, all of this is extremely important. With the content, you know, how are you expressing
yourself on there? How are people seeing your message? What is your message? And what is that voice that you are putting
out there. You want to think about these things as you
really start looking at your social media and focus on consistency. Now, you want to take your branding elements,
your style and share it, and when I say consistently, like start doing this daily. Start putting out your content on a very regular
basis and put it out there so that people will easily recognize it. I want to show an example of someone I know. Her name is Sue B. Zimmerman, she is also
known as an Instagram expert. And she uses pastel colors and the same fonts. She is very consistent with the way she is
presenting her social media posts. And it’s really to the point where you see
this, and you start recognizing her brand and her style without even having to see her
name on it when you look at this, you see the pastels when you are going through the
site, and you see these really nice colors and it’s consistent the way she is doing this. So if you have brand colors, you know, colors
for your brand, you may want to start putting together posts that reflect those colors,
the brand, so that it really stands out. It’s a great way to stand out on social. And here is some more examples here, just
going through her InstaGram and seeing these really nice posts, these really nice consistent
colors. You want to make your social engagement a
habit. It’s really important to engage with your
community regularly. You don’t want to just post and not do anything
else. That’s a Madalyn way street. You want this to be a two way street. You want to post on social media, but you
also want to engage, and you want to do this regularly. You want to get on your social media sites
and see what are people talking about, what are they saying to you? So always check your notifications every single
day, make that a consistent part of your strategy. So posting content daily, and sharing it consistently
so that it relates to your industry, your story, you know, if you just post things that
are not relevant to your industry, you are going to have a hard time getting people to
connect to talk to you. If it’s related to your industry or relates
to your story, that’s when you will see things change. You will see that shift with your social media
because people want to connect. They want to talk to you once they start seeing
those posts. Here is an example here other than Facebook
with the Association of University Centers on Disabilities, and I was looking at the
different types of posts that they are putting out. They are doing a great job of posting good,
relevant content every single day. They are being very consistent with this. And here is a post very well done where they
just took a photo and said what a morning, and our friends from Roots in Rights and you
see it in blue because they tag that organization. And by tagging them, they will get a notification
that they were tagged in this photo. And that’s a great way to get more people
to connect and to share. They got 12 shares on this post. They got 31 likes. So little things like that, tagging the people
you are talking about, that can go a really long way. Now, I’m known for social media marketing. That’s my thing is social media and especially
Twitter. So when I post on my social media, you are
going to see articles and information about Twitter very regularly in my feeds. So you are going to see that. I’m being very consistent with the way I’m
utilizing my industry and what I’m known for. We are going to look at how often we should
post. This is something that people are always asking
about. It’s like, okay, I’m ready to post regularly. I got lots of great content, but how often
should I be doing this? Well, what are your goals with your social
media? That’s first and foremost. What are you trying to do? What are your goals with it? What are you trying to accomplish? What is your mission? And always know that no two companies or organizations
are alike. So when it comes to social media, it comes
to what you are doing on here, you may find that posting on Facebook five times a day
works great for you. And for someone else, it might only work best
doing it once a day. So that’s the thing is that when I show you
in a moment here like how often to post on each social media platform, just know that
it may work for you, it may not. It may work better for another organization
in your industry. So you have to experiment, and that’s something
that’s always important to do. There is so many factors you have to consider
here. What is your industry? What are your demographics? For your demographics is it primarily women
age 30 to 65 or is it men and women age 18 to 35. You need to know what your demographics are
and that will help you with where to best post and how often. And also how much time can you and your team
invest in your social media? You want to try to make this so that you can
be very consistent and post every day, but it depends on how much time you can invest
into this. Now, according to co schedule, and co schedule
is a popular calendar tool, they looked at 10 data driven studies to see how often you
should post. And they came up with a list of how often
you should be posting on social media, and as I said before, I’m a fan of experimenting. You are going to have to experiment with this. Because you might find that these numbers
work great for you, or you might find that you need to tweak it a bit and find your happy
place. So let’s take a look at this. Facebook, Madalyn post a day. That is good. I have been doing that myself for quite a
while, and I have found that to work very, very well, Madalyn post a day. This is on your Facebook page. We are not talking about personal profiles
or your groups, we are talking about your Facebook page. And then there is Twitter. And they are saying twitter 15 times a day. Now, some of you may be going 15 times a day,
that is too much. If you are new or just starting out on Twitter,
I would start with five Tweets a day and then work your way up. I think 15 is good if you can spend time every
day on twitter and get on there and Tweet and talk to people, engage and listen and
see what’s going on and use the hashtags and we will talk more about hashtags later. 15 a day could work very, very well. You could schedule some of your Tweets. We will talk about that a little later. So for some of you may be going 15 is way,
way too much, but if you start using Twitter a little more regularly, you will find that
15 is actually not that many. I personally Tweet anywhere from 25 to 50
times a day easily. I Tweet a lot. I’m what they call a power user on Twitter. I use it a lot because it works great for
me. And you might find that it doesn’t work well
for you and that’s okay. You do not have to use all of these profiles
and use them all every day., but find the ones that work best for you and works best
for our demographics for your community, for your audience. Go to where they are at. InstaGram, you are saying one to two posts
a day, and I think that posting on InstaGram, I have seen changes in this, and so I’m not
so sure that one to two times per day is really working anymore. What I’m seeing people do is they are slimming
it down. They are doing one to two posts per week,
not per day. But then on the flip side, you have got InstaGram
stories and InstaGram stories is becoming popular and that’s where you do these 15 second
videos. It’s similar to SnapChat. That’s something where people are posting
throughout the day, they are telling stories throughout the day. Now, for this article that co schedule put
out, they are talking about just your regular InstaGram posts with a photo, one to two posts
per day. Again, I’m seeing this to be more like per
week. It’s something you would want to experiment
with. LinkedIn, one post per day, I have been using
LinkedIn in for quite a while, and I have been doing one post per day. That works for me as well, so I’m not surprised
with that number here in this article. So if you are not posting on LinkedIn, you
might want to rethink this, LinkedIn is not just for people looks for jobs, I know that’s
what a lot of people think when they hear LinkedIn. That’s LinkedIn, that’s the place I post my
resume. It’s a great place to go and be seen and connect
with people. So if you are not using LinkedIn you may want
to take a look at it because you might be surprised as how well it works for you. And then in the article, they said Pinterest,
11 pins per day. Honestly, I have not been using pin Pinterest
nearly as much as I used to, and if I was, I don’t think I would be doing 11 pins a day. I think that’s a lot, but if you are really
big with using Pinterest, and I know a lot of power Pinterest users, they are doing like
20 pins a day. So if you like using pin Pinterest and you
find it works well for you, then I can see where 11 pins a day will work well, but Pinterest
is one where you want to consider if you are not currently using it and I think there is
a misconception as to what exactly Pinterest is. Pinterest is a site you hear about where there
are recipes and bridal information, and travel photos of destinations that I would like to
go to one day. It’s a lot more than that. Pinterest is a place where it’s a photograph
attached to a website. So InstaGram is a photo you upload, but Pinterest
is a photo that you already have on a website. So let’s say you have a blog and you have
got your photo on your blog, you want to post that on Pinterest and it sends people to your
website. You know, all of these social media platforms,
they want you to stay on their platform. Pinterest, on the other hand, sends you away,
it’s sending you to a web page wherever the photo originated from. So it’s something to definitely consider for
your social media marketing plan if you are not currently using it. Now, here is a tip, check your analytics regularly,
and it will help you see how your posts are doing so you can adjust it accordingly. When we are talking about how often you should
post, knowing, you know, what is working can really help you there. So definitely check your analytics, and we
will talk more about analytics a little bit later. Now, we are going to look at the content we
are posting on social media. We are going to look at content curation. Now, content curation is the process of gathering
information that’s related to a particular topic or interest. This is the post that you are going to be
putting out on your social media site. We call that content curation. You share a content to your social media followers
that you want it to be organized and you want it to be meaningful. You don’t want to post just to post. You really want to think about what is it
you are putting out there. Now, original content is the content like
your blog posts, your press releases, information about your organization. Shared content is other people’s content. This could be blog posts from industry publications,
it could be reTweeting something that a colleague Tweeted out, or maybe a Facebook post that
is from a related organization. You can share a Facebook post. And you want to think about what percentage
of your content will be original and how much of it will be shared. Some people say, well, you only want 20% of
content to be your stuff that you are promoting, but there is a difference between what we
are promoting and what resources and information we are sharing that’s not necessarily promoting
us per se, but really just, hey, we are a resource, and we want to share lots of original
content. If you have a site with lots and lots of content,
then you should put out that content, and you may be doing that 90% versus the shared
only being 10%. But if you want to be a resource, then you
want to share other people’s content in your industry. That’s what I do with my social media with,
if you go to my Twitter or you go to my Facebook, what you are going to see a lot of is articles
related to my industry of social media. You are going to see a lot of that. I have become a resource. People know that they could go to my profiles
and see lots of great content, but it’s content I didn’t write because I just don’t have time. Sometimes it’s like, okay, are you the blogger
or can you just share other people’s content from their blog. So something to think about is your percentage
of the content you are sharing. With your original content, this is going
to be your stuff, your articles, your press releases, your information, so we got blog
posts, we got your photos, these could be videos that you have, this can be from your
events, and then with the shared content, sharing articles from other sources. So this can be from relevant websites, from
other social media sites, you know, there are lots of great social media sites that
are great resources with lots of information that is super helpful. And also from influencers and industry leaders. One of my strategies is I have Twitter lists
since I’m a big user of Twitter, I can organize my feed with Twitter lists and I put influencers
and industry leaders into one list and I can just watch their Tweets and when I see a great
article they share, then I could go and share it out. I can go reTweet them or I can go to that
article and share it through my Twitter or through my Facebook. So how are we sourcing all of this content? Well, resharing like I mentioned. You can go reshare from these posts. You can reTweet from twitter or share from
Facebook, and then there is manual research. You could do a Google search. You could do what we call a Twitter advanced
search. Twitter has an advanced search. When you are in Twitter there is a bar at
the top to do a search, but you could actually do much more. You can do a very specific search of certain
things, like exact words or a location. There is all of these different parameters. If you want to check that out, it’s at Twitter.com/search
advanced. It’s so interesting, if you want to get to
it, it’s just best to know this link. Also there is a search bar at Facebook, so
you could go into Facebook and do searching and you can surf around Pinterest. So manual research is a good way to find content,
and then there is Feedly, Feedly.com. This is a free tool, a free website where
content curation is aggregated, which means it is grabbing all of this content from the
latest post from, say, a publication or a blog or you might have heard the term RSS
feed. You can put the RSS feed from a popular blog
that you like, put it into Feedly, and then every time there is a new post, it will pull
it in for you so you can read that content, and then you may want to turn around and share
it on your social media. When it comes to the content curation, you
want to think about your message and goal for each post, and compose your content with
purpose. You really want to think about what it is
you are putting out there. And do check your analytics regularly. It is really important, as I mentioned before,
your analytics can help you tremendously when it comes to your content curation. What you want to do is log into your social
media sites, go into the analytics section and I will talk about that a little later
on, go into greater detail, but your analytics will show you what’s working and what’s not. So you want to look for posts with the most
likes and shares and clicks. It will help a lot. You can repurpose your best and most popular
content. So you could take a piece of popular content,
you go in your analytics, find what was popular, take that piece of content, maybe you have
a Facebook live video you did, and you can actually cut that into shorter videos that
can now be shared across all of your platforms.. So here is an example, a while back I was
invited to be a guest on a local radio program. They had me come on and talk about social
media. I said can I do Facebook live on my phone,
you know, just basically live streaming the interview, and they said yes. So I propped up my phone. I wasn’t planning for this so I didn’t bring
a tripod or anything, I propped my phone and hit the button to do a Facebook live video. Now, I have this hour long video of really
good content. So I downloaded it from my phone, put it on
my computer, used an editing tool, cut it up into I kind of took the best parts of it,
and now I can share that on my other social media sites. I can share is on InstaGram and Twitter. I can even put it back onto my Facebook. So there is a lot you can do with repurposing
your best and most popular content. Now, in looking around to see what are other
people in the industry doing when it comes to their content, this is NDI, National Disability
Institute. This is their Twitter, and in surfing around
I was looking to see what is the content they are putting out there. Here is a Tweet of them sharing an article,
and then I go to their Facebook page and I also see they have it on there as well because
you have more space you can fit a lot more text on there. It’s okay to take one piece of content and
share it in multiple places. So that’s what they are doing, they are taking
this article and they are sharing it both on their Twitter and on their Facebook. And then this is NCIL, National Council on
Independent Living, and they took a Tweet of theirs of some good information, something
that was, you know, they wanted to make sure people knew about it, it was a media advisory,
and what they did is they pinned it so it would be at the top of their page. You do a Tweet, and you can do the same exact
thing on Facebook where you do a post, and then you can pin it so it stays at the top. And this is a very popular strategy for when
you want to have like your best post to live on so that people see it every time they go
to your profile. So it’s called a pinned Tweet. That’s what we are looking at, and you see
at the very top of the photo it says pinned Tweet and it shows the icon. I will show you the example of that for Facebook
in just a moment. Let’s look at an example of posting on Facebook. When I go into Facebook and I want to go and
share an article, kind of like what we just saw over on that site, let me show you, let’s
break it down a little bit on the how to, we go in to write a post, and what I do is
I put in the link or the URL, and so what I did was I book a popular blog post that
I did, I looked at analytics, saw that this was one of my most popular blog articles,
I copy and paste the URL, that’s the web address, put it into Facebook, and what Facebook does
is they take the photo, they pull in the title underneath the photo you will see in bold,
that’s the title, and what I want to do now is I want to remove that URL because I don’t
want that there. I want to just type in text. So I will come in here now and you can see
when I kind of back up for a moment that there is a lot of things we can do here on the screen. So I will kind of break it up into two pieces. Let’s start at the top. So what I’m doing here is I want to look at,
at the post, and I’m going to just type in what I want to say. I don’t want to be that link. I want to say something. So I typed in are you struggling to build
a strong community? So I put in the text. That’s what I want to say. And then when I scroll down, now it’s showing
me I got the image it pulled in, but what I can do, and I love this, I can remove that
image and put a different one in. Maybe that’s not the best image. What it’s going to do is pull in the image
on the site where the article is. So let’s say that you are using someone else’s
content. You grab the link, you put it in here, but
it’s not really the best photo, or maybe there is no photo at all. You can actually come in and add a photo. So I could remove this one and add another
one. I can leave this one and add another. I get all of this flexibility, which is great. Now, the other thing that I’m able to do here,
and this is a great feature, is I don’t have to share it now. I can actually schedule this and schedule
it into the future. So you could come in here and schedule a whole
bunch of posts for the next week, and this is actually a strategy that I’m a big fan
of where, you know, we know our time is precious, we don’t have a lot of time to spend on this,
so a great strategy is to come in here and just schedule a bunch of these, and then you
are done. And that can be really helpful to you and
you can have your team do this. You can have more than one person do this. Great strategy. It really will help tremendously. There are also tools out there, and I will
show you tools. The other thing you can could do is pinning
it to the top of the page, you can see where it says pin to top of page. When you do this, it will now stay at the
top, and you will see the little icon. This is really a great feature. If you are not utilizing this on Twitter and
Facebook, I definitely recommend you do this because you can take your best piece of content
and put it at the top, and you can leave it there for however, long you like, maybe it’s
just for a week or just a few days or maybe you want it on there for months. So something to think about is that really
good piece of content to stay at the top of your profile. Now, there are tools to schedule. With Facebook I like that we can do all of
the scheduling. There are also tools and I will show you one
that I use, Buffer.com. And rather than doing the post directly into
Facebook, I will come in here and I use it for Twitter, I use it for Facebook, LinkedIn
and I will just share posts. And this is what it looks like. I schedule them in, and then I have a schedule
in place, so like this shows you a post that’s going to go out at 12:18, and the next one
will go out at 7:25, so I can set the schedule to be what I want it to be. The great thing about the tools that they
work for both desktop and mobile. So maybe you are on the go or maybe you are
not going to be at your desk today and you can’t sit at your computer, you can actually
do this from your phone. That’s great. That’s one of the benefits of using these
types of tools. All right. So we have talked about content curation,
how to put your content out, the different types of content, we call that fresh content. Now, I mean, that’s like, you know, what is
happening right now, or content that you are willing to share right now, but now we want
to look at what we call evergreen content. This is going to be information that does
not get old or expire. So this is content that is good today, it’s
good tomorrow, it’s good next month, maybe even six months from now. So this is your generic articles and information,
this could be lists, maybe you have how to videos. You might have a list of FAQs on your website,
or just some resources, maybe some reviews. And even videos, you know, a lot of us are
doing videos now. Videos are becoming very, very popular. So go through your videos and see what content
do you have that doesn’t really expire? It’s just good generic type of content that
can be your evergreen content, now, evergreen is not news articles about the latest trends. It’s not going to be event announcements. It’s not going to be about stats or numbers
that are going to go out of date. It’s not going to be seasonal information
either. Evergreen content retains relevance. It’s not about time sensitive, and this is
going to be stuff that will continue to drive traffic even after it’s been posted. So that’s why we want to utilize our evergreen
content. And you want to be sure that it’s interesting,
it’s relevant, it’s timeless, these are all important parts of this. It’s content that you can share again and
again. And also what I like to refer to as set it
and forget it. I will show you a tool in a moment where we
are able to do that. So when we go back over to my buffer, this
is what I prefer to use for scheduling. And I can go in here and find my best performing
Tweets that I could reuse again, you will see analytics at the top. What posts have the most likes, the most retweets,
the most clicks. This can be very helpful in determining what
I should consider reusing so I can have content that I can basically set and forget. And if I’m just scrolling through my analytics
here on Buffer, I can also see the little blue button that says top Tweet. That helps me when I’m looking at the Tweets
I have done in the past and see, you know, which ones were popular. And those are ones I want to consider reusing. One quick thing about reusing content, Twitter
came out earlier this year and said we don’t want you sharing your same content over and
over. They are trying to curb the spammers. It makes perfect sense, but I have talked
to the people behind the third party tools that I use. The next one I will show you is social juke
box, and I have talked to them about this and told them Twitter is saying we can’t keep
sharing the same good evergreen content. What can we do? What can’t we do? Twitter has told these companies and these
companies are relaying it to us, the customers, that you can reuse some of the same content. Don’t do it every day, of course, but as long
as there is a buffer of, say, three days or more, or not three days or more, like three
days or more where like not less than three days, easier way of saying it, so not something
you just Tweeted or just put out today or yesterday. Give it a little bit of time. Give it three days, five days, and then you
can do it again. I have been doing this, and I have not had
issues with it at all. So if you have heard about this with Twitter
and you are concerned, I mean, I have had three different CEOs of the third party tools
say that it’s okay as long as you are not doing the same Tweets every single day. Now, when I go into my social juke box here,
this is where I store all of my evergreen posts, what I call my set it and forget it. I take the popular ones and I put them in
here. This is what it looks like. These are just some different Tweets I put
in. I call this my promo, so this is like different
things that promotes me and my brand. I will take testimonials, for example, and
I have a bunch of them in here. I put it onto a schedule where I have, you
will see in parentheses, you will see my promo and in parentheses, 157. I have 157 Tweets stored in here because I
have been accumulating them over time, and they are just different things that promotes
me and my brand, and lots of testimonials. And I have this set where something from this
list will post once a day. Well, if I have 157 Tweets in here, it’s going
to take 157 days to cycle through the whole thing before it starts over. So you can see where if you take, and I’m
not saying you got to go do 157. That’s a lot. I can’t believe I have that many. That’s crazy. But I have accumulated over time, and if you
are putting in your best evergreen content into a tool like this, it makes it a lot easier
to put it on auto pilot so that you can go focus more time on engaging with your audience. That is the reason I use these types of tools. So I can free up my time because otherwise
I would be doing this manually, and that’s time consuming. Here is a close up so you can see what this
is. So this has been a great tool that’s helped
me share good quality Tweets on a regular basis. Now, before we dive into our next item here,
hashtags, I think we have some questions.>>DONNA MITRANI: Tha, thank you, Madalyn,
so this question comes from Chantel. Her question is about buffer, she uses it
but has not been able to tag people in scheduled posts. Is there a way to do that.>>MADALYN SKLAR: So you are trying to tag
people in your asked dial. You should be able to. I’m able to. I don’t have problems with it. If you are having issues with it, number one,
go to Twitter and copy and paste their user name, the @ and the user name and then put
it into your buffer and see if that helps. If you continue to have problems with this,
I would contact Buffer, but I do not have that issue. Are there any other questions? Are there any other questions.>>ANN OUTLAW: No, it doesn’t sound like it.>>MADALYN SKLAR: Okay. All right. So now we are going to look at hashtags and
I want to say this can be super valuable in your social media marketing. Hashtags are great. You will want to be specific when it comes
to hashtags. You want to make sure they are relevant. You don’t want to make them too long, because
if it’s too long, number one, it’s too long to type, too hard for people to remember. You want to think about how long you make
them. Do not use too many hashtags in your post
or bio. There is nothing worse than seeing someone’s
Twitter bio with every word or every other word as a hashtag. If you have a lot of hashtags, go and update
your bio, because that’s not going to help you having all of those hashtags in. It will not help you. Hashtags in the bio is simply to make a piece
of text stand out. If you look at your bio, you will notice the
hashtags are the color of whatever the hyperlink is for that profile. Let’s say, for example, it’s blue. Well, the blue will stand out over the black
text, so that’s one way of using a relevant hashtag makes that word pop. And that’s one strategy, but also if, say,
you have a branded, post things that are relevant to what I am doing. So that’s what you want to think about is
in your bio, but also in your posts as well you don’t want to clutter it up with a bunch
of posts. These days you could search for key words
in Twitter, in Facebook without it being a hashtag. So that’s just something to keep in mind. And you want to monitor your hashtags. I use HootSuite. In addition to it being a great scheduling
tool, it’s great for listening. So I have different Twitter lists, and so
I will say my Twitter Smarter hashtag, I actually, I can have my Twitter list, but I can also
have a search so I will put in my pound Twitter Smarter as a search term and save that as
one of the columns in HootSuite and I can look and see who is using the hashtag along
with me, so that can be helpful. Monitoring with HootSuite is a great strategy
to think about doing if you are not already doing. I did some surfing around and looking at different
hashtags in the industry, and it’s very easy to start with one and have it lead to another
and then another. I just started typing in different words and
I found some really cool ones. I found this disability inclusion. I found a lot of great Tweets in here. This is on Twitter. And then I found this one thanks to the ADA,
and saw some really interesting Tweets in here. And then just typing in a very generic key
word that’s relevant in your industry. So I typed in pound disability just to see
what would come in. Now, because it’s a generic word, you know,
and generic meaning it’s just this one word is being used a lot. If you go into Twitter right now and typed
in pound disability, you are going to see a lot of Tweets in the past hour, because
people are using it very regularly. It’s generic. If it’s a little bit more honed in to something
specific, like, say, pound disability chat, maybe there is a chat, and it’s called disability
chat. Well, you are not going to see as many Tweets. So doing some searches, you will find some
that are generic like this where there is lots and lots of Tweets and that could be
a thing because you can meet a ton of people doing this, but then on the flip side if you
are using this as a hashtag and your Tweeting, just know that it’s going to go, you know,
it is popular, so maybe only a handful of people will see it. So that’s the thing with hashtags with real
general terms versus something a little bit more specific. So looking on here, I found disability employment,
I found some really interesting Tweets in here and I found a Twitter chat. If you are not familiar, check this out. It’s really cool. It’s do network and they had a chat talking
about disability issues and I thought this was interesting, and it’s cohosted by do network.org
and disability, and I saw that they actually have another chat coming up. I just want to say Twitter chats are one of
the best ways to connect with like-minded people on Twitter. I have been hosting Twitter chats for the
last seven years and Twitter chats are just hands down the best way to connect with your
community, with your tribe, with your people on Twitter. So I highly recommend checking them out. I didn’t do a whole lot of searching for Twitter
Chats, I just happened to stumble upon this one but if you spend time searching around
and many times you find one chat and it will lead to another. So if you can find different Twitter Chats
in your industry, it’s a great way to connect. If you want to check this out, it’s next week
on September 13th at 3:00 Pacific. Now, if you are going to get on a Twitter
chat, I recommend using this website. It’s free. It’s just a website, Tweet chat.com, and what
you do is you come on here, you put in your hashtag, whatever the hashtag is you want
to go to. For this ones DOnetwork. So you would type it in at the time that the
chat starts and then you are going to watch the chat just unfold in front of you. I thought I had a slide. So anyway, if you go and try this, I think
you will be impressed with how cool it is where you can see all of the different Tweets,
and then I also found there was a Twitter chat with inclusive disability, but it looked
like it was a one time thing, so you might find something that’s already passed, that’s
already happened, but keep an eye out for these chats because they can be really awesome. And oh, here it is. Okay. So this is the slide that goes with TweetChat.com. So you type in the hashtag and you can watch
the Tweets pop up, and it does it in real time. If the chat is happening right now, then in
real time all of the Tweets are going to come in here. Then, if you want to participate, you can
see there is a box there that says Tweet into and the hashtag. You type in your Tweet. It will automatically put the hashtag in for
you. That’s what makes this tool so great because
it takes care of that for you because it’s hard to remember to put the hashtag in every
time. So this takes care of that for you. So I definitely recommend checking that out. A great use of hashtags is to promote an event
like we have here with KTDRR. They are promoting on line KT conference. Let me give you some advice when you are doing
an event, have an official hashtag and tell everyone what it is, right now it’s KTDRR18. That’s the official hashtag, we know that
because it’s coming from the source. You want to let everybody know this is the
official hashtag, use this hashtag, otherwise you will find that people make up their own. And what will happen is, and even if you announce
and say this is our official, you will still find people making up their own, but it’s
always best to make sure people know this is the official hashtag, please use this,
but I guarantee you you are going to find people doing KTDRR2018 instead of just 18
or they might do KTDRR conference. So just keep an eye out for that, that people
will sometimes make up their own, but hashtags are a great way to connect with your community. And now we are going to look at the importance
of images. And images are something you really want to
focus on with your social media.>>DONNA MITRANI: Madalyn, before we move
on to the next section, we have one more question I wanted to bring to your attention, and she
is asking if there is a way to find a list of existing hashtags out there.>>MADALYN SKLAR: You know, some people put
those out, and what I do is I go and do a Google search. So I would recommend Google searching to see
if you can find that. What’s interesting when it comes to Twitter
Chats, it can be difficult to find those as well, and what I recommend for that is putting
in the keyword and then Twitter Chat on the end or chat. So, for instance, my chat, Twitter Smarter,
is simply a Twitter Chat about Twitter. We share Twitter marketing advice. If I was a fan of baseball and I want to find
what are related Twitter Chats or hashtags, then you, you know, baseball hashtags, baseball
chats try different key words into a Google search and you might find that help.>>Thank you.>>Sure, so we will move back over to the
importance of images. We process visuals 60,000 times faster than
plain text. Tweets with images get 150% more retweets
than Tweets without images. It’s an interesting statistic. When you have an image on your Tweet, you
have 150,000 percent more chance of having it retweeted. Facebook posts with images generate 2.3 times
more engagement than posts without them. Social media content will generate 94% more
views if it contains visual elements. This is something that’s really important. We want to have our visuals in your social
media. Views of social media posts can increase by
48% if it contains both images and videos. So it’s something to really think about. Look at the types of posts you are putting
out there. Do they have images? When the statistic came out about the 150%
more years back, I really upped my game with images. I make sure every Tweet I put out or just
about every Tweet has an image. It really, really makes a difference. Images bring out emotion in us. It can convey a wide range of information
or it can focus on a single thought. So images, I mean, that’s why I have this
photo here. That image says so much. You look at it and it’s telling you so much. So I surfed around Facebook, and I found some
posts that really stood out because of the images. Could you imagine the post without the image. It would be hard to connect without having
the visual there. This one says so much because it’s a cute
dog. When I first saw this, I was like I have to
read the article. I have to know what this is about. And it’s a great story about training puppies
to become professional autism service dogs. So that image, this article would not have
gotten nearly as many clicks and likes and comments and shares without having the photo. And then just looking around, here is a video
I found. And, you know, it grabs your attention. It’s very attention grabbing. And then here is a great image that says a
lot. I had to share this picture with Joanne. What a great picture, great Tweet, great use
of hashtags here so really well done. Now, we will talk about engagement one of
the most important things you can do on social media is to engage. You want to listen, you want to ask, you want
to learn. You don’t want to be on a one way street like
we talked about before, you want to be on social media engaging with people. If you are not engaging with people, you are
not going to get much out of your social media marketing. You want to listen to your community, and
believe me, they will tell you things that you want to know. On both Twitter and Facebook, you can do a
poll, if you have not done a poll before, that’s something you need to go do. Go try this out. It’s available on Facebook and Twitter. I use this all of the time. I love to ask questions to my community. One of the things I do is I put out online
training on how to do social media, how to do different things with Twitter. I will put out a poll asking what should I
do next? Do you want more Twitter courses from me or
would you like one about InstaGram? Would you like one about LinkedIn and I listed
different things and I thought I knew what the answer was going to be, and I was wrong. So listen to the community because they will
tell you things they want you want to know and need to know. You can learn about their needs and wants
from doing this, doing the polls. You will also uncover like minded people. Discover your fans, followers and advocates. Now, I found this video from this Facebook
profile, and it’s a video where they tag the person that they are wanting to connect with,
and they also use some hashtags here. Let me make it a little bit bigger here. They were able to get 13 shares and 838 views,
and they also pinned it to the top of the page. You see the blue icon at the top. One thing to keep in mind is tagging people
you are talking to or talking about, if you don’t, they don’t know you are talking about
them. So by them tagging Dr. Richard Pan. They are letting him know they are trying
to communicate with him. So it’s really important to tag people. Big part of the engagement process. This Tweet grabbed my attention because I
was tagged in it talking about this particular presentation, and it was great. I liked it. You can see the blue heart there because I
hit the like button. Engagement will do a lot when it comes to
your social media marketing. So you really want to spend time. It takes time to engage with your community. Your analytics will show you how well your
posts are doing, and we touched on this a little bit, but we will dive deeper. You can regularly view your statistics on
all social media platforms. You have Google Analytics. This is for your website. We have got Facebook page insights. So this is where you get analytics on Facebook. We have Twitter analytics and InstaGram analytics. Now, these stats will help guide your posting
and strategy decision. So you want to take time regularly to view
these. You want to test, you want to analyze, and
find what is working when it comes to your social media. And let this data guide you in your success. So let’s look at the different ways we access. So when we are on Facebook and we are using,
mine for the example, because you have to be logged into your account to see the things
we are going to look at. So I’m on my Facebook page, and at the top
I see insights. When you are logged into your Facebook page,
you will see insights at the top as well. No one else sees this, only the people that
are logged in to your account that you give access to. Now, when I come in here, I can access not
just the last seven days. It’s showing me the last seven days here,
but I can look at today, yesterday, and I can also look at the last 28 days. So this is great information that shows me
the summary of everything. You see on the left side bar in the navigation
there is lots of things to click on. If you have not done this before, spend a
little bit of time and go through each one of these items. You will be really surprised at all of the
great stuff that’s in here. Now, as I’m going through this, I’m looking
to see what is standing out in my Facebook insights. And this is a video I did recently, and so
you can see it jumps from a very low reach to a high reach and high engagement. So when I click on that, I can get all of
the details. I can see how many people it reached, how
many video views, I can look and see how many people liked it, how many people did the love. There is one that was angry. So you can get a great picture here of everything
that’s going on with your Facebook analytics. Now, when we switch over to Twitter, this
is only available at Twitter.com, only for desktop. You can’t do it on mobile. So you go to your Twitter.com, you are logged
in. In the pull down menu, you will see analytics. You click on that, and also below it, you
will also see it says view your top Tweets. You can also click on that. But either way that will get you into your
Twitter analytics. And then there is also InstaGram. We can go into our InstaGram analytics. And you go into, because here is the thing
about InstaGram. They added analytics recently, and it’s in
the, you have to have a business account, and when we sign up for InstaGram, you know,
if you have been on InstaGram for a while, you can actually come in here and switch it
in the settings to a business profile, and you can always switch back if you don’t want. Okay, these slides were a little bit out of
place. Going back to Twitter for a moment, I apologize,
I don’t know what happened here, but back on Twitter again, when we first go into the
analytics on Twitter, because I do have a few more slides to show real quick, you get
a 28 day summary here, and below that you get a month to month. And you can scroll down and see month to month
how you did. And then you can also see a 28 day period
with the impressions. These are the top Tweets. You can scroll down. You can see how it’s highlighted top Tweets. You can get a lot of information here. And at the top right, you click on the last
28 days, and it’s going to show you how you have done the last 28 days, but you can also
do just the last 7. You can do a start and end date and look at
something specific, a date range, or you can go back through the last five months. Then you can click on one of the Tweets in
there and get a lot more information to see the impression, the engagement, and all of
that information. And then also if I go into my Buffer because
I use Buffer, I can go into the analytics there, and see, you know, how those Tweets
are doing. If I’m at Twitter.com, what I just showed
you, I can see everything. It doesn’t matter if I did Buffer. It doesn’t matter where I posted. I can come over here to these analytics and
this is everything I have posted no matter where the source, whether I did it at Twitter.com,
or I did it through a third party tool. If I come over to my Buffer because I do use
this regularly, I can look at just the Tweets I had already posted here and look at see
what were my top Tweets and that can be really helpful. Now, we go back to InstaGram, so with InstaGram,
we are looking at the analytics when you are on your profile at the top it shows you the
number of visits. And we saw how we could switch it to business. If you don’t want to keep it as business,
you can switch it back to personal, but you don’t get the analytics if it’s set for personal. So it’s something to think about. Now, when you are in here, they give you a
lot to look at. You get these insights with the interactions,
you request see the locations, which is really helpful. You can see the age range, the gender. This can be helpful with your demographics
trying to get a grasp for who is following and connecting with you on your InstaGram. And so I definitely recommend spending some
time going through this very, very good information there. And now we are going to look at live streaming
video. Live streaming is the hot thing now. It’s becoming more and more popular because
it’s a great way to connect and engage with your community. This is something I highly recommend to do
if you are not already doing so. And as of now, in 2018, you can pretty much
live stream on every platform. Facebook live has it available on desk top
and mobile. Twitter has Twitter live and Periscope. It’s mobile only, but you are able to do it
on Twitter. InstaGram has InstaGram Live, and it’s becoming
very popular. It’s mobile only. YouTube has YouTube Live, and it’s mobile
and desktop. So you can go onto all of these platforms
and be doing live streaming video. So basically, you hit the button, you are
going live, and people are able to come on, see you, connect with you, there is a chat
box, they can chat with you. This is great for interviews. This is great if you want to do a commentary
or some kind of monologue. There is so much you can do with live streaming
videos. I highly recommend doing this. So let’s look at how we do this. If you are on Facebook and you are on your
desktop, you will see the live button. You go in to do a post, you will see the life
button, and you are live. I took a picture to show you this is what
it looks like, and, yes, that’s my doing lay on the sofa behind me in the office. It is as simple as clicking the button and
you are ready to go live. It is so easy to do. When we do this on mobile, on your phone,
when you go to do a post, you will see in the bottom here the option to do a live video. And once you do that, you are ready to go. You are ready to go live. You can type in, I put going live on Facebook. You hit the button. You are now live streaming. On Twitter when you go to compose a Tweet
you will see there is the camera icon and then there is a live icon, and you click the
live and you will be doing a live video that shows up in your Twitter feed. If someone is surfing Twitter and they see
your Tweet of this video, they can click on it and connect with you in real time. Now, with InstaGram, InstaGram Live is fairly
new. You go into your InstaGram, and this is for
mobile only. At the top you will see a camera icon, and
you will see a picture, your profile picture. You can click on either one of those, and
you are now ready to live stream. At the bottom, you will see different options. You can hit tap on live. This is also how you do InstaGram Stories,
and InstaGram Stories is very, very popular is 15 second videos, and it’s great for telling
stories for sharing content, what you are up to, when you are at events, it can be a
lot of fun to show what you are doing at events. Highly recommend using InstaGram Stories,
but the InstaGram Live, is a lot of fun. The thing is about an InstaGram Live, when
you do this, it stays on your profile for 24 hours and it goes away. Same thing with InstaGram Stories, they don’t
live on. However, they do have a way for you, there
is a newer feature called highlights, and you can add it to a highlights. It’s a lot to get into, so I will not go into
great detail, but if you check out highlights, it’s a way to keep it going past the 24 hours. And then on YouTube, you go to desktop, you
can live stream. You just click on the stream now and you are
live streaming or you go on mobile and you will see the go live button, and you can go
and start live streaming on there. Now, I’m going to show you Facebook live. I’m a huge fan of Facebook live because, number
one, everyone is on Facebook. Everyone is on Facebook, so if you want to
do live video, I recommend starting on Facebook because it’s the easiest one to do. Everyone is on Facebook, so you already have
a wider audience than, I mean, unless you are very big on InstaGram, then, wherever
you are very popular, but most of us are popular on our Facebook. So you do a Facebook live. This is one that I did recently, and you can
see down at the bottom here, I have gotten 58 comments, 7 shares, and 405 views. That is awesome. I got great engagement, love getting those
shares. This is a great way to do live video. So if it’s something you haven’t done yet,
I definitely recommend you give it a try. The great thing about doing a Facebook live
is that it stays on your Facebook page. So if people miss it live, they can watch
the replay at any time. It’s not going to disappear in 24 hours, so
it’s going to stay on forever. And you can repurpose this video by downloading
it and posting it onto your YouTube page. A lot of people do that. They will download it and go and upload it
to YouTube. You can edit the video and I mentioned this
earlier when I did the Facebook live at the radio station. I edited the video into pieces and shared
it throughout my social media. There is a lot you can do. You can get so much mileage from one live
video. So it’s definitely something to think about,
and I see that we have some questions, so before we move on into tools, we will take
some questions.>>DONNA MITRANI: Thank you Madalyn. So our first question comes from one of our
participants and they are asking about Twitch and whether or not Twitch has live video functionality.>>MADALYN SKLAR: I haven’t used Twitch personally,
but my understanding for Twitch is right now it’s for gamers. Gamers like to get on and have live video
of playing video games. It looks like it’s going to slowly start becoming
a little bit more mainstream where everyone who is not a gamer will start coming on there,
but right now, it’s really just attracting the gamer industry. So I haven’t really spent much time on it,
but if it’s something that, I definitely recommend when you see something and you want to try
it out, go check it out. You might find it works great and it might
be your best kept secret that no one else is utilizing but you over in your industry.>>DONNA MITRANI: Thank you, Madalyn. The second question comes from Ann Outlaw. She is asking whether any of the live streaming
platforms have captions.>>MADALYN SKLAR: So the way the captions
work is they are not doing them automatically, so if you want the captions, you have to get,
you have to do it after the fact. You have to get the audio translated. So there are services, the one I have used
in the past is called Rev, so the letters Rev.com. It is very popular. It’s a dollar a minute. So if they are long videos, it could get pricey,
but it’s cool to try it out. They have a real person who goes and transcribes
it, and then they give you a Word document with the whole thing and they have like 99.9%
accuracy, and every time I have used them, it’s been in perfect condition. You take that transcription, and there is
a way to load it into the video to get the caption. Facebook has their own way of doing it, they
all have their own ways of doing it, so I recommend Googling to get the details or go
to YouTube. I have found if you want to learn how to do
stuff like this, you go to YouTube, you type in what it is, and you will find a bunch of
videos of people showing you how to do it and it’s all free, free information. Now, there is a, an iPhone app that is super
cool that will actually put up the words as you speak them, which is really cool. It’s called Apple Clips. It’s strictly for iPhone or iPad, so Apple
Clips is the coolest app because you turn it on, you start creating a video, and as
you talk, it puts the words up. And it’s funny because you will start watching
it while it’s doing it, and it’s very distracting, but it is really need because you don’t have
to go through a process of getting videos transcribed. If you are willing to do the video on an iPhone
app or on an iPad, it can be a neat way to have it done quickly and easily. There are all of these different settings
for different ways to have the captions look. So it starts off with no captions and then
you go through the different settings and then you will see the different ones and like
one will be that as you talk, they just kind of zoom up on the screen, and then you have
one where it’s like a bar at the bottom and it scrolls across the bar. So I definitely recommend trying it out. It’s a really neat cool and it can save you
a lot of time of having to get the audio transcribed and put into the format for that. So I hope that helps answer the question.>>DONNA MITRANI: Yes, thank you.>>MADALYN SKLAR: Any other questions?>>DONNA MITRANI: That was it for now in the
chat box. So I think that we are good to continue on.>>MADALYN SKLAR: Okay. Let’s look at tools. Tools are a great way to help you save time. There are lots and lots of tools out there. I have tools that I use every day that I recommend,
but it doesn’t mean that there aren’t others out there that you can use that you can try. So we are going to look at the ones that I’m
using. I literally use these every single day, so
we have got HootSuite, Buffer and Social Jukebox. These are scheduling tools. HootSuite goes above and beyond because as
I mentioned earlier initial to scheduling you can use this to listen, so TweetDeck does
the same thing, if you are using TweetDeck it’s basically the same thing as HootSuite
where they have columns on the page, and you just look through the columns of information,
and it takes a little getting used to. It’s a little different, but it is a really
great way to stay connected with everybody, see what people are talking about. If you are looking for an all in one tool,
HootSuite is really great for that because it works with all of the social platforms,
and you can post, you can listen, lots and lots you can do. And we will go into more detail about that
in just a moment. Feedly and Nuzzel are content creation tools. When we were talking about content creation
earlier, Feedly is a great tool for bringing in articles and information from blog posts,
from different sources from RSS feeds, and then there is Nuzzel, and it has been a really
neat tool that I have used that pulls in articles and stories and information, ones that your
friends are reading and sharing. It’s really interesting the way it works. Then there is Canva which is a graphic design
tool. All of them are basically the Buffer.com. So you may want to take a screen shot or photo
of this. These are great tools, and we are going to
dive in just a little bit deeper. I just want to give you a moment if you want
to capture this. There are so many tools out there. It’s crazy. I mean, I have tried just about everything
that’s out there. For me personally, I have found that these
work really, really good with all of the different things we are talking about today. But, again, TweetDeck deck is basically the
same thing as HootSuite, so you may TweetDeck deck. I just happen to prefer HootSuite so that’s
one I use and recommend. So let’s look at HootSuite and Buffer. These are social media dashboards that help
you manage your social network. So basically dashboard meaning that it’s one
place you go, and it just has all of the information there, and it makes it so easy to manage. I already showed you some screen shots of
Buffer, so you saw how that looked. So that was the dashboard we were looking
at with all of the different Tweets in there and looking through the analytics. HootSuite looks a little different because
it’s columns of information, but it’s a great tool. They both work with all of the social media
sites, Facebook, Twitter, LinkedIn, InstaGram, Pinterest and even Google Plus, and I don’t
know anyone using Google Plus anymore, but if you like it, it works with it. These are great tools that will do a lot for
you. So it’s something you want to look at if you
are not already using them. And then we are going to look at social juke
box, and that’s the one I showed you with the set it and forget it. It’s an automated social media management
tool that lots you load in the content and they call them juke boxes but I refer to them
as folders. It looks like the different folders on the
page of the different things I am posting, like I showed you the one with my promo. So you call them whatever you want, I called
that particular one my promo, short for my promotions, and it’s things that are promoting
my business. I set the schedule how often I want those
to go out, I put it in one time and I’m done with it. An example of how I use it is I have two podcasts,
and when you do a podcast, you typically do what’s called show notes and there is a blog
post that has all of the information from the podcast, links to the things you talked
about. You may have a summary of information. So when I have that post, I want to go put
that into my social juke box because this is good evergreen content. This is something that is good now. It will be good next week. It will be good in six months from now. This is something I can set and forget. Prior to using this tool, the old fashioned
way is you had to repeatedly Tweet the stuff out and over time it’s not easy to juggle
and, oh, let me go Tweet out this podcast from two weeks ago. We are busy on the next thing. So that’s what makes a tool like this so great
that you can set it in there one time, put that important relevant information in there,
now it’s going to run on auto pilot. I have gotten lots of value from this one. This is if I had to pick one tool that’s my
absolute favorite, saves me time, saves me money, saves me everything, it’s been this
social juke box. And they are not paying me to say that. I love the tool. I pay for it. I don’t get it for free. I pay for it like everyone else. This works with Facebook, Twitter and LinkedIn. So the thing that I do want to stress is if
you are going to automate posts, you know with Twitter we Tweet a lot. We post a lot on Twitter, and that’s the standard
because the shelf life of a Tweet is so short, but the shelf life of a Facebook book or a
LinkedIn post is much longer, so because of that, we don’t want to keep posting something
over and over on Facebook and LinkedIn because it just doesn’t work the same way as Twitter. And when I say over and over, I mean spread
out over time, not day after day, but I found this to work great with Twitter. I actually do not use it with Facebook or
LinkedIn. If I did, I would make sure that those posts
were stretched out over long periods of, maybe where it goes out once a month, really up
to you with your discretion over the type of posts, but with Twitter, the thing is about
Twitter, I could do a Tweet right now and people see it, and then I could Tweet it later
tonight and catch a whole different time zone of people. So Twitter just works a lot differently. It’s not going to last because of the short
shelf life, whereas if I post on Facebook right now, you are more likely to see it tomorrow. It’s just the way the algorithm works. It’s the way the life span of the post is. So this tool works great on Twitter. That is from my experience. Then there is Feedly and Nuzzel. Feedly is a news aggregator that hopes you
read, share your content. When I say an aggregator it’s pulling the
content into from a variety of sources, so being a social media marketer, I mentioned
before it’s a resource, people see me as someone that is always sharing good content relevant
to my industry, so I use Feedly to go pull in all of this great content that I could
go read which is helping me learn more and then I can take the good stuff from that and
go share it out to my community whether that’s Twitter or Facebook or whatever it is where
I want to share it. I do it primarily Twitch twitter, then there
is Nuzzel, and I mentioned that before. It is a news feed based on what your friends
are reading and sharing on social media. It is a really neat tool when you set this
up, and these are free. When you set up Nuzzel, it works with your
Twitter and Facebook. So what it does is let’s say there is an article
that a handful of your friends or profiles of organizations that you follow that they
are all sharing. It will show you like here is an article that
was shared five times by people that you follow. Here is one that was shared ten times. You will see what are the popular articles
within your circle of the industry. This can be really helpful because one, it’s
giving you information you might miss. I have found articles through Nuzzel that
I would not have seen anywhere else. So it’s been really helpful for that. So definitely recommend trying it out. It’s a really great tool. You might find it really useful. Then there is Canva. Canva is amazing. I am not a graphic designer. I am not good when it comes to creating graphics,
but with Canva, and they have a free and paid version. I use the free version. It is amazing. They have templates, they have different layouts,
I can create something that looks really nice, looks really fancy that I could use on all
of my social media. They also give you access to over a million
photographs and graphics. So, for instance, a couple of the slides here
with some of the images I have used, some of those I found through Canva. I just do a search for the word and it pulls
up different images and I can pick one and they charge you a dollar, and that’s it. You pay one dollar and you have, so you are
granted access to use that photograph however, you want to use it. And that is pretty cool because there is other
services to get really nice images that you can use in presentations or use in your marketing
and they cost a lot more. Some of the images in my presentation today
I paid a lot more through other sites, but through Canva it’s amazing how many great
photographs they have available that you can purchase for a dollar. So if you have a graphic designer, that’s
great. If you don’t have a graphic designer, try
using this tool. I think you will be really amazed at how great
it makes you look as your own personal graphic designer. Here are the links to everything again, and
I just want to let you know that all of these tools are free. There is a free version of all of these. They all have paid versions as well, but social
juke box is the only one that’s not completely free. They have a free 14 day trial. So you can try it out. I’m using, I think it’s the lowest paid, and
it’s $19.99 a month. It saves me so much time. That’s what makes tools great. It saves you time, which allows you to go
spend more time engaging with your audience. That is really what you want to do. You want to spend time engaging with them. Are there any questions about tools? Because I have covered a lot of different
ones and I’m curious if there were any questions about these?>>DONNA MITRANI: I haven’t seen any questions
come up in the chat, but as a reminder to everyone, everyone participating in the webinar,
if you have questions, either from, either about the tool section or any other section
of the webinar, please feel free to post them in the chat pane so we can make sure at the
end of the presentation that Madalyn is able to address your question.>>MADALYN SKLAR: Okay. So moving from here is we want to have an
action plan. I can share so much information with you all
day, but what you got to did is you have got to make a plan with this. You have got to take this information and
put it into practice, take this and use it, right? So I have some things I want everybody to
do. The first thing, and this is easy, is to audit
your social media profiles. So I want you to go to all of your social
media sites, check the profile image and check that header image. Look at your bio. Those are three very important things. You want to look and make sure that everything
is consistent, and we talked about the importance of consistency. Have everything consistent across the board
so when someone goes to your Twitter they know it’s your organization because they know
your brand. They know the logo. They know what everything looks like. Just like when I use Coca Cola as an example,
we can easily identify that in moments because we know that brand. So we are all brands. Our businesses, our organizations, everything
we do, we are a brand and we got to look at ourselves that way. So when we are looking at social media profiles,
there needs to be that consistency, you know, so it all makes sense that people know this
is you. So look at your profile image, look at your
header and really important look at the bio. On Twitter, your bio, you get 160 characters,
so 160, 160 characters is really important to utilize that and not have a one liner. Sometimes people put in a cutesy one liner,
but it doesn’t tell who you are and what you do. It’s important to use the 160 characters or
however much of it you can use and share the information so that people can instantly know
who you are, what you do, so they can identify with you. So definitely spend time on that with all
of your profiles, but especially with Twitter. You also want to experiment with how often
you post on the various sites. We have looked at the different posting times. There are also articles and research that
talks about what are the best days, what are the best times, okay. So it’s not just how often. We focused on how often, but sometimes it
goes even deeper with, okay, this day of the week is better than any other day of the week. Well, it’s very subjective. So I’m just really big with experimenting,
try different things, do some different tests and see, you may find that when you are posting
on Twitter, you get the best engagement first thing in the morning. You may find that your engagement is better
in the midday. One interesting thing that I learned about,
there is a colleague of mine who did some major testing on this with what time of the
day, and this was really interesting. They found that by scheduling their Tweets
to be a few minutes before the top of the hour got them more engagement, more response
because their thought was someone is getting ready to go to a meeting, maybe they are a
few minutes early, they are sitting there and they are bored so they get on their Twitter
on their phone. Maybe they are getting on Facebook and they
are surfing around. So you could capture them in that window. So I have done experiments with that as well. They found that this was like in my industry,
in the social media industry, a very well-known keynote speaker like high level and he did
this experiment and he was amazed at the results just by focusing in on that little window
of time because we have all been there, right, we are sitting in a meeting, we are a few
minutes early, we get our phones out. So experiment and try different things because
you might be really surprised with what works best. And review your analytics. We went through all of the different sites,
how you can access your analytics. Start going through them, spend time to see
what’s working for you and what’s not. I recommend going through your analytics at
least once a month, if not more. So spend time doing this, because it will
really help tremendously. And then I want you to experiment with live
video. We talked about Facebook live. That’s a great one to start with. Here is a things that interesting. Because a lot of people say to me I’m not
comfortable. It always seems to be about confidence issues. Here is the thing, if you have not done a
Facebook live yet but you are not feeling 100% confident, you can actually set it, there
is a setting, normally you see public, your friends, scroll down, you will see one that
says only me. And just set it to only me. That means no one else will see it. You can do a Facebook live, get used to it,
play around with it, don’t share it with everyone, just to try it out. Or maybe share it with one friend, you could
do that. Play around with it or if you are in a group
with some friends because it is a smaller group of people, you are not doing it publicly
or to a broader range of friends, but experiment with live video. Live video has gotten really popular. It is a great way to connect. I’m using live video twice a week. I host two different Twitter Chats each week,
and what I do, this was an experiment, it was an experiment to see if people would want
to go from Twitter after a Twitter Chat and come over to Facebook and watch me interview
the guest. And it worked. People loved it. So what I do is every week after my Twitter
Chat, and like I said, I host two different chats, one on Tuesdays and one on Thursdays. After the one hour Twitter Chat, we move over
to Facebook, and I interview the guest on live video. And all of this is free. That’s what’s so great. It doesn’t cost anything to utilize the live
video feature. Now, if you want to interview someone, you
would need a third party tool, and those actually do cost money, but there are some low cost
ones and if anyone is interested and want more information, I would be happy to send
that to you so you can feel free to get in touch with me and I will get that to you. I would start experimenting with live video. This is where everything is going is video. So that’s something you definitely want to
spend time on. If you want to see examples of it, just go
over to my Facebook page, it is Facebook.com/learn with Madalyn, all one word, or you type in
my name, Madalyn, I happen to be the only Madalyn in the world so if you type in my
name on Facebook, you will find me. I am doing this on my business page, so you
will see my personal profile. Go to my business page and you know how we
saw on Facebook on the left side in the navigation, you will see videos, so click on videos. You can go back and see my different videos
and it will give you an idea of how an interview works utilizing the live video feature. And then also try tools. You will be amazed at how tools will save
you so much time, and time is money. So it can really be beneficial. I love tools because it allows me to go spend
more time connecting with my audience. As I mentioned before, before these tools
came along, we were all having to do this manually. We couldn’t schedule anything, so we were
just Tweeting something or posting something and there are plenty of people that say, hey,
isn’t that how social media should be. You should be scheduling things? I’m not scheduling anything that’s engaging,
while I’m engaging with someone. I’m simply scheduling an article or a piece
of information to grab someone’s attention that brings them to me so now I can engage
with them. So I hope that makes sense. I’m basically casting that wide net, bringing
people over, so now I can go and converse with them. So scheduling information has been super helpful. So check out those tools and see if any of
those are helpful. And if you have any questions on those, I
can answer them now or you can get in touch with me later. And I’m definitely here for questions. Real quick though, here are links to, again,
you type in my name, you will find me everywhere, but these are the links to my different social
media platforms and also my website, MadalynSklar.com I’m happy to answer any other questions, don’t
be shy, and there is no question that is dumb or, you know, I’m not one of those. Ask me anything because we covered a lot. And hopefully at this point your brains are
not exploding with all of this information, and you may have to go back through the recorded
video to go back to some of these things, but if you have any questions, we are here
live right now, I’m happy to answer anything you got.>>DONNA MITRANI: Thank you, Madalyn. Let’s see if the audience has questions. I see a few folks typing in the chat box. If you have questions from the last section
Madalyn presented on or any piece of the webinar, feel free to type them into the chat box so
Madalyn can answer them live now. I will give folks a minute to type in some
questions.>>MALALYN SKLAR: Thank you to LynnAnn for
the nice comment. I appreciate that. If anyone wants to check out my Twitter Chats,
Twitter Smarter, I have been running it the past three years. If you want to learn about Twitter, we share
Twitter marketing advice. I bring a guest on every week. It’s a lot of fun. It’s Thursday at 1:00 eastern, 12 central. I also host Social ROI, so the pound Social
ROI, and that’s every Tuesday at 5:00 eastern, 4:00 central. That is a great chat where we talk about kind
of the intersection of social media and the ROI side of things, so a lot of fun coming
on the chats, you will meet lots and lots of really great people.>>DONNA MITRANI: Thank you. So we have a question from Brittany Smith. She is asking why would I spend a dollar on
images with something like Canva when you can download images for free off line? Is there a difference?>>MADALYN SKLAR: So are you talking about
downloading like going to Google and downloading free images just from doing a Google search? Because the only way you can could do an image
for free, what we call royalty free, it doesn’t mean free free, that that person gave you
permission to use it in your marketing. So with Canva, it’s a dollar. Now, there are some sites where you could
get some free images. There is one called Pexels.com. The thing is, I have been doing this a very
long time. I have been doing digital marketing for 22
years, social media as a business for 13 years. These free sites like Pexels, they are great,
but the images are not high quality. They are okay quality, but they are not great. When I go to Canva and do a search, I find
good images. I also use big stock photo.com. They are a little pricey, but those are the
best images. I find amazing images there. So that’s the only thing. Okay. Google, let me tell you, Brittany, this is
for everyone, probably my biggest piece of advice for the day, do not take something
on Google that you found for free and use it anywhere. You can get sued for this. It is a serious deal. Do not put it on your blog. Technically, you could put it into a social
media post. I have not heard of anyone getting sued or
getting in trouble for just, you know, finding something for free in a Google search and
putting it into a Tweet. People seem to do that all of the time, but
a blog post, you have potential of being sued for a lot of money. They like to make examples out of people doing
this. These photographers, you know, it’s their
art, and you are allowed to use it if you use these services that you pay this licensing
fee to use, or a site like Pexels where they have free and you are given the permission
to use it. I would be careful with the Google, you can
get into a lot of trouble.>>DONNA MITRANI: And then a follow up question
from Brittany, once you buy an image from Canva do you have rights to them in perpetuity?>>MADALYN SKLAR: Here is how Canva works. I see the image and let’s say I’m doing a
Power Point presentation and what’s also great about Canva is they actually have the different
layout, so I can click presentation and it’s going to have the exact dimensions and then
I go pick a photo and it pops it in there and I can make it bigger or smaller or whatever
I want. When I’m done creating this graphic, I got
my image, maybe text in there, whatever it is I’m putting together, I’m done, I’m ready
to download this and have access to it, it will stop me and ask me to pay the dollar,
and you have 24 hours to make any changes. Once you download this, you have the right
to use it, you pay the dollar. I mean, if you want, they will have the fine
print giving you all of the details about the royalty free image and your rights to
it. My understanding is you can use it forever,
download it once, use it forever, but if you need to make a change to it. Let’s say the 24 hours go by and you are like,
oops I need to go back and make a change, you will have to buy it again for one dollar. So that’s the thing that I know about that
is, you know, get it exactly the way you want otherwise you will pay again. But a dollar is pretty reasonable.>>DONNA MITRANI: Okay. So if there are no additional questions, our
time is about up. I want to thank Madalyn Sklar for sharing
social media insights today. We hope you will take a minute to give us
a feedback about the webcast by filling out a brief evaluation. We will send the email to everyone who registered
and you should expect to see that email later this week. Thanks to everyone for coming today, and I
also want to thank the AIR staff that help helped with planning and logistics, and of
course we want to thank NIDILRR for their support. We look forward to seeing you at future webinars
and at our conference November 5-9th, 2018.

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