Krewella, Social Media for Musicians & the Business of Music | #AskGaryVee Episode 215
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Krewella, Social Media for Musicians & the Business of Music | #AskGaryVee Episode 215

– On this episode
Krewella stops by. (hip hop music) – [Gary] You ask questions, and I answer them. This is The #AskGaryVee Show. – Hey everybody,
this is Gary Vay-ner-chuk and this is episode 215
of The #AskGaryVee Show. And this is a fun show I got a
whole crew with me and I’m in the VaynerMedia LA office as we normally drill this
in New York City. I’m thrilled to be here. I’m excited about this episode
I think we actually have similar backgrounds in to how we got to
this moment so actually let’s start with that. Vayner Nation, why don’t you
guys introduce yourself to everybody. Why don’t you
tell them who you are and what you do? – I’m Jahan.
– I’m Yasmine. – We are Krewella. – This is our manager,
Jake, one of our managers. – Hi. – For everybody who’s
watching, what is Krewella? What do you guys do? Where’d you guys come from? What kind of music genre,
like, how do you guys roll? – We’re from Chicago. Gotta get that in first. – I graduated
with Jake, this guy. – Is that true?
– Yes. – We’re all from Chicago.
– Hold on. Hold on. I did a little bit
of homework beforehand. Did you grow up,
are you from Chicago or from a suburb of Chicago? – We’re from a suburb of
Chicago but we like rep the city because we
definitely did live there. – On a side note this is
amazingly weird timing, I’m obsessed right now
with Chicago hiphop. – Good.
– Oh great. – Yes,–
– Like Nissa? – Yes but more so Chance The
Rapper and even I’m obsessed with Saba. I think Chicago is,
which by the way, this is a weird thing to say I don’t get
beat up right now on my show I’m historically pretty
disrespectful to Chicago just as an FYI. I want to be authentic.
– Why is that? – Maybe because it’s a
little New York bias and I’m disrespectful it every
city besides New York. I don’t know. I’m weird about Chicago it
makes me sad to say that because Brandon Warnke who runs Wine
Library, my best friend in the world, is a huge Cubs fan so
I have a lot of love for that. I don’t know.
It’s always windy, I don’t know. – But it gives you thick skin. If you’re walking to work
everyday, walking to school and you have this
brutally cold frozen– – I respect that. – blowing at your face when
you do that every day you can handle anything. – There is some truth to that. Why don’t you tell everybody
a little bit about your music? ‘Cause I think it’s really cool
and I think we’ll go into the questions. No India today so
we’ve got a substitute. I think you’re going
to do a great job. I’m very confident.
(laughter) You guys want to go a
little bit more into it? – We are electronic
dance music artists. We’re singer,
songwriters and DJs. We are currently working on our second follow-up EP to
“Ammunition” which we just released a month ago. Going on the Sweat Box Tour in
fall which is in tiny venues, like sweaty punk rock venues and
we’re bringing our whole rocking rave style there. That’s with currently
happening for us right now. – And so when I was doing a
little bit of, there’s a lot of fans at Vayner of
your guys’ work. There were some people are
pretty excited in New York that were sad to find out this
show was being filmed here. For the music enthusiasts
out there I kinda asked this off-camera before we started
which I hate doing which is why I’m bringing it up in what
kind of popped for you? How did you guys hit the scene? I think one of the things I’m
most fascinated by and knowing there’s a lot of entrepreneurs
and business people and marketers here I do think the
internet is the true middleman. I was curious about, I asked
you, when was your pop moment? When did you guys pop and
you kind of laughed and I laughed because everybody sees the results and
you’re like it’s kinda a long journey and my answer
was, “Well, of course.” And I know most
people don’t think that. It’s always years
and years of work. What were those moments? What were the sites
or the blogs or the moments within that ecosystem that kind of first
made it happen for you guys? – You actually mentioned ‘This
Song is Sick” before we went on air and they were one of the
first blogs who posted us– – Is that right? – we freaked out
when they posted us. – Because you were
fans of it already? – Oh yeah. We trolled their blog like crazy
for new music and to be posted on there was such a
huge deal for us. Then we belonged
in that community. – You love hearing that. – I do because I,
I love being transparent. A couple months ago I bought a very large stake
in “This Song is Sick”. – Amazing. – Something VaynerMedia did
for your publishing decision. I just love those guys I
just gave you some of the most authentic stuff in
indie pop mediums. Very cool. That’s cool to hear. What about online video? I’ve seen you guys put out
several videos, they look really cool you guys should watch them. How did those go for you guys? How is that
experience in general? – I think that really
gained attention for us was the “Killin’ It” video. It was the first time people saw
the face for the artist and I think that identifying was
really important for our fan and seeing what is beyond just the
song that they’re listening to. And at that time there weren’t
artists in the electronic dance music scene where the vocalists
were actually in the group. A lot of the time the
vocalist was a mystery. – That’s right. – So you go to these festivals
and download these songs and it would be just the name of
the DJ or producer and there technically it was a ghost
singer you wouldn’t know who the singer is or the vocalist or the
writer of the song is so we were one of the first groups at the
time who had a producer in the group who was Chris who is
in the group with us and then Yasmin and I being the vocalist
singers and songwriters of the group as well. – And what about
from your perspective? From your vantage point
what have you seen what’s been interesting in their rise
or in the marketplace today? – I just think they offer
something completely different to the space. There was no women whatsoever
at any of these dance music festivals and Jahan and
Yasmine had this real desire to understand the scene. They wanted to come at it from
an authentic yet very different way and that worked.
And it always works online. – When it’s real.
– Yeah. When it’s real. – Alright let’s get
into these questions. – Hey what’s up
Krewella and GaryVee? My name is Steven Gold. There’s so many good producers
out there right now getting released on labels, getting
uploads on Sheepy and Proximity all these channels. Getting blog coverage, even
charting on Hype Machine. What separates the artist that
get all this promotion and just get a little bit of royalties
here and the artist that actually get to make
a living off of music? – Anyone who isn’t afraid
to experiment and I always appreciate producers when I hear
them who step outside a certain BPM or even genre. I always love risk-taking
mentality and for me those are the people that I’ll
remember for years and years and just to name a few like
Skrillex, we’re big fans of Skrillex, of course. Everything
that Jack Q does is really cool. Panpour Nerds we’re huge
fans of them. And who else? I would say Discord love what they do as far
as experimentation. – I also think that musicians
who are able to create a song in our EDM world is amazing because
you get so used to the build up, then the drop then the break
down and the build, the drop and it just seemed so contrived
after a while but you get people like Calvin Harris who make real
songs that embody so much more than just the build and the drop
and I think that is incredible. – I think my answers going to be
slightly more in the context of how you guys know that I roll
which is I think what separates is the market decides. This whole notion that there’s
so much great music I think there probably is and I think
some of the great music of all time was never heard because the
market decided it wasn’t great. Meaning who gets to
decide what is great? And I always find
that super fascinating. It is an executive who’s got
an ear like is a Clive Davis through the years? Absolutely not. It’s the end market so a lot of
you email me and say I’ve been doing a daily vlog called
“DailyVee” and a lot of music has been given to DRock for us
and we use a lot of it and we’re getting hundreds of emails now
because they are getting a lot of exposure from people that
are watching the YouTube show and it’s helping them so a lot
of people want their music on the show and everybody writes
the same thing which is, “This is great.
My stuff is great. “Everybody tells it’s great.” And the answer is
I think at some level the market gets to decide. Everybody wants to
think they’re great. I always think about the way
American Idol when it first came out those people in that first
show of every season where they really truly not the people just
trying to get on TV later but those first two or three seasons
where you would just genuinely see somebody who literally
thought they were great. Right? Who literally thought they were
great and in that environment judges got to
decide if they moved on. I think what is so fascinating
about today’s music marketplace and the business marketplaces
with the internet being the true middleman whether you Soundcloud
or blogs pick you up or you put out YouTube stuff or Vimeo or
whatever you do I think what separates the people
that make a living or not is the paying customer. That enough people decide you
are great that it allows you to do it for a living. – I actually think the ones that
do it for hobby versus living it’s quite simply 10,000 hours. And you guys started it was very different than
what it was four or five years later and you
guys continue to get better. – Do you think that Malcolm
Gladwell like put in the work, do you really think
that really think that? For example–
– Yes. I do. – Do you think if I put in
10,000 hours of EDM skills that I could be great at EDM. ‘Cause I can tell
you right now I can’t. – Ok. – I genuinely think
that talent has been stripped out of the equation. – As an artist or as a producer? – Both because I can tell
you right now that is just not in me. – Authenticity has
to be part of it. And that’s not authentic to you. – Well, that’s right.
That’s right. But I do think the 10,000 hour
thing is very fascinating and I do think and I talk about hustle
and hard work a lot. I just am surprised that talent is
starting to get scripted out of the equation. To be a musician like you guys
are, you guys are talented and that’s a thing. – I have to interject here.
– Please. – I don’t think that I, first of
all, I don’t think that I’m up to par with certain
artist that I look up to. When you talk about Adele’s
vocals I don’t think I was born a prodigy. – But you don’t need to be the
number one singer in the world to have success. – But I don’t think I
was born with this– – Do you think you have a better
voice than the average hundred people out there? – No, I don’t.
– Oh, yes. – The reason I say that
is because I think there’s this mentality today where
people think artists on this unobtainable pedestal but if
you go back to the beginning of human civilization everyone was
sitting in a circle banging on some drums and
singing all together. It wasn’t a separate
outsider, entitled group. – I think everybody can sing,
I just don’t think everyone wants to pay everybody
to hear them to sing. – Today, I think it’s different. I think it’s vision, it’s your
voice, it’s your songwriting, it’s how you curate
your music videos. It’s everything. – The issue with your romantic
point of view right now is it’s not being executed in reality. There are hundreds of millions
of people that want to do, there’s tens of millions of
Americans that want to do what you are doing right now. And more interestingly and you
guys know this, you’re in the scene it’s much more what’s
happening in entrepreneurship, it’s what’s
happening in athletics. There are plenty of people that
have put in lots and lots of hours especially if they
come from affluence where their parents have allowed them to
be able to go to every fucking lesson 47,000 times. Sometimes talent has to
be part of the equation. – And hunger too though.
– Sure. – Sometimes people
are given everything. – Sure. The work ethic is
a big variable. Alright before we start getting
really testy here let’s go to the second question. (silence) – Ooh, that’s a good one. – I’m going to jump into this.
(crosstalk) You don’t get this
question after the show? So, I think that that’s a great
question by Heather I think rented land has a negative point
of view here right now in the way that she asked the question. So many people are scared that
they don’t own their Facebook page, they don’t own their
Snapchat account what I don’t think people understand is
that’s the ways it’s always been about everything always. When he showed up on
television on good day, Good Morning America or on
The Ed Sullivan show you didn’t own that. You’re more than welcome to be
able to go and build your own app and things of that nature. How we got connected with
Backstage you know I’m investor in you guys where that world is
going is very fascinating to me but I don’t think it
should cripple one. Do I think that if you can own
it and execute it there and have everybody there like an email
list, like your own website, like your own app, does
that have more upside? For sure. I think there’s a chicken and
egg issue though which is if nobody’s there, why you go
on Snapchat and Facebook? ‘Cause everybody’s there. And you want to siphon and I
love how people are like I’m doing all the
stuff for Facebook. No, no Facebook’s doing
all the stuff for you. They’ve curated hundreds of
millions of people into one place that give you a chance
to be seen or heard so I think there’s a little
chicken and egg thing. I do think as you gain more
traction and have more leverage that you’re able to take a
little more control of your environment if you choose to but
I think both work and so to me rented space is very
comfortable to me. To me, anywhere where there’s
attention is a viable place for one to speak to the world and
achieve their story outwardly and I would not be crippled
by doing either or both. – Jake. – I couldn’t have
said that better. – Damn. Yeah. – I do that naturally that wasn’t 10,000 hours
of work, it was. – For me, I’m like let me let
our manager talk about that. – Alright, let’s move it. – [Voiceover] Erica says, “Talk
to us about the importance of “knowing your fans and
owning your own platform!” – So much importance. I totally think you need to be
able to connect with the people who are paying for your music,
paying to come see your live shows, even not paying just
ripping offline and really loving your music. Those of the people who support
your entire career if you can’t connect with them either that’s
online, face-to-face at shows etc. then you have nothing. – How much time are you guys
spending and it’s okay if it’s a zero I’m just curious how much
time are you spending actually engaging with
your fans on social? Because for me
that feels scalable. You can’t be in Des Moines, Iowa
right now but if Susie says, “I love your stuff,”
you can engage. It was such a big thing for me
in my early days but I do think that it’s becoming out of fad. I think people are spending
less time today than they did 36 months ago engaging with fans. I think it’s a little
better decline in Twitter. I think if you look at all the
social networks besides Twitter they’re more push content out. Instagram, Snapchat, YouTube you
push content out whereas Twitter when it was in it’s prime was a
little more back-and-forth so I was curious, don’t forget if it doesn’t come natural
to everybody. You’re doing other things but
where you guys right now with literally like making a video
and being like, “Thanks, Sal,” or replying to Karen in a Snap
or engaging with a comment in Instagram and
actually replying to it? Tell the truth because I’m going
to double check and call you out if you bullshit me
here in my house. – I would say not as
much as we used to. What you’re saying earlier
about how you spent 15 hours responding to comments
about an event that happened. When we first started off, Jake
was saying follow every fan. Jake, you were
really, really encouraged us. Yeah, exactly. We used to, I remember being
at the airport waiting in line responding to fans. Being in the car, responding to
fans and after certain period of time–
– You have to. I felt it actually really
worked well for us as far as building our social media fan
base but I felt like it stifled my creativity.
– Interesting. – And living, not really knowing
how to live in the real world– – Yes. – in a way I felt every moment
I had to wait or every moment I didn’t have to
talk to someone. Every moment I was sitting
at a table I was on my phone. Nowadays, I actually practiced
just giving myself an allotment of time and I feel like our fan
base is really understanding of that because we’ve been
pretty vocal of that. – Interesting. – I don’t think they think they
take it personally that it takes us five days to respond. – That’s your authentic place.
– Yeah. I also feel like spiritually I’m
going one direction where I want to spend less time online,–
– Yes. – business-wise I understand that it’s so
important to engage. – Of course. – That’s why we do
have people like Jake. – What about you? – I go through phases. We just released
an EP a month ago. I was online the entire week
pretty much just responding to people consistently. Kinda went downhill after there
and I probably spend a good three hours every week just
responding to people every Monday or every Friday I
just sit down and respond. – And where?
What platforms? – Twitter mainly.
That’s the only one. – Are you guys producing
content for Snapchat? – No.
– You really, really need to. (laughter) – I just want to say as an
artist it is really important to have a marketing firm, have
management, have friends, have people to
help curate content. What we do is we sit down, we
have a meeting once a week, hey, look at all these pictures.
These are fun pictures we’ve taken, this is what we did,
here’s what we want to say about it and have someone else kind
of do that work on that and so it’s not. – I think I don’t think that’s
an artist statement, I think it’s great that you have
self-awareness to know what works for you. ‘Cause I think a certain artists
they should be doing a ton of that because it what
comes natural to them. A lot of my business friend
contemporaries are like, “You’re running all these businesses.
Why are you spending four hours a day
engaging with fans?” I’m like, “That’s
my natural state. “It’s where I get my information
from. It’s when I want to do.” But I don’t think that’s
what everybody should do. I like listening to the
way you guys answered. What I like is I just think you
guys are figuring yourselves out and putting yourself in the best
position to succeed and I think really that
ultimately is the main play. I really do. – I think fans crave an
experience, a story much more and content much more than
they crave whether or not you’re responding to them.
– I disagree. I would actually argue and you
can be right but I’m completely and I have a lot of data to
support this believe that access is the most valuable thing
an artist can now bring to the table.
– I agree. – Access meaning
that you’re accessible? – Like some sort of access.
– Like happy birthday to you. – I think you can
touch a movement. You do it with a lot of brands
if a brand doesn’t respond to questions within four hours–
– Sure. – that’s a problem.
But when you’re an artist your responsibility is
to create amazing art. – I think that’s for sure. First of all, no good
marketing solves a shit product. If you guys engage 24/7 with
everybody but your music sucked shit, you would lose. On the flip side, I do think that people
really underestimate. I can promise you right now your
top 5,000 fans would shit their pants if you reply
to them on Snapchat. – I don’t even
know how to do that. (crosstalk and laughter) – I don’t even
know, how do you reply? – We’re not going to do this
right now because we’re still in the middle of the show. What I’m going to do right
now is even more interesting. Guys this is my snap, can you
guys make a commitment to get serious about Snap? – Oh God, no.
– Please. – I’m sorry, I can’t.
– Please. – I’ll try. I’ll try. See the thing is about Snapchat
the reason it’s the one platform that I do not use
because it’s the one,– – See you’re not even listening.
– I don’t understand. – I’m listening to you. – How do you do that and
listen at the same time? – Easy.
– Your generation, man. – No, no, no. I think that it’s behavior.
Right? It’s the 10,000 hours. You put in the
work, you can do it. – You can multitask like
that for 10,000 hours. – I think you
multi-task quite a bit. – I do. – Of course, it’s
just what we do. Let’s move on. – [Voiceover] Tom asks,
“How’d you girls get hooked “up with Jake Udell?” How big of an influence
has it had on your career?” – High school.
– Yep. I graduated with Jake Udell. Jake was in my science,
what was it? Which science class?
Was it biology? All I know is I got a D. Got a D. (laughter) And Jake you were
actually if you want to talk about your music career. You were pursuing
being an artist. – I was an awful rapper.
Like the worst. DJ Khaled and DJ Drama
actually posted my mix tape. – Why didn’t you just
put in the 10,000 hours? – I did. I did.
– And become– – So here’s the thing
I gave up on my 10,000 hours as a musician– – Because you
didn’t have the talent. – Okay, I’ll admit that.
– Jake has this swag. – See here’s the thing, I made
a pivot and said okay– – Because you were smart. Because not everybody
can do anything if they put in 10,000 hours. – I actually believe, I believe
that if you put in the 10,000 hours it can happen. I’m not saying you can be
performing at the Grammys but you can it’s possible
to have a hit record. I believe that can happen. – Okay. Anything can happen. But it doesn’t
consistently happen. To me that’s the
point which is like– – That’s what’s so fascinating
about what Malcolm said though. Malcolm said he couldn’t find
people that have put in the 10,000 hours that
hadn’t made it. Of course ’cause their stores
weren’t known because he was trying to find them and
he couldn’t find them. – How many hours did
you put into rapping? – Oh my gosh.
– Exactly. – Not 10,000 though,
not even close. – But that’s impossible. If you suck shit at something
and you put 10,000 hours you’re not going to become
one of the greats in it. – Right.
– I was a better marketer. – There’s enormous amounts of
kids, every single kid that tried become a professional
athlete that didn’t become a professional athlete which is
almost everybody put in all the hours from first grade to
senior year and didn’t make it. – 10,000 though? That’s the
thing when you look at that– – I don’t know the math
on what 10,000 hours is. – Did I spent 10,000 hours for
my rap career or was I 10,000 hours in the studio? I was definitely not 10,000
hours in the studio trying to be the best rapper.
– I love Malcolm. Nobody can convince me. If that was true then we should
tell every six-year-old right now to spend every minute of
your time on the number one thing that you want to be and
you will become that and that is absolute bullshit. – I think that’s
absolutely true. – So you think if I take a first
grader right now and say you’re going to become a
world-class surfer– – If he wants to be. – if he or she wants to be than
you’ll think they’ll become a world-class surfer? – That’s so tough. I think they’ll find
their career in surfing. I think that’s a logical great
decision that six-year-old. – And you’re saying that because
you found your career in the music industry whether or not
you were trying manage or not. – The thing is the guy before,
the first question he was asking about– – Nobody wants to be a manager
when they want to be a star. – I do.
– No, now. – Oh yeah.
– When you were 11– – I believed in them more than
I believed in myself so that was the turning point. – Because they had talent.
– Yeah. They’re good. – I think that that’s the point. I really mean that because you
have to understand where I’m coming from and where my energy
is coming from. Right now we are looking to the greatest era
of fake entrepreneurs ever. Every single person that is
under 25 is coming out of school and they’re like,
“I’m an app founder.” I’m sure you talk to these
people everybody’s a fucking entrepreneur and they just think
because they’ve said it and they’re gonna put in the time
and effort that automatically makes them a successful
entrepreneur and that’s the key. Which is you can be anything. Do I believe if I put in 10,000
hours into surfing that I’d be a good surfer?
I sure do. Do I think I could
win the competitions they have in Hawaii? No, I do not. I think there is a secondary
thing that has to happen. Look at the NBA. You mentioned Adele, what
about the 12th man on the Heat. Right? He’s one of the best 300
basketball players in the world but and he’s made it but what
about a person right after that the person in the D-League that’s making tens of
thousands of dollars? That guy is literally one of 500
best basketball players in the world but hasn’t won,
hasn’t made it by the Malcolm categorization. And then you have just millions
of people, there’s millions of people that are trying to make
EDM and hip hop music right this second and so many of them
can’t succeed in the marketplace ’cause the talent is a variable. I really do believe that. I just don’t see how one
doesn’t understand that. There’s so many
people that want it. There are so many people that
put in those hours in so many things and especially in music
and sports which are very high glossy, exciting things to be in
society like I don’t know. I’m fascinated by the talent
conversation because I think it is a dangerous conversation because I was picking
and prodding. The reason I’m in a good mood
as you’re talking a lot more now about self-awareness. I think a lot of kids right
now are getting eighth place trophies and they think they are
good enough and then the world hits them in the face and that’s
what we have so much depression and other things that people
don’t everybody was a “rah-rah.” Everybody wants you can do it. Nobody understands that when
they don’t do it what happens that kid’s psyche.
– Mhmmm. – I think part of being a
successful young person is you get the opportunity
to make those pivots. You get the opportunity to say,
“Okay I’m in eighth place maybe “I should become a coach. “Maybe I should change
my career progression.” – When you’re getting the
direction that you can still do it, you can still do it when so
few can then you start getting into a place where we’re selling
a bill of goods to the youth that isn’t true and you start
dealing with what I think the mental health issues that
are not being talked about where everybody all of a sudden
after 50 years of prosperity in America thinks that they’re
going to become Adele and LeBron and they don’t and
then they’re baffled. – Do you think that when you
talk about the 10,000 hour rule that the people that are making
it, do you think part of that is the equation is
perseverance though? You should have heard the songs
we wrote back in a day and we still write to this day and I
could have checked out and said, “Hey, I just don’t have talent.” – I don’t think there is a
single person that’s successful that didn’t put
in the hard work. Which is the reverse
of the conversation. I just don’t think that if you
put in the hard work you can necessarily be successful. There’s nobody that’s achieved
what you’ve achieved or what I’ve achieved that got
there by accident and didn’t put in the work. – How many entrepreneurs or
talented people have you met that have put in the level of
work that you’ve put in in to what you do to create all of
this amazing office by the way that haven’t made it
in a significant level? I don’t know any. – First of all, nobody works 18
hours a day like I do but (laughter) the punchline is I know a lot of
kids that have been hustling for the last six or seven years
trying to build and are on the third business and
they’re never going to make it. A lot. Because they’re schlemiels. – They’re what?
– Schlemiels. They don’t have it.
– That’s a Russian word? – It’s probably a Yiddish word if I had really get to
the core of it. They don’t have the skill to be
a business person that can make a business successful. The end. There the kids on “American
Idol” who literally come, think they’re Adele sing
and we all laughed. – The fact that they’re on their
third business a lot of them being schlemiels is that
they’re kinda BS, they’re not– – Let’s go into a
different place. Are you telling me that
talent has no part of the equation of success?
– Oh huge. – Well that’s
what you’re saying. – Huge. – I just want you to
know by definition. I want you watch this–
– To achieve talent. I truly believe that and there
have been some people in our experience that have come around that we maybe met
three, four years ago. – I understand. I think people can break
through and get better. Do you think everybody can? Do you think the majority can?
– No. – But I think everybody
has a unique talent though. It might not be music or
sports but you have to find it. Part of being a successful
20-something is understanding how to maneuver in times of
change and understand that you have to sometimes
pivot to be successful. – And how many of
those 20-year-old are gonna find success? – As many that want to.
– That’s not true. – As many who are studying the
same principles and same values that you have. – Last question before
I get really burning. I feel like I’m going to burn
this table now but I love it. I love it because I love it
because I love, first of all, it’s so funny because on the most
optimistic person I know and I feel like I’m
Debbie Downer here. I do think what’s scaring me and
why I’m talking about it is I think the pendulum swinging
a little bit too much to “Anybody can make it.
Everybody can make it. “Just put in the work.” I believe in that but I think
that maximizes what you have. I think the work will maximize
what you have I just don’t think everybody has it. Especially when
you get into art. When you get into music and
sports and things of that nature I think that is a tough challenge.
Last question. – [Voiceover] Chris asks,
“How do you girls stay so “grounded in a fake world?” – In a fake world? – Why does the
world got to be fake? – The people I surround
myself with aren’t fake. – Yeah, same. – And who says you
guys are grounded? (laughter) – Exactly.
– We might be batshit crazy, you just don’t know. If I were to answer that
question I was also say family. We are family for each other
obviously we’re sisters and we’re very close with our family and
nothing happens that doesn’t slide by our our dad or our mom
and they keep us in check and we keep each other in check. – And also not feeling entitled. I think that’s something we
really surrounded by especially in the dance music realm
there so many DJs who have this entitled aura and you could
see it online and in person. – There’s so much subtext
what you’re saying right now. – There’s like this hierarchy of
what kind of value bring and why that’s more valuable than other
careers or other realms in art. I think that’s what, even the
first question when you’re saying what made you pop off.
– Yeah. – I’ve actually never
felt like we popped off. I never really felt
that we made it. I think the day I really feel
Krewella made it is when I’m going to lose that hunger and
I think we have to constantly remind ourselves to understand
our value and our worth and to acknowledge our achievements
as artist but not to let that hinder us from having that
hunger to work every day, to go to the studio every day, to say
yes to opportunities because the second you start
saying, “Oh no, I’m good.” – “We made it.”
– Exactly. – Or “I’m too good.”
– Yeah. – What do you think?
– For them? – Or about the game? Where do you think, while
I’ve got you for another second, where is the current state
of EDM in your guy’s opinion? Obviously it was a that space,
I don’t know, eight years ago, nine years ago most people
didn’t know about. I still think there’s a lot of people who
are watching who are 40, 50-year-old marketing dudes that
have no idea what this space is and they’re going to Google it.
But obviously when you start talking to a 35 and under demo in
America and obviously in Europe and other places it’s been huge,
everybody at this point already knows that it’s so
interesting to watch. It is really to me the thing
that is most followed hip hop as a new genre that
didn’t really exist before. I’m curious for you guys who
are much closer to it, where is it in it’s lifecycle? Just starting, hitting
an interesting time? It’s become dramatically more
mainstream than it was five, six years ago. What is your
point of view on it? – I think it has plateaued. I think it’s hit the climax–
– Okay. – I don’t think it’s
going anywhere, anytime soon. It just branched off in so
many different directions. There’s so many
different sub-genres. There’s new artist coming
through every day. Guys likes Skrillex and
Diplo are doing a great job of cosigning younger talent,
bringing them up through the system and there’s the
difference between it now and what it was 15 years ago was how
much corporate backing it gets. You see with the brands
you work with all the time and how badly they want to be
involved with these entities and the biggest throwers of
festivals in the world, these biggest entertainment companies
in the world have put so much money into making sure that
it’s going to stay where it is. Keep going with it.
– Ladies? – It’s hard for me to comment
on this because I do feel like we’ve never quite
belonged in the EDM world– – Okay. – and so it’s hard for me to
look at us as even still a part of it even though I know it’s
kinda one foot in the door, one out for us.
– Okay. – We’ve always tried to maintain
our own lane while still, again, keeping one foot
in the EDM world. – I understand. – I think that that’s probably a
good thing for us because like Jake said, I agree, I think it
has plateaued and we have this amazing opportunity to take
ourselves on a completely different lane and
pave our own way. – Do our own thing.
– Yeah, it’s cool. – I just think a lot of what
were talking about when you’re talking about depression with a
lot of young entrepreneurs– – Yes. – maybe feeling let down that
they can’t really achieve the success that they been hyped up
to achieve, what do you think our society being a more and more
fame obsessed society has to do with that especially
with social media? – Yeah, I think the whole 15
minutes of fame has become everybody is
famous to 15 people. You got an entire generation of
young teens right now that take 45 minutes and take a selfie
’cause they want to get the lighting right and post on
Instagram if it doesn’t get enough likes they
take it down right away. Peer pressure, I’ve never
been more obsessed with this. I have a seven and a
four-year-old, instilling self-esteem in to them is
everything because they’re going to need it really, really big.
– Yeah. – Because the market’s gonna push back on every
one of their flaws. Yeah, I think we’re living
through a really, really interesting time.
I really do. I think there a lot of
things happening at once. This is not a very simple issue
where it’s like social media. I think parents, I’m 40, parents
of my generation that grew up during great times, you know
we’re not our parents or our grandparents, great-grandparents
generation where they fought wars and the Depression
and things of that nature. We’ve had so much prosperity
that I think if you look at every empire that when things
are good for too long people become soft. And I think that’s
what’s happening. I think we’re soft. And I think, you know, coming from an immigrant
DNA, like you guys, it’s easier for me to see it. I just think we’re soft and
I think that and I think that I don’t want to add to it. As a very positive optimistic
rah-rah, crush it, anybody can do it guy I want to also at
least have the other part of the equation which is of course hard
work, of course talent and of course look there’s so much
going on in the world right now. I think we’re all sensitive to
a lot of different things that are happening. You never know when
prosperity can end. It ends in a blink. I’m thankful for
the way that it is. I do not think kids being stuck
in their cell phones all day is a bad thing. I don’t think
that’s a ruining them. I think technology is eating the
world and I think it’s going to be more of that. I think that when you guys first
started doing shows compared to now if you think about phone
usage at your shows when you guys are standing there, I’m
curious what you think about what’s going on down there
because that’s just their norm. – Mhmmm. – I love when people think, did
you guys see that picture of the 90-year-old woman that was in
the crowd when the Pope came and everybody took a photo she
didn’t and everybody made a big deal about that? You did. Did you see this?
– Yeah. – You did you see it?
You see it? So it’s a photo like six months
ago when the Pope came to the US I think that everybody made
a big deal about which is everybody taking a photo of it
she just standing, she’s like 90 and she just standing there and
everybody’s like she’s a hero and literally I take
a reverse view on it. I feel bad for her because she’s
old and she probably already forgot about that moment where
as everybody else recorded it. I know it’s a funny– – That’s age discrimination. – Of course it’s
age discrimination. I’m trying to make a zing
joke, I’m sure she remembers it. I have no idea who she is but
I think that change is tough. In the same way that, staying to
music, both hip hop and EDM, one foot in, one foot out both those
genres had nothing but haters in the beginning saying,
“That’s not real music.” – Mhmmm. – And I just don’t like when
people impose their thoughts. Just ’cause kids are
communicating this way doesn’t mean that
millennials are introverted. I love when all my old friends
and when I said old I mean 35-year-olds say these kids
can’t hold a real conversation because their having them here. Meanwhile these same kids spoke
to the same six people their entire childhood because
they didn’t have the outlet to different people,
different things. These kids are
much more worldly. They know a lot more and so
I don’t think anything is bad. I’m pretty much and
optimist that way. But I am worried about
depression because I do think way more scary to me than living
a public life and fame obsession is parents telling their kids
things that aren’t realistic. I do think that we have to train
our generation to deal with adversity and I don’t think
getting an eighth trophy, I do not if you come in fucking last
place that your team should be cheering and
celebrating and given trophies. They should be looked at like, “You guys
suck shit. You lost.” – Don’t you think that this–
– I do believe that’s healthy. – But the advice to the
entrepreneur to push through– – These guys are
going out of business. Do you understand
what’s going to happen? 99% of these– – So they move on
to the next one. – It’s not an
opportunity to get better? – Of course it is.
– Keep going. People out there, keep going. – Of course, keep going but if
you are not self-aware, if you kept rapping, my man,
you would not be as happy as you are today.
– Agreed. – So now go that tell them to keep going
when they’re delusional. – You’ll figure it out. – That was the moment.
That’s the bottom line. You understand? You guys keep
going, keep evolving– – Yes. – but blindly going that I’m
going to be Eminem isn’t gonna work. – But if you don’t do that,
you’ll never figure it out. If I hadn’t put all the time and
energy into that I wouldn’t have understood how to
market recording artist. – That’s a very different thing
then keep evolving and being self-aware and understanding
your strengths and weaknesses to create the next opportunity
versus what people normally hear when you hear keep going which
is if I just keep putting in more hours eventually
I’m gonna put out a song. (inaudible) You didn’t keep
putting out songs– – I did until something else
but if I hadn’t kept going, if I would’ve stopped those thousands
and thousands of times people told me I couldn’t do it. – But please understand in this
conversation when you look back at it you adjusted to a different
opportunity on those learnings. That’s not what people hear– – That’s keep going though. – by your definition but I’m
telling you right now that’s what would people hear. When people hear keep going they
think they’re going to break through on the thing, do you
know that everybody wants to be a famous singer, a famous
athlete and a famous actor and if that person keeps acting
instead of becoming a director which is maybe the skill set
they have they’re gonna lose. – I think what you’re saying
keep going but stay focused but be open to reinventing
yourself all along the way. – Be self-aware. It’s my favorite part of this. It’s what I jumped on earlier. If you actually know yourself
you can win so much more. Just this blind faith that
everybody’s entitled to this level of success is ludicrous. Because most people don’t want
to work hard enough, most people don’t have enough talent and the
math has proven that that’s not the case. The bottom of the 1%, the 1%
earners in America, the top 1% earners, the bottom of
that make $400,000 a year. If you go talk every 15 to
22-year-old, they don’t even conceive anything being
short of a millionaire, of making $1 million a year. But the data shows only 1% in our US society
make $400,000 or more and that makes
them one of the top 1%. We have not had the proper
conversation for every one of you guys, there are 50,000
groups that didn’t make it and it wasn’t because they
gave up one year too early. They just weren’t
talented enough. That’s what I believe. Question of the day.
– He drops the mic. – You guys get to ask a question
of the day which is cool. I’m curious to see
where you guys go with it. You get to ask the
Vayner Nation any question. There will be hundreds of answers on YouTube and
Facebook. Go. – Oh, we get to ask it?
– Yes. You. – Oh my god, ’cause I
feel like I kinda asked you. Sorry.
– No, not me. You’re asking the masses,
everybody that just watched this right now. – Can I get a minute
to think about it? – Yes. – Something that I wanted to
ask you but I guess I can ask everyone else ’cause a lot of
them are the same boat as you as a parent how would
you raise your children with or without
social media? – Interesting.
– Or technology? – That would be interesting.
– Or what? – Or with it and if they kept,
if you decided for them to have social media in their life if
they decided not to ban social media from the household what would your child
rearing be like? – Technology in general. I mean you see one
year olds on an iPad. – And you see that as bad? – I don’t know,
I’m not a parent. – I understand
but you’re a human. – I don’t like it.
It disgusts me. When I see I think too many
airplane or airport restaurants where I’ve seen a parent on
their iPhone and a baby with an iPad and the toddler with
playing another game and a toddler playing another game. – Now what if showed you the
world 18 years from now and the entire ecosystem of relevance
and being able to even survive it is predicated on technology because that’s the
evolution of man. – Maybe this is my
romantic point of view, like you said before–
– Oh it. – What’s the deal
with being relevant? Why is everyone so obsessed
with saying, “Oh, you’re not “relevant any more,” or “Oh,
you’re trying to be relevant.” Everyone is so
obsessed with relevance. – Relevant is contextual.
– Culturally relevant. – Relevant is you can’t
even communicate to your grandchildren because they’re
only willing to text you and you miss you granddaughter.
That’s why grandma– – It’s important to adapt but
I think it’s important to adapt but at the same time I think that, at least what
I’ve seen from my generation younger is this
obsession with being relevant. It’s all based on pop culture as
if you don’t know what’s going on or if you’re not
tweeting about what’s going on. – That’s never changed.
That’s never changed. It used to be confined to a
high school because you wanted to be popular. – I like living under a rock.
– You’re more than welcome. You’re more than welcome. I think that you guys
should shut it down right now. No more albums,
live under a rock. – I think were losing value– – Of course there’s
always a trade-off. – I don’t want my value
to be based off what I know in pop culture. What basketball team is winning. – You have to
understand though– – Who performed at
what award show. – But you don’t have to
and many people don’t. You also understand that same
technology is why you’re even sitting here right now. The information that is built
on top of the internet itself is the only reason, maybe not the
only reason, you might have been lucky in an old-school music
environment and had somebody in LA saying, “No, no, you two
girls are going to make it.” But there’s
always pros and cons. – I get that. That’s why I am extremely
conflicted artist because the very system that we’re working
within, it’s also I see myself going opposite direction
spiritually like I said before. – I think that’s cool. I think you’re in full control
and I think much like anything even though we may disagree in
certain things in this episode when people watch
that’s what’s awesome. First of all, it’s
going to play out. I think humans have a good
track record of sticking around. We been around for a long time,
we’ve evolved you know what you would get a real kick out of? Go read the articles written
about the intervention of the television, the invention of the
phone, the invention of video games all of it ruined us.
– Yeah. – I’m ruined because I played
Zelda and Mike Tyson’s Punchout. Just so you know. – We weren’t allowed to
play video games growing up. – Respect. Alright,
we’re out of here. You keep asking question,
we’ll keep debating them.

100 thoughts on “Krewella, Social Media for Musicians & the Business of Music | #AskGaryVee Episode 215

  1. Think the 10K hours comes with context and when you do possess self-awareness and flexibility you will become successful if you put that time in. Maybe it won't be in what you originally were aiming toward but you can be successful. And I do believe that there can be success in something without the "obvious" level of talent from the start. Sometimes the talent is being highly adaptable and being a great learner/ executor.

  2. #QOTD : I would raise my child with social Media but I would also show them the importance of staying safe. There are children that have gotten abducted because their parent checked in their child's school on facebook the first day of school. I feel like in this society you need to be aware that stuff can happen at any moment and you need to raise your child at any age to be aware as well.

    Also I don't like seeing children under 5 years of age getting a tablet in their face because their parents just want to shut them up and don't want to spend quality time with them.
    Also i feel like kids at all age should have a balance of playing outside and playing inside (video game, social media, tv, etc.)

  3. I think the ten thousand hour thing doesn't account for talent like gary says but I think its more like talent give them a leg up. Like you have talent so maybe you only need 5,000 hours to make it but maybe you don't have that talent and instead you work on a negative and need to do 15,000 to make.

  4. #QOTD I'll probably raise my kids with social media and technology, but there have to be restrictions and balance. At 4, my kids do not have their own tablets/IPODs. They have used a tablet, maybe a dozen times. I think it is something they will need to learn to use, and no sense in holding back progress. But, I'm not throwing a tablet at them to shut them up when we're having dinner at home or a restaurant. They need to learn about person-to-person interaction and manners. I think basic manners have started to slip, though not only because of technology. They also need to learn patience and have room for boredom. If you read about creativity and where ideas come from, it's often when our mind is quiet. Now, we'll filling all our "down time" and "dead space" with our phones/tablets. Sometimes you just need to be bored.

  5. the difference is DELIBERATE practice. it's not just fucking around for 10,000 hours playing with your guitar. you have to be DELIBERATELY practicing and getting better at certain aspects of the guitar. So no, any kid can't just put in 10,000 random hours and be great. But I do believe that any kid (or adult) that has the will to put in YEARS of DELIBERATE practice under the proper guidance CAN be successful at whatever it is that they choose. But let's get this straight, it's fucking HARD to do. The reason that not many people do it is because they aren't willing to COMMIT that much time and effort to it. That's the real talent – is being willing to COMMIT the next x years of your life to something.

  6. Gary may interrupt a little too much.

    I also can usually tell what someone is going to say before they say it but lately I've learned that people consider it rude when you try to tell them what they are thinking.

  7. The lady on the left spills out the most wisdom. She's on point IMO. The interviewer is a bit overbearing. He should be listening more and imposing his ideas far less. In the second half he starts to make up for the sloppy start.

  8. 10,000 hours and the truth is found on the right."I think they'll find their career in surfing." I grew up in the surf industry. This guy gets it.

  9. I believe it's about keeping a healthy balance. Not sure where SM will be when I have a kid but I'm willing to try new things and see the results. I don't mind evolving. Also, the constant argument in the show about talent was hilarious.

  10. when answering the question about producers gary mentioned him featuring music on his show, does anyone know how/who i can contact to submit music?

  11. The ten thousand hour rule is a great guide that I've been following religiously for about 6 years now. The determination and concentration to consistently improve combined with staying humble and networking is what keeps me going and looking forward.

  12. Hi Gary just seen this episode. Really appreciate your views and interesting to hear what you have to say about talent vs skill. I do think, however, that what you were hinting at was more in the realms of being successful in the marketplace vs being good at something (The actual skillfulness/ability to do a craft).

    I think there are tons of really really great artists out there who are small or haven't had the right exposure (for whatever reason). I think its similar to fitness – granted you may not become arnold if you work out alot, but you will defo not be the same fitness wise in 1 year.

    Same goes for artistic things – if you play an instrument every day for a year, you will have improved to some degree. In regards to success – success in the marketplace is predicated on working really hard but at the same time levels of "luck" and being in the right place at the right time also. Just my thoughts. Hope that makes sense.


  13. the highest paid UFC Fighter ever Conor Mcgregor said this…There is no talent here this is hard work this is an obsession talent does not exist we are all equals we are all human beings, you could be anyone if you put in the time…

  14. QOTD: One day I was sitting on a bench looking at my phone, working (as I am a mother/business owner), and an elderly man walked by me and said, "Playing your games are ya?"…. "What? No! I'm working" .. but he was already gone. He didn't want to hear what I had to say. I used to believe too much technology would harm my child, I've had a conservative upbringing, but I must say Gary has changed my view on this. A toddler on an iPad can be learning his alphabet at a earlier age, learning a new skill, experiencing different cultures… I don't want to be an old man anymore.

  15. I partially disagree with your talent argument Gary. I agree when you say that not everyone that puts in 10,000 hours into a skill will be able to "achieve success". However, I think that's because people aren't allowed to search for their natural talents. Rather we are pushed towards certain career pathways or aspirations by outside influences (friends, families, television, Instagram, etc.). There's too much imitation on the internet and not enough self-discovery in my opinion (at least on the surface). Once someone has a grasp of what their talents are then they can invest the tremendous amount of work necessary to manifest those talents into something worthy of "success".

  16. Females in EDM! So scarce. Love Krewella's work. I have started my own journey to becoming an EDM producer/DJ. I am also documenting it with video. I am a HUGE fan of your videos, Gary! Your content have given me such a kick-ass attitude, I lacked. I will grind and hustle and 'out work'! My main aim…getting to a level (skill and awareness) to play at Ultra 2020 Cape Town! The race is on!

    I will consume your content daily.

  17. Touching on the 10,000 hours argument, People are waaaay too caught up in perpetuating their inability and limitations. I'm not talking about deluding yourself, I'm talking about trusting you gut, listening to yourself and if you feel called to something but are stuck in the gap between where you want to be and your current skill level, don't believe for a second that you can't bridge that gap and become great. BUT to become great you have to learn from those who are great. Anyone can master any skill. Do we all have different inherent potential for an ability? Yes. But when I played soccer, I wasn't learning from FC Barcelona's youth academy that consistently churns out amazing football players. I was playing a local club in my home town.
    If you suck at singing but want to become a great singer and you take singing lessons from Roger Love and put the time in, you might not be a Whitney Houston, but you're going to develop some fucking pipes. That's the truth.
    What it comes down to is not having the most "talent" on earth or being the greatest in your field, there are PLENTY of people and examples we can look at in the world of entertainment who are far from the most talented and yet they succeed at the highest level. You gotta have an effective, proven strategy, skill, hard work and a little luck/Grace.

  18. I did not like this show. I get that disagreements arms debates are good but I was annoyed by them sorry. First show I didn't enjoy.

  19. When people tell me they don't understand Snapchat, I explain it by comparing it to YouTube. It's a small and more personal vlogging platform where people can have a closer look into your life as a musician, entrepreneur, whatever.. You get closer to your fans (as Gary mentions when fans would p*ss their pants when they would respond to a snap), and you can engage in a more fun way (by e.g. letting them screenshot a specific part of the story to let them answer to a question.

    Snapchat is an amazing platform and alot of flaws just have to be removed in the next few years (e.g. the "noise", …).

    Anyways, great episode Gary!

  20. 10,000 hrs can't deny that Gary lol. 10,000 hours working on your craft with hunger and passion. That will always beat natural talent who works less on their skill.

  21. Gary – Catching up on The Shoooooow. I know you're not a reader, so let me assure you: Malcom doesn't say in his book that "If you put in your 10,000 hours, you WILL become this or that kind of success." The 10,000 Hour theory is more about "those that are successful HAVE put in the 10,000 hours as a common thread." You came to this conclusion in the middle of your video, so I think Malcolm would agree with you. Hard work, passion, talent, and luck are all still important.

  22. Gary I'm not sure I fully agree with your view on self awareness. I feel like if someone truly believes they can achieve something, and devote their life to it, who's to say they cant make it? As much as I respect and love your thoughts and opinions, this one has discouraged me a bit. I do agree it's important to know your strengths and use them to your advantage, however if you tell people they cant do something just because they're not 'naturally gifted' in something then I think that causes issues. I think talent doesn't come naturally to everyone but it can be achieved through self assessment and putting in the work. what are your thoughts? Thanks.
    Keep up the good work,

  23. Been watching loads of these videos but Gary would you be able to do another video regarding the music industry, I didn't feel this video worked so well as the artists didn't seem so grounded in the way social media and talent impact the music industry. Thanks!

  24. being an artist, I debate these topics with myself and others all the time, so for me this episode was both controversial and thought provoking and thought it was a great match. I see truth on both sides of the convo. I REALLY resonated with "spending so much time on social media stifles my creativity" AND "without the hours/ work you'll never make it, but just because you put in the hours/ work doesn't mean you're entitled to making it." powerful shit.

  25. honestly I don't get the hate for this episode. I think this was one of the most interesting AskGaryVee shows I have ever seen. it was refreshing to see someone actually disagree with Gary and watch him defend and explain his viewpoint and his belief, it really helped me understand what he's trying to communicate a lot better. favorite part was at the end where Gary said "OK so that's your definition of keep going but it's not theirs"

  26. this interviewer is so goddamn annoying he is so loud and ALWAYS cutting other people when theyre speaking what the hell your JOB is to hear them and let them speak their mind and if they disagree its their opinion, u can have a discussion perfectly fine disagreeing with each other but letting each person speak their mind and opinion for fucks sake he doesnt even look at them when they're speaking he barely listens to what they have to say this guy is so damn entitled jesus

  27. IMO… the 10K hour concept that Gladwell speaks of is realistic. Gary speaks of the fact that if he spent 10K hours on somethign he wouldn't be good at it because its not in him… I beleive that to spend 10K hours on something, it has to be in you or you won't spend that much time on it… So both sides are correct, but the theory of 10K hours does not vary…

    P.S. love the Des Moines, Iowa shout out!

  28. Yo Gary ! love this episode.
    I would really like to see an episode with you talking to A-Trak . I think it would be a very good episode he's a child prodigy DJ owns his own label and successful entrepreneur of I feel like you'd be a great episode and he's a New York native hope to see it in the future

  29. I believe that people are naturally talented in certain areas of life, and being talented gives them an advantage because they progress faster and enjoy the work/grind more than someone who is not talented, and would struggle progressing. This being said, to become "professional" or "successful" in any area you have to put in the work, because your work will not match your vision in the beginning. In the end this is my opinion and there are so many variables, self awareness is key. Build on your strengths!!!!

  30. Jake is wrong on the "everyone can make it"statement.. I can't sing and I know it… so I can't put 10,000hrs of singing lessons and practice and expect to make it in music… but I know I can practice drums and creating music because it's second nature to me.. and that mentality is what has ruined our society.. Hence we now have baseball little league games where no outs and strikes are being recorded.. because we don't wanna hurt any ones feelings.. where everyone gets an award so no one is offended.. if you don't have it… you don't have it.. period..

  31. thats why the krew need to do more rock they have the chops they can both sing awesome once they dip into the rock scene they will go straight up i love them and want to see them be super stars

  32. love how gary fights his POV and i don't think i can keep my son away from tecnology, so i would try to make him aware

  33. 10, 000 rule is junk, based on a study of 12 violinists… some violin players that played less than the 10,000 were still perceived as better musicians – sports parents have been ripped off by youth organizations touting this silly idea for years…

  34. this gary guy doesn't know what he's talking about. He raises some good issues but he comes across as slightly negative about certain things. i don't blame him though.

    if you put in all your effort and still aren't good at something, you move onto something better. You will eventually find something that you are good at, and capitalize on it. straight roads never made skilled drivers. successful people are the small percentage who keep trying after failing. Humans are capable of more than we could ever imagine. You could be so many different things that you haven't even discovered yet. Nobody on this earth has a passion for only one thing. Discover what you like and give it your all. don't let anybody ever tell you that you can't be successful.

  35. Talent in a skill plus 10,000 hours equals elite level in a skill10,000 hours with no talent in a skill equals being good at the skillGary is underestimating how many good basketball players there are. A majority of the people at the rec playing pickup are good at basketball but not elite because they did not have the talent

  36. I find the discussion of talent really fascinating, in my opinion "talent" as we see and define it is a manifestation of underlying skills and interests. Like playing guitar is not a talent, it is the combination of my interest in using the specific set of skills that give me pleasure in using which guitar allows me to use. We all have these underlying skills but the difference between me saying "you're a talented entrepreneur" vs "you're a talented musician" is simply the action one has taken upon the interests that use the skills they most enjoy using. I guess what I'm trying to say is that "talent" is a word onlookers use which is shorthand for just a medium to manifest what parts of my brain I most enjoy using. The greatness comes from how well aligned that medium is with the way my particular brain is wired and of course the time I spend honoring that part of myself.

  37. I like the arguing. Gary is correct though, people hear keep going as don't stop the one thing even if it's not working.

  38. Technology changes. I use to 3 way (6 Way) on the house phone and talked to 4 to 8 different friends before internet. This was our "facebook". We have to evolve as parents and allow our kids to grow up in the most current technology given to them. Allow them to have the best tools to succeed until they reach their destination.

  39. I LOVE Gary and everything he is saying is SPOT ON! I was 17:57 minutes in the video, and I honestly felt embarrassed for Krewella and Jake, especially after the 10,000hrs comment….I've heard of them, but there's nothing that they've done creatively that has drawn me to them as Artists or to their music. I only clicked on this video because I wanted to hear Gary's take on the music business/business in general because I'm starting to take steps to putting myself out there in the music industry.

    One of the things that they said that really left a bad taste in my mouth was when they said that, "That's why we have managers…they curate things for you…" in response to them replying back to fans. WTF? These girls have absolutely no knowledge of the business behind their own industry, and their getting upset (body language is everything) because he's FACT checking them. The basis of their success came from someone else feeding to them about the business instead of them learning it for themselves. This is the problem most musicians have in the industry. All they know is their music that they play, but not necessarily the history of their genre, who their competitors are and what their doing vs. what you're doing, (they couldn't answer the EDM question because they didn't know), or the business side of music and culture in general.
    Artists who do know these things are considered the legends and are being honored because their hand is in everything they create and distribute to the masses, with all the concepts in mind, as well as talent.
    Chance the Rapper isn't even signed to a label but, he has Grammy's, endorsements, etc.

    Gary is challenging them, PRIMARILY on Self-Awareness, and I hope his meeting helped them more with their artist development. That's something they should've done from Day 1. The silence at 39:08 was PRICELESS! LOL. Saying that you don't want to be relevant in an industry that is built up on BEING relevant is completely IGNORANT. Go back to the drawing board……

    The video with him + Wyclef is COMPLETELY different because Wyclef knows what the hell he is doing as an artist + businessman and has REMAINED relevant for decades.

    THANK you for fact checking them Gary!!!

  40. At 38:06 Jake still could debate, but realized he should not to "keep going" with Gary because his agenda on his show has to win. Lol

  41. the bald headed guy had a good optimistic view on work ethic, around 22 min, i can agree with him tho

  42. gary, your intelligence is on a whole different level. easy to see that these people werent even understanding your points

  43. So in regards to the question about talent. I agree with Gary because I have heard him explain in detail before why talent maters. With music I whole heartedly believe that the only music that is sucessesful taps into the original deep seeded life connection the thing that we are all created from. Being able to reach into where we all derive from and express is is a talent that not all people are naturally good at. So they are able to effortlessly create content where people without talent have to spend more time getting that natural elemant and sometimes don't ever reach that point and produce things that do not connect with the market or humanity so they are much less successful in that area. However if that same person was to become aware that their talent was in their ability to understand html and they put forth effort and time there they would be much more successful

  44. LMAO…they think EDM has hit its highest?! They've got to be kidding me…but then again if you think USA is the entire world you miss the fact that it is one of the few genres that does well across the world and across every age group, nationality etc

  45. A to #QOTD : these girls think they're so special for being nostalgic about times before they were born…things are always changing, the way your parents relate to your grand parents is a glaring indicator of that…I just think that as they get older they'll realise that. But right now they don't see the irony in their statements

  46. 10, 000 hours is important, not because of any talent or lack of talent, but because every great artist requires practice, and perfect practice makes perfect, so you have to practice in front of an audience…. so your just playing shows, we play 4 hour shows most often, so once we've played 2500 shows we'll be "good" apparentyl, lol and therefore it takes about 10 years to get good… lol

  47. Gary– she says "Spiritually" she doesn't feel she wants to engage as much with her fans online–she can afford this now because they have "made it" to what their success level idea was–so they feel they can relax. I know you don't feel that way. I am certainly sensitive to the problem with getting lost in the direct fan to artist interaction and losing one's SELF time–but I also think as artists we have the responsibility to add value to our art by being available to the fan in 2018–and 20 and 30….. whatever that means for the fan—if they contact you on twitter–contact them back, if they comment on facebook–try to comment back…I don't know–I get it, but the comment bugged me.

  48. Gary Vee. I am a multi-instrumentalist and songwriter. I promise you – if you spent 10,000 hours training your voice as a singer, you would have a very charismatic singing voice. I promise you this. You have to believe me here. My voice was godawful when I started singing. I hated it. People told me it was bad. Now I love my voice and people tell me it is good and unique, and I know I'll continue to get better with practice. I get comparisons to male singers from the 80s which makes me extremely happy. Anyway the point is – yes there's some talent but, in music at least, if you TRAIN and STUDY you can get freaking amazing at whatever you focus on. just gotta believe and want it and work hard

  49. I really liked the engagement in this video. It's good to see the guest not fully agreeing on everything GV says. This makes for great dialogue.

  50. guys I started gary's 365 days of releasing music challenge would be awesome if you guys would join the journey 🙂

  51. if gary vee put in 10,000 hours in EDM he would be great….lol come on Gary you have to know that! I'm guessing that before hour 2 you would give up…but BUT IF YOU STUCK WITH IT AND PURSUED YOU WOULD HAVE TO BE DEAD TO NOT LEARN IMMENSE KNOWLEDGE IN THOSE 10,000 hours. I'm talking literally fucking dead because if a newborn was placed in an empty room (provided food and water) with an mpc and some synthesizers for that long it's going to be making some pretty interesting sounds by hour 5,000 because the baby would have spent 4.5 years of it's life SURROUNDED BY THE TOOLS OF THE TRADE. sorry for the caps, and fake apology but I do not give a flying fuck check out my music it is the shit, I'm the shit you better learn now while you still can I'm the fucking man. ok back to music

  52. i really cant believe for a second that Gary grasped that those hours are 9 years straight. Yes i do believe you can take any 1st grader and have them set foot 24/7 no sleeping on a surfboard they will be the greatest. The secondary thing you are talking about is a product of the 10,000 hours. Dedication and complete second nature of the craft. Talent? pshhh fuck talent. Science proves that everyone can sing and the only way to develop your voice is to use your vocal cords. The more you use them the stronger they get, the more precise control you have over them, the larger your range is. It's so natural. Gary is my vision larger than yours?

  53. I wholeheartedly agree with the girl on the far left. Talent has nothing to do with it and as a matter of fact I don't believe talent exists. The reason I am good at what I am good at is because I put in the time and I learned through the experience and if I was more enthusiastic about that particular subject than my peers it's because for whatever reason at that particular time is because I was enjoying the moment and more present.

  54. I love how people say technology is a bad thing.. but don't realize they're very selective about which technology they do and don't like..
    I bet they like using toilets .. I bet even though home girl has her issue with technology she likes that she gets to wear eye glasses that improve her sight..
    those are all for of technology.. ok .. rant over.. who is even reading this 2 years later hahaha

  55. If you have "enough" talent as well as the drive and ambition to chase your dream (s) through legit work and execution and you put in the time i.e. 10,000 hours, then I truly believe that eventually you will succeed at being a legitimate artsit and make money and be seen as valuable in the marketplace. It's this formula that has created countless"professional" creatives and pop icons.

    It's true that ultimately the market will decide but Gary you yourself have said it…write a song everyday and put it out there for the world to decide. Its been said and confirmed by others like illGates as well… quantity makes quality. The more you do something the better you'll get at it. Eventually you will make something that pops.

    Practice makes perfect. Show and prove.

  56. From memory Malcom says it’s not just about the 10000 hours. You also need to have talent, a supportive environment eg.for an nba player parents would have encouraged you to play and train, paid for coaching etc and also some level of luck is usually in the mix for really successful people.

  57. I'm not sure what you were trying to get at Vee…you are completely missing the point, Vee. First of all, I don't appreciate your tone with my girls. But, if you want to get down to brass tax. Its all about the Passion behind the Art…not all about the money. Also, interrupting people is rude…point blank. I am very nice individual and understanding hearing people out. I'm surprised you have over 1 million followers…

  58. On the 10,000 hour tip, it should be considered that even if you're playing every game in every season through school or whatever, doesn't mean you're getting the 10000 hours in. You DO have to have the talent out the gate , so when the talent scouts see your pop Warner game they put you on the year-round traveling team. That's how you come up on 10000 hours by age 30 or whatever. But wtf do I know lol

  59. this was good Gary was right but not having everyone going yes Gary 3 bags full Gary, it brought the best out of everyone and interesting depth really enjoyed this one.

  60. Fuck, can someone please tell me what Gary says in the minute 39:06 it was not because they give up year to early, it was because… WHAAAT!? ( before the big silence)


  62. this guys is a blowhard full of his own kool aid gary smary get over yourself first of all new york whaaat fuck that shithole way bigger more happening cities seoul for instance kpop etc or HK and so on friggin new yorker …that age comment tho your a fucking moron over 35 and we wont get it or understanf stfu wanker went to my first rave when you were in diapers bitch … many top producers well over their 30s killing it ….seeb for instance etc dont listen to this prick he is a pretentious tard who doesnt value hard work …story after story they will all tell you there are no shortcuts put the work in …plenty of folks with more talent but no drive no woek ethic so they fail and lots with some talent and work their ass of to improve have big careers …i liked alot of the answers the girls gave but honestly dont have love for them either …yeah rain man had problems …but you kicked him to the curb …that dude made you bottom line ..yes you have talent but when he was in the mix it was straight fire you know this truth …should have locked him in a real rehab and then continued on ride or die together … still got talent and you put in work and improved but you did rain dirty and why the fuck are you on this pricks u tube vid hes a douche bag most of your comments he interrupts and talks over you he clearly doesnt value or care what your saying he just likes the sound of his own voice ……moral of the story folks …dream big never quit work hard …most fail in life just as they were about to make it …NEVER QUIT…and dont value prick like this tard gary fuckstick no one gives any fucks about this mental midget and girls keep on keeping on but somewhere sometime you should heal that shit with rain ……ohh and one last thing ageist fucks age is a number dont define anyone by their age race creed etc judge them by your interaction with them and how they act and carry themselves oveer what age cant understand ….fuck you ……

  63. I love this episode! 1. Gary I feel too many people agree with you all the time, Yes because you are right haha but I like the fact that they spoke their true selves on this show. they will learn you are always right when you speak about a subject haha again but I love that they challenged you while at the same time they also had great points! amazing content always

  64. this gary dude loves people to agree with him. he is butt hurt about the 10 000 hrs thing he wouldnt just let it go. ego issues. its okay not to always have people think you are right even if you are. they lost me there . on to the next vid.

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