Introduction to Twitter TrendsMap
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Introduction to Twitter TrendsMap


– What’s going on everyone? In today’s video, we’re
going to be taking a look at Twitter’s TrendsMap,
a real time look at all of the trends going on across the globe, so let’s get started. So TrendsMaps, since it’s
connected to Twitter, is also connected to the Firehose, so this is absolutely real-time
data that you’re getting minute-by-minute, second-by-second, and so let’s just go
over some of the features that TrendsMap has and why
I love TrendsMap so much. So, on the far left corner,
we have these three little, actually four icons and those, do a quick zoom, so you do a
quick zoom to your location, your city, your region, and
then back out to the globe, so when you’re in a particular area, if you just want to zoom back out, you click on the globe or the region. So, that’s pretty easy. To the right of that, we
have what we want to display on the maps, we have
words, hashtags, or users. So, if we just want to have hashtags, we can uncheck those and it’ll
just show us the hashtags that are going around on around the globe. So, let’s zoom down on Texas. The plus and minus gives us the zoom down, so we’ll zoom down on Texas,
seeing how they’re doing. My heart goes out to them. You know, this is trending
right now, Houston strong and Harvey, I can’t imagine
what their going through with all that flooding,
so stay strong Houston. So, once you click on the
trending you’ll start to see Tweets here on the right-hand
side and you can scroll through these and click on the individual Tweets if you’d like. One of the features that TrendsMap has, a couple of good ones that
I like, is the analyze tool. So, it’s going to keep
handle Houston strong that we’ve already picked. You click on the analyze tool. So, we can see a summary
of that particular hashtag. There’s 43,800 Tweets, there’s
36,000, over 36,000 Retweets, 1,500 replies, 24 hours of data, 40% female, 53% male, and you can create an
alert on that so anyone that Tweets with that
hashtag, you can alert, let someone use that. Down here we see a map that has different data points on here. So, we can see the most
Retweeted Tweets right now. We can do conversation and that’ll give us the total
conversation from Twitter. We can uncheck heat map,
we can do sentiment, sentiment score, and then
we can scroll down here. Now again, we are focused on
the Houston strong hashtag and so we can see 6.1% of
conversations happening in the United States, and I hit country, country is 90% United States and of course the city is 29% Houston. Then we go down here and then
these are the various hashtags being used, words being used,
and emojis, most emojis being used and what source, so
what device are they using? Is it Twitter for iPhone,
Android and that type of thing. And then down here, it’s more
of the specific things like, the most Retweeted, the most
quoted, the most replied, the most influencing, and
then we have the top media, and the top links, so a whole
list of data to go through just on that specific hashtag. So, imagine if you’re doing
this for several hashtags. So, right here it has visualize. That’s where I was going to go to next. And if you click on visualize … So, the visualize
TrendsMap does just that. It gives you the graphical
representation of those Tweets over a certain period of time. In this case, it’s a 24-hour
period because that’s all we have with the free
trial, but you get the idea. So, as the small timeline down here at the bottom scrolls along, the Tweets on the right-hand side, they’re right here, they move fast forward and then they just
repeat until you stop it. And I can stop it at any point, I can pause it at a particular
point and I can focus in on those particular Tweets. So when I focus on a Tweet,
I can get the user ID, the Twitter handle, and the actual ID of the Twitter name and I can also go visit their Twitter profile if I wanted to. Like that, go visit Ben Stiller. Over on the far right side,
we can save this visualization and we can publish it,
so we can share that to Twitter if we’d like. On the data point, we can
change it if we’d like, and again, with the trial, sorry, we only have the one day and the five (mumbles), so even if we wanted to change that, we couldn’t at this point. But we could change the
Houston strong if we’d like and we can also add another
topic to this visualizer. Let’s just add Harvey and we’ll click update. And we’ll add in the Harvey and the Houston strong
for the last 24 hours. Okay so now we have two lines, right? And we have, the green line is Harvey and the red line is Houston strong. You can see a lot more
people talking about Harvey then they are about Houston
strong for obvious reasons of being that Houston strong
is a geographical specific thing that is happening, whereas
Harvey is going to come all the way up the East Coast
tomorrow, remnants of Harvey, gonna be affecting our area tomorrow. Further down here, we have points, so we can change the
range, the capacity range, we can change the colors
if we want, animation, we can slow it down if we want, and we have a legend, we can show legend, not show the legend, we can animate the legend and
then down in miscellaneous, we can create a title if
we’d like for this visualize version of Houston strong and Harvey. The last thing I want
to show you is alerts. You go down to alerts and
you can create a new alert, and you can give it any title you want. In this example, they say earthquake, so let’s do that one. Earthquake, all countries,
no specific areas, all languages, interval
every hour I suppose, and we can click on active. And again, one of the features
that the premium version has of TrendsMap is to
connect it to Slack. Slack API, which is probably pretty neat, and then we can click save. And then we go to our alerts index. And here’s our TrendsMap alert. We can’t create any more
with the free version, the trial version, so. The last thing I wanted to
show you is the pricing, which is not cheap. The free trial is seven
days, then we have the Plus, which is probably what most
people are going to use just because the price
point is semi-reasonable, 25 bucks a month per user, and then it goes all the
way up to 295 bucks a month per user, or about three grand a year per user. One of the ways I get around
the pricing is to create separate accounts with different
emails so I get seven days. Now that’s not something
long-term but short-term, maybe something you can
get away with by creating, signing up with different email addresses for your account to get
the seven-day trial. If you don’t mind paying the
25 bucks a month per user, then this is a fantastic
tool for marketers, for security professionals, knowing what’s going on in
the world if you’re traveling to a particular area, and
you can just zoom in on here and get the trends, get the
alerts, set the alerts up and get them emailed to you. You can share this out, you
can share out your visualize and your analyze analytics. Fantastic tool, just wish
it was a little cheaper. So that was a quick review of TrendsMap. I appreciate you sticking
around and watching the video. If this is your first time
here make sure you click on the subscribe button. If you want to know more
about me, go to larrysnow.me and I’ll see you in the next video.

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