How Trump Manipulates The Media
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How Trump Manipulates The Media

The ability to influence mass media is an actual real-life superpower. The Kardashians for instance have earned over a hundred million dollars with that power. But by far, the best media influencer that I have ever seen is Donald Trump. While other people get buried by scandals, he thrives on them. He won the presidency through a hailstorm of scandals that, really, no one else could have come through despite spending only slightly over half of what Hillary did on his campaign. And that was because Donald was able to get the media to influence votes towards him for free despite the fact that many of those outlets were trying to do the exact opposite. And that’s why in this video, we are going to talk about why Trump is able to thrive in today’s media environment and how he controls the media so well. To be clear, I’m not supporting or even criticizing Trump in this video. I’m personally just interested in how all of this works. So, let’s begin with what it is the Trump wants and that’s pretty simple — Trump wants to have his core message repeated whatever that message is at any given time and he wants that as often as possible until it sticks in your memory and all the opposing messages are just drowned out. After all, what gets repeated gets remembered and what gets remembered gets done. To be clear, this isn’t unique to Donald Trump;
brands pay big money to do this all the time. Parapapapa, I’m lovin’ it. The only difference is that McDonald’s has to pay every time you see one of their ads whereas Trump got over two billion dollars in free advertising
during the 2016 campaign and who knows how much since then. Now, he did that by understanding that the news media wants very specific things; they need stories that people are going to watch, click, and share because without that, the outlet goes out of business. And what people are going to watch, click, and
share turns out to be a very small group of things. First off, those things need to be sensational;
we pay attention to things that seem out of the ordinary. Not every single day is going to bring news that feel so crazy and out of the ordinary so boring and nuanced statements are often taken out of
context in order to drive up the shock value and grab attention. For small business owners, guess what, the president has a new message for you. …you’ve got a business, you didn’t build that; somebody else made that happen. – Huh?
– Ooh. You didn’t build that? Who built that? Who built that business? Who worked to invested? Who took risks? Somebody helped to create this unbelievable
American system that we had that allowed you to thrive. Somebody invested roads and bridges. If you got a business, you didn’t build that. …country or trying to come in and we’re stopping a lot of them. But we’re taking people out of the country;
you wouldn’t believe how bad these people are. These aren’t people. These are animals. I want to share what Trump said yesterday when
he was talking about sanctuary cities in California. “These are animals.” I’m a lot more concerned of when he does things like call immigrants animals. …and it is a very slippery slope when you start dehumanizing people this way. It’s what the Nazis did. It’s what slave owners did. It’s not what Americans do. We’ll take care of it, Margaret. We’ll win. Thank you. There could be an MS-13 member I know about. If they don’t reach a certain threshold, I cannot tell ICE about them. We have people coming into the country or trying
to come in and we’re stopping a lot of them. But we’re taking people out of the country;
you wouldn’t believe how bad these people are. These aren’t people. These are animals. Within sensationalized stories there is one type of sensationalism that is king and that is stories that make you angry and riled up because nothing gets shared more than videos and articles that enrage people. And Ryan Holiday dives deep into this and his book, Trust Me, I’m Lying;
I highly recommend it if this topic interests you. Third, there is a strong preference for news that
has a strong audio and visual component to it. Now, the recent reporting of kids in cages at the border hits this hard with audio and video that grabs you emotionally. [Kids crying talking in Spanish] These images in this audio hits immediately on an emotionally resonant level. Now, there’s a lot of terrible things that are going on in the world. For instance, drone strikes that are killing families leaving kids crying in just the same way. But we don’t have the audio and visual component of those and therefore, it’s less likely that that would ever make news or create as much of an emotional response. Fourth, the news needs to be novel. We crave the new and the Kardashians are a fantastic non-political example of this. The first time that Kim had a semi nude photo, it quote-unquote broke the internet. At this point, she’s done full frontal on her Instagram several times and it’s not even generated quite as much buzz; you have to do something new constantly or the public just loses interest and that’s very quick. Fifth, if this wasn’t already obvious, the news needs to be dead simple to the point that it flat-out ignores the complicated nature of the real world. And politicians have known this for a very long time. Yes, we can. Thank you, New Hampshire. Thank you. We will make America safe again and yes, together, we will make America great again. Despite the fact that politicians have kind of known these rules, if not outright describe them, the news still often would get the best of them resulting in scandal. You’ve got Monica Lewinsky, Abu Ghraib, Benghazi, and essentially, the news cycle would control these politicians; they
were forced to play defense for months at a time. But Trump has actually learned to reverse this; he seems to happen to the news. And he does that because he accepts that the news is going to be sensational, simplistic, novel, and enraging and that’s why he crafts his messages with those things in mind. So the media literally cannot resist telling the stories that he wants told. Now, all of this comes through and some very specific behaviors from him. A few of them I’ve covered in other videos one that I did on Trump during the election where I predicted that he was going to win before he’d even won the Republican nomination so if you’re interested in those, I’m gonna link to them and you can check them out but continuing here, let’s start off with the first core tenant of controlling the news which is that you have to assert a very simple positive message and associate that with yourself. We don’t win anymore in our country, Sean. We used to win. We don’t win anymore. We don’t win with trade, we don’t win with war, and we can’t even beat ISIS and we’re gonna win. If I win, I will tell you, if I win, we all win because we are gonna win. The reason the message needs to be simple is because most people are only hearing sound bites and reading headlines and it needs to be grasped by those people. And it also makes it much harder to take your
message out of context if it’s extremely simple. Here’s Bernie Sanders breaking this rule of simplicity
and it has a very predictable outcome in the news cycle. I believe that a Medicare for All single-payer program will substantially lower the cost of health care for middle class families. So instead of paying ten thousand dollars to Blue Cross or Blue Shield, yes, some middle class families would be paying slightly more in taxes but the result would be that that middle class family would be saving some $5,000 in health care cost. A little bit more in taxes do away with private health
insurance premiums; it’s a pretty good deal. You get bonus points for simplicity if you can use imagery to communicate your points and that can be an image that is a literal image that you look at or an image that you describe by painting a picture in people’s minds so that it sticks with them. On day one, we will begin working on an impenetrable,
physical, tall, powerful, beautiful, southern border wall. The second thing that Trump does frequently is in the event of disadvantageous news which seems to be all the time these days — you don’t want
to waste too much time defending yourself. Defending yourself requires actually repeating the charges against you and remember, what gets repeated gets remembered. You also don’t want to necessarily paint a clear picture in people’s minds in the case of disadvantageous news so restating the charges should only be done very vaguely if at all. When you walked off that bus at age 59, were you a different man or did that behavior continue until just recently? And you have two minutes for this. As I told you, that was locker-room talk, I’m not proud of it… I am a person who has great respect for people from my family, for the people of this country, and certainly, I’m not proud of it but that was something that happened if you look at Bill Clinton. Bonus points for not wasting time with your denials if you can do it without saying a single word and body language and facial expressions count for a lot here. In addition, if you do use words to deny, you can make the whole thing seem less credible by setting your denial in a more informal setting not really
dignifying it with a formal press conference like in this clip. Why did Michael Cohen make those if there was no truth to her allegations? Well, you have to ask Michael Cohen. Michael is my attorney. And you’ll have to ask Michael. Do you know where he got the money to make that payment? No, I don’t know. Third, if you do get into these hot water situations where you are
denying with your body language or your image realest statements, you need to quickly counter-attack and you want to do that with vivid imagery. …but Bill Clinton was abusive to women. Hillary Clinton attacked those same women and attacked them viciously — four of them are here tonight. One of the women, who is a wonderful woman, at 12 years old, was raped at 12. Her client she represented got him off and she’s seen laughing on two separate occasions, laughing at the girl who was raped. Cathy Shelton, that young woman, is here with us tonight. This point is key because the more sensational you make your attacks, the more the media cannot resist them; they must publish them or lose the eyeballs to other competitors and that means that your counter-attacks are going to get more coverage then the original accusation does. After all, what gets repeated by these news outlets gets remembered. It’s just awfully good that someone with the temperament of Donald Trump is not in charge of the law in our country. …because you’d be in jail. [Audience cheers] …attack of fake news and attacking our network. I just want to ask you, sir— I’m changing it from fake news though — very fake news. Aren’t you… [Audience laughs] Notably, spending a lot of time apologizing is not in this playbook. Validating the other side’s good intentions isn’t in here either. Nuanced arguments, not in here. And that’s all because those things do not play well with the media; they’re prone to be taken out of context, misunderstood, and simplified to assert a message that disrupts your own. And Trump avoids all of those things whenever possible
though obviously, extreme occasions, are going to warrant an apology as long as there is a good opportunity for a counter-attack in there. Anyone who knows me knows these words don’t reflect who I am. I said it, I was wrong, and I apologize. I’ve said some foolish things but there’s a big difference between the words and actions of other people. Bill Clinton has actually abused women and Hillary has bullied, attacked, shamed, and intimidated his victims. Now, half the state again this isn’t meant as praise nor is criticism of Trump. I’m just trying to illustrate that he is an excellent
media manipulator; he gets how this works. But this process isn’t necessarily new. The photogenic JFK beat Nixon in the first televised debates. Charming Bill Clinton handled George Bush Sr. in the Town Hall debates. And W just felt like the guy that you’d rather get a beer with compared to John Kerry. All of these men were talented in using the media of their day to accomplish their goals. Trump is really just the latest iteration. So if all of this feels alittle bit icky to you and you don’t like it, what can you do? Well, first off, I want to stop you — don’t blame the media. The media does all of this because this is what we pay attention to. Think about it. Sensationalism, rage, simplicity, striking image, constant newness, the media only demands these things because that’s what people click on, watch, and share and that probably goes for you as well; just think about the things that you’re clicking and how you wound up on this video for instance. So if you don’t like it, I have two pieces of advice. One is to learn to communicate in media-speak
if you’re going into any sort of public-facing field. And you can watch our video on word choice; check out our other videos on Trump if you want to learn more from someone who has been practicing this from decades. Second, if you want society to resist the urge towards
simplicity, sensationalism, and all the rest start with yourself. So if you read or you watch something that makes you upset, recognize what is happening to you and don’t share the outrage. Instead, go and donate to a cause that actually helps solve the issue at hand. And that can mean through your time volunteering or even just giving five dollars. That will genuinely make the world a better place and begin a cycle of changing things rather than just starting rage for the sake of advertiser eyeballs. So thank you very much if you’ve made it this far and for watching. If you like this video and you want to see more like it,
make sure to click the subscribe button and that notification bell. I’m gonna be doing some other big names in the coming weeks and this is the best way to make sure that you don’t miss a new video from us. So I hope that you enjoyed this video and I look forward to seeing you in the next one.

100 thoughts on “How Trump Manipulates The Media

  1. Trump managed to make the most insane members of the democratic party be their face…the squad. The move was absolutely brilliant.

  2. Is not that Trump controls the news, you fool. It's that Trump has a high self esteem, LOVES our country and we're just sick and tired of ppl who hate America, who blatantly lie about Trump and who take us for fools, LIKE YOU.

  3. Did you miss the NDAA2013 where Obama repealed laws & made it LEGAL TO LIE TO THE AMERICAN PEOPLE? His propoganda machine spread race baiting ,DIVISIVE lies & his DIS-INFORMATION agencies employed 1000s of internet TROLLS to harass & report private citizens.

  4. Trump is a Genius. He's making this Country better and just like what he promise. Make American Great Again….He is doing so with the help of all true patriotic and the people that love this country so much. Trump 2020….We need to continue making this country SAFE, STRONG, RESPECTED and most of all Keep America Great……………

  5. Your looking too deep old son. Some people are just born with this gift. No need to analyse it… they didn't study this …their called LEADERS.

  6. trump 2020. even if you dont like him, its not debatable that he has woke us up to how the left really is. its freedom vs public numbness

  7. I've never seen a Trump ad. I have however seen countless hours of the media telling me he's an awful human being while also telling me he's in favor of exactly what I myself am in favor of. The media, in their attempts to destroy him, have become his publicity team and they work for free. In this regard Trump is most certainly a genius.

  8. If the media were not making a profit off of large investors, the media would not have to cater to what the majority watch. The majority of any nation are not the ones who vote or even care about what happens in the world. News should be a public service. Paid for by crowd sourcing NOT govt and taxes. You pay to get unbiased news and they give it to you. If all your money comes from millions of investors who only give $100 max AND you have no idea who those ppl are, I can feel confident that you are saying what you believe is news. Not what Google or Apple thinks is news.

  9. any parent that drags a child through the desert should 1, be arrested for child abuse, and 2, join forces with the other citizens of that country and overthrow their government. if it's worth dragging ur child through a desert then u need a new government. don't come forcing your way into my country asking for handouts, simple.

  10. Lowest approval rating for a first term President, more indictments than any Presidential administration in American history….the only thing this proves is that Trump supporters are the dumbest people on Earth. Adolf Hitler was described by many historians as being very charismatic too.

  11. Legends will be told of how the God emperor trump saved our country and triggered leftists while he was at it for fun. 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸

  12. "If you want society to resist the urge towards simplicity, sensationalism and the rest; start with yourself. So if you read or you watch something that makes you upset, recognise what is happening to you and don't share the outrage. Instead, go and donate to a cause that actually helps solve the issue at hand -"

    Some incredibly profound wisdom right there mate.

  13. One thing you're forgetting Donald Trump is a celebrity that is loved by the average American just like Reagan was

  14. Don't blame the media????!!
    How about blame the left because they seem to be the only ones doing this, misleading the people.

    I'm Canadian and I'm still affected by this

  15. What you are stated here is half the truth because the American media are not the responders but are in fact the attackers which makes this even worse doing this with fake and deceiving Newsitems on a daily base. The MsM outlets are certainly to blame for their corrupt and manipulative behavior towards the American people .

  16. This speaks more to the malleability of the human mind than it does to trump. I don’t care about the guy one way or another. I never got into reality TV. To me it’s like if Kim Kardashian or honey boo boo won. It makes sense to me because that’s what YOU respond to. So in however many years when Jon Stewart or Bill Maher wins the presidency, we only have ourselves to blame for creating this shitshow.

    Sure is funny tho.

  17. President Trump thrived above the media's schemes because he's innocent and the media has always been lying about him since day one. Lies do not prevail and is buried eventually along with its liars.

  18. I cannot believe how the DNC squashed Bernie out of existence.. ive never seen anything like it. and I DO my research.. what I saw was unbelievable… they made sure nobody was going into the ring other than Hillary.. really bizarre.. especially when CNN goes on air and says "we didi everything we could to help Hillary win"

  19. He just speaks the truth about corruption in D.C. and it drives them nuts! And they expose the hypricrats they are.

  20. His genius its true, but not just manipulating the media, but actually he’s exploited the leftist ignorance and hypocrisy

  21. Trump doesn't manipulate the media. He only reacts to the media.
    Suggesting otherwise makes is sound as if the media lacks free speech rights. But they only lack common sense.

  22. The only thing I hate about politics is how mono everyone can be. One or the other is a god who can do no wrong, or one who can only do wrong. How about we just be honest. Admit what he does right, admit what he does wrong, it doesn’t mean you hate the person or don’t want to vote for them.

  23. we dont win anymore, we don't win anymore in our country shawn, we dont win anymore, we used to WIN! we dont win anymore, we dont win with trade, we dont win with war, we cant even beat ISIS! aaaand we gonna win, if i.. win, i will tell you, if i win, we all win, because we're gonna win.

  24. We here in the rest of the world find it terrifying that the average sub 90 iq Americans are capable of electing the world most powerful man.

  25. The media continues to pretend that everyone hates Trump…. that is simply a lie. Watch, he will win again in 2020

  26. Trump only manipulates the press by doing what he thinks is correct. Him being conservative drives the press into being controlled.

  27. Me too got amazed in how Trump manage to use the media smears to his own advantage but what i learn the most is how the media can make stories for clicks

  28. 10:25 one of the most evil women in history turns around as if she won with that point

    a few seconds later, the Donald be like: coz you'd be in jail.

    O W N E D
    B U R N T

  29. "you are not criticizing trump", he won by democratic procedure of election and won the majority by providing what americans really wanted,

  30. "you are not criticizing trump", he won by democratic procedure of election and won the majority by providing what americans really wanted,

  31. "you are not criticizing trump", he won by democratic procedure of election and won the majority by providing what americans really wanted,

  32. A LIE at 0:23 that he came through a hail of scandals. No scandals. Fake scandals ginned up by the propaganda, fake, Leftist media. People saw through the propaganda.

  33. At 2:15– Obama said “you didn’t build that”. This was not a ginned up news story. He actually said this OUTRAGEOUS statement. Of course it is news that Obama is a Socialist.

  34. At 10:15 the narrator says that Trump is making sensationalist attacks. This is a FALSE characterization of Trumps attacks because these attacks were THE TRUTH and not SENSATIONALIST.

  35. At 12:00– Clinton was MEANT to take over as president- his best friend George Bush had PLANNED OUT the presidency of Bill Clinton. It was kabuki theatre that they were “running against each other”.

  36. 12:30– ENTIRELY WRONG that media presents fake news because the MASSES demand it. They make FAKE NEWS because the super ELITE who want a NEW WORLD ORDER demand it! Very deceptive video here.🥴🥴🥴🥴

  37. Crazy thing is, I can't give Trump any of the credit. In my opinion he wasn't aware of why he was going to win and that he could control the media. He simply always has/will say whatever he wants and is a complete wild card.

  38. I find it somewhat disturbing that you defend the mainstream media in call it sensationalising when clearly it is intentionally lying is what they are doing. They do not sensationalize a story they completely fabricate and absolutely lie to the people who watch their channels. It's a shame that some Americans see right through that but some want to justify what they do and call it sensationalising.

  39. He is so good at manipulating the media, that he is going to get himself impeached.
    Trump is a moron…
    He is a pure conman but the grifter will soon be imprisoned.

  40. Love him or hate him, you have to admit Trump knows how to play the game. He has been setting the Democrats up to look incompetent since day one and they play right in to his hands every chance they get.

  41. Group discussion today at work, boss was saying that all this impeachment talk is pushing the undecided voters and even moderate democrats towards Trump. The Democrat party is being taken over by these socialist extremists and the top dogs they have are kinda pathetic. And their only other course of action is to threaten impeachment… Even though there's no just cause for it, media is talking about it 24/7 driving those who may not have voted for him to do so. It's ridiculous. And I'm fine with it, I'm likely one who will do so, cause I'm tired of the BS he gets all day, every day.

  42. I agree with almost all of this except for not blaming the news. Just because sensational things help their numbers doesnt mean they should be bias and untruthful

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