How to Use HootSuite
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How to Use HootSuite

Steve Dotto here. Today, we are going to talk
social media dashboards, specifically, HootSuite. Now what is a social media dashboard? Well,
we all now have multiple social media accounts. We’ve got a Facebook account, a LinkedIn
account, a Google Plus account, a Twitter account. We have all of these different accounts
and we need to stay or we want to stay up to date on what’s happening in each of them.
We need to post to them and we also need to consume information from them so it’s a
very time consuming process going from say, my Facebook page through to my LinkedIn page
and see what people are saying, see what messages are coming through. Let’s go on Twitter,
see exactly what’s happening, maybe I’m going to post something in Twitter. It has
a pretty negative impact on our productivity. I don’t think that our desire to consume
information from all of these different social media sites is on the decline in any way,
shape, or form so we need a better way to manage all those networks, at least the communication
flow coming in and out. That is where a social media dashboard like
HootSuite comes in. Now you should know HootSuite is not Twitter. It’s not just a way to deal
with Twitter. It’s a way to manage all of our social media assets and so Twitter may
come, it may go, a tool like HootSuite can live well beyond because we integrated with
other aspects of our social media life. I’m going to show you three things in this
demo today. The first thing I am going to show you is how to basically set up your different
accounts so that you can access your different social media accounts within HootSuite. Then,
I’ll show you how we consume information on HootSuite, how we follow and track the
content that flows in, be they tweets, be they Facebook status updates, how we track
the information coming in and manage it in a really good way. Finally, I’ll show you
how we share information, how we tweet back out or post back out using HootSuite so we
don’t have to go to in each of those applications independently.
Let’s begin with starting HootSuite. When you sign up, HootSuite is free. There are
premium versions, I’ll explain to you where the thresholds are for the premium versions
a little bit later, but you just basically go to, you sign up for an account
using one of your social media accounts, and then it creates the account for you.
As soon as you’ve created the account, it will open then in your web browser regardless
of what platform you’re on or what web browser you’re using, and through the web browser
is the best way to manage your HootSuite account. Having said that, once you set up your HootSuite
account, you can then download the app to your iPhone, to your Android phone, to your
iPad or other tablet, and you can access HootSuite and use all of the HootSuite tools from all
those mobility applications. In fact, I think those applications would make a great subject
for some future demo and so I will make a note to myself to do that.
Once you set it up, then you need to start connecting all of your different social media
assets and you can see my accounts here. Now my account’s mature. I’ve already set
it up so yours won’t look like this when you start. It will be much more Spartan and
some people have vastly more complicated than mine but the way we begin is just by going
into our account. I’m going to click on Steve Dotto here and this is where I link
HootSuite to all of my different social media accounts. You can see along in the icons along
the top or here that I have connected it with four different accounts.
Now on the free version, you can hook HootSuite up with up to five of your different social
media accounts and then if you want it connected with more social media accounts beyond that,
it costs $10 dollars a month and that kind of gets into the more business versions of
HootSuite. But for now, I’ve got mine set up with my Twitter account, with my Dotto
Tech Facebook account which is my Facebook account for my radio show and for these videos,
for my personal Facebook page, and for my personal LinkedIn page. Those that social
media sites that I use the most and so those are the ones I am managing through HootSuite.
But you know what’s growing in my world is Google Plus so I need to add Google Plus
as a social media network here and all we do–and this is how you add all of yours
at the beginning– is click on ‘Add a Social Media Network’ and up pops a dialog box
telling me exactly what social media networks I can sign on with. Now when something new
comes along in another couple of weeks and then it becomes a popular social media platform,
you can rest assured that HootSuite will be integrating it and it will appear here as
a selection as the social media universe expands. For now, Google Plus. I’m going to add my
Google Plus account and here sometimes it seems a little bit voodoo. You will often
be asked to enter your account information. In this particular case because I’m already
sign in on Google Plus in some other areas, it actually will find my Google Plus account
for me and it will first of all tell me exactly what it’s going to do which is important
for me to know exactly how it’s going to interact with my Google Plus account. I decide
to give it access and then I have my Google Plus account available as well my social media
networks. It’s really that easy to incorporate it
and add to it as a different social media assets. Once you have your account set up,
it’s time to start using HootSuite and we basically use to monitor all of the different
information flowing into our social media accounts and to send information from those
accounts. This is the main purposes of HootSuite. So here when we go into our home screen, we
see our social media dashboard in action. Now yours won’t look exactly like mine because
it will be just setup in a generic format. We add structure to the social media dashboard
right within this screen. So I’ve got mine setup mainly for Twitter and I follow.
Here’s my Home Food. These are all the different accounts that I’m following on Twitter and
I can read the tweets as they come in and I can stay up to date on what is happening
on the Twittersphere. Next to that are all the Mentions. It’s a good practice to find
out if people are mentioning you in the @dottotech convention so if anybody posts anything with
@dottotech, I know about it and I can respond to it or I’m at least aware that people
are talking about me. I’d like to follow the world of education
so I have an education stream here where I’m following a series of different accounts that
are posting interesting information about education. Now how we create our lists is
really quite simple. We can start by adding a stream by clicking over here but once we’ve
added the stream, we can manage who exactly we follow by going into the preferences for
that individual stream and I’ll show you that before we add a stream.
This is my education stream and these are all the people who I really like what they
say about the world of education and I follow. If somebody stops saying interesting things,
I can uncheck them here so I don’t follow them anymore and I can of course, most importantly,
add new users so that I can follow new people on my stream as I discover new interesting
sources of information in the world of education. Now because this handle so much more than
just Twitter, we need to able to organize it more than just on a single screen or we’d
have a massive screen of all of our different social media accounts. They do this through
a tabbed interface so I’ve got this home tab set up with the things that I look up
the most which is basically the Home Feed, Mentions, and the educational world. I also
have a Direct Messages tab. If people are sending me direct messages and using Twitter
as a communications tool, as a person to person communications tool, here’s where this is
kind of my email inbox for Twitter. I also have a tab here for LinkedIn. Now if I had
to go back and forth and launch the web browser and basically launch LinkedIn each time, that
would be more time consuming than having it all here integrated right within HootSuite.
So here’s all of my different feeds within LinkedIn.
Now this is just the way that I’ve chosen to organize my HootSuite interface. Some people
might the way that I do. Other people might say I’ve got a way more efficient method
and I can figure a way better way of doing it. That’s great! It’s a personal preference
on how you structure HootSuite but it’s flexible enough to allow you to manage the
flow of information anyway you want. When it comes time for you to add a new stream,
if you wanted to add a whole new stream, you can simply click ‘Add Stream,” you choose
what account it’s based on, and then you can start to build that stream out and it
will appear as a stream and then you can move it around. You can put it in whatever tab
you want. You have total control over. The last thing I have time to show you today
is how we post information, how we use HootSuite to post into all of our different social media
accounts. There are basically two ways of posting using HootSuite: we can create an
original message or we can reply to an existing message. So here I’ve got an existing message
that I might decide that I want to do something with it. I might want to retweet this in which
case, I just click here on the retweet button and then I have the option to retweet this
post. I also have the opportunity to reply to it, to direct message from it. Now you
should know that with direct message, you have to be following the person and have them
following you in order to send a direct message. We can also send this to email and we have
a few other options here as well. But for the most part we are going to usually either
going to reply or retweet existing posts. If I retweet it and click on it, the post
is then copied in the standard retweet convention. But here is something unique that you wouldn’t
have f you were just say in your Twitter client. I can take this post and not just retweet
it here in my Twitter account, but I can retweet it my Dotto Tech Facebook account, or my personal
Facebook account, in my new Google Plus account, or in my LinkedIn account, or all of them.
So I have the option to take the information that I think is important to share and then
share it in the appropriate social network of my choice. So that gives us some really
nice additional options. The other thing that I really like about this
is actually creating new post from scratch. So if we were going to start a brand new post,
I’m going to write in, oh, what I’m going to write in? “I want an iPhone.” Actually,
I don’t want to say that. What am I going to write in? I know what I’m going to say.
I’m going to ask for a straw poll. “Who is using a social media dashboard?” There
it is. So, I have a quick question that I want to send out to my social media list.
Now here’s a really cool feature: the ability to schedule a post. Now in a lot of cases,
when you’re only at your computer for maybe an hour in the morning or two hours in the
morning when you are thinking about actually sending out tweets and posts. If you’re
in corporate communications, you want to be able to kind of batch all of your messages
together but you don’t want to send out in one fast stream so that you want them kind
of metered out through the day. This is the way that I do it with my radio show when on
the day that the show airs, I’m tweeting out through the day who the guests are. The
next day when I have my podcast up, I tweet out occasionally through the day what stories
there are so I can attract people to come and listen to the podcast. I do this all through
scheduling. I create a series of posts and then I scheduled the time that they go and
HootSuite takes over the responsibility of sending them so I don’t have to remember
oh, it’s 11:30, I really should send out a tweet about this or that or the other thing.
This is a great social media marketing asset within HootSuite.
Once you determined who you’re sending it to, when it’s being sent, you determine
exactly which social media sites you’re going to send it to. So I’m going to send
it to my Facebook, my LinkedIn, and my Twitter account and then I’m going to Google scheduling
and just send it now and so now it is sent. So that easily now, I have sent out a post
on all of those sites. Do you want proof? Why not? Let’s go my Facebook page, let’s
refresh it: “Straw poll, who is using social media dashboard and which one?” What about
my LinkedIn account? LinkedIn account Steve Dotto, “Straw poll…and which one?” And
finally my Twitter account. Let’s take a look at my Twitter feed, “Who’s using
it…and which one?” HootSuite does far more than I’ve had time
to show you today. It is a complete almost ecosystem that works for all of your different
social media assets and it will continually to evolve. As new capabilities in the social
media world come up, HootSuite will continually evolve. But this is a great way to—look
at that! The very first post just come back in and it’s a, they use HootSuite. I couldn’t
set it up better myself. Let’s go back in HootSuite and here are our responses. London
Drugs in Courtenay, they like HootSuite as does Gary Ng, iPhone in Canada. That’s pretty
solid endorsement, don’t you think? I hope you found this demo useful. HootSuite
is a tool which will do so much for you. It really gives us an opportunity to kind of
mitigate some of the productivity lost that our interest in all of these social networks
creates. By using HootSuite, we can recapture a lot of the efficiency that we lose by being
engaged in so many social networks. Hey, if you like, why not follow me? I’m @DottoTech
on Twitter. You can of course subscribe to these videos and you can visit us anytime
at I hope you found this useful. Thanks for spending your time with me today.
Steve Dotto0HootSuite0September 23, 2012 Page 4 of 4

38 thoughts on “How to Use HootSuite

  1. Steve there's a business I follow on Facebook and they seem every 20 mins or so share a group of pictures showing there new products.i didn't see you talk about that

  2. Hi Steve. Great explanation. One observation when playing with HootSuite. I use my LinkedIn, Facebook, and Twitter accounts all with one email address. However, I have my Google+ account under a different email address. I don't get the option to add G+ to my HootSuite dashboard because of the different email address. (HootSuite wants me to "create" a G+ account.) Have you encountered this before and doyou have nay suggestions?

  3. How do I view photos and Youtube videos inside Hootsuite?
    And how do I add a column that shows all the tweets of my favorite tweeter.

  4. Steve, as a Team Beachbody Coach (do not expect you to know what that is, but we manage online fitness contests we call "Challenges") we have to know all the basics of YouTube, Asana, Facebook, Hootsuite, Twitter, and photo editing basics.  I manage a "Coach Training" group and just referred your video on Hootsuite as an answer to a specific question in our Coach Basics Facebook Group. Is this cool with you? (I have a question about the way Hootsuite places a link to the photo an not the photo, do you know a work around for this?)

  5. Hey Steve love your info and videos!  Can you help me with Hootesuite info, I can't seem to connect my Facebook account.  I just shows loading forever and nothing! 🙁
    Any ideas to fix?  
    thanks again

  6. I only have a facebook acount that I log into abt twice a week to see any family news.  It all just seems like more static noise to me – nothing meaningful !  Like the 200 tv channels with nothing on them! I need a static noise filter on my computer

  7. As a person who finds even Facebook confusing, I think that this app would only confuse things  even more.
    I dont suppose you have a primer for social media.

  8. HaHa. You pronounce scheduling weird…but this is an awesome review/instuructional video on how to use hootsuite. I found it really helpful.

  9. It's a good platform. I use the free version myself and that more than enough for me but it works like a dream on my chromebook.

  10. Somehow I came across your HootSuite video and I was delighted. You have a fine way of explaining in somewhat of a "Homespun way". The official webinar's that HootSuite uses leaves me lost and still searching. From now Steve, you've got me on your radar!.  

  11. I recently stumbled upon social media managers thanks for this video as it taught me the basics. I finally feel some weight lift off my shoulders. I still jump from browser to browser but I will be integrating a social media manager shortly. I also wanted to know what your thoughts are for sproutsocial.

  12. Hootsuite is really useful especially if you're a busy person, you can eaily schedule your post for a week to all the social medias that you're using with a very short time.

  13. @dottotech – I am an admin for a business and I noticed that I cannot connect the business to the business Facebook account without signing in as myself.  This then allows access to all my personal info on my personal page.  Is there a way around this?  Thanks.

  14. Hi! New user of Hootsuite and learning it's features. I will likely use the mobile app most often. Is there a built in photo editing feature for Android? I think iphone app has that… would be so useful!!

  15. Question! What's a good app platform for tracking sales conversions on Facebook and Instagram accounts ? Also, what kind of platform do you recommend for analyzing the current state of the client's Facebook page for an initial audit of the client's Facebook account ? Please, let me know. Thanks

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