How to Start a Social Media Agency in 2019: VaynerMentors Consultation
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How to Start a Social Media Agency in 2019: VaynerMentors Consultation

– You’re also making
gold that has no context for the distribution. – Correct.
– Yep. – That’s right. – Which is vulnerable at some point. You got your perspective. (crowd cheering) I just wanna be happy. Don’t you wanna be happy? (chill hip hop music) – I am Paul Daly, AKA Paul J Daly. I’m the founder and CEO of
Congruent Creative Agency. So, it’s been a crazy six
months since the first meeting with Gary and the mentors. That kinda sounds like a band. Although we had a lot
of stuff rolling already when we started the mentors program, I can definitely say that
the strategic guidance and mentorship that they have given me have really fast-tracked
the growth of the agency. Our revenue since the mentors’
program has almost tripled and our head count has almost doubled, so it’s making a real difference. Look, there have definitely
been a number of setbacks since we started the
Vayner Mentor Program, but the real point is they
have been available for us whenever we’ve hit one to
help coach us through it. I can say Vayner Mentors
changed my business for the better, continues to
improve it for the better, and I think will in the future as well, so here’s to the journey. – [Man] So, what do you see
becoming your core product as an agency? – I think our main in-road
is gonna be through this incoming generation of dealers. There’s a lot of transitioning
going on right now who are progressive,
who are following you. That’s the emails you’re getting. We need to show them there’s a solution that they can bring to dad and say, dad, we need to do this. – So, let’s talk about that. What do you wanna sell? I agree with you 100%. – Absolutely.
– I’m Gary. Sasha, right here, we have a dealership, fuckin’ dad’s wasting all
his money on TV and radio and doesn’t believe in this shit. I wanna do it, and I know it’s early, but what do you think it is? – I wanna create a brand,
clarify your messaging. – Branding, I got it. – Branding, messaging,
and content production. This is how you produce content. – How much? – How much content? – How much money do you want for that? – I think we could have hundred thousand dollar relationships. – Quarter million to a 100,000. – 100 to 250 is what
you’re thinking a year. As a retainer? – That’s what we’re working towards. – Sure, yeah.
– Yeah. That’s why we’re here. Listen, that’s why we’re here. – I’d love to get away from project-based. We work with local and national brands. – Yeah, honestly, the reason Vayner Media became a big company fast
was we did no project work. We’ve layered project work
on top now, but I hate it. – Yeah. – So, what’s the current… You’re doing 300 plus
thousand in the business now. What are people paying you for today? – On the agency side? – Yeah.
– On the agency side, yeah. And why did you project 800. – They’re just seeing
cool stuff out there. So basically, major global
brands are producing amazingly cools stuff. We just started producing cool
stuff at a very local level. People are like, I want that, I want my brand to reflect that, so they call us, hey, we want – And when you say cool stuff, a video? – Video, yeah.
– Yeah. That’s fine.
– Social media executions they come in and say, we
want you to make us a video. We’re like, well, why do you want a video? Who’s gonna watch it? Where’s it gonna live? And then, we kinda back
in and they realize, walk out, say we need a lot
more help than just a video. – Yeah, so they hire us not for one video, but a series of 20 videos
and we execute to that. – Cool videos, cool media,
cool photos, cool animations. – But you’re not doing the
media placement, right. You’re doing the creative production. – Very little placement. – Yeah, we brought on Pat,
that guy with the orange sweatshirt over there, do that,
to start executing to that ’cause we give them this piece of gold and they totally fuck it up. – They don’t understand
what to do with that. – Yeah.
– Exactly. – You’re also making
gold that has no context for the distribution. – Correct.
– Yep. – That’s right. – Which is vulnerable at some point. – Let me tell you my personal end game. – Go ahead. That’s a great way to start.
– Yeah. – That’s where we should start. – Yeah.
– Which is? – So, I was kind of ready,
’cause you’re to the point, so I’ll just beat you to it. I wanna help people. I wanna help people get clarity. This was born in Claude’s
office a year ago. I wanna help people with
business, with relationships. – Yep. – If you’re not making
decisions based on clarity, you’re just guessing, at best, you’re guessing a general direction. I think that having an
agency leverages my ability to communicate, builds my personal brand, and if I can do it in business, I wanna keep doing it in business. If it’s dealership world for
the next five years, awesome. That will give me 20 years
in the dealership world. – My blueprint is attractive to you. – Absolutely, 100%. – That’s what you’re saying. – That’s why we’re connecting. Yeah, absolutely.
– That’s what I’m doing. – That’s why I trust you, that’s why I’m like, I don’t
know how it’s gonna work out, but I know being closest to this sun is gonna help me get there. This is the same thing. It’s literally, when
you’re talking to that, I’m like, you’re talking to me. – 100%. – It was so important for the whole team because there’s an element
of getting close to the sun that I wanted us to experience
as a team of creatives. It’s one of those things, we
don’t know what we don’t know and when you get in an
environment that’s completely outside your regular life and
you can start to see people operating on a different level, all of a sudden, you start
to realize, you know what? This is possible. – Let me give you a
couple pieces of advice that I think will really matter. You need to be very, very
thoughtful about the products and services you do for this company. Let me give you a great piece of advice: Immediately, from day one,
and I know we’re kinda of in day one, but post-acquisition,
we’re in a new day one, I want you to announce a date
for Clarity Con immediately. The thing that you’ll
learn very quickly… You’re gonna get your moneys
worth right this second. Your even business will
be more profitable, more fun, more profitable,
more impactful for you mission of why from day one. If you’re able to do Clarity Con, if you’re able to say
Clarity Con looks like this: It’s $1000 ticket, but you
also get 30 minutes Q and As or one hour Q and As on
a closed door live stream with me once a month. Got it? And then, that all of a
sudden becomes also something you get free, that if you’re
a client of your company, as part of the retainer… I think if you build a model… If I could do it all over again, which is what we’re talking about here, knowing your industry enough, you do a $5000 a month
retainer, a strategy retainer, not a creative output,
and then a contractual, minimal guarantee of another
5000 in social media content. – Output. – Output. So now, they’re locked in for
120 to even be in your world and then above and beyond project work. So, it goes five, five
– I’m gonna come around and hug you in a second. – This is what’s good. This is it, man. This is what’s good. This is what I would… If I
– And I’m not taking notes ’cause I know Levi is. – So now, what you’re doing is you’re creating perceived value. It’s like, okay cool,
I’m getting something that’s 1000 bucks, I’m
getting access to him, you’re building that, you’re building in, you’re building, you’re
building, you’re building. You’re building stairs. You get this, you get
this, but now it’s like, hey, it’s 5000 a month
retainer and obligation to do 5000 a month of output, so they’re gonna be like, okay,
it’s $10,000 a month, right? By saying 5000 for that and
5000 you have to buy for output, what you’ve done is a very
good job of not mixing the two. They’ve now bought into
the fact they’re paying you $60,000 a year to be smart. That’s a lot of upside for you and your organization, long-term. That’s why I want you to
break out that Clarity, ’cause we used to do it as
you’re gonna get $10,000 worth of community management and pictures and you get the value of our strategy, but whenever anything is free, it’s free. – It’s free. – Got it? So, I want you to start with
it’s $5000 a month retainer for strategy and brand positioning, comma, even for us to say yes to that, you have to then do
another $5000 in the output and that’s where you’ll get your pictures and videos and cool stuff. – Yeah. – That’s your day in and day out. Above and beyond that,
you can do one-off videos for your big fall sale, you’re sitting on too much inventory, you need an extra boost, or
if you wanna go down the path of internal culture, kinda
of the Claude stuff, fine. You’ll decide how you wanna
build out your company and your services, but
I do think that 120 base for thinking and pictures and videos, you’re at a really sweet
spot to build on top of, along with they get a
ticket to Clarity Con, which is 1000 bucks. – Yeah. – Anyway, that would be the model, I think you need to go with, but I
think Clarity Con from day one, when you announce it, literally
it’s we’ve been bought and literally comma, we’ve been bought, we’ve got an agency, we’ve
got Clarity Con coming, in fucking wherever on whatever. – What’s realistic? What’s the attention length
that we can actually push that? You know what I mean? ‘Cause I’m thinking,
how much time do we got to execute to a conference. – And here’s the good news, here’s what’s amazing about video, and I think we see it a
lot in my internal coms, as long as you’re humble and transparent, this is how you hedge: It’s humility, it’s self-deprecation. Let’s say you make a video in September, everybody’s away for the summer, you say, guys, Clarity Con, March 2109, super excited about it. To be very frank, we’re gonna
start opening up pre-sales and getting a sense, it’s $1000 ticket, also you get it for free
if you’re a client of ours. Very simply, I have no idea
if this is gonna happen in a Dunkin Donuts or
if this is gonna be done at Buffalo Bill Stadium. I think probably more likely Dunkin Donuts than Buffalo Bill Stadium, but if there’s one person that comes or one million people that come, we’re gonna put on a show. You’ve now eliminated
any expectations, got it? That’s it. Now, you’re not vulnerable. Now, you’ve taken pressure
out of selling it. Now, if you sell seven – Everything you announce
that’s gonna happen in the meantime, it’s an upside. Oh, this is actually gonna happen now. – That’s exactly right. – This is live. – That’s right.
– This is live. – I just think – We watch Gary Vaynerchuck,
can you believe it? – Yeah, and you’re only
150,000 in the hole. (laughing) By the way, by the way – That would be yours, so – By the way, by the way. It’s really right for you. You’ll win that game. You’ve got all these personalities that you’ve been able to
get into your ecosystem. You’ll be able to call in favors. You’re gonna put on a real
show and it can become a real thing and what’s
great about Clarity Con is maybe year one it’s a little bit more towards that world, but to your
why and where you’re going, you’ll be able to expand out. It’s agnostic. – Step, man. – Proud of you, man. Congrats.
– Thank you. I think it’s really important to say that the value of this
program is not just Gary, but it is the team that he’s assembled and I think he’d be happy
to hear me say that, but for real, the mentors
team is accessible and ready and willing to help
whenever we have a setback. (camera flashes) There was this sense of we’re
about to take the first steps on a trip that we’re gonna
talk about for a long time. It was this knowledge that, I don’t know what we’re gonna learn, I don’t know what we’re
gonna do from here on out, but I know it’s gonna be meaningful and I know it’s going to
be one of those moments that we look back on and say, can you imagine if we hadn’t done this? (upbeat Spanish hip hop music)

100 thoughts on “How to Start a Social Media Agency in 2019: VaynerMentors Consultation

  1. My dad made over 2 million dollars working in a foreign country, everything was so beautiful. The country,people, job and everything was perfect. I had the most perfect life . As soon as me and my family came back to my country my father invested in a business and lost all his money literally all to the extent were he doesn’t just have 0 he owe the bank money. Me and my brother we both failed uni. My mother has back problems and we cant afford helping her. My father sold all his assets. I lost hope I don’t pray anymore i stay in bed all day unbelievably depressed my only dream is to die.

  2. Pretty much can watch the intro these days and get hyped haha..
    I've laid the path for 2019 thanks to Gary and I'm gonna fkn execute 2019.

  3. I'm a director in a JV with Japanese Ad Agency (top 5 in Japan) in Indonesia ! Can't wait when you open in Singapore… or if you ever consider wanna open in Indonesia. Singapore population — 5 Million… Indonesia 265 million… I know Singapore can be your hub, but if you wanna operate in South East Asia. need boots on the ground man. the spectrum is very wide – culture, food, behavior, education, etc etc etc.

  4. hi Gary! GREAT content! I actually pause this video and took down notes to actually learn how to start a media company. I'm not going to say much or proclaim anything because i'm nothing for now. I'd rather show results to proof that your free content actually is real knowledge and in sites of building anything a person wants to do. Thank you and have a great Saturday!

  5. It’s funny when I get cold calls from social media companies who have less than stellar social media accounts for their company. At least lie to me and buy some followers. 🤦‍♂️

  6. Can we get a mentorship program towards starts up lol? OMG but some of the content he shared with this client I may can try. I tend to do some social media content for companies, and they are always trying to figure out what content they should produce for their brand etc. OMG this makes you think about a lot!

  7. Wow, that was a great video – you made me seriously think about my business model – strategy vs project work!

    I love it!

    Good luck to you guys! I hope it all works for you!



  8. Interesting talk about the pricing. Cool how you break out the value so they really fucking understand. Also, did this guy work for you before? Vaynermentors means, previous employees pay you to stay in your close realm! nice!

  9. I may be wrong but I'm observing something that I personally find disturbing (selfishly) The super tactical content Gary puts out is not getting as much engagement as much as it should. In essence we as #vaynernation are telling Gary that we appreciate his motivation stuff but the moment he talks brass tacks we won't nothing of it…which is so sad. #teamgaryvee and #garyvee if your reading this: Thank you SO much for these tactical videos. PLEASE 🙏🙏🙏🙏🙏 share more of 4Ds videos, more of VaynerMentors videos. Let them be 2 hours long… Fuck 5 hrs long. There is definitely an audience for it. I might not watch it the moment it comes out, but surely will keeping time aside for it specifically and specially. Once again thank you SO MUCH for everything Gary and Team Gary Vee 🙏🙏🙏🙏 It is helping a 100%

  10. Never thought about putting a dollar amount on the strategy portion of things aside from the execution portion. Makes so much sense. Should also give the client greater appreciation for the overall process and approach 💯

  11. This is the blueprint for all start-ups in 2019 video production, marketing strategy.

    Go get it.!!!!

    If I only watched this video and never had any guidance on strategy; I would be set up for inevitable success.

    This is the bluepri

  12. Love your video man. I have a youtube channel but its not really active. Decided to grow my youtube channel now and hopefull my channel can grow by following your advice!! Awesome content!

  13. Well, I don't run a social media agency, but I do run a tech startup out of my room. Gary got me to document my journey in video form on YouTube and I have been doing it since day 1 (11 months now). Since then I have bee able to do 80K in revenue which I think it's good being a 22-year-old college student. BUT GARY IS RIGHT! It's HARD WORK .

  14. Hey Gary! Thanks for everything you are sharing!

    What do you think about this as the new big popular side hustle:

  15. Great value in this. Thank you. Simply Create is only small at the minute but some clear things to take away from this.

  16. The Female Badass aka Alexandria Friedlander thanks the shit out of you for sharing this recipe!! What a perfect blueprint!! This bloody awesome dude! THANK YOU!!!!!

  17. Paul, when I nick named you the 'Run-Away-Train' back in our 4D's group — I had no idea how spot on I'd be! Choo Choo! My man. Love this! Love watching you climb the mountain. Cheering you on brother! XXOO

  18. Wonderful explanation on social media marketing,Thanks for posting such a useful info for us!Social Media is one of the most important online marketing strategies that focuses primarily on generating more traffic for your website.At BOXFinity, a popular social media marketing agency in Hyderabad, our social media team will employ analytical tools.For more details visit us:

  19. Would love to see more bts content for branding and design agencies, strategy and execution step by step. Love this vid so much!!

  20. I keep hearing people that are making over 100K a year talking about WANTING TO HELP PEOPLE…. WTF is stoping them? I help people, foundations, charities and my community and I'm living in a trailer bro! Go out and fucking help instead of talking about wanting to one day help. Put your money were your mouth is, that's why I opened up Artismo Studio Share this last month, to help artist in the community.

  21. This did not address what your the title suggested. This was basically a mentoring session for someone who’s at a huge amount of revenue each year, not the process of how to get there. Saying that you’re not taking on projects because you hate them doesn’t help someone like myself, who’s trying to grow an agency from 0.

    Neither does listening to this guy from Congruent speak….it’s bullshit disguised in a “non-bullshit” context.

    I definitely don’t get all the hype 😂

  22. This was exactly what I was looking for. I wonder how this works when you first start, though? Lets get it!

  23. When congruent said the 100k relationship, is that Congruent paying Vayner to keep them on retainer for their services? Thank you

  24. Lutherangrants .org helped me financially for my business funding .Just yesterday i received a grant of $45,000 from them.

  25. Hey man loving your videos! I just started my own journey and posting my videos too, feel free to swing by and say gday!

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