How To Start A Facebook Ad Agency
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How To Start A Facebook Ad Agency


So you listen to Sty Lopez, you listen to
Sam Ovens. And they’re telling you start a Facebook ad agency.
Okay. Now, I’ve started a Facebook ad agency and my Facebook ad agency grew to
over a hundred and forty employees. And I’m going to tell you exactly how you can
start a Facebook ad agency and grow it in this video. Let’s do it. Facebook ads. They’ve treated me really
well. I’ve been doing them since 2011. And I’ve made a lot of money as both an
agency and as an affiliate marketer. Using Facebook ads. So, really, really love
them. Now, I started the agency but with my
partner Steve Weiss. Who has gone on and I don’t work with him anymore. But he
rebranded the agency is Mute 6. And he’s grown it to over 140 employees. It’s the best Facebook marketing agency around right now. Now,
I’m going to go over some techniques of how you can build your own Facebook
marketing agency using the tactics that I and and Steve used to grow our agency.
Now, the first step is you need to either be an expert or you need to find an
expert in Facebook advertising okay? To be an expert, you can go through a lot of
courses but really, I would suggest if you need to get your hands dirty. So,
you could work for another company, work for another agency such as Mute 6. And
learn Facebook ads from people who are masters of it doing it every day.
Experience is the best teacher of them all. Or you could find an expert and just
mark up their services. Now, when you’re marking up somebody else’s services. As
an ad agency, in general, you should be seeking to do 100% markup
of whoever services you are selling. Okay? 100% markup. So, if they’re
charging $20 an hour, you are selling their services for $40 an hour.
If the person is charging $50 an hour, you are marking up your services
to charge $100 an hour. That’s as an agency, standard practice is
you mark up by 100%. That might send a lot a lot. But the rest of
money needs to be used for operations, it needs to be used for office space or it
needs to be used for equipment, insurance, legal fees, lead generation, marketing,
meetings, conferences, booting. There’s a million things involved in starting an
agency. So, just make sure. Don’t shortchange yourself. You should only
ever be marking up people’s labor and time at 100%, if you’re
running an agency. The second step is you need to identify where your clients are.
Okay? Identify where they are and where they are going for help.
Where are they currently going for help? Now, for Facebook ads, I’ll tell you from
experience. There’s a few places people are going for really any marketing help.
And I’m going to list out a couple. I’m not going to actually draw it on the board. But
you can just pause the video or replay this section. I’m going to go through them,
okay? One is Quora. Quora. Q-O-U-R-A. People,
usually, pretty smart people who run businesses are asking questions on Quora.
It’s a question and answer search engine. And you can find people that are asking
questions. They’re saying, “How do I make my Facebook ads profitable? How do I
advertise on AdWords? How do I do whatever?” And you can go in and you can
just answer people’s questions for them. Same thing with Yahoo Answers.
But Quora team seems to attract a really highfalutin type of you know business owner investor-type person. So, you can go on Quora. Answer a bunch of
questions. You’ll get authority on there and it’ll come back to you in client’s. I
remember we got you know, some clients for my agency at the time from just
people finding our answers on Quora. And saying, “You sound like a smart individual
I want to pay you money to manage my ads.” Another place people go to to find
information about subjects is YouTube. YouTube is fantastic. If you put up
how-to videos, “How to advertise on Facebook? How to advertise on Facebook’s
for e-commerce companies? How to advertise on Facebook for lead
generation companies? How to make take advantage of the lead forms on Facebook?
How to take advantage of the Facebook messenger chat bots?” These are all videos.
You could post, you could show off your expertise and people will naturally be
attracted to you like flies or sorry. Like bees are attracted to honey or
whatever so that you can get more leads and more clients. Just by identifying
them and addressing their problems. Another place is forums. Okay? There’s a
lot of forums on the internet where people, their niche forums, usually you
have to dig around and search and find them. But a lot of people have a lot of
tribes. I have my own tribe of affiliate marketers. If you’re selling a business
opportunity, could go in there and try to sell it to them. My forums closed off
because I don’t want people doing that. But the point is there are forums and
Facebook groups where people ask questions about Facebook ads. My friend,
Tim Bird for instance. He runs a Facebook ad agency. And what he did to get clients
is he started a Facebook group called Facebook ad buyers. That group now has
over 80,000 people that buy ads on Facebook, that have joined his group to
learn how to buy ads better on Facebook. Now sure, some of those 80,000 people are
probably employees or probably just messing around on the internet trying to
find ad tactics. But there are a lot of clients in there. And if you just say one
out of every hundred people in that group runs a business doing Facebook ads,
that’s over 800 potential clients. He has an endless and it’s much more than that
for him. He has an endless supply of potential clients for his business. And
since he started the group and he moderates it, he is the authority on all
things Facebook ad related within his group.
Great strategy. Another way is help desks, okay? So, if you… Let’s say you use
Salesforce or Infusionsoft. Different CRMs. You know, different CRM or even
Facebook ads. If you go on Facebook Ads, you’ll see there’s, you know, you can
usually write comments or people post up questions. If people are asking questions
about Facebook Ads, you can answer their questions on Helpdesk.
Again, part of this is about where are your customers going when they
are in pain? When they’re looking for answers to these things. Other places can
be business associations or business meetings or conferences. Such as I was
just at this conference called Funnel Hacking Live. It’s for people users of
Clickfunnels. There are 5,000 people there that many of them advertise on
Facebook because we’re all running marketing largely ad online
advertising related businesses. So, a lot of us are looking for help with Facebook
Ads. I hired 3 Facebook ad agencies at that conference. Okay? So, just because
there are other Facebook ad agencies at some place, doesn’t mean there
aren’t people like me who will just go to a conference. I literally just went
there to find more ad agencies to hire. Because I figured if somebody is there,
somebody attends this conference, they’re smart, they’re looking to learn, they’re
involved in the community, they’re used to working with clickfunnels. And they’ll
need to know how to work with clickfunnels if they also want to do my
Facebook advertisement. Great place. But you know, for instance, other CRMs I’d say
Salesforce or other you know Infusionsoft. Salesforce and Infusionsoft
or CRMs that focus on either companies that have sales floors or companies that
have like marketing operations. And if a company has a sales floor or a
marketing operation, they are a direct response company and they measure
dollars in dollars out. Or they they have a significant presence and they have a
lot of money to spend on advertising. So, those are great places to go. Now,
once you’ve identified where your people are, what you want to do is you want to
give value. Okay? This is the nature of the world. It’s if you give it, if you give
value it will come back to you. But again, don’t be egotistical and try to give
value to people who don’t want it. Part of this what we did in identifying is
we’re trying to identify where people want to learn more about Facebook ads or
where they want that. Now, to give value, ways you can do that
is I sort of answered it. In number 2, is answering their questions. Answering
their helpdesk questions. Going on there and just saying, “Hey man, here’s how you
to optimize that ad campaign more.” If somebody said, you know, posted in that
Facebook group I mentioned. And they said, “Here my stats in my ad campaign. I can’t
tell how to lower my cost per lead anymore. Can you give me anybody here
give give any insight on what I could do to better advertise?” And if you write a
really good response and tell them exactly how they can lower their cost
and increase their business, maybe that guy will hire you, maybe he
won’t. Maybe other people who view that post and view your answer will hire you.
It’s a way of putting yourself out there and helping others, okay? And it’s not
salesy because you’re putting your best foot forward. Other ways are you know, if
you if you’re, doing speaking. If you’re speaking at local meetups. You know, one
thing I did was around LA, I would… There’s a lot of different meetings
every single night. You know, in my area which is the tech. I live in Malibu now.
But it’s very close to the tech community there. And a lot of businesses
are trying to find more users and more installs and more customers. And people,
there are a lot of meetups about how to do marketing. So, I would speak at
some of those and I just go, you know, I’d speak and I’d say, “Hey, here the 5
things you need to know to get more results out of your Facebook ads without
spending an extra dollar.” And people would suck it up and you know I’d get
some clients out of that. Because people would say, “Hey, that’s smart. I have more
money than time. I’d rather just give you my money and for your time to do this
for me.” I’d say one of the best ways. And this is a staple of what I did is in
terms of giving value, probably the most powerful way to really close a client is
just go in, get access to their Facebook account and do an audit, okay? Just say, “I
will do a free audit, I’ll do a free run-through of everything you need to do
to make your Facebook account better.” Or just say, “Hey, let’s meet up at… If you’re
close. You know, say let’s meet up at a coffee shop and I’ll look at your
Facebook account and see if I have any ideas of how you can do it
better.” That’s the best approach. That’s what my partner did. You know and
he closed really big deals. But going about it that way and just leading with
your best foot forward and giving a lot of value with a free audit is…
Getting in somebody’s account is always the best way to do things. Especially if
you link your accounts. And then you do an audit, that is a layup. That’s the
easiest way to close a deal. And also, it puts you… You give them
value. You know, some people might say, “Hey, thanks.” If you approach everything
without that desperation, you’re like, “I want to close a deal.” If you just do it
kind of like, “Okay, like maybe this one will go. Maybe this one won’t.” And you
give somebody you know a couple page write-up on what they can do to improve
their business. I mean that’s phenomenal. That’s phenomenal. Not enough people are
doing that anymore. And you give them a write-up and you say,
“Hey, let your own team implement it. Or if you don’t want if you want our team to
implement it, you know, we can we can talk about pricing.” But you know, you leave it
in their court. Say, “Hey, I hope that helped. You know, you’re a cool guy run a
cool business. Let’s uh… You know, if you want any more info, hit me up and you
know put together a package for you. Leave it like that. Never, never, never go
into that hard closing. At least that’s always been my styles. Really make it
buddy-buddy. And you know, I even liked, you know, if I was going to do deals, hang
out you know get a beer. You know, you don’t… Things don’t need to be formal.
Things don’t mean to be like closing people in a conference room. If you’re
trying to close a big client for your facebook ad agency, go to a cigar lounge
and just smoke cigars. And you know, chat and chat about you know how kids are
crazy and you know politics is nuts. And you know… And say, “Oh, yeah. I like you, you
like me, let’s do business together.” Very chummy. Another very powerful way to get
yourself out there. And this is probably the most powerful way. It’s case studies. If
you post up case studies, if you post up let’s say a 2 page write-up of, “Hey,
here’s where a Facebook account I was looking at was before I started working
at it.” And you say, you know, their cost per sale was took him $20 to
get a new customer. And it, you know, the average customer value was $30. And it
cost them… You know, and they were spending $10,000 a month and their ads
were getting a 3% click-through rate. Whatever you’re talking about, you lay
out what they’re advertising looked like before you came in. In one page. And then
in the second page of a PDF or whatever. You lay out how their advertising looked
after you went in and changed around things. And you talked about what you did
to get that result. That blows the socks off of people. People will read through
case studies ALL. DAY. LONG. Because you’re showing people real results. Now, one of
the reasons people subscribe to my channel is because I actually go in on
my computer and I show people how to do advertising. They don’t just talk about
it like I’m doing here. And by the way, if you want more videos… If you want to see
some really cool videos on some actual advertising being done live, I’m going to
have my assistant throw up a link here to a playlist I have called the Art Of
Copywriting. Now the Art Of Copywriting is with my friends Carlos Cruz and
Ronnie Sandlin actually writing ads and advertising them live. They’re kind of
long videos but they’re really exciting if you want to get into affiliate
marketing for instance. But giving value with case studies and audits is I’d say
the most powerful thing. What did you find the most interesting? Was it about
how you can find an expert and markup their services? Was it about how you can
you know the places where you identify potential clients for your Facebook ad
agency? Or was it the fact that you know, how you can give value with free audits
or case studies or whatnot? Let me know in the comments what was the most
valuable. Also, make sure you subscribe to my channel if you’re interested in
learning more about online businesses and ways that you can make money. When
you subscribe to my channel, you’ll get a free course on how to do affiliate
marketing. And make sure to hit that notification bell. Just slam it because I
do a frequent or infrequent livestreams where I give away insane prizes.

17 thoughts on “How To Start A Facebook Ad Agency

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  3. Sir , Facebook adds I will cite an example the same as you are Speaker of the house or a good speaker/good writer that would be published to attract our business and put it in the facebook if am i write

  4. Great video awesome content! Dude you have 68k subs…channel is growing fast! I have to admit that I am a AWOLer but I have learned so much from your videos…I highly recommend the Ronnie Sandlin videos you did. Copy is so important in online marketing. Look forward to more videos.

  5. I love all your video tutorial lessons. I feel so challenged by your success Crest. And l really wish to learn from you directly, in order to grow up financially just like you. Thanks a million.

  6. I understand what you say and when I'm I'm the process of posting my mind seems to freeze up and I start all over again I think I need some personal teaching from you?

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