How to Sell your Services Using Social Media
Articles Blog

How to Sell your Services Using Social Media

Hey Bosses! Today is all about how to sell your services
using social media and doing it totally organically. If you’re a social media strategist, a photographer,
a personal trainer, a dentist – what ever it may be, this is guaranteed to help you
sell your services, and your knowledge, online! If you missed it, I also have a tutorial from
a few weeks back on how to sell products on instagram. Click here to take a watch! Now let’s get into how to sell your services
using video online! This might sound like it’s going to be a lengthy
video, but it’s actually pretty simple. This is a two-step process. That’s it. So don’t overthink it. And be sure to keep in mind this – the number
one rule to selling your services online is generosity! The more you GIVE your knowledge and show
that you are an expert in what you do, the more people will think of you as the authority. Building an authority is how you sell your
services online. This brings me to step #1: Create Your Authority
Online. If you take a look at my business, the way
that it blew up over the last year is because I started making tutorials on YouTube. I started making these tutorials because my
clients kept on having the same questions over and over again, about how to use social
media and how to market themselves and their brands. So instead of answering them individually
every single time, I started making these tutorials. It turns out, that there’s thousands of other
potential customers around the world who have those same questions and are looking for those
same answers. By creating these videos, I’m not being found
all over the world, opening up my business to a whole new audience and a broader range
of customers. Imagine if you started doing that for your
business! You go from one-on-one, to having an audience
to, in my case, 3 million people in a year! Changes everything. So how do you build your authority online? I have two methods that I do this through. The first is through educational content. I’ve talked about this a lot in the past,
particularly on YouTube, because you have to think about the fact that YouTube is a
search engine. People are searching for solutions to their
problems and answers to their questions. The first step is making tutorial based videos. For example, there’s a local dentist, and
they have started making videos to a lot of their clients questions. They are now getting exponential reach on
their videos, which is driving a bunch of traffic to their website and a bunch of new
customers to their business. The other way to do it is to build your authority
through thought leadership. How do you do this? You need to jump on to timely topics! Whenever there is a new development on social
media, I want to hop onto it, share news about it, create a video about it, put it on youtube,
share a tweet about it ect. I want to do this as fast as I can so that
I’m the first to share it and I gain the most eyeballs onto my content. So the two ways you can build your authority
is through thought leadership and through search! Step #2: Provide a call-to-action: There’s
two methods for this step. You can do client acquisition, which can be
if you’re doing a live stream or a YouTube video, you just need to provide a contact
detail. Give people your email address, or your phone
number. Another way you can do this is to set up 15-30
minute private consultations with your audience. Let’s say your a graphic designer, you can
hop on the phone with a potential client who may be viewing your YouTube videos or livestream
and explain what you can do for them or for their brand. You can offer a mini audit of their brand
– this is one way to actually get those viewers to turn into customers. The other way you can share a call-to-action
is getting people on your email list. This is your best customer data base online! Get them off of just viewing your content,
and get them onto your email list. When you do have something to sell, or you
want to pitch your services, you need to have a place to do that. Algorithms changes on social media all of
the time, so you want to make sure you have an email list set up because that is not changing
any time soon. It’s really that simple! If you want to sell your services online,
build your authority through those methods that I mentioned, and give people a way to
contact you to become a customer. Simple as that. If you want to build your authority on YouTube,
make sure you download my ULTIMATE YOUTUBE SEO CHECKLIST – VIEWS WHILE YOU SNOOZE! See you in the next video, Bosses! -S

45 thoughts on “How to Sell your Services Using Social Media

  1. Great video! I totally agree with you. Having knowledge and sharing your information about specific topics WILL make you the "go to" on social media outlets. Great job, Sunny!

  2. you surely won't get any dislikes on this video. thanks for not only offering up something that is immediately applicable but easy to do and true. Great job!

  3. Great video, Sunny! I like the way there's no waffle or padding in your videos: just the facts. Looking forward to next week's Tuesday Tips 🙂

  4. Absolutely loved how you articulated the 2-strep process in this video, Sunny! Thanks for the information 😊. Can't get enough of your intro! It's so fun and cheerful!

  5. Woo hoo. Way to break it down. It's amazing how simple it can be. It really is so much about providing value instead of selling. It's a hard switch for some people to make. Thanks for the valuable content. 🙂

  6. You're a gem! Just found your channel and I'm loving every bit of it! Thanks so much, keep up the awesome work 🙂

  7. Can you do a video on how to do the info under each video and what to include in them. Also how to save it and where so we can add it to each video. I commented also a couple videos ago about giving you a shout out but wanted to ask you first. Could you let me know if you're ok with that? Thank you!!

  8. Congratulations for making the difficult way for entering the online business world  into an easy and inspiring way one more time!

  9. And here I thought CYA stood for cover you ass. Now I know it should stand for CREATE YOUR AUTHORITY. Thank you of setting me straight!!

  10. I freakin love you! Your content is so informative. Thank you for all of your tips and tricks. I'm trying to grow/create an email list and have a hard time creating a "Call to Action" I think I have been struggling for over 6 months. I maybe overthinking it, but would love your advice on creating one. My audience includes Entrepreneurs and Digital Nomads. (Work, Life, Travel are my topics for my content)

  11. I'm officially as fan! Thank you!!! But I would like to ask you..even when Gary talks about Jab Jab jab…What happens if you give to much of your content, then then your customers are in no need to your service?? I have given tooo much, and have receive no business from it. Please help!

  12. Hey I love your channel and content but I think it would be great if you checked your audio levels that way it doesn't spike randomly

  13. I don't know what to do. Whether To look at you or listen to your advises.))))))))))))))) Stop being so awesome.))))))))))))))

  14. Hello, Can you please tell me what kind of caméra are you using and most of all what software are you using to édit the video, put the title, sound effect…. thanks à lot. you are great.

  15. Hi, Sunny , this is Sami, a good calligraphy artist based in Hyderabad, India, and I have learnt a lot by watching your videos and following your tips on how sell any service through social networking.
    thank you so much for creating such a tremendous channel :-).

  16. I have recently taken over the social media marketing for a trade school where I teach. You videos have given me SO much information on how to go about my marketing strategy. Thank you so much for being so awesome! I am so glad I subscribed to you!!

  17. Wow thank you for this! These are quick action steps I can do today! I’m selling my music and live performance and coaching broke single mommies into success and needed to know how to market on social media ! You rock! Thanks again Diva!

  18. Hi Great video…but can you help me out with marketing with a specific audience…..I am a Freelance MEP designer and I offer services to Architects…so I am specifically looking to market my services with Architects in my town Thanks and Regards

  19. Great ideas! Blogging is also key to reaching your target audience, making sure you always have fresh, relevant content so your site can be found by those in need of your services. More info here:

  20. Love watching all your videos, Sunny! You are always helpful and on-point. Your content is loaded with valuable information for us online entrepreneurs. Your ways of creating videos have inspired me to be more confident and believe more of what I can really do in the Affiliate Marketing industry. Thank you for all you do. 💖💖💖

  21. Instagram is such a nice platform for marketing, but it's so full of scam! I just hate it that I have to pay for additional services just to avoid my account being drowned in spam comments. helps a lot, besides it's pretty cheap compared to other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top