How To Self Publish Your First Book
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How To Self Publish Your First Book


– So first of all, let me say I had zero interest in being an author. That, at a time when I
was doing copywriting, I was getting clients and I was transitioning
beyond just copywriting I was doing consulting for some people. And because I was 22, 23 years old I just found that
credibility becomes an issue. And I didn’t like to
go to networking events and hand out business
card and meet with people. I just find that that’s very
challenging for my personality. And so, understanding marketing, understanding positioning, when you look at the word authority, what’s the first six letters, it’s author. So I thought, “I need to be an author.” So I wrote my first book
called “Quick-Turn Marketing” which is also, at the
time, my company’s name. I still have that company today. And it’s not a very good title by the way. It’s a very bad title, because when I talk to people at the time like, “What is Quick-Turn Marketing?” like, “What the hell is that?” I thought it’s like
marketing that quickly turn, you’d be like making
profits, it was a dumb idea. But I came with that title and I self-published that first book. So it’s supposed to gold
foil, shiny, luxurious, turns into a matte, dull, brownish shit color. That’s how bad it was. I didn’t know how to do publishing right, but I self-published the book. And I think I ordered, I don’t know, a few hundred copies, I used
that as a business card. I think a book is a
ultimate business card. It’s for you’re a professional, for you are a service provider, instead of giving people a business card. Here’s the thing because when you give people a business
card, they throw it away but people don’t throw away the book. It has staying power. And you have 150, 200 pages to be able to demonstrate expertise
and tell your prospect who you are, what you’re about. That’s why since then
I wrote my first book I remember an incident,
’cause I still don’t know if this works or not, right? So I was meeting with
people and people would say, do you have business card, I would hand them books and stuff. So, one time I was traveling
to, I believe Chicago. On the plane I was talking to
a gentleman, a business owner next to me and we’re just talking. And I say, what do you
do, where you going to, I’m going to a conference, cool. And it’s like, so what do you do? Oh, you know, I’m in marketing. You know, I write copy
and this is what I do and oh, that’s cool and he was asking me about different things and he asked me do you have a business card? And I said, well I don’t
have a business card, but then I reached in my briefcase and I pulled out my book,
but I’ve got a book. And I see his face,
’cause his face was like you got a book, you’re
younger, you got a book? I said, yeah, I got a book. And he was kinda looking at
this he was flipping through. He was not even reading the book, he was just, hm, that’s
cool, well, thank you. Well anyway, we kept talking. By the time we landed the plane he wrote me a check for 84 gig. Now, would that have happened
if I gave him a business card? I don’t think so. So, sometimes the power
of the book is not even if people read it or not. Just by having it, the weight of it carries so much more
power, authority versus, well here’s my flimsy
little business card, right? So, that’s when I learned and that’s from then on why I published more and more and more books over these, almost one per year for number of years. Every single time I finish a book, every single time,
including the first one, I say to myself, I swear to
God, I’ll never do another one. Because it’s too much work. It is a lot of work to
write, to edit, to publish. At first I self published, so you can use nowadays there are lot of print on demand services. And even this is before ebook was popular. Nowadays anyone can publish an
ebook on Amazon very easily. Like, you want, you can buy. And the great thing is people don’t expect an ebook to be that many pages. You can write a 30, 40 page, something, a book, a manuscript about whatever topic, you can publish it on Amazon through Kindle Publishing and
you’re an author, right? And if you want you can go to Looter.com or some of these other
print on demand sites where you could have a physical book, if you wanna, when you
are meeting with people, you wanna give the book
away, that’s okay too. So you can do it. It’s so much easier today
compared to back then. So, I didn’t have a publisher so I would just do self publish. Nowadays it’s very, very inexpensive because it depends on how many you order. So you can sell me your
manuscript, even on Amazon, you can order depends
on how much quantity. You can just go to a local printing house. I print books paperback
as cheap as like $3.50. So before the first book, everything I did before copywriting, it was all a complete disaster and failure. Every single time I had a business card. So, from then as a copywriter
then I had my first book. Then this business was kicking off so I don’t want to jinx it so from then on I never had a business card. From then on it’s always a book. So that’s the kind of the history there. So I think over the years, the book either I was writing the
book to get more business or I was writing the book for positioning or I was writing the book for exposure. If I’m co-authoring with other people. Or I was writing the book
to generating a profit. Selling it on ClickBang or on
sites, right, on the internet. “F.U. Money” I wrote
it almost back in 2008. For this book you can see the tome of it. It’s much more like, I have made it. Here’s what I think, it works. Here’s what I believe in. Versus those kind of trying to promote something so “F.U. Money” is definitely my signature work. And people get on Amazon and even this ’cause I offer for free
on fumoney.com, right? This book has been
downloaded probably like a million times at this point. A million times, we give it away. And that’s summarized by
a lot of the philosophy up to that point, like my late
twenties by my late twenties. The “Unlock It” book,
so because this book, it’s one of those books where the title, the message, it just works,
it resonates with people and I wrote it in my late twenties. And after this book I
really I had no interest in writing another book
because it’s just so much work. And to do another book I just felt like It’s just, I didn’t have the time. Because I’m focusing on my companies, on my businesses, I didn’t want to do it. And it’s only recently, last year, that because of my social
media, my following online. You know, now we have
millions and millions and millions of people around the world really study our work that and every, almost everybody
knows I have this book. That this is the kind of the go to book. People refer to it again and again because so many downloads
and people know me and things like that. The challenge is I wrote that
book almost 10 years ago. Just like, imagine if you’re watching this or if you’re watching this who you are today
compared to 10 years ago. You’ve grown, you’ve matured, you’re a different person, right. If you’re mom, you’re a different mom. If you’re a dad, you’re
a husband, you’re a wife, you’re different, you’ve grown. So, I almost, as much as I love this. This the “F.U. Money” book
is not a good representation of how I think and who I am today. But because I don’t have this. So all people can refer to is this. So I just think it’s, even
though I don’t really want to do it, I think it’s necessary to do it. That when people ask me all the time “Dan, how can I be more successful?” I felt it’s time to
have an updated version, almost like a Dan Lok 2.0 to be able to say okay, now read this. This is okay, you can see the kind of almost like the evolution of like myself. But you will see this is
what I believe in today. This, these are the philosophies, the principles I think you should follow. Which is, if you look at “Unlock It” book, really the subtitle is the master key to wealth, success, and significance. This book is all about
success, “F.U. Money” this book is much more about significance. And also how to take success. But it’s just I want people to know that this is kind of the Dan Lok 2.0. Something that they can refer to and that’s why I wrote the book. I think to avoid is in the beginning when if you are not well known. Like, you are just getting started, you don’t have a lot of credibility then self-publishing is
nothing wrong with that. Then later on when you
are a little bit better, you have kind of a base,
then you can consider finding a publisher. Like, this book is published
by a publisher, “F.U. Money.” “Unlock It” is published
by Forbes, Forbes Books. So, like I didn’t get to
Forbes Books overnight. It was self-published back in
when I was my early twenties until to this point, so. I would say the mistake to avoid is don’t feel discouraged
that oh, I’m not publishing with like some major like Wiley
or like a major publishers. It’s okay, it doesn’t matter as much. It’s more getting your
ideas, your expertise, your message on a book and
share it with people first. Share it with the right people. I have students who are entrepreneurs that they’re books, you
don’t find it anywhere. It’s on Amazon, doesn’t sell a lot of copy but they use it as a business card. And it generates a lot
of business for them. It’s a very niche kind of book. But it works perfectly fine. So it doesn’t, it’s not
about how many books. Unless you’re writing like, “Harry Potter” like fiction or certain types of books that you will sell a lot of copies. So don’t expect to make
money from the book. Like, this book makes me zero money. It actually costs me a lot of money. Don’t do it for that. Do it for the for other reasons. Maybe for me it’s this book is for legacy. If you’re doing it for marketing
and promotion, that’s okay. Knowing that the book
is not a profit center, it’s what’s after the book. Maybe you get you sell your products. Maybe you have consulting opportunities. Maybe you have speaking opportunities. Maybe it’s use it to get
through the gatekeeper, right? Imagine if I am running
a, a recruitment company. To recruit talent and
so me co-emailing CEO and say hey man I can find
you the talent you want. Instead if I wrote a
book, if hypothetically I wrote a book on how to find top talents for your company and I send
this FedEx to the top CEOs across the country which
one’s gonna get more response? It’s very simple. Now I go into certain CEO conference and say hey, I wrote this book
on how to find top talents for a company blah blah blah and boom. Then you’ve, it’s a
totally different strategy. So I think for beginners, don’t expect to make money from the book. It’s gonna cost you money. But done properly, it’s gonna
open a lot of doors for you and it’s, still doesn’t matter
how much digital marketing we do, it’s still one of
the most powerful thing you could do in terms
of marketing, I think. That’s why Richard Branson writes books. Bill Gates wrote multiple books. Yeah, a lot of successful people, they don’t need to write the book. But they write it for a certain reason. Legacy, exposure, PR,
storytelling, whatever it is that you know, you might be going after. Yeah you get on unlock
it, theunlockitbook.com. You can get it on Amazon. Also this book will be available across North America in major airport. Also you will also be
able to get that as well. So this is kind of the my first book. Probably my last book but I
said that when I wrote this. Who knows when I’m 60
maybe I’ll do another book. But this is the book
where it’s now mainstream. That you can get it from bookstores, you can get it from Amazon,
get it like in airport. Everywhere, so this is
kind of my, I would say, my proudest work to this day for sure.

100 thoughts on “How To Self Publish Your First Book

  1. Self-publishing is a great choice for many reasons. You can make money with it. You can promote your brand to the world, make people know about you. I hope one day my business become that big and I write my own book. Thank you for the content🔥

  2. I wanted to be a cardiologist before because everyone encouraged me to do that but this year(my last year at school) i feel that i like business mire than being a doctor, but i am already a scientific student but i can study some economy courses during summer but the problem is that now no ones encourage to study business and they tell me that i won't be successful in it bevause i am not born in a wealthy or rcih family but a normal one so what can i do with my businesse eductaion they asked and i said that i can start with at least 1k$ a month and then invest and get more and increase my wage and get to higher levels and places but that problem is i am not sure that going to business university is the right choice or i just should go to medical school and be a doctor and get at least 6k$ a month, so can you help me guys? Much appreciated!

  3. If you enjoyed this video, give it a

    thumbs up and subscribe.

    Comment below with any questions you

    have for me about life, business, or

    success.

    I read EVERY single legit comment

    from my fans.

    If you didn’t like the video, close the

    tab. You don’t have to watch my

    videos.

  4. Dan, I love that you still Engage with us in the comments. As I grow and succeed in my channel, I will remember this great trait of yours and stay grounded. Thank you!

  5. Wow!! Dan I wanted to write and publish a book but when I started writing I confused a lot and thinking like what about publisher, will anyone buy my book and even how to write so this video is very very helpful to me!! Thanks ☺️ Dan(sifu)

  6. Hey Dan… You inspire me!!! I'm currently planning to write a book on leadership for millennials and gen z. Taking insights by reading other books on leadership and putting my ideas into work. I really wanna bring this book in market….

  7. I'm writing a book at the moment, it's a fiction fantasy story so it doesn't relate to the business word at all. But this video is helpful for anyone going into writing whether it's based on real life, a fantasy, or anything else
    I've always been scared of the costs of publishing, but you highlighted some pretty good and cheap methods to do it. Thank you

  8. I am writing my first book and I was think what I should do .. man what a co incidence love your work Dan thankyou for helping me and others out .🥰😃

  9. I have not listened yet…

    I had to comment on the timing of this video. I began writing my business card yesterday! I remember you speaking on another video about using your book as your business card, and I determined then to do just that. Now that my business is running most smoothly I have the time and liberty to give writing a book the focus it requires.
    (Yes, Dan. Of course you get a free signed copy!)
    Oh, and yes, I will be self-publishing. I wanted to be a writer from the time I was very young. Now, I enjoy writing, but the dream has shifted…dramatically!

    Now, to hit play…

  10. Does anyone remember the movie Catch Me If You Can? Having a physical book you can hand someone makes you look like an authority. When they thumb through it, you look like an authority. If they read it, you would like to still look like an authority, but, in the area of just getting your foot in the door, a book can be…
    …PIN STRIPES!
    I love it!
    —-
    You are so right about how low cost it can be to self-publish. Some of the options are just amazing!

  11. Interesting thought:
    F U Money being your signature book…
    Those that went before were your training books…
    The next book will likely not be something you write. If you don't personally enjoy the writing process, you should spare yourself that task. I do, however, see great potential in a skilled writer, maybe a journalist style writer, going through all your videos, and interviewing you, and producing something amazing! Maybe ten or twenty years down the line…
    I'd buy it!
    (Documentary, too!)

  12. You motivated me to start my Youtube channel, have recently passed 3k subs thanks to you. Publishing a book is definitely one of my goals down the line. Thanks for the valuable video as always. 🙌🙌

  13. Dan Thank you for this video. I wrote book on my niche but just 50 pages without references, a summary but only introduction, body of content, and conclusion. Please, can I self publish on Amazon? I'm from Nigeria.

  14. Hey Dan, what happened to the sharp suits ? The casual look is cool but the classy suits simply suit you better, you look like an aristocrat !

    And, we pick up your fashion style while watching your interesting and motivational videos !

  15. I would love to know the exact process of publishing, as far as formatting such as margin and paper size. If that can be made at discretion, then I'll have my own book in a few months.

  16. Books are a real source of passive income.
    Once published, the will generate income till the day we die and even after.

  17. How you start as a worldwide businessment… What are the reasons that motivated you to be rich or sucess… When you first time get money and how… What is your big scared with when you start your career. How many you failed and what you do for keeping stand? I'm kind of person who easily give up.

  18. Books are one of my favorite sources to learn from. If you can publish a book that can provide value in my life I'm happy to support any author, best seller or not.

  19. I saw a video not long ago, it was called "how to use people to earn money"
    That videos shows some ways to trick people into getting money from them

    Dan lok does alot of them things that i saw in that video

  20. Sifu, just put a web page on one of your websites that shows which books you’ve written, and list them in chronological order.
    Give a brief description of what the book is about under each book.
    And then post the link for that list on the videos that pertain to books and reading.

    Easy way for people who follow your work to find out what you’ve authored, and what they haven’t read yet if they’re going for everything.

  21. Hello Dan,
    I regularly watch your "EXPERIENCES" which you share through these videos which no college book teaches. Thanks
    I question is : What's your take on network marketing/MLM in today's world as some are ponzi plans or some are fine as they have products still some people make to the top & some keep struggling? Could make some videos on MLM/ network marketing.
    Thanks
    Love from India 🇮🇳
    Abhishek

  22. This is my ongoing project. Still learning about publishing, writing, but i have books readily available at Amazon. Thank you Dan for the spark of realisation, lessons and experience. More power!

  23. It's really a hard thing to do before you publish a book , buy if you have determination, nothing is impossible. Thanks to you Dan! 🙂 great vid.

  24. Who else has their copy of UnLok It preordered!! I know I got mine.

    Also working on my own book for AUTHORity positioning!

  25. Hi Dan, thanks for the value that you provide in the videos… could you share a video with us about some tips for closing one-to-many?? thank you really much 🙂

  26. Hey dan since you are a great copywriter, its sounds good if you try to make a book about copywriting 😀 orr about business

  27. Thought of just viewing this video for like 1-2mins but I got glued to the end of it lol. Love you Dan, you changed me to who I am today

  28. hey i am george from georgia i am 12 yares old and you ar my hero, hero of real life, hero who teaches ways, tips and tricks to run from this dark an hard life, to change dark in light so becouse of this i want to tall you BIG !!THANK YOU LOK!! ii hope that things that i realised from your videos i will use in future.

  29. Awesome video Dan Lok sir and keep making more educational and informative video.It's better to create E-book rather then a book because in this generation most of the people will gain knowledge from a smartphone rather then books

  30. I'm going to watch this repeatedly while I work on my first book, thank you so much for the information, the inspiration to follow through, most importantly, thank you for being you.

  31. The second book looks great, however; how can I understand or enjoy a story or series by missing the first episode? You see both have a place and value in time; so to build up my own knowledge and to sharpen my own skills it would be wise to purchase both and add them to my personal library.

  32. Dan and Team, do you know how I can find a good copy writer to help make some content and funnel that we can use to get the right leads that we can close using your approach (which BTW is working very well for us).

  33. My long term dream/goal is to be a fiction author. Do you have any advice for positioning yourself financially first before publishing books?

  34. Enjoyed this video, Dan Lok. I have your "F.U. Money" book and should probably re-read it and should probably get your second book. So, you published your two books in your 20's. I was 70 before I self-published my first book, "LESSONS For Lottery Winners" (e-book). At age 72, I recently self-published my second book, "Mad Max and His Time-Manipulation Machine" (e-book and paperback). With an actual, physical paperback book, I've been meeting quite a few new people recently.

  35. Dan i love this video as like all your other video and podcast stuffs. I hope i will send you the copy of my book one day

  36. I found your channel recently. What I like best is your story and your authenticity. Thank you. I have three different rough drafts written. Now I have a direction. Thanks again.

  37. I recently had a niche idea for a very specific business book that includes specific interviews with elite successful business people. This will include you. I feel that it will help many people toward their personal success.

    I already have some material for it but I still have a long way to go. This of course includes the interviews.

    The problem is that I really hate to write. I vehemently despise it. I like the research, just not the writing aspect.
    It's encouraging to hear that you didn't like writing either.
    I have one potential solution though I don't know it's feasibility yet…. finding a secondary author to cowrite with me.

  38. Thank you for sharing this video with us Dan. Now I can share this 'Gold Nugget' with my students, that 'self publishing' a book to give out to potential clients will be about building one's Authority.

    🔴🔴🔴 Just curious about how you get your books into airport bookstores. Maybe…& hopefully you could release a Vid on this? (Wink, wink)

  39. Don lock thanks for making me realize what I need to do to get to we're I want to be and to not listen to my old father who constantly says that I'm not smart enough or good enough until I learn from him which is to work full-time wages for years save my money in a 41k and retire at 50 if I'm lucky and need to learn basically gangster like street smarts. While I want to develop my high income skills to get money settled but I tryed to tell him and his response was go to college to get a better paying job and stop with my nonsense for you know nothing of the real world and how it actually works as there are only men who work ("normal" people in his eyes) and men who swindle (the rich and those who retire early in life.) And that I have no chance unless I listen and learn from him. Again thank you for making me realize what I need to do to get ahold of my money and because successful. I will be supporting you by buying your books ( and other peoples that were successful) and develop my high income skills. Maybe even going to one of your personal classes and becoming a student of yours if the future has us meet paths. Again thank you.

  40. Publish America stole my first book, Snowflakes, and Diamonds. Sold it for 7 years and Paid me nothing. Then after doing the same to 1000s, they just changed their name. No accountability, and surely no Justice for these Known thefts. So now I have over 40 Books written, wrote, but I'm no writer, surely no editor, and they just sit in the Mass of nothing. lost at the click of some hackers crimes now. Oh well, not like a dead person needs to publish a book. LOL

  41. You sir give me so much motivation, and you are very good at explaining the buisness, so much respect to you sir

  42. FU Money is a brilliant book. I listen to it on audio at least once a month. It keeps me inspired to carry on with my life journey.

  43. This is kinda inspiring for anyone, who fears rejection from the publishing companies. There are alternative ways to publish your books now, so be brave and go for it! Thanks for the encouragement! I wish you good luck!

  44. I'm 100% that Dan named his book "Unlock It" and not "Unlok It" to increase engagement in the comments section.

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