How to Schedule Instagram Posts on a Desktop With Facebook Creator Studio
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How to Schedule Instagram Posts on a Desktop With Facebook Creator Studio


– Posting to Instagram from the desktop has long been a dream for
many marketers and users. And while there’ve been
plenty of third-party tools out there as workarounds,
we haven’t had the option to post natively to
Instagram via the desktop until recently thanks to the
new Facebook Creator Studio which allows us to post and
schedule directly to Instagram. I’m gonna walk you through
everything you need to know to access the Creator
Studio and post Instagram. Stick around. (exotic melody) Thanks to the Facebook Creator Studio, Instagram users have the option to post natively from
the desktop to Instagram. Let’s figure out how, and stick around to the end of the video
where I’m gonna show you how to add multiple Instagram accounts so you can manage all of
your business accounts. So, to access the Facebook Creator Studio you’re gonna wanna go to
Facebook.com/CreatorStudio and then go ahead and
click the Log In button if you’re not already logged in via either your Facebook
or your Instagram account. So, once you’ve logged
into the Creator Studio it’s going to default to
your Facebook profile. Now at the very top there’s a Facebook tab and the Instagram tab. Just click on the Instagram tab and it’ll take you right to your Instagram content library
with all of your posts. So, now that you’re
into the Creator Studio and you’re ready to create some
content, what can you post? You can create regular feed
posts, you can do photos, videos, and carousels even,
or you can do IGTV videos, but you cannot do Stories
using the Creator Studio. So, now that you’re
ready to create a post, you’re gonna slide on over to
the left side of the screen where you see the big
blue Create Post button, and you’re gonna click on that. We know Instagram and Facebook
love to change things, so it may look slightly different
when you see the screen. So when you click on
the Create Post button you’re gonna get two options. One, is gonna be for Instagram
feed, one is for IGTV. In this case, we’re gonna do a Feed post, so go ahead and click on Instagram Feed. Now, you’re gonna see over
on the right-hand side, a screen’s gonna pop up for you to choose which Instagram account that
you wanna post content to. In this case, if you only
have one account open, you’re only gonna have one to choose from. So, you’re gonna click that, and then it’ll move to the next screen. However, stick around to the end, ’cause if you have multiple accounts, I’m gonna show you how to
add all those extra accounts for when you log in. So, once you’re in the
actual post creation screen, you’ll see it’s very easy to use. It’s very clearly laid out. You have your place to paste your caption, you have the Add Location field, and then you have the
upload content field. You even have the option
to check that little box and share automatically to Facebook. You’ll notice that with no content in here the Publish button is grayed out. That will not turn blue and you will not be able to click on it until you have uploaded a
piece of visual content, whether that’s a photo, video, or multiple components for a carousel. When you click on Add Content,
you’re gonna get the option to upload from your computer
or from your Facebook page. In this case, I’m actually gonna go ahead and select from my Facebook page, and I’m gonna choose this one here, and then go ahead and
Continue with Selected Posts. If I wanted to make this a carousel, I could actually choose multiple images and those would go in as the carousel. In this case, I’m gonna do
just one for a single post. Now that I have the visual content, I can go ahead and write
in my post caption. The fun thing that I actually
like about the Creator Studio is you can see, right
here, it actually shows you how many characters you have remaining as you type out your caption. So, captions are limited
to 2,200 characters, and as you type, this
ticker actually keeps track. Likewise, if you @-mention somebody, so in this case if I @-mentioned
Social Media Examiner, and they pop up and I select them, now I have 29 mentions left, and as you use hashtags in your content, now you can see how many
hashtags are still available for me to use so you
won’t go over your limit. Now, here’s a caveat that maybe this’ll change in the future, but for right not the way
that Creator Studio is set up, you can only put your
hashtags in the caption. If you’re typically somebody who likes to put your
hashtags in a first comment, you would either have to do that manually after this post has gone live, or there are some third party tools that allow you to do a first
comment post with your content, but the Creator Studio does
not offer that functionality. If I wanted to add a location, I would go ahead and
start typing that in here. So, I can pick a city, I can
pick a very specific location, and now my post is ready to upload. Go ahead and go down here to Publish. You can simply click the Publish button and it’s gonna go live right
away on your Instagram account. If you go ahead and click on schedule, you’re gonna get the option to choose the calendar date and time, and when you go ahead and click Schedule, it’s actually gonna go ahead and pop up in your content library now, showing that that is a scheduled
post for a future date. Now, the caveat to using
the scheduling tool with the Facebook Creator Studio is that you can’t actually edit or change the scheduled post time of anything that’s in
your content library. So, if it’s a post
that’s already gone live you can’t edit the content. If it’s a post you have scheduled, you can’t edit the content. Meaning if you have a spelling mistake or you wanted to add
something or delete something you can’t do it from the Creator Studio. You would actually have to
delete the post altogether and then re-create it
within the Creator Studio and then reschedule it to go back out. If it’s a live post, you can just head over
to your Instagram profile and you can edit directly
from within Instagram. Now, of course that’s
how this currently works and we never know when Instagram and Facebook will make changes, so try to edit before you just jump over and edit it on Instagram. Try to edit here within
the Creator Studio. Hopefully they update that functionality at some point in the future. One of the things to remember
when you’re uploading video is that video files have to be between three seconds and
60 seconds in duration. If it’s shorter or longer than that, you actually won’t have
the option to upload it. You also wanna make sure that it’s either in a 4:5 or 16:9 ratio that fits within the normal Instagram parameters. The content you upload is exactly how it’s gonna
go out on Instagram. There is no editing
functionality like filters or any of those sorts of things
we’re used to on Instagram, so you wanna pre-edit all
of your content in advance to make sure that it’s ready to go the moment you get it
into the Creator Studio. In order to upload an IGTV video, you’re gonna click on the Create Post and choose IGTV from the drop-down, then you’re gonna choose the Instagram account
that you wanna post to, and now you’re in the IGTV
video content creation screen. For the file upload
options for IGTV videos, you can upload from a
file on your computer, or again, from your Facebook page. Fire restrictions for IGTV videos are a minimum of 15 seconds, and up to 60 minutes if you’re
uploading from the desktop. You’re gonna wanna give your IGTV video a good title that’s descriptive to what is coming up in that video, and then you’re gonna wanna fill in your description
for that video as well. Here’s where you wanna give more insights and information into what they’re
getting out of this video. This is where you can also include your call-to-action and
put a clickable link. All users have the ability
to put a clickable link in an IGTV video description. You also get to use hashtags here to show up in more search results, and you can do up to 30
hashtags in your description. If you want more information on how to use hashtags for IGTV videos, make sure you check out our video on that exact topic here
on this same channel. As with uploading IGTV
from a mobile device, you have the option to upload a custom thumbnail for that video. So, you wanna create that
thumbnail in advance. Have that ready to go in your file folder, and you can upload that directly in here so you have a custom
thumbnail on your videos. So, one of the tricks
to getting more views on your IGTV videos is to share a preview of a video
to your Instagram feed. This way it actually shows up to all of your followers
as a one minute preview. To share your preview to the feed, you’re gonna click this box right here, and at that point you will get the preview for any videos over 60 seconds in length. When your video content is
uploaded and ready to go you can click Publish
to publish immediately, or you can schedule by
clicking the down arrow and selecting the schedule option, choosing the date and time that you want that video to go live. Now, when you do upload videos
that are longer in length, sometimes it won’t show up
immediately in the Creator Studio ’cause it takes a little while
to process and get in there. So, give it a few minutes and then it’ll be ready for you to view. So, now that you know how to schedule and post to both IGTV and
Instagram, it’s bonus time! I’m gonna show you how to add
multiple Instagram accounts so that you can use all
of your different accounts to create content using
the Creator Studio. You’re gonna click on the
Instagram Accounts option from the left-hand menu. When you do that you’ll
see any of the accounts you currently have logged in, and in the top right corner you’ll see the Add Instagram Account button. Click on that and follow the prompts to go through and add any additional accounts
you have access to. So in this case, click Switch Accounts, and log in with your new account. So, in order to add an Instagram account to the existing list, it has to be an Instagram account that you have Admin access
to as the Facebook page. Now, you’re already logged in
as your existing Facebook page which is a one-to-one ratio
to an Instagram account, so to add an additional
Instagram accounts, your Facebook page that
you’re logged in as in the Creator Studio has to have page access to the
additional Facebook pages that have the other Instagram
accounts you wanna add. Once you’ve added the
extra Instagram accounts you can easily toggle back and forth between those account options to go ahead and schedule
any of your content or add content as needed
to each individual account. Knowing how to use the Creator Studio to create content for
Instagram is wonderful, but having high-quality content that works for you and your audience is
also incredibly important. Fortunately for you, we’ve created a video
on Instagram Insights so that you will know exactly what content performs well for your audience and how to create more of it. Check out the video on your screen now. I’ll see you over there.

25 thoughts on “How to Schedule Instagram Posts on a Desktop With Facebook Creator Studio

  1. That’s so weird, I don’t have that Create a Post button when I flip to the Instagram side. That’s frustrating. Anyone else have this problem?

  2. I've been hearing about this for months, but my creator studio doesn't give me an option to create an Instagram post! Anyone else not able to do this?

  3. anyone else get just a blank page (nothing opens) for facebook.com/creatorstudio? Have tried it on 3 different browsers (firefox, opera and chrome).

  4. This is really great, but I am having a problem with the Instagram side of Facebook Creator– The Create post button is not there. Only shows up on Facebook side. Can you help?

  5. When will we ALL have access to this as it is viewed on your great tutorial? Buttons, word counters, other bits not working, as mentioned by many below.

  6. You mention that videos have to be certain aspect ratios, but what about images? Does it automatically crop images to a square, or does it keep the aspect ratio of the original image? This is super helpful information, thank you!!

  7. All was working until I tried to select the post from the FB posts to add to the IG post. Every time I go to create post from the feed, and click on "Add Content" then select "From FB page", I select the post and click on "Continue with Selected Posts" and it does nothing. It brings me back to the 'Post to Instagram" page but does not include the graphic of the post I selected. Any suggestions???

  8. I have videos that are about 2-2.5 mins long. I know they cannot go into Instagram videos as they are longer than 60 seconds. But IGTV videos were stated that they go up to 60 mins, however, the creator studio is not allowing me to check them off and post to IGTV. Does anyone else have this problem?

  9. Question: I was just recently informed all my IG accounts merged and I now have one password for all.
    yet I can only share to one FB account from my IG accounts when I post from my phone, can I add all these IG accounts to creator studio from my FB?

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