How to Promote Your Content When You Have No Followers
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How to Promote Your Content When You Have No Followers

Everyone talks about content marketing, how
it’s so amazing, but why is it that every time you write a blog post, no one reads it? Well today I’m going to teach you how to promote
your content when you have no followers. Sure, if you have thousands of Facebook fans
and Twitter followers like me, it’s easy. But if you don’t, it’s still easy, and I’m
going to show you what I would have done when I was starting off. Heck, every time I started a new blog in a
new space, under a new author name, ’cause it’s not me always creating a new blog. Let’s say it’s one of my coworkers, or a company
I invested in. What I’ll do, is I’ll teach them this strategy
and you know what? It’s how they grow their blog each and every
single time. When you’re writing a blog post, what you
need to do is link out to relevant sources. Even if it’s a competitor, that’s okay. Don’t worry about it. If someone has other amazing content that’ll
benefit your readers, link out to them. It really is that simple, because by doing
that you’re putting them first. It shows trust. As you build more trust, people will love
you and they’ll keep coming back. Let’s say I’m writing a detailed article on
marketing and there’s some stats on how many people are clicking on paid ads, or how much
revenue Google is making, or how much more people are coming from mobile these days on
Google search versus desktop. Well, I’ll use other websites that have stats
to back up the points that I’m making, and I link out to them. In general, every time I have a 2,000 word
blog post, I link out to at least 10 to 20 sources. Now you don’t want to shove them in there,
you don’t want to just link up for the sake of it, only link out when it benefits other
people. Each time you link out because it’s benefiting
your readers, they’ll love you, because they’re learning more. In addition to that, the people you’re linking
out, will also love you ’cause you’re driving free traffic to them. Let’s say I link out to John from one of my
blog posts. I’ll email John saying, “Hey John, I love
your work, so much so that I even linked out to you in my latest blog post. Feel free to check it out. Cheers, Neil. P.S. If you share this post, it wouldn’t just make
my day, it would make my year.” When you do that, a lot of people will feel
flattered because you linked out to them, and plus, they’re content’s amazing, so why
wouldn’t you link out to them? They’ll start sharing it on Twitter, they’ll
start sharing it on LinkedIn, Facebook et cetera, and this will help you get more traffic. That’s how I promote all of my content when
I’m starting off. That’s what I did when I started my blogs. Now I have a big reader base so I don’t have
to do that, but when you’re starting off, that’s what you need to do. It’s that simple. Thanks for watching and I look forward to
seeing you tomorrow.

42 thoughts on “How to Promote Your Content When You Have No Followers

  1. Hey Neil, i want to ask a question, why don't you use Instagram? I have searched for your profile and i could not find it.

  2. Neil, your Strategy was Awesome and keep up doing this Neil! and I hope you will Keep me in your Mind. Ba…bye…

  3. Simple and actionable. Btw noticed that your lastest email had only one link instead of two. There must be a reason behind.

  4. hey Neil I know I m asking silly questions but it's serious dout.
    Is it possible to create a search engine which will search all information by just image…
    sorry it was going in my mind from long time that's why ask.

  5. Hi sir! What is the main basecamp for publishing your very own article?
    Can one rely or start on/with google blogger?

  6. Hi Neil, love your videos. They pack a punch to my marketing knowledge and help me increase trafiic on my website!

    After watching this vid, one thing worries me: when i outreach other blogs, sometimes people say that the content is good but they wont share it, because it will promote me, not them – and they dont want to promote competition! (even if my service is local and they are located on the other side of the country). What would you suggest to say to them? Or is my approach wrong?

    My niche is very small and its really hard to find other blogs / sources to outreach.

  7. Hey Neil,

    Hope you are doing great. I am a big fan of you. I always try to go through each of your post and they are simply great.

    I have a question about social signal. I use short link when I post in social media. Do you think it will be counted as a social signal.

    Thank you in advanced and best wishes for your business.


  8. Thanks, Neil! Would this apply to company (marketing agency) blogs? Do you think companies should still have blogs? Or have key people within the company have "personal" blogs?

  9. So true I have a piece wehre I promote 4 other folks, it's a few years old but I'm sure it drives some traffic to them, so I need to reach out again as you suggest.

  10. Hey Neil,

    Really you are the grand master of the digital marketing industry.

    Thanks for sharing such a simple but a helpful video.

    Cheers !

  11. Thank you Neil !! I have one question " i don't own a website but work for my company as digital marketing professional so here what i want to know how can I create blogs for personal use- Two places i use is LInkedIN and Quora" Is it fine or not?

  12. Neil, should we keep those sources which we are linking in our post with same space must be Dofollow or Nofollow?

  13. Well I hadn't thought of that one. Interesting material. I don't get comment at all either.So this could be useful.Cheers,Ryan.

  14. How many hours a day do you spend reading the 10 to 20 articles you link to, and writing a 2,000 word blog post? In the end, if you're linking to those articles is because they have good content, and you only know it's good if you read it, right? Or is there a trick we don't know yet?

  15. Hey Neil,
    How many words is the best for the content marketing? Too short is useless and too long is so boring.Is there any tool which can rate my content before posting?

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