How to Optimize Your Videos Across Your Social Media Platforms
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How to Optimize Your Videos Across Your Social Media Platforms


– Here’s how to optimize your videos across social media platforms. In 2021 there will be three billion active social media users – I mean that’s almost half the planet – It’s a lot So how is your brand tapping
into this massive audience? – The truth is that if you are not incorporating social
media into your marketing you’re kinda missing out. – So what’s the most impactful
way to leverage social media? It’s definitely video. All these social platforms are tools that you can use to showcase your brand in creative ways. – Not every social
network is created equal. Each one has it’s own type of audience and it’s own type of viewership that gets different types of engagement. – Different types. Tweak your videos and optimize
them for each platform. It doesn’t take that much time, could have a big impact. I’m just gonna to keep
adding emojis as we go. We’re gonna share some ways that you can format your social media but first lets talk a little bit about why customization matters. According to a recent
study 81% of shoppers want companies to understand them better. 67% of them expect brands to automatically adjust their content – Consumers are really
yearning to be understood and to be seen by brands
by people by companies – Of course with all the
analytics that we have today we have a lot of data to kinda show what’s working and what’s not working. And that data can also help you decide how to format your videos
for different platforms. Lets get right into it here on – You’re like sitting next to a really obnoxious
spectator at a sports game. With like Yeah you’re that guy right now. – Lets get into it, first we’re talking about Facebook. – Facebook by far is the
most active social network. You probably already know that. 1.5 billon daily users If you don’t have an active Facebook page, we’re actually gonna wait right
now until you go create one. Right now. – You have to have one – Just hit pause and go
create a Facebook page if you don’t have one. – You might not have a personal profile but you should make a
page for your company. On his phone he’s boosting
his personal brand. – Create a page for
yourself as a public figure. – The most popular videos on Facebook engage people right from the beginning. Users on Facebook have
a low attention span, you really have to hit
em at the very beginning with like hey look watch this video. – A lot of people get stuck into the idea that they need to put long
videos on all channels, that’s not a best practice. People typically have their sound off, especially on Facebook, Instagram, and they prefer to watch short, concise, 12-30 second videos. – Short segments that aren’t too long but deliver a ton of entertainment value. These videos aren’t meant to go into detail about your product or service. They’re just kinda meant to peak interest and entertain your audience. They can also tease longer form content that might be on your blog or website. It’s great to post a lot
of content on Facebook but don’t abuse the sky’s
the limit privilege. People will start getting
a little bit annoyed. Ope that’s the happy face, wait, annoyed, mad, they’ll start getting mad. Spam is never fun, so make sure you have balance
in your content schedule. Put out regular content but don’t put out fifteen videos a day, maybe just post one or two videos per day. – Here’s the content jingle (dinging) – Nice Also page insights can
help you lot with that, you know, go look at the data, see what’s working, see what’s not working. And then adjust your content
schedule accordingly. There you might find that your shorter snip its are doing well or that your long form
videos are doing better. Every brand has a different audience so it’s important to
customize what you’re doing for your audience. – Next up is Twitter, it’s no surprise that the most popular videos on Twitter are short form. Ten to twenty to thirty seconds max. People typically have
their sound off on Twitter so make sure it’s visually interesting and you might even
consider using captions. – The longest videos that
you can post to Twitter are 140 seconds or around two minutes. Short form is definitely
the way to go on Twitter. Save your long form content
for your website or your blog. You can tease those videos on Twitter, even if that content is like an Ebook or a PDF you can make
a short video for that and then tease that on Twitter, get people to click that link. – Lets talk about YouTube, did you know that YouTube
is the second most popular search engine to Google? – I did know that – You did know that? – Yeah I knew that – I always think about what the Google home page is going
to look like in five years, probably going to look more
like the YouTube homepage. – People stream more than
one billion hours of video every day on YouTube, that’s a lot. YouTube is the go to social platform to show long form videos, your produced videos, in fact the YouTube algorithm
actually prefers videos that are over ten minutes. But you can flexible, there’s no real hard and fast rules, you can post short little
snip its that tease longer form content, that’s kinda a theme on
all these social platforms. Make shorter videos
that tease longer videos or other content on other networks. It’s important to know that people don’t just come to YouTube just to watch a monotonous video that
just talks for an hour. It’s such a thing to be too long form, just talking for an hour, kinda boring, unedited, that’s not really want
people want on YouTube. They want something entertaining,
inspiring, educational, one of those three categories and you’ll be on your way to
growing your YouTube channel. – Instagram is a powerful
platform for visual inspiration. I think after their
launch of stories in 2016 they became a really viable
player in the video space. – Which they ripped off from Snapchat but the way they executed
that stories feature was right on the money. Now there’s more people
that use Instagram stories than all of Snapchat users combined. Instagram’s killing it these days. If you’re uploading a
video to your main feed it can be up to one minute long and it becomes a piece
of evergreen content, it will stay up there
forever on your profile. Of course now there’s IGTV as well, Instagram’s longer form video solution. Those videos have to be in
the nine sixteen format, which is vertical video. There is a way to add
IGTV videos as a preview in your main Instagram feed, it’ll display the first
minute in your Instagram feed and then you can tap through and watch the full video on IGTV. IGTV is not really taking off yet, There’s definitely potential
there for the future so it’s worth testing and
seeing if it works for you. Instagram stories disappear
after twenty four hours and you can put videos on there that are also in the vertical format. The Instagram stories are great ’cause it shows that you’re active, it shows you’re in the moment. Cool tool to use and there’s
a ton of editing options, stickers, polls, you can go
live on Instagram stories. There’s a ton of features on there. – LinkedIn has become absolutely huge, before it used to be for networking, now its really a content destination. They recently allowed
people to post videos. Which has been especially cool. – You can upload up to ten
minute long videos on LinkedIn but make sure it’s business
content or B2B content. It’s not really for dog videos, it’s more for professional
content, educational content. That’s what works best on LinkedIn – LinkedIn is also really good
for connecting with prospects and just engaging with
your existing network. Here’s a crazy stat, 75% of business executives watch work related videos every single week. – So if you wanna get your
data into the sea sweep LinkedIn is the place to do that. Share your brand story and get the attention of
future business partners – You might consider doing
videos on product launches, recruitments or even personal updates. – LinkedIn is awesome, so
don’t neglect LinkedIn. Here’s a brief note on aspect ratios, it’s important to work
with your video editor or if you’re making your videos yourself it’s important to
understand aspect ratios. Sixteen nine is kind
of a widescreen format that works really well on
YouTube and Facebook and Twitter. Everyone’s now going on
social on their mobile devices so square videos are becoming very popular because they fit better
on a mobile screen. So that’s the one to one
ratio for square videos. And then of course there’s
the nine sixteen ratio, that’s vertical format that
works on Instagram stories or IGTV. So work with your editor
to customize your videos for each platform. Also there’s a debate
about live video verses prerecorded video. A few years ago the social media companies put a lot of engineering into creating live streaming features
for their platforms, even paid some publisher to
create live streaming content. It didn’t really work out
exactly how they expected. Live video is really hard to
create engaging content for because there’s no editing and you’re kinda tied
to a certain location, unless you’re on your mobile device and you’re out traveling
around everywhere. Its kinda difficult to get live to work, live videos really benefit long form, you really have to stream
live for several hours before your viewers have
the time to tune in, ’cause they’re in the middle
of their work day or at dinner. Prerecorded videos are tried and true, you can edit them, you can make them engaging, you can make them work on all platforms, so while live is cool to experiment with, to give that authenticity, it’s really important to use live video in the specific use case. So maybe it’s a product launch, maybe it’s some kind of
an event that’s happening, maybe it’s a live Q and
A that you want to have, responding to comments in real time, is probably the best used case
of live video that I’ve seen. So put some thought into
what format you wanna use. – As you’re on your
video marketing journey it’s really important to
figure out ways to monetize, optimize, your videos. Video marketing can well be one of your most valuable channels, just don’t let it be under utilized. And the truth is that you really
don’t need pricey equipment or even a video team to produce content. With all the tools available today you can create compelling content with simple devices that you already own. Don’t stop at the production level, make sure you give your content and your videos the
distribution they deserve. If you need help creating,
sharing and hosting your videos, – Dubb is here to help, we have a video communication platform that can help you in every step of the way of your video marketing. With Dubb you’ll larch relationships, grow your business and
improve your bottom line. – Think about a waterfall strategy. Create long form content that
you can put on your website, your blog, YouTube, Facebook, and then figure out ways
to part that content into shorter form content that you can put on Instagram, Twitter, and even Tic Tok. It’s all about finding ways
to repurpose your content so that you can get it to the
most people on the channels and on the devices that
they’re most comfortable with. Just a little quick pointer on LinkedIn, right now it’s a phenomenal time to be posting content on
LinkedIn on a daily basis or even on a weekly basis. Right now video content
gets pushed to the top, the algorithms prefer
to share video content that people like you and me create so inherently we get a lot of organic engagement from
people within our network. So take the time to import all
your contacts into LinkedIn and create videos that
speak to your prospects that are educational and fun and really promote how you can help them. – That’s it for this video and thank you so much for watching and be sure to subscribe
to all our channels for more videos.

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