How to Monetize Social Media with Internet Millionaire Dan Lok (THE MELONIE & LISA SHOW)
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How to Monetize Social Media with Internet Millionaire Dan Lok (THE MELONIE & LISA SHOW)

– Recording, there we go. So welcome. As I was saying, today’s blab is about how to monetize social media, and so Lisa, myself,
and our wonderful guest, Dan Lok, will be talking
about some strategies that you can do to really
leverage social media better in terms of being able to monetize it, see an ROI, get more leads, prospects, sales clients, however
your business works. And of course, this is gonna vary a lot depending on the type
of business you have. B to C, B to B. But we will make sure
that we try to provide some advice and strategies to everybody. So ask your questions. You can type questions
in this right hand side. Let us know what questions you have and a little bit later
on, we’ll open up a seat if anybody wants to jump
on live and be on video. And if you’re still in your pajamas and you don’t want to, then that’s where the chat comes in handy. So, welcome. – I think we need to rename the show. – To?
– Two smart blondes and a guy. (laughing) – Two smart blondes and a dude. – Two smart blondes and
a dude, that’s good. That’s it, smart blondes and a dude. – What do you guys think? We should rename the show, right? I mean, Lisa’s Show is like so boring. We need like two smart blondes and a dude. Is a really fun graphic for that. – Yeah, well, you know, it’s an option. I’m totally open to it. And we already discussed
that we wouldn’t invite any other females on the show because we needed to break up the
energy a little bit, right? – The dynamic, yes. – Yeah, so all of our
guests so far have been men. – Oh, cool. So some feminine energy, some
masculine energy, awesome. – Exactly, exactly. So for those of you guys who are brand new to blab, let us know if you’ve ever been on a blab before, I’ll
give you a little bit of information on the things
that you need to know. Like for example, if you
see those little circles and those, what are they called, props, see, I’m giving Lisa some right now, I’m giving Dan some right now. The other thing that you can
do is tell a little bird, far left hand side, tell a little bird that we’re on the air
live so that other people can join us and get some of
this information, as well. And if you want to ask a
question, you can type in forward slash Q, with a space,
and then ask a question. So that will allow the
question to kind of pop up better for us, is this the right way? There we go. And the reason that this
goes both ways is because on mobile it shows up one way, and on desktop it shows up another. So. Yeah, so let us know if
this is your first blab, if there’s anything that you need to know in terms of, you know, how this works. If you like someone’s
comment, you can star it, yes, that’s absolutely right. OK, so let’s just jump into today’s show. I’ll just give you a quick
little intro on who I am, in case there are some people on the line that don’t know me. My name is Melanie Dodaro. I am the author of the
book the LinkedIn Code. And I have a social media
agency called Top Dog Social Media that mostly
helps B to B companies leverage social media,
social selling, LinkedIn, for the purpose of getting
more leads, prospects, and sales, and I have my
beautiful and wonderful cohost, with Lisa with me today, so I’m gonna turn that over to you, Lisa. Give it a little intro and
then we’ll welcome Dan. – Sure, my name is Lisa
Larter and I’m an author, speaker, business coach,
and I like to help people figure out how to move the
needle and actually get results from all of their online
efforts so that they can turn connections into paying customers. – Nice, I like that. All right, and we have one of my favorite all time guys on the show
with us today, Dan Lok is just an amazing,
beautiful soul, first of all. Just a good, all around
person, who’s always there to help anybody with advice and direction. He’s a fantastic business mentor. As well as a whole bunch of other things, but I’ll let you share a
little bit about who you are and what you do, Dan. – Well, thank you for having
me, first of all, Melanie. I would say, I describe myself as my profession as serial entrepreneur. I’ve been an entrepreneur all my life. Since I was in high school. And now, today, I own a
portfolio of companies in various industries. I just counted, kind of last, yesterday, a total of 21, actually. 21 companies and my passion is teaching. I love to teach and that’s why I have my entrepreneurs group, I have my podcast, and I have my YouTube channel, so my passion is teaching, and teaching entrepreneurs specifically. – Mmhmm, yeah. I have to come out and speak at your event one of these days.
– I know. If you’re willing to drive, any time. – Yeah, absolutely. OK, well, wonderful, that’s terrific. So 21 companies. Let me ask you a question. I know that you’ve got
very strong partners in each of those companies
that are running it, because that would be
really, really hard for you to do on your own. – Correct.
– So how do you ensure the success of so
many different companies when you have so much going on? How are you able to manage
that, and what is the secret that allows you to do that? – Yeah, people ask me all the time, well, how do you run 21 businesses? And I always reply, “I
can run 21 businesses “because I don’t run 21 businesses.” – Right.
– Because I don’t actually run any one of them. Years ago, I’ve learned
about myself that I am, I’m a concept guy, I’m
a big picture person. I’m a strategist. So that’s what I provide
for each of those companies. Every single one of those
companies I have an operator, a business partner. And I only communicate one
with each of those companies. And they implement the rest. So I measure by numbers. I look at a matrix, I look at the key performance indicators. Because I look at the financials, it tells me everything I need
to know about the business. And regarding finding
a partner and operator, just because I’ve been in
business for so many years, I pretty much know, I have a very, like, I have a whole list of
criteria that I have, what kind of business I like, what kind of partner I want, the chemistry, so of course I want someone running the business kind of
have share the same values, but have different skillsets. Because we don’t need two Dan
Lok in one company, right? So we need someone who
share the same values, but has different skillsets. And they could run the company just fine. Now, out of all of
them, is it always good? Of course not. I mean, we always have our problems, we have challenges,
just like any business. And at different stages,
some of them are start ups, some of them six figure,
some of them seven figure companies, so and I
just enjoy growing them, that’s what I do. I don’t golf, I don’t watch sports, I don’t, I know now it’s
kind of the hockey season, isn’t it? – Your wife has no idea how
much she’s got it made, boy. (laughing) – I mean, I have, no, the other day, I was just having a drink with a friend and there was hockey playing on TV, and I was–
– So you didn’t watch the Jays like lose their– – I have no clue. I don’t know what is, I just don’t know. Oh, I said, it’s hockey season. Dude, are you kidding me? And then all the guys
were like drinking beer like I have no clue. I always tell people, people ask me, how come you’re not into those things? I’m not into the things
that most guys are into. And I said, “Well, I don’t watch sports.” Because I said, “To me, I’m
playing the most competitive “sports on the planet. “24 seven, 365 days, and
that’s called business.” When everyday someone is
trying to kick your ass. Everyday, someone’s trying to
steal market share from you, steal your customers. So I said, “I don’t need to
watch a whole bunch of guys “chasing a puck to get my thrill.” I get plenty of thrill in my business. In my downtime, I like
to actually, you know, watch a movie, go for a walk with my wife, that’s more relaxing to me. – Yeah, good for you, that’s great. I’m sure she very much
appreciates that, too. – Yeah, I guess. She didn’t know the other way. This is, we’ve been together
for seven years now, so. – That’s great. Well, let’s dive into today’s topic, which is really, you know,
how to monetize social media. And I think that there’s
so much confusion around social media and you know,
we see a lot of people use social media very poorly. You know, the constant promotional posts or the no promotional posts
and the puppy pictures and the cat memes and
you know, there’s like two extremes I find, you
know, where people are really, really confused. I know I have some perspectives on this, but I’ll let you guys
dive into this first, and then I’ll share some
of my perspectives on, you know, what are some
of the things that people are doing that might be
not providing the results that they want to do and
what are some of the things that they could do differently. So Lisa, do you want to start? – Sure, sure, I can start. Put me on the hot seat. No problem, I can handle it. You know, I think that
people really struggle with how do you use social
media because, you know, even though social media has been around for a number of years
and we may have expertise in using it, there are a lot of businesses that don’t have expertise in using it. There are a lot of businesses
that are not comfortable with technology, and they
are used to advertising from a form of one way communication. And social media is a way
that you can talk to your customer, you can market
and you can engage your customer, you can
retarget your customer. And if you’re used to
advertising in print, direct mail, on the radio, on TV, shifting from a push message, which is a one way
message, to a conversation, that includes your
customer, is a difficult transition to make. And so I think that there
are some large companies that do a really great job, and there are some large companies that don’t. I think it’s the same
with small companies. Last week I did a Periscope
on three business strategies that I took away from
staying at the Four Seasons. And I don’t remember what
the three strategies were, like, that’s not important,
but what was important to me is I did this Periscope
and I talked about how it was the first time I had
stayed at the Four Seasons, and what my experience
was, and how they went above and beyond in terms of service, and I tied some of the things
that they did to business and how you could
incorporate that strategy into your business. The Four Seasons actually got back to me as a result of that Periscope. And not only did they get back to me, they watched the Periscope. Because if they hadn’t
watched the Periscope, they wouldn’t have been
able to actually say what they said to me. And so to me, that’s an
example of a big organization that is using social media
to listen to their customers, engage with their
customers, shine the light on their customers. They get how to be social. But then you see other
organizations, it’s like they don’t know how to have a conversation with another human being. It’s, they’re talking to their keyboard instead of talking to people. And then they wonder why their business isn’t actually turning any of
their social media following into brand evangelists or
higher paying customers. – Yeah.
– That’s kind of my take. – You know, it’s funny that
you used the hotel example. Am I echoing?
– No. – When I was in Ottawa,
to speak at your event, I had posted on Facebook
that I was so disappointed, I almost had a massage appointment book on the last day that I was leaving because I wasn’t leaving
my hotel ’til noon, and just as the lady was about to book it, somebody else had booked it online. So I lost my spot, and
I was like, oh, so sad, I was so excited that I was
about to have this massage and it got canceled. And the hotel was the West Inn, the West Inn wrote back and said, “Oh, Melanie, we’re so sorry
that that happened to you. “Next time, give us a day or two notice “and we’ll make sure you
have an amazing experience.” And I was like, “Good job, West Inn.” You know, like, that they
were paying attention and listening and I’m trying
to remember the Ottawa Airport did the exact same thing. I posted something from
the Ottawa Airport, they were phenomenal with their response. So it was really, it’s
really great to see. I think one of the problems,
too, with, you know, organizations, whether
they’re small or large, is they don’t know who to
hire to do social media. You know, they’re looking for interns, and interns often don’t
know a lot about business. And I always say that social media, there’s so many skills
that are actually required to do social media well, there really is. I mean, I have the
advantage of spending like three years almost being
a full time student learning everything I
could about social media when I sold my other businesses, and knew so much about brick and you know, marketing a brick and
mortar, can you hear me? – Yes. – OK, so Lisa just froze,
I can hear her voice. – I’m back.
– OK, good. There’s so many things with advertising, you know, traditionally,
and that it was so different for me to learn online marketing. And I literally had to spend
three years learning it. And I had a strong business background. I knew how to market, I knew how to hire, I knew how to run
businesses, I knew how to do all these different things,
but I didn’t know anything about online marketing, it
like took me a long time to figure it out. I think that the problem
with it is that, you know, there’s so many different
skills that are required from business development,
customer service, sales, marketing, that
it’s a lot of things for one person to know. And that becomes really
challenging for people. – Mm hmm. – So what do you think, Dan? – I would say, wow,
some very strong opinion when it comes to social media. It might contradict what a
lot of people believe in. First of all, when people,
when people tell me, you know, always say, “You know what, Dan? “I’m posting on Facebook,
I’m spending a lot of time “on, you know, social media and Twitter, “and spending hours on it, this and that.” You know, my question’s always, “How much money have you made from it?” And it’s just dead silence. It’s, they’re embarrassed to say. First of all, most of the
time, they don’t know. Or the amount would be like so little that they are embarrassed, and they say, and they don’t know why. First of all, a lot of people,
they have the misconception that social media, oh it’s free, anybody can post anything,
anybody can post, set up an account, and
start engaging the world. That’s true, but to me,
it’s not actually free. Because you either invest
your time, your effort, or your money, if you’re
spending money on paid traffic in social media, so
it’s not actually free. Because that same two, three hours, you could be spending it
on different marketing, you know, campaign
activities that might produce a different result. So I think most people,
they need to be a lot more selective, what social media. Because I mean, there’s, you know, now there’s Periscope, and guess what, next month it’s gonna be something else, the flavor of the month, and I think it depends on the business, they have to pick something that you know, example, like, Melanie, you’re the expert when it comes to LinkedIn, so you’re selling B to B,
LinkedIn’s the way to go. So it depends on who you’re selling to, where your target customers are. I think they need to pick,
I suggest pick one thing and just master it. Versus trying to do, master
like 20 different platforms. Some people who do very well with YouTube. There’s some people who
do very well with Twitter. There’s some people who do
very well with Facebook. But for most entrepreneurs, I would say, pick one thing. Once you master it, you can diversify. But I think start with one. – I totally agree with that. I would say either
limit, like, less is more when it comes to social
media because you can’t do six networks well, unless
you’ve got a tremendous amount of time to spend
in the day or you’ve got somebody dedicated to that. So doing, you know, one to start, adding another one
afterwards, I always, I think, content marketing’s an
important thing to include no matter what social
media network you use. So whether it’s blogging
or video or podcasts or whatever it is, you
know, they go hand in hand really well, and you
know, one of the things, obviously, you guys know I
talk most about is LinkedIn, and LinkedIn’s a perfect example of that, in that, you know,
without content marketing, LinkedIn becomes not nearly as effective. So it’s really about positioning yourself as an authority on the topic,
sharing some great stuff, creating some interests,
solving some problems, some little problems,
creating new problems, because now they’re like,
oh, I know how to do that, now I need to learn how to do this. But each problem you solve
moves people, you know, closer to a solution and
hopefully a lot of times that solution involves working with you. The other thing that– – You need to know, you need
to know what lever, right? Because there’s only
three ways you’re gonna make more money. You either need to increase your traffic, increase your conversion rate, or increase your average
price point per customer. So if you’re using social media, is it because you need more traffic? And if you’re driving more traffic, but your conversion mechanism sucks, then maybe you don’t need more traffic, maybe you need to get
better at closing sales, or maybe you need to focus
more on your existing clients and sell more to them,
instead of trying to drive all this new traffic, which is
consuming all of your efforts but actually diluting your
ability to drive new business. – Yeah.
– I think that’s a big problem, is people don’t
know what they’re chasing because they don’t know their numbers. – Yeah, absolutely. And looking at what the purpose
is of each social network that they do become a part
of, I mean, there’s different reasons that I use
different social networks, and with each social network, it varies. So it’s not like I have
this big strategy that says, well, if I use this, this
ties into this and this. It’s like, no, I use Twitter
to drive traffic to my website, I don’t try to,
you know, do a whole lot more than that. I like to have conversations,
I have conversations with other, you know, other
people in the industry and stuff like that, but it’s like, OK, that’s my purpose of that. And because it drives more
traffic to my website, it increases my search
rankings, so I get found more often in the Google organic search. Which drives, ultimately,
more traffic to my website organically, as well. So it’s really about
understanding, you know, how you’re gonna use it. And I find that, you know,
a lot of times people are afraid, you know, they talk
about these tools being free, well, it just doesn’t make
sense to me that you could be a business owner, an
entrepreneur and expect that all your marketing
channels are gonna be free. You need to be prepared to spend money. Whether that looks like
having everything, you know, professionally branded,
whether it means creating some custom graphics and
hiring graphic designer, whether that means running ads, which I think are, you
know, should be a part of a lot of people’s campaigns,
depending on their business and who they’re going after. You know, LinkedIn ads
might not be the right fit, it might be Facebook ads. Facebook ads are great because you can get really highly targeted,
as well as Google ads. So looking at the different
things that are available and understanding that,
you know, never in a time have businesses owners expected to be able to market their business for free, so don’t start thinking that you can now. – Right, there’s a lot of
spray and pray marketing out there on social media. – And you might get lucky,
get one or two clients from here and there, but
that’s totally not scalable. I think we need to look at
social media realistically and accurately and say,
hey, you know what? This is what it is. It’s not a magic pill. It’s not like, oh, I wasn’t on Facebook, now I’m on Facebook,
everything’s gonna be great. You know, I post one post
and my phone will ring off the hook, you know? I do one tweet and you know. – I have a sponsored
ad, it’s a dollar a day, and I’m making millions. – It’s not like that. It’s funny because I have my, I think that’s another great point. Like my personal, you
know, Facebook profile and things like that. And then my companies,
almost each one of them have Facebook and things like that. And which, you know, my team managers, but I actually personally, and Melanie can attest to that, I spend probably less than, maybe 10 minutes a day on Facebook. And that’s why I’m never there. Look a little bit and I don’t even mean with my phone, I mean, I
don’t even have Facebook purposely, haven’t
installed my Facebook app, or messenger on here, because
I just find it distracting. For myself. So, but that’s just how I operate. My personal, I mean, I check,
connect with my friends here and there. Let me give you another tip– – But do you think there’s a difference between men and women? In terms of Facebook? Because women tend to be
more affiliative by nature. They tend to be more invested
in the relationships, you know, so I wonder if maybe, you know, the reason–
– I think so. But I guess, it’s funny,
because I am known as an internet guy, but a lot of time, I still am very old
fashioned in some ways. I haven’t done any, I
don’t think I’ve done any serious big business
transactions through Facebook. Not one. Everything I’ve done is face to face. Or on the phone, but most
of the time face to face. Just, I don’t see how anyone
can build deep connections without a face to face. I mean, I fly to Toronto
to meet with a couple of my partners in November. Yeah, we talked on the phone, but I said, now it’s time to do,
you know, sign a paper and do some deals, it’s face to face, so. – I’m a big believer in that,
too, and that’s something I talk about all the
time, and that’s something that people are missing
with social media is that you know, business doesn’t
happen on social media. I mean, it’s different
if you’re maybe selling a consumable product
or something like that. – A $70 product, $50
product, yeah, for sure. – But business happens offline. So it makes sense, then,
to move those conversations offline and you know,
quickly, but not too quickly. It’s like, you know,
one of the things I say when I’m speaking about
LinkedIn is you need to slow down the sale
to speed up the sale. That doesn’t mean you have
to slow it right down, it just means don’t go in for the kill, because that’s where the new person then sends your pitch,
hey, let’s get on the phone right away, well, let’s
warm up a little bit, let’s build a little rapport first. You know?
– I always compare that with like dating, it’s
like you first meet someone, would you like to marry me? You know, it’s like,
what the hell is this? Let’s get to know each
other, have a conversation, have a drink, get the phone number, e-mail back and forth,
you know, go see a movie or something, you’ve got to take the time. It’s no different in social media. – But I think social
media is about bridging online and in person. – Totally is.
– So, you know, I have generated, like when
I owned my Telis dealership, I generated a $15,000 sale
through Facebook messenger with virtually zero effort. And the reason that that
happened was because this person knew me from high school,
believe it or not, and so when you know somebody in person and you’re connected with them online, it’s really easy to bridge the gap. When you meet somebody in
person for the first time, and you connect online, you
can solidify the relationship and vice versa. And I think sometimes people,
like I agree with you, Melanie, you know, you
need to get offline, but at the same time, I’ve
generated a lot of revenue through Facebook chat. Now I’ve sold $5,000 programs
like left, right and center, just because I respond to people. Having said that, if you
are using social media and you don’t have a business strategy, you don’t have a revenue model in terms of what are you selling,
what are you offering, then chances are, you’re
wasting your time. – Yes.
– Now let me ask you a question, Lisa. Because I agree with you. Social media is a
phenomenal tool in starting to build relationships. Ultimately, my personal belief is, for a relationship to move forward, it has to be offline. Whether it’s on the phone, and you know, I have friends that are
all around the world, so sometimes it’s not meeting in person. Friends or connections or
business, you know, colleagues. But so, are you, when you
generated these sales online, through Facebook messenger
or chat or whatever, did they ultimately move to a phone call to take that transaction? – Some yes, some no. – See, I used to always say, nobody’s gonna like give
you their credit card number without ever having
a conversation with you, for a larger sale, right? But it has happened to me a couple times, so I can’t say that anymore. Like I have had a guy, I had a guy, a company hire me to speak
at a big event in Las Vegas. And we never even spoke on the phone, he just sent me an e-mail saying, “Melanie, I saw you speak on this webinar “for this social selling summit, “and we’d like to hire you.” And we actually tried
to get on a phone call, but he just, he was traveling a lot, and we never, so he’s just like, just send me the agreement. And then I had somebody
else who had listened to a webinar of mine, where
I talked about, you know that I will write LinkedIn
profiles for people and I’m like, you know,
I have an online course that teaches you how to do this, it’s very affordable,
you know, I also do this for people who want to hire me, and I charge $2,000 to write a profile. But I wasn’t trying to sell
it or pitch it or anything, I was like, you can get
this like by learning, I’m teaching it all in this course. And somebody e-mailed me and said, “I want to pay you to do my profile. “Can I just give you
my credit card number?” So it can happen. It certainly can happen. And it does happen. But we don’t want to expect that. You know, it’s not something
that you can expect happening on a regular basis. Whereas one of the things that I teach is, you know, how to implement
a lead generation campaign on LinkedIn, so it’s like,
OK, so how many clients are you gonna, how many
prospects are you gonna reach out to every day? OK, you’re gonna reach out to six. And of those six, if 30%
of them are interested in maybe moving that conversation offline to a phone call, great,
and of that, 25% of those might then be interested in
a next step or a proposal, and of that, you know, this is how many at the end of the month
could become clients. And if this is the lifetime value, or the average sale of your clients, then that’s gonna generate
X in your business. And then if it’s the
lifetime value is this, it’s gonna generate X in your business, and those are tangible numbers that you could say, oh,
LinkedIn can actually generate for me this type of ROI if I put in this amount of time or work. Those are the things that
people need to be spending more time on, in my
opinion, on social media, in terms of thinking, where
can, or a Facebook ad. You know, Facebook ad. – It depends on the type
of business you have. – Oh, no, no, I’m talking about numbers, I’m talking about focusing on the numbers, not LinkedIn, specifically. It’s like, where you can see, you know, specific things, like
if you run a Facebook ad to a page and you can see
your conversion of it, you can start, you know,
really pay attention to those numbers. – Yeah, because I’ve
done a lot of consulting for retailers and shopping
centers and you know, it’s amazing how you can do
something on social media and significantly increase
traffic, foot traffic, to bricks and mortar establishments, and you don’t need to do
the same type of offline conversation type of marketing for those organizations. So I think that it really depends on what your business is
and who the client is, as to what channel works for you. What I like about what
you’re saying, Melanie, is if you’re in the B to B space, really paying attention to
what’s working in LinkedIn gives you data, gives you
feedback on what to do more. If you’re spending five
minutes on LinkedIn, five minutes on Twitter,
five minutes on Pinterest, five minutes on Facebook,
and you’re basically all over the place,
then you can’t quantify what’s working and what’s not working, because you don’t know, you’re just acting like a social media
butterfly, and you’re like flitting all over the place, right? – Yeah, and you’re right,
I mean, one of the things that I always say when
somebody asks me any kind of question related to social
media is my answer’s always the same, it depends. Because that’s what I
said in the beginning, when we started this, it’s like, for every business it’s
gonna be different. If they’re B to B, B to C,
who’s their target audience, what is their average,
you know, sale price, I mean there’s so many factors
that can come into play, in terms of, you know,
what’s gonna work for you. And somebody asked a question
about how to figure out your lifetime value of your customer, and I just did a presentation this week called LinkedIn currency,
put a whole LinkedIn ROI calculator and a lifetime
customer value calculator, to help people figure
that out, and it’s really, that is the most simple exercise of all. It’s OK, so what is the average sale price that you have in your business? Is it, let’s say, for example, $2500? And let’s say the average
person stays with you for five years and
repurchases once per year. That would be $12,500. Do you have an acquisition cost in there? So, for example, did you
spend $400 to run ads to get that customer,
well, then, that 12,500 is going to be–
– Bless you, Lisa. – Yeah, I know. Is gonna be–
– Hit the mute button. – The 12,500 would then be 12,100. So, I mean, there’s, I’m
sure there’s other ways of doing that. How do you do that, Dan? – Well, I think there, I mean, I actually agree with both of you. One of my mentees, he just
opened up an ice cream shop in Vancouver, downtown, and
all he did was Instagram. That was it. And it was packed, lined
up, waiting, like sold out all the product that he
want, and still, too, he’s been opening now, less than a month, it’s still packed every day. Long line up, it’s just
because of Instagram. And so he can spread the word. He didn’t run ads, he
didn’t run newspaper, he didn’t do any of that stuff. Instagram, that’s it,
because the product itself is very attractive. Just to give you an idea, it’s ice cream, but he has actually put dry ice underneath in a different cup, so then
it’s got smoke coming out, right, and the flavors are
like, we’re talking about from Asia, like bubble tea,
kind of milky kind of flavor, so it’s not just vanilla and chocolate. So very viral. So Instagram, perfect. People see the picture,
oh, I want to try this, this is awesome. So again, that’s just, so I think, for all the listeners, or
all the business owners, we have to think, and
just use a little bit of common sense. And don’t take what I say,
don’t take what anybody says. That’s the only way to do it. Well, test it out for yourself. Does that make sense? Are you getting a good return on it? Is it working for you? And if it is, keep doing it. If it doesn’t, you can always, you know, try something else. I think that’s the message that
we’re trying to communicate. You have to know what works for you, and then not just say,
“This is the magic pill, “this is the only solution,”
no, you might want to try one, and if it doesn’t work,
you might try another one, and you might want to spend
some money on Facebook ads, you know, it all depends,
but you’ve got to think for yourself, that’s what we’re saying. – I think one of the
things you said earlier about KPIs, having reporting. Some type of a dashboard,
where you can look at, where’s your referral traffic coming from? Where are your sales coming from? So many business owners don’t
look at that information and so, essentially, they’re
operating in the dark. They don’t know where the
business is coming from, and so they can’t accurately
say Facebook generated X amount of revenue from you because they’re not tracking it. – Yep. You know what I think would be
really great to do right now is to dive in with the
specific tips or strategies that people can utilize. So we can share some advice
related to, you know, whatever expertise we have. One of the things that I have found that is most effective with social media is using social media
to build an e-mail list. Because it’s way easier to sell via e-mail than it is via social media. Especially when you’re
talking about something like, you know, Facebook,
where people are not wanting to see business
posts all the time. They’re more interested
in personal stuff, right? I know that from, you
know, experience anything I post personal nature, goes crazy, people are commenting,
liking, whereas if it’s a business thing, you know, you might get five or 10 or 12 or 15 people. But when you’re using social
media to drive traffic to a website that’s got an
opt-in or a landing page, and I know, who was it
that just asked a question, somebody just asked a question about, as a professional speaker,
how would you best use Facebook to fill the room? So it would be the same for everything. Like, if you’re going
to try to fill a room or sell a product or whatever, you can do that through e-mail, again, much easier than you can
through social media. So why not use social media
to build e-mail lists? And then, you know, when you
want to market something, you obviously have to
continue providing value to your e-mail list. You can’t just like be shooting
out promotional e-mails all the time, but once in a while you can. So for example, when I
launched my book last year, and we’re hoping that Lisa’s
gonna have same success when she launches her
book in the beginning of January, I was able to hit
number one in three countries, Canada, the US, and the UK, in 12 categories, by 11 AM in the morning. Now, part of that did
come through social media because I had a lot of people
that were sharing my stuff, but the vast majority
of my sales came through my e-mail list. When we were sending out
the e-mail list to people, that’s where I was getting my sales. So what I would be looking
at is how can you develop an e-mail list, you know,
what kind of lead magnet? So, if you’re wanting to fill a room, as a professional speaker,
why not start driving people to a lead magnet? One of the things I see people do is they automatically start driving
people to a sales page. And that just doesn’t work on Facebook. People don’t like being
driven to sales pages. But have a lead magnet
that gives them some value, and then you have the
opportunity to continue e-mailing them, providing
value, and then ultimately introducing this event that
you’re gonna be offering. Or this product that you’re offering, or the service that you’re offering. You know, really start to think about how you can use social media
to build an e-mail list. Because it’s gonna be a lot easier to sell via that than anywhere else. Lisa, why don’t you share
something that’s tangible, that they can? – Yeah, I agree with you. I think that, you know, building your list through social media
with the right audience is a great thing. I think that list building and webinars have become a little bit oversaturated in the last couple of years. I think everybody’s doing the same thing, and because everybody’s
doing the same thing, you no longer stand out. So I’m trying to do things
that are a little bit different from what everybody’s doing. One of the things that
has worked well for me is what I call pull list building instead of push list building, and a perfect example of
that is being a member of a Facebook group, where there’s tens of thousands of people, and actually saying, “Hey guys, you know,” perfect example, I’ll use my book, OK? My book comes out in
January and what I did is I created a freebie where you can opt in and you can download the
chapter outline of my book, but you can also get
your own Word document that’s already outlined for you to create your own outline to write your own book. So in sharing in a group and saying, “Hey, I put together this tool, “if you’ve ever wanted to write a book, “you know, I’m giving away
my outline to show you “exactly what I did to
write my book, if you’re “interested in a copy of my outline, “and your own template to create your own, “let me know, and I’ll send you the info.” Yes, it requires me to respond to people one at a time, but when I do that, and I tell people to
message me and let me know, I get a huge uptick on
that, and then I get tons of people that actually act on the message that I send back to them. So I think there’s
different ways that you can build your list, and I think sometimes we overthink what we could give away to build our list. And so, that book outline
was super, super easy to do. I did a Twitter webinar this year, I added 700 people to my list, just because I did a Twitter webinar, and I thought everybody
knew how to use Twitter. The truth is, they don’t. So I think we sometimes
complicate what it is that we can use to attract
people to our list. – Yeah, absolutely. The more simple. You know, one of the
things that I was really successful at early on when
I was building my lists was using checklists. So, you know, LinkedIn profile checklist, or a LinkedIn etiquette checklist, or a Facebook profile checklist, or a Twitter profile checklist, I have these little
checklists where people could just print it off
and it was really easy for them to like follow
some specific steps. What’s working with
opt-ins has changed a lot over the last couple of years because online marketers
typically abuse the system. They abuse the system and
things have to change. And so, over time, you
know, people have seen their opt-in rates decrease
massively for webinars. The amount of people
that show up for webinars is decreased because so
many people are doing it. It’s the same thing
with LinkedIn Publisher. You know, when LinkedIn
Publisher came out, and you got that little
notifications at the top, it was driving a lot
of traffic to people’s blog posts on LinkedIn
because every single one of their connections was getting notified. Then everybody started writing posts. So it becomes, you know,
it becomes overused and people just, you know, get fatigued from these things, so it is, you know, constantly looking at some new ways. And Lisa, you know,
Lisa’s been really great with doing this daily or
quite regularly Periscope, and she did an event in
Ottawa a few weeks ago that I flew out to speak at, and a guy from San Diego actually flew to Ottawa to go to her event because he saw her on Periscope. You know, I think that that’s a real, because you know, I speak a lot in the US and I know that Americans
don’t travel very far for events, and they usually
don’t leave their country. – That’s right.
– For a one day event. – For a one day event. Rarely ever happens, right? So I was like, but you know, this video, live streaming stuff is
really powerful, too, because it allows people
to get to know you on a much deeper level
than they would through your Facebook profile, or anything else. LinkedIn, Twitter, anything. So it’s great. And the consistency, you know? That’s another key. Right, being consistent,
showing up all the time regularly, and whatever
that all the time is, like, I’m not committed to
do a daily show on video because I don’t want to get
dressed and put on makeup every single day. – Yeah.
– So. – I’m not doing it daily anymore, either. I was doing it daily and
what I found was happening was, you know, back to
what Dan was talking about, was the ROI wasn’t working for me. And so the ROI was working for my BFE, my big fat ego felt really good with all these people showing up to say how great these Periscopes were, but at the end of the
day, my most creative time is in the morning, and
my most productive time is in the morning, in
terms of getting work done in my business that actually
impacts the bottom line. And by showing up every morning
and doing these Periscopes, I wasn’t doing what I
think is a bigger revenue generating activity, which
is working on my business, and so I’m still doing these scopes, but I’m not doing them
every single morning the way I was because it’s just not, to me, the return is not there. So, I’m gonna still do them. I did one this morning, I had, you know, a couple hundred people
showed up for it, it was good. But not everyday. – Yeah.
– I agree with Lisa. It’s like, always tell entrepreneurs you gotta weigh your ego
with your bank account. Which one weighs more? So sometimes, oh, you
know, I post on Facebook, I get a lot of likes, right? A lot of shares. That’s awesome, but have
they bought anything? No. But I get a lot of likes, right? It’s like, I have one of my companies, Table Tennis Master, and
you know, on Facebook, and I can share the numbers, I don’t care, I’m transparent, so we have over I think 100,000 fans on Facebook,
OK, it’s probably one of the largest training company, we offer education to people
how to play table tennis. And it’s very substantial,
with the largest like social community on Facebook, but if I show you my numbers,
less than five percent of revenue comes from Facebook. Five percent. All revenue comes from Google
or consistent customers. So it’s like. But every time we post
something, we get hundreds and hundreds of likes and
comments and all that. It could be easily, oh you know, oh people see it, let’s
spend more effort on that, no, our revenue doesn’t come from there. Now, however, indirectly, which people, they get engaged after becoming customers, they stay engaged, we post on news, we post new updates and stuff like that, OK, that’s OK, you know, it builds trust. But directly, it doesn’t
come from Facebook. So again, you gotta got to
check ego, bank account, which one weighs more, right? – Totally. I always say you can’t take
Facebook likes to the bank. – Wouldn’t that be nice? – Yeah, I wish I could buy a
new car with all those likes, but reality is, it doesn’t
translate into currency. So unless it’s translating
into actual sales, and I mean, I do get
legitimate sales from Facebook. But can I say that those
sales wouldn’t have happened outside of Facebook? I look at Facebook, for
me, it’s just a channel. It’s no different than
my e-mail or, you know, in the olden days, voicemail. It’s a channel where people can reach you. And so if you use the
channel, you have to work the channel well, or you
miss the opportunities. And because I am responsive
to the opportunities that come my way, I’m
able to often convert those opportunities into Facebook, would the
opportunity have come through my inbox? Maybe. – Yeah.
– It’s just a point of contact, that’s it. – I think that everybody
has the occasional ego goal. I know I certainly do. You know, when I launched
my book, I wasn’t interested in making money from my book. I was like, I just want to hit number one. I want to be a number one bestseller. And that was my goal with my book, right? Fortunately, I’ve been able to make money with my book, too, but it wasn’t my goal. Because, and when I
say it was an ego goal, it was totally an ego goal. I wanted to hit number one, but I also had a business goal behind that ego goal. And that’s how I knew that I’d get better speaking opportunities. I knew I’d get better
consulting opportunities. I knew that I’d get better
exposure in general. So, I mean, you know,
I had to measure that. OK, how much, this is an ego goal, how much, this is a business goal. And it’s OK, you know. I was talking to somebody
who’s doing some graphics and stuff like that for me for Instagram. I’d never bothered to get on Instagram until a few months ago and
I told her straight out, I’m like, you know, I
don’t have a business goal on Instagram because I don’t see it being that successful for what
I’m currently doing, but I have some ideas on how it could be successful with something
I’m doing in the future. So right now, I just have an
ego goal around Instagram. Let’s just build followers. And then that way, when I
want to launch something, something new, I don’t have to start with an Instagram following
that’s like three people. I can actually have a
following that I can translate that to, at least for
the social proof goal. And I think there is a little bit to say about the whole social proof. You know, there’s a lot
of social media companies out there, or social media consultants, that are talking about
how they can help you with social media, and they’ve
got 77 followers on Twitter. At the end of the day,
you have to ask yourself, can somebody that’s only got 77 followers really help me if they haven’t
figured out how to build their own social media presence? How can they help me build mine? So there is a little bit, you know, of social proof at play,
but at the end of the day, you’ve got to keep those ego goals down. – I know, but I’m gonna
play devil’s advocate, OK? Like I had somebody who
came to me recently, and they were like,
Lisa, I want to hire you, I want you to help me with
blah, blah, blah, blah, social media, I want to sell more books, or drive more traffic, yada, yada, yada. And I look at this
person’s Twitter following, and they’ve got 50,000 Twitter followers, and they’ve got 40 some
thousand Twitter followers, and they’ve tweeted three
freaking thousand times. Like, hello. They’re not an influencer. They bought followers. It’s so obvious. – Absolutely, absolutely.
– I think that there’s like, you know, I want earned following. I don’t want paid following. I don’t want manipulated following. I want to know that, you
know, because I’ve got, you know, almost a thousand
followers on Periscope, it’s not a lot of followers on Periscope, but I got to tell you, I’m
not one of those people on Periscope that’s
saying, “Give me hearts “and I’m gonna give away a
copy of my book if you give me “the most hearts and if
you tweet to your friends “seven times while you’re watching, “I’ll mail you a copy of my book.” Like, you know?
– They’re engaged. They’re engaged followers. Well, I wasn’t talking about
buying followers, by the way. I was talking about, you know, right now I don’t have a specific goal
attached to my Instagram following, so the goal is, OK,
let’s just build followers, but I’m not talking about buying followers or anything like that.
– No, I know you’re not, but I just mean from an ego perspective, there’s a lot of people out there that, they have zero credibility,
so your followers don’t necessarily imply credibility, because on the surface, I
don’t know if you bought them or if they’re legit. I don’t know if you’ve
got a million dollars in the bank or if you’re in overdraft. Like, really, it’s all optics. None of us knows, really. – No, absolutely, absolutely. – May I say, I mean,
personally, I like social media sometimes, one of the biggest problem is the barrier of entry. With myself, I picked, what I picked two channels,
which is YouTube and podcast. Now, I picked YouTube just because I’ve been a speaker for many years, and I’m comfortable in
front of the camera, so it’s not for everyone,
but knowing myself, that I can use that as an advantage. So I’ve just picked
YouTube, it’s what I want to build my platform on. Also because I know most
people are not comfortable with camera, and so it eliminates
a whole bunch of people, that’s that barrier of entry. And then it takes a lot
more work to produce, you know, good quality. Because you guys know,
writing and every sound and editing, there’s a lot more work, which is the way I like it. I like a little bit of barrier of entry. I don’t like low barrier of entry. Same thing with podcasts. It’s more work. You got to do it properly, you got to do it, it’s a lot more work than just
post something on Facebook. And I just sort of picked
those two channels, that’s where I’m gonna build my brand, and not for everyone, but I think, again, it goes back to knowing
what you’re willing and what you’re not willing
to do to build your brand. For Lisa, she was committed to Periscope, every morning, I’m gonna do this, and tested it out for a number of days, and said, “Oh, you know what? “It’s OK, but OK, it’s
not the highest and best “use of my time. “I’ll keep doing a little bit of it, “but I want to test
something else, as well.” And that’s perfectly fine. That’s the great thing
about social media, right? – Yeah–
– Better turn off my phone here, one second, OK. (laughing) – Yeah, that’s a great point,
it is important to test. – That’s the good thing about
social media, it’s live. (laughing) – Yeah. So what have you found to
be most successful for you, and your businesses,
or any of the partners that you’ve got in business, Dan, in terms of using social media? – I think, I mean, I
spent, I mean we invest a lot of money every month
on Facebook advertising. We’re targeting, that’s
been very profitable for us. Compared to Google, I mean,
the cost is a lot cheaper. You can target different groups. So I spend money on paid traffic. None of my companies grew to a point where it’s significant through
just like free posts and stuff like that. It’s all through paid traffic. As long as you know your matrix and you know your return on investment, you are buying customers, basically. And you can grow so much faster. Versus, grow that, I mean,
not saying you couldn’t. I mean, you could slowly engage and build your fan base, but it’s
difficult to build momentum. So Facebook advertising,
drive them to some kind of lead magnet, building that list. That’s worked very well,
across almost all my companies. – Yeah. And a lot of your
companies are B to C right? – Yeah, B to C, a lot of B to C. – Yeah, yeah, yeah, OK. Great. So, does anybody have any questions? If so, type them in and we will open up a seat if anybody wants to join us. So if you do want to join us live and ask a question, feel
free to click join a seat. And we’ll take a peak
here through the questions and see if there’s anything
that is top of mind for you guys.
– I have a question. I have a question for Dan. How do you support 21 businesses? How do you figure out the
highest use of your time in order to have 21
businesses be successful? I’m sure they’re not all
successful at the same level at the same time, but. – Usually if it’s in a
growth kind of stage, example, like, the most
successful one, actually, required the least amount of time. Because we got the
team, we have structure, we have systems in place. We’ve got a very competent,
you know, operator upon managing it, so that’s OK. Those I actually spend,
I mean, the company that makes the most amount
of money, I actually spend maybe, I have a meeting with
them once every two months. Just a lunch to go through
big overall strategy. But the one that’s growing,
example, like after this, in the afternoon, I have a
two hour kind of mastermind brainstorming session
with one of the companies. You know, about a million
dollars a year in revenue, which is strategizing, how
to take it to the next level. So skin care company. And so, with those, I spend a
lot more time in the beginning just to put structure in
place, come up with, you know, make sure, we have the marketing systems, how we can acquire customers, how can we scale, something that works. So, I supported that
way, but always I provide strategies, I provide context, I have, sometimes I put deals together. I, let me give you an example. One of the campanies I’m involved with, we do digital marketing
for real estate agents. And so, and we’ve been
doing for a number of years. So I have a very good
friend of mine in Toronto. Actually owns one of the
largest software company providing service to real estate agents. They have over 30,000 customers worldwide. So because the relationship that I have, I can put together some
kind of joint venture of cross promoting or they promote us or through a webinar or all kinds of how we promote is secondary,
but something like that. So contacts, deal making
strategies, that’s what I do, and that’s what I’m good at. That’s going back to
knowing what you’re good at. Everything else I’m not so good at, but I just focus on what I’m good at. – I’m just laughing
because one of the things that I always say to some of my clients is you can’t ride two horses with one ass. And so, when I hear you
say that you’re involved in 21 businesses. – You know, 100%. I always so, high performance
people focus on the few, not the many. I’m totally not an advocate
for people to do what I do because it’s just what
I’m naturally good at. Most people can’t even handle one. So let’s master that one thing and do that and build that and that’s awesome. It’s just my personality,
I’m a serial entrepreneur. I get bored doing one thing. – Yeah. – And it’s like Richard Branson, right? He can’t just have one company, he has to have 400. But again, not everyone
can be Branson, right? So don’t try to copy my,
don’t try to be Lisa, don’t try to be Melanie,
try to be me, be yourself. Be the best version of yourself. But maybe see what we can learn from them. But I totally am not, I don’t recommend anybody
to do exactly what I do. Because you’re you, right? – Well, I was just talking about this with my husband this weekend, and it’s about, oh, I was talking about somebody I know started
two new businesses, they’ve got three businesses
on the go right now, all of them basically brand new, and I was just like, God, I just can’t see like how they’re gonna get any of them, and somebody I care about, get any of them off the
ground when they’re so kind of diluted. And I said, “You know, I
know that this is possible, “I know that some
entrepreneurs can run multiple “businesses, you look at Warren Buffet, “you look at Richard
Branson, you look at Dan Lok, “you look at these people,
you can see that they “can do that, but they have
an infrastructure in place.” – Yeah, and maybe I take
you behind the scenes a little bit. One of the people said,
“Oh, you know, Dan, “everything you turn out turns to gold.” I always tell them,
“Well, you should see me “10 years ago when everything
I touch turns to shit, right?” Because now I’m way more selective. I always say, you can only be effective by being selective. So people are looking, oh,
you know, you get involved in this company, let’s say they
do a million dollars a year, and then, you know,
within a year, you double the revenue, oh, you’re such a genius. Well, I’m not such a genius. It’s because before I take on a company, I already know, OK, you
know what, the product is doing well, I can share the criteria. I want products that’s
already got traction. I like high profit margin businesses. I like that’s maybe consumable, that they buy more than once, right? I like that they have a good brand. Maybe some kind of customer base. And if I take on a company like that, if I invest or partner up, whatever I do, I partner with that company, and if I know that I already have multiple
existing relationships that I can leverage, well, you know, Melanie, Lisa, it doesn’t
take a rocket scientist. I mean, I could screw
it up 50% of the time, this thing would fly. And that’s it. So, I pick, like, you pick a horse that you know, even if they kind of limp, it’s gonna win the race, right? And then after it’s successful,
oh, people look at that, oh, you know, you’re such a genius. No, I’m such a genius, I
just select very carefully, that’s all, right?
– Calculated risk. – Yeah, totally calculated. I do not like risk. People see, you know, I hate risk. Anything, every day, you know, I actually, you can’t see it, but on my wall, I have a saying here, what could go wrong? I’m like, I’m paranoid. Say one thing, a good example. Last week I was having
a meeting with one of my operator, Facebook is
working like kickass, it’s just working so well for us. I asked what could go wrong? Well, what could go wrong
is now 90% of revenue comes from Facebook, that’s a problem. I said, “Let’s diversify. “Let’s test something else.” So we came up with, let’s test
five other traffic sources. Because I’m paranoid. I don’t want, Facebook,
they change something, this and that policy, we’re screwed. – Yeah, and then your
business is screwed, yeah. – The worst number in business is one. Yeah, the worst number in business is one. That one vendor, that one strategy, that one traffic source, that one partner, that one whatever, one employee. Yeah, the worst number in business, you don’t want to have one. – Yep. OK, so I’m just making some notes on some of the stuff that
we talked about today so I can just do a little bit of a recap. Let me know what I’ve missed here. So some of the things that
we’ve talked about today, in terms of how to
monetize social media are, I think, you know, this
is one of the areas that I know Lisa’s big on and
I’m sure Dan is big on, too, and that’s knowing your numbers. So we talked about that
customer lifetime value. What is the customer worth to you? Know what the various
numbers are in your business, and that’ll help you
determine how much money you can spend to acquire a customer. And don’t be afraid to run ads. I mean, you know, there’s a lot of really affordable ways to run ads. And obviously, you need
to be analyzing those ads on a regular basis to see, you know, how much you have to spend to make money. You know, are you spending, for every $10 that you’re spending are you making 100? Whatever that number is, you know, looking at those numbers and
how you can improve them. Build an e-mail list. You know, use social media
to build an e-mail list and drive more traffic to your website. Make sure you’ve got
some great lead magnets and test things out. Move conversations offline. If you really want, you know,
the whole ROI conversation really comes down to, I think,
this is Ted Rubin’s term, ROR, return on relationships. You know, building those
relationships using social media and moving those conversations
offline so that you can strengthen them further
and get to know people. Like Dan, I’m calling you this afternoon because I’m gonna plan a trip to Vancouver to come meet you in person. Dan and I haven’t met in person. – Yeah.
– You know, so, but we’ve also, we’ve talked on the phone, we’ve done webinars together, we’ve seen each other on the screen, so we’ve got pretty close to
doing this stuff in person, but he’s, you know,
somebody that I always call to bounce ideas off of. And we haven’t even
gotten to meet in person, so I can only imagine once we, you know, spend some time together in person, how that relationship
will develop even further. And I know it has for
Lisa and I, from you know, being online to being,
moving conversations offline. I know that that’s helped
build our relationship much greater. What have I missed that
we talked about today, in terms of just recapping those points? – Lisa?
– Be you. Don’t try to be like other people. – Yeah, that’s a good one, too. – Yeah, don’t try to copy,
just because it’s working for somebody else. I mean, we can all learn from everybody, that doesn’t mean it’ll work for you. And totally, like, take your
online relationship offline. Follow up and also take
your offline relationship, take it online, stay
engaged, stay connected. A lot of this stuff is common sense. I mean, I think, but common sense isn’t always common practice. – Never, rarely common practice. – And you know, the
other thing about that is I totally agree, there’s
so much about social media that’s common sense and
you know, I find a lot of really smart people
using it really poorly. So you know, people which I think have a tremendous amount of common sense and it’s funny that, you know, when something’s so new to people, that all common sense goes out the window. You know, nobody, no person would walk into a networking function and in person at a networking function go up, shake somebody’s hand, say, “Hey, will you buy my stuff?” But they do it online all the time, it’s like, it’s just
interesting that common sense is not necessarily common
sense when you translate from offline to online. You know, don’t, think
about how you are offline and do a lot of the same things online. – Yes, yes, I agree. – And be really aware of that big fat ego. Don’t let the ego run the roost. Because it’s easy to get tied
up in all that stuff online. – And sometimes, I
think, because Facebook, the likes and people, basically, anything you
post, you got a group of friends, most of the time
the feedback is positive. Sometimes the feedback
that we need may not be the feedback that we like to hear. The, oh, what do you think of this idea? Oh, it’s great idea, go for it, you know? The other day I saw a post
from a friend of mine, she was starting this new business. And everybody’s, oh yeah, great idea, you should go for it. I just replied, I said, “I
think it’s a shitty idea. “I don’t think it’s gonna work.” And everybody’s like, “Oh,
you’re not supposed to say that “on Facebook.” But it is a shitty idea,
what do you want me to say, right? So, and so don’t, so
exactly, don’t let your ego, you know, blind your judgment. – Well, and I think what you said about the barrier to entry, right? Anybody can say, “Yeah,
that’s a great idea, “I’ll buy that.” But when you give them the link, are they actually going to buy? – Zero click through. – Exactly.
– Two very different things. Two very different things.
– Very different. And I saw that with my event, you know, when I was talking about doing my event and I’m gonna do this
day and blah blah blah and it’s gonna be a really
low price point to come to the event, who’s interested? I had like hundreds of people saying, “Yeah, I’m in, yeah, I’m in, yeah I’m in.” Well, you know, I could
go back and check off the names of the people who bought versus the people who didn’t. And you need to realize
that 100% of the people who say something on Facebook are not really telling you the truth. – Yeah, yeah. Well, I just came back
from a trip from Texas, and there’s a great saying. Talk is cheap, it takes money
to buy risk in Texas, right? – Yep. – That’s awesome. Well, listen, we are out of time here. We’re a couple minutes over
and I want to be respectful of everybody’s time
because we try to start and end on time every single week, but I want to thank you so much, Dan, for joining us. You are always a pleasure. – Thank you, Lisa.
– Yeah, it’s been great, Dan. – So, Lisa and I will be doing
another show next Monday. We haven’t go the show up
yet to send you the link, but stay tuned, we’re gonna
post that in the next, within the day. So join us next Monday, same time. For the rebranded show, Two
Smart Blondes and a Dude. – Two Smart Blondes and a Dude. (laughing) Might have to get like
a woman to wear like a guy’s wig or something
some day, you know because. – But yes. Thanks so much, again, Dan. For those of you guys
who are wanting to know more about how to learn more about Dan, watch his podcasts or his YouTube videos, Dan, where should they go
to find out more about you? – Just my name, D A N L O K .com. – And there’s links to
your YouTube channel and your podcast there, perfect. Good stuff. Shannon has posted that,
thank you, Shannon. Be sure to check out some of
Dan’s amazing YouTube videos. He’s got such great content
and a wealth of knowledge. We’ll see you guys next
week, thanks for joining us. – Thank you, see you guys. – Bye guys.

25 thoughts on “How to Monetize Social Media with Internet Millionaire Dan Lok (THE MELONIE & LISA SHOW)

  1. I type Dan Lok on the search bar and found this clip. I am the first to comment it. Its fun. In a few weeks back, I searched for the word " Final sale tactic" and found Dan Lok. Interesting, keep it up guys.

  2. Just after watching several videos with Dan Lok, he's truly amazing. I love his authenticity and straightforwardness, humor and wisdom.

  3. Love this one, very interesting and I agree with what you say about focusing on one or two social media outlets.

  4. You make business sound so much fun… I’m excited. I think it’s exciting when you know what to do and how it works

  5. Sir Dan maybe this question is already answered. You always say that everything u do or whatever u do to achieve success, it needs time and multiple failures to achieve the goal u want. My question is when is the time that u need to move on or do another from a failed business or from a failed project? Not to dig more deeper and deeper to ur failure?

  6. I’m with you Dan , I don’t really watch sports either. I generally can’t find the value in how it can help me grow, therefore it doesn’t hold my interest.

  7. One of them even tried is to interrupt him 3 times in a row ''a…a…a…'' until she succeeded. They are saying about their success while it is better when Dan will share his tips and tricks. If Dan reads this comment, I hope he can make a video about the topic these days. Thank you.

  8. It is one of examples for what Dan said about looking successful. Even if they make sales that they are bragging about,they do not look successful as the women are not simply groomed, besides what is behind them does not look really nice. I take it as a lesson for myself – ALWAYS be groomed , wear nice clothes that flatter you, color your hair in time ( if I decide to go blonde), have a nice things around you. Not everybody can afford expensive once, but it is possible to decorate your room much better with the same amount of money that had been spent on the things that just even have a good color. I sometimes think that better to have less things but that you like very much than have a lot but not good one. When I want to buy a drees,I first look for the color that beautiful and suits me, then I touch fabric if it has a nice feeling to my body. And only after that I can consider to try it or not. But the best one is when I make my clothes myself. I understand that not everybody can do that but there are so many chick's now at least with color in online stores. I also wish I cou'd buy from Chanel some day.


  9. Be good if yu let the guest talk a bit more . He's the reason were watching this. Its not you two. Were more interested in what he's got to say. But thanks.

  10. I appreciate that Dan made a very clear point, the business is not based on only one channels, but comes with everything include people, public relation, business relations, and selective business models, and none of any success can be just cloned, but to be integrated and to utilize the profitable views.

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