How to keep your Google Tag Manager account clean and organized
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How to keep your Google Tag Manager account clean and organized

– In this video I’m gonna
share my five top strategies and tips and tricks on how you can keep your Google Tag Manager
account clean and organized, so let’s dive in. (funky music) Hi there and welcome to another video of, where we teach you the data-driven way of digital marketing. My name is Julian, and
in this little video I’m gonna share with you my five top tips on how I keep my Google
Tag Manager accounts clean and organized. We’ve got lots to cover, so
let’s dive in with number five. Number five: have a tag plan. Now before you start installing anything with Google Tag Manager, it’s always good to lay
out your plans in advance. What tracking do I want
to install on which pages? And a tag plan can help you
to organize your thoughts, but also give you a little
bit of a documentation for other people who might
come into your organization and try to understand your
tag management implementation. So if you wanna find out how
such a tag plan can look like, head over to where we have a template ready for you to download and fill out. And I guarantee you, a
well-thought-out tag plan will help you to increase
your speed of implementation, but also have something for the future and make your Google Tag Manager
account more future-proof. Number four: utilize access management. Now Google Tag Manager’s a great tool to manage all your tracking
codes in one destination, but be sure to utilize
the access management to give access and appropriate access to outside consultants, other
employees of your company, or whoever is deploying these tracking codes on your website. It will help you to keep track
of who made which changes within your account at which time. And so you will see a handy overview on your homepage screen. So don’t make the mistake of
just having one Google account that has access to your
Google Tag Manager account and sharing this account information with the people who are accessing it. Not only are there
security risks involved, but also the history
within Google Tag Manager won’t work as expected and
you won’t get the benefits of having a full history
of who changed what. Number three: utilize the built-in organizational features
of Google Tag Manager. Now far and foremost I’m
talking here about folders, and we have another video about folders if you want to dive in deeper into it, but really essentially they
just provide a structure for you to put your tags,
triggers, and variables in. Unfortunately it’s not possible to put your variables, for example, into multiple folders, which
is little bit of a pity because sometimes variables are connected to multiple tags and triggers and you want to put them
into different categories. But make use of this feature because it’s the first
step of actually organizing your tags, triggers, and
variables into certain categories, and this is very important
for bigger accounts. The second thing I want
to talk about are notes, and this is really about the version control feature
of Google Tag Manager. Versions actually make it really easy to go back in time and recreate a version if you wanna undo the
changes that have been made. In order to do that you
actually need to know which version to pick, and
if you don’t utilize notes it might be a little
bit harder to identify which version you actually
want to go back to. In the overview window
of Google Tag Manager you can enter a note of
what you have changed within your current version,
and once you publish it you will have that information available later on in your version history. Versions are also a very
important organizational feature within Google Tag Manager. Now here’s a little
bit of a bonus for you, if you utilize custom HTML tags
or custom JavaScript a lot, you might be aware that
you can enter comments into the code box of Google Tag Manager by entering two slashes, and
then everything on that line will be put into a JavaScript comment. This is a very handy feature to annotate your existing code, so
this might make it easier for people in the future to go
through your custom HTML tags or your custom JavaScript tags and understand what
your tags are all about and why which function is working at this time and place within your code. Number two: delete unused assets. Now in real life, if you clean up you probably need to throw
things away from time to time. And in Google Tag Manager
it’s really the same. If you have any unused tags,
triggers, and variables, then you might want to delete them in order to keep your Google
Tag Manager account clean. So you can go through all the tags and see if a trigger is attached to them. If you have a trigger that
doesn’t have a tag attached, then there’s a handy column which lets you see those and delete those. And in the variables menu
it’s a little bit harder, but you can always click
on the delete button and it will show you
which tags and triggers your variable is attached to and if you might want to delete that. But you might think, “oh
I wanna keep this variable “for later use or as a tag template.” Well there’s a great tool by Simo Ahava called the GTM Tools which
lets you build a library of these assets and import
them into future accounts. So be sure to check that
out under And now my number one tip, if there’s only one thing
that you should take away from this video, it’s this
tip: have a naming convention. Now the naming convention is all about how you name your tags,
triggers, and variables. Now I’m the first one to admit that I wasn’t always the best in naming my tags, triggers, and
variables in our past videos. But lately I’ve been
thinking about it a lot and I have actually sat down and made up a premium video
with some best practices, which is available for our
essential training students, but I will also make it
available to you guys. So if you head over to, you’ll find this premium
video where I dissect how I will name my tags,
triggers, and variables in future, and this will give you
a little bit of idea of how you could be doing it too. But it’s safe to say, if you don’t have a naming convention yet,
it is very important to install one in your daily
Google Tag Manager deployments in order to keep your Tag Manager account clean and organized. Why? Because the names are
really the first go-to point when you want to identify
a tag, trigger, or variable within your account and
find it or change it, so a naming convention is a must do within Google Tag Manager. So these are my five tips
on how you can improve your Google Tag Manager
account organization and keep everything clean and organized. I hope you enjoyed this video. If you have any other
tips on how you do things in your Google Tag Manager account, then I’d love to hear from you
down below in the comments. And if you like this video,
please give us a thumbs up, this will help us with our rankings. And also subscribe to this channel because we’ll bring you
new videos every Thursday. My name is Julian, ’til next time. (funky music)

5 thoughts on “How to keep your Google Tag Manager account clean and organized

  1. hey, thank you for your awesome videos but how can I modified in live version Because I have submitted my tags now I want some editing and I tried there is no option for that also there are no tags in the workspace!

  2. Thanks for confirming your email address. I’m going to sit down and send you another email in a minute. Please have an eye on your inbox……
    – Julian never arrives CON

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