How to Create the PERFECT Instagram Bio (5 EASY STEPS to get MORE Followers!)
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How to Create the PERFECT Instagram Bio (5 EASY STEPS to get MORE Followers!)


What is up everyone. Welcome back to my channel, the number one
place for new coaches, content creators and entrepreneurs. In today’s video, I want to dive right into
Instagram bios and the reason for this is because Instagram bios is so important, not
is it only your Instagram feed that gives the first impression when someone goes on
your profile, but the Instagram bio is the first thing that someone sees and reads before
they even scroll down to your feed. That’s why in today’s video specifically,
I’m going to go over the five most important components of your Instagram bio and how you
can optimize it so that you can attract more leads into your business. With that being said, let’s just get right
into the video now. Before I dive into the five tips that I have
for you today, let’s just first talk about why having a solid Instagram bio is so important. Number one, it’s going to be a really great
first impression when someone goes onto your feet, meaning you need to give people a reason
why they should follow you, whether your account is a perfect fit for them or whether or not
you have the solution to their problems. At the end of the day, very similar to a resume. Someone is not going to spend a whole day
looking at your feet to determine whether or not they like your content or whether or
not they want to follow you. That’s why right from the get go, having a
very clear Instagram bio will help that person’s decision on whether or not they know if your
account is perfect for them. Not only this, when you have a very clear
and captivating Instagram bio, it also has the potential to get you paying clients as
well. And if you don’t believe me, take one of my
students here for an example, she’s a student in my program, that Bossgram Academy where
I talk more in depth about creating the perfect Instagram bio, but because she used some of
my methods, she was able to land her first paying clients. So now that I’ve got you hyped up all about
Instagram videos, let’s just first talk about the first component of that bio and that is
the name section. Now the name section is something that I’ve
already talked about in multiple videos. I’ve talked about it in this video right here
and also in this video right here. And I’m pretty sure more of my videos talk
about it too. But I think that because I get so many new
people coming into my channel, it is worth saying that this name portion of your bio
needs to be optimized. And what I mean by this is that this portion
within your bio is searchable. If you actually put your keywords within this
section, if someone is searching for that keyword, there is a potential that you’re
going to show up in search. That’s why if you’re just putting your name
in this name section, I personally think it’s such a missed opportunity because there’s
tons of people who don’t know who you are. They don’t have an incentive to be searching
Vanessa or Sarah or Laura or Kim or Jim, but if you put your keywords such as business
coach, fitness coach, or whatever it is that you think your audience might be searching
for in the search bar within Instagram, it’s going to increase the chances of them actually
finding you because now your profile may show up within that search term. Now moving on, the second component that makes
a very strong Instagram bio is your niche statement. Now, this statement within your Instagram
bio is so important because it’s meant to communicate exactly who you help, how you
help, and even the results that you might give someone. Now, let’s take my Instagram bio as an example. In my niche statement in one line only I’m
able to communicate who I help and how I help. I specifically help online coaches and what
I help them with is to dominate on social media and turn their followers into clients. And in that one line when someone visits my
profile, they’re able to understand what exactly I do. So for you, as you’re thinking about building
a very clear and concise niche statement, make sure that you are super clear on who
you target, who is your target audience, who is your ideal client? And again, if you need help on developing
this niche statement, make sure you check out this video that I have right here while
I cover it all. Not only this in your new statement, not only
are you trying to cover your target audience, but you’re also mentioning the result that
you give them or what you can actually provide to them. Because when someone is stumbling on your
Instagram account, they really want to know what can you do for them? What can you do that will help them get from
their point a to point B? And if you nail it just in that one line on
your Instagram bio, then that’s going to increase the chances of that person wanting to follow
you, wanting to create your stories or wanting to engage with your content. Now, after you’ve written this niche statement,
if you find yourself having a little bit of extra space within your Instagram bio, then
the third component that I have for you is to add an intentional detail. And what I mean by this, instead of just having
your Instagram bio, having that one liner, why not add an extra detail underneath whether
it’s a fun fact about yourself or whether it’s an authority builder? Let me give you some examples in my Instagram
bio because I had extra space right underneath my niche statement. I added a little detail that I have over 4
million views on youtube because many people who find me on Instagram, maybe they don’t
even know I have a youtube channel. So this is a really fun way to build my authority
within the social media space. Another example I have comes from another
student of mine in the Bossgram Academy, Tiana. And what Tiana’s decided to use that space
for is to highlight the fact that she is the founder of the Journal for busy people, a
journal that she actually created and sells on Amazon and not only this, she’s also highlighted
the fact that she’s a bestselling author. This is another way to build her authority
in this space. I’ve got another student, Kristen, who’s chosen
to use that extra space to actually draw attention to her stories and this is something that
I also teach in the Bossgram Academy. If you have extra space and you’re someone
who focuses a lot more on doing Instagram stories or maybe you’re someone who writes
really engaging captions and you want to draw people’s attention to that, then this is also
something that you might want to add in your Instagram bio. Meaning you could write something like watch
my stories just like Kristin has or you can direct people to read your captions. Another thing that Kristin has chosen to do
with this space as well is give her three content pillars, and this is something that
I talk a lot about in this video right here and also in my program, but basically she’s
put within her content pillars that she talks about mindset, marketing and metaphysics. So when someone is going into her Instagram
account, they know exactly what type of content to expect from her. Now I’m going to share one more example from
one of my students, and this comes from Angie Navarro. Now as you can see in her Instagram bio, she’s
basically already laid out her niche statement where she helps camera shy people become confident
in their niche. Now she builds off of that niche statement
once more, and in that line below she mentioned that she helps you build a show stopping brand. So if you find yourself in a position where
your niche statement is way too long or you want to build off of it, this is also awesome
space to do that. And right underneath, she’s also building
her authority within the youtube space and also signaling to her audience that she also
has a youtube channel. By saying that she has x amount of views on
her videos. Now, as you can see so far, having that niche
statement is awesome, but if you’re maximizing that space and putting in that third component
where you’re putting an intentional detail, it’s going to make your Instagram bio really
pop and really showcase the multifaceted person that you are. Now moving onto the fourth component within
your Instagram bio and it is very simple, but a lot of people forget to do it and that
is adding a call to action. Now we’re going to talk more about linking
later on in this video in the next component, but basically if you are someone that’s putting
a link in your bio, you need to have a call to action with it as well. A huge mistake that I see a lot of people
making is that they put a simple bitly link, but they’re not telling people what that link
is about and many people, they’re very cautious of clicking links that they don’t know about. That’s why by having a clear call to action
pointing downwards to your link, you’re not only assuring your audience that your link
isn’t sketchy or scammy, but you’re also giving context to someone and giving them incentive
to even click that link in the first place. Now, let’s use my Instagram bio as an example. My Call to action is free resources, and the
reason why I’ve chosen this as my call to action is because the link in my bio directs
to my free youtube content, my website and other links that I have and I personally feel
when I say free resources, it’s going to incentivize people to click on that link even more because
who doesn’t like free stuff? Now, another example of how you can craft
your call to action is actually linking your call to action directly with your niche statement. Let me give you another example of one of
my students, Milli. She has her niche statement where she says
she helps women escape their nine to fives and launch their online businesses and right
underneath her call to action says, learn how. Basically what she’s done is that she’s created
demand and desire with her niche statement and the obvious choice for that person who
stumbled on her account is to click on the link if they’re interested in learning how
to escape their nine to fives so that they can build their online businesses. Now at this point I could share countless
of examples of my students’ work. However, what you need to know is how you
approach. This can be infinite ways, but what’s most
important is that at least you have a call to action within your Instagram bio so that
you’re driving traffic to your external links, which leads me to the fifth component of having
an awesome Instagram bio and that is including links within your bio in the first place. Seeing that Instagram allows you to put external
links within your bio. It would be foolish not to capitalize on that
opportunity. So if you have a website, if you have a youtube
channel, if you have a landing page that has your products and services, if you have a
lead magnet, and by the way, if you want to learn more about lead magnets and email lists,
make sure you check out this video right here. If you have any of these things, it would
be wise for you to actually capitalize your Instagram bio and include those links there
so you can drive more traffic. Not only this beyond just driving traffic
to your other sites, it’s also important that you actually showcase more about you as a
business owner or as a content creator. When someone is visiting your profile for
the very first time, they’re not going to be creeping you for the whole day. That’s why if you’re linking to your website
or any other sources that you have, it’s going to allow that person to get to know you a
lot better, more than they would just creeping you on Instagram. Now if you have more than one link that you
want to share, you can follow my example where I’ve just created my own landing page where
I put all of my links there. Or you can take the easy route and use a service
like link tree to make that simpler for you. Now at this point in the video, we talked
a lot about Instagram bio’s, but guess what? Within that top section of your profile, there’s
also your stories as well. And I see a lot of mistakes that people are
making within their stories. So that’s why I want you to hit the notification
bell because in the next video we’re gonna talk all about it. Having Instagram stories and leveraging Instagram
stories is the fastest way to build know, like, and trust with your audience. That’s why in the next video, what I’m going
to talk about is I’m going to pinpoint all of the key rookie mistakes that I see a lot
of people making when it comes to Instagram stories. So if you want to learn all about that, then
make sure you hit the notification bell in the meantime while you wait for that video. I talk a lot about content creation, coaching,
entrepreneurship mindset, all these topics, so make sure you also check out these two
videos that I have right here. I promise they’re not going to disappoint
as always, guys, I appreciate you. I hope you guys have a great day, a great
week, and a great life, and I’ll see you in the next one. Bye guys.

100 thoughts on “How to Create the PERFECT Instagram Bio (5 EASY STEPS to get MORE Followers!)

  1. Which tip are you adding to your bio first? I know #4 makes a HUGE difference! 😄 And if you want to learn even more, check out my course The Bossgram Academy! 👉 https://vanessalau.mykajabi.com/

  2. Vanessa u inspire me…. Omg this is damn golden! I recently started a channel on online marketing and had no freaking idea how to get subscribers haha… so honestly I just msg a lot of people to sub me channel … messaged like 100 over people just to get 30 subs haha 🤣

    This is honest truth… my channel is on Search Engine optimisation and Online marketing.. something I personally done consultancy for years on but never truly started a YouTube channel yet until now when I suddenly decided to put my neck on chopping block to try to start one…

    Honest truth… would certainly appreciate some subs if you find my content interesting … thanks mates!

  3. Hi Vanessa, I have a problem on my Instagram. I feel like I am posting within my niche but my audience are not my targets, i am a actress, i post women fashion and style photos and sometimes my photoshoot works. but 80% of my followers are man. What should I do 😵😵😵

  4. Love how you always end with “I appreciate you” – we appreciate you too Vanessa! Thank you for all your helpful content 🤩

    Even though I already know this from your free Masterclass, I’m glad you made a separate video because it makes for easier reference. And you added more tips and samples too! This is why it’s awesome keeping up with your content – you always keep adding more on top of your already great stuff! 👏

  5. I've received so many active followers from a site called Gramzilla. So just wanted to share it with you guys.
    Verify

  6. Gramzilla got me 1000 Instagram followers, but I want more. Anyone know some other site that works? Myb #Incentafan?

  7. Where are the real people in the comment section, just bots from what I can see. Regardless, the one and only site that worked is GramZilla.

  8. Great tips but in my honest opinion I think just hinting to what you can do is good enough, saying too much can bother a consumer as so much information is getting more common. I may be wrong as I haven't tried this myself, but I am speaking from a consumers mindset I personally dislike watching so much of what seems robotic information. Then again, you have to weigh out the good with the bad and choose your side considering what suits best in your niche.

  9. I found this video very helpful Vanessa, great advice. I'm going to work on changing my Instagram name first off for searches. Thank you.

  10. Hey Vanessa! Great stuff! Thanks for sharing your knowledge. Quick, simple question: How did your get your "Millennial Online Business Coach" with "Learn More" link in your Outro? Is that something that's only available to Content Creators with over a certain number of subscribers? Thanks!😀

  11. GramZilla is the only website that works, the followers I receive are also liking and commenting on my photos.

  12. I can't believe that I finally found a website that is working. Received so many followers from GramZilla.

  13. Gramzilla is the one and only website that works for me, the followers I received are even commenting on and liking my photos.

  14. Do not believe the scam videos on Youtube if you don not want to fall for the survey scams. The only website that worked for me is Gramzilla.

  15. Do'nt trust the scam comments on Youtube so you don't fall for one of those survey scams. The one and only web app that worked for me is Gramzilla.

  16. Has anyone else noticed the fake websites within the comment section, promoting all these spam websites that pretend to send you Instagram followers for free but actually do nothing. If you truly wish to get followers, try Gramzilla, it worked for me

  17. Hello friends, do not believe all kinds of videos on Youtube. Gramzilla is the only legit website where you may get Instagram followers.

  18. I've been trying the entire afternoon to find a web app that you can use to get followers for freeand just Gramzilla was authentic so far.

  19. I know we are all here to find a method for free followers, but look… Most of these web apps are totaly fake. For me, only Gramzilla works.

  20. After throwing away too much time on spam websites, I want to save other's time and say that the only web app that worked is Gramzilla.

  21. When it come to bio Ive always been scare of labelling myself as an expect. I need to boost my confidence and be ok using my bio to share some of my expertise and achievements.

  22. The dudes saying to click on some websites are completely not real. They ask you to do some human verification and give you 0 followers. Try Incentafan, it gets you followers without human verification, without anything.

  23. Yo, what is wrong with youtube recently, so much spam. It is getting annoying. Don not believe the scam spam comments, ONLY GramZilla works for me.

  24. if any website tells you to complete a survey, or download apps before and then get followers, it's a lie. seen it all before. try incentafan, it works without surveys.

  25. Most of us here are searching for a working method to get followers for free, and It so happens that I have found one. It's by using a website called GramZilla.

  26. Where are the people in the comments, only spam from what I see. Regardless, the only web app that worked for me is Gramzilla.

  27. I want more followers, but I only got 10k from GramZilla. Anyone know a web app where you can get more?

  28. Do not fall for the survey scams. They get money, you get 0 followers! If you wish for truly free instagram followers without having to do any surveys, search for incentafan.

  29. Sweet God, look at all the scams in the comment section. T R Y T H I S, T R Y T H A T…. Horrible! I'll check outthe method from the video and reply if it works. Currently the only thing that worked was this app called Incentafan.

  30. 2 more days Vanessa and you're going to hit 100K!!!!! Early congrats in order! Also, PLEASE do a video unwrapping your Silver Play button when it arrives! I want to see that! 😀

  31. Hello Friends,I am gifting subscribers ❤️.
    1.Subscribe me and comment done
    2.I will sub u back.
    Iam super fast 🔥🔥🔥

  32. Great video, I'm trying to direct people to Shuttstock, the micro stock photography and footage platform where I upload to and people can license them for use.
    My IG is richard0ldroyd please have a look and see if you think I need to change anything in my profile to get more clicks on my link.

  33. OMG, thank you! I took immediate action (usually I just watch the videos and forget or postpone doing anything), and updated my IG Bio! I am still new to IG but as I am trying to grow a following to help support my new business venture, I need all the tips I can get. Thank you for a video.I also need help with my youtube channel so I will tune in and watch more of your informative content. I am a new fan!

  34. Thank you for sharing . I just started my Instagram @minhygge_ig and I hope that my account gain more followers.

  35. I’m a fan of your work! You are more talented then what you think!!! We all blessed having you! I never comment, but I have to give you your credit! Fantastic job! Also I have a video petition, how to create your own landing page? Your looks sickening!!! Can’t wait if you choose to teach about topic! Bye, I got to go and watch your other video about creating email list!!! 🤦🏻‍♀️ Chao! Please don’t stop!

  36. I used so many spam websites hoping to get followers but they just wasted my time. I did find one which worked, its name is Quickfollowz so at least I got that going on for me.

  37. Just a few minutes ago I got 10k followers from Quickfollowz. They are running some sort of promotional campaign so they're giving away followers.

  38. Use Incentafan for no strings attached, free Instagram followers. Unlike the sites from the comments, it truly gets the job done.

  39. Super helpful, thank you so much! I can not figure out how to add my location the way you have to Vancouver, BC. What am I missing? Thanks Vanessa!

  40. I don’t know Vanessa, the accounts that you used as examples follow a lot of people. If you follow more that 200 accounts in my opinion, that is spammy. It suggests that they underhandedly do follow for follow.. is this true for those accounts that you showed?

  41. I def noticed when I changed my Instagram bio my followers went up super fast! Can’t wait to try your tips yay 😀😀😀

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