How to create Facebook Ad Campaigns in Mailchimp
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How to create Facebook Ad Campaigns in Mailchimp


Hey everyone. I’m John Foreman. And I help figure out what we build next at MailChimp. When we decide what goes into MailChimp, the first question we ask is: “Will this help our customers grow?” At MailChimp, that’s our mission: to help you grow your business. That’s why we’re excited to share Facebook Ad Campaigns in MailChimp. You can talk to your existing customers and easily find new ones that look similar to your best customers. And when you connect your store, we’ll show you how your ad performed with total revenue and customers acquired. Alright, cool. So let’s create an ad. In your MailChimp account, create a new ad campaign. This takes you to our easy-to-use ad builder. You can run the ad just on Facebook or on Instagram or you can advertise on both Facebook and Instagram at the same time. Then decide who should see your ad. You can target your existing MailChimp email subscribers. You’ll have a better chance to deliver your message when you talk to them through multiple channels. Or you can find people similar to your list of contacts. That’s a brand new audience with the same interests and demographics as your existing customers. Even if you’re just starting your business, you can use Facebook Ads. We’ll find an audience for you based on interests you define. You can also refine your audience by geographic location. That way your ad will only be seen by people in a certain country, state, city, or zip. Now let’s set the budget. This is where you a set a time-frame for your campaign: when it starts and when it ends… …and decide on your total budget: how much you want to spend. MailChimp doesn’t charge any additional fees, so you’ll pay the exact same price as you would on Facebook. Finally, create your ad. You can choose a single image or multiple for a beautiful carousel effect. Write your headline, add a link, and you’re done. With your ad successfully created, here’s the real power of Facebook Ads in MailChimp. MailChimp automatically generates a report that shows how your ad performed. We show you how much money you made from the ad, as well as how many new customers it found. This is valuable information: proof the ads are working and your business is growing. That’s it! With MailChimp and Facebook, you can better reach your existing audience, find new customers, and sell more stuff!

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