How to Create An Engaged Facebook Group
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How to Create An Engaged Facebook Group

Hey boss, it’s
Sunny Lenarduzzi and welcome to the Sunny Show for the bright side of branding, business,
and being your own boss. Speaking of being your own boss, if you’re
not a member yet, I have an amazing free mastermind group on Facebook that’s filled with over
10,000 entrepreneurs from all over the world and supporting each other in growing our businesses
and brands on our terms. It’s called the Be Your Own Boss Mastermind. I started this less than a year ago, and it’s
grown super fast. I’m so proud of how engaged the community
is and how supportive the community is, and how much benefits and help come out of that
group for peoples’ businesses all over the world. I’d actually say it’s probably my biggest
accomplishment in my career thus far. I truly believe Facebook groups are one of
the best assets that you can have for your business. Why is a Facebook group so vital to your business? Well it’s a place where you can continue to
build close relationships with your community and with your tribe online. Share your value, share your knowledge and
expertise, and position yourself as a leader in your space. Also another way to think about it, is an
another email list. Because truly when you have new products and
services to offer, you have a built in audience and customer database really who will give
you their feedback and be the first to buy your new products and services. There’s so many benefits to having a highly
engaged Facebook group, but that’s the real question. How do you start a Facebook group that’s actually
engaged and active? Since I’ve been able to do that with the Be
Your Own Boss Mastermind group, I wanted to share that knowledge and expertise that I’ve
learned through trial and error over the last year in my top five tips for growing an engaged
Facebook group. Tip number one, and I’m sure you’re not going
to be surprised, but it all starts with good branding and making sure that your group is
aligned with your brand colors and your brand aesthetic across all your platforms online
so that people know it’s actually you who’s hosting this private group on Facebook. But another little secret tip is for the first
week that you open your group, and this is something that I did for my group, is I kept
it public so that people could figure out what it was about and they’d be more excited
to join, and then I turned it to private and now people have to request access. On the branding tip, make sure that your banner
on your Facebook group reflects who’s hosting the group, so that should be a picture of
yourself and it should say hosted by you, so that people know that you’re the founder
of it and you’re the main point of contact. The branding should be aligned with your aesthetic
and your colors, so ours is black, white and gold, as is the rest of our platforms and
my website. Make sure that you have a call to action in
the banner of some way, shape, or form, telling people to comment or to engage and also giving
them a website where they can find out more information about you or your business. Finally you want to make sure that you have
a hashtag. This is a little bonus tip, but we started
the byoBOSS hashtag when we created this group, and it’s a great thing to do for your business
because that hashtag can be used everywhere online. We have people talking about the Be Your Own
Boss Mastermind group on all social platforms using that hashtag. It’s even turned into a store and a clothing
line and swag and all of those things, because the hashtag has taken off so much. If you can think of a really smart branded
hashtag, it’s a great way to gain more exposure for your group. Make sure to include that hashtag on your
banner as well, so your group members know to use it. Tip number two, and this really really important,
is you have to lay the ground rules so people know what to expect in the group and what
is allowed, and what will get them booted real quick out of the group. One of the best tricks, and you again will
not be surprised by this, but I suggest creating a welcome video and pinning it to the top
of your group. That just welcomes people into your group. You host it, you tell them what the purpose
of the group is so they’re very clear on what it’s for, and you can also direct them to
read the rules. We keep our rules in our group under the file
section, so people can go and check out what they are. I just give an overarching rule that we only
accept support and positive feedback, and any trolling or negativity or abuse will absolutely
will not be tolerated, and no spam as well. It’s very clear for people, and if they break
the rules, they were warned and it’s easy for us to monitor it and get them out of there,
so we keep the integrity of the group intact. The other thing you want to include in your
welcome video, ideally, is letting people know immediately what your involvement level
is. At the beginning of a Facebook group, you
want to be sure that you’re super super super involved, you’re answering everybody’s questions. But when a group grows to over 10,000 people,
it’s kind of hard to answer every single question in there. But through following all of these tips I’m
going to share with you today, you’re going to attract a highly targeted audience in there
and a highly niche community. The beauty of that is that it becomes a self-sustaining
ecosystem where everyone is interested in the same things, and everyone can help solve
everyone else’s problems, so there’s not so much for reliance on you having to be in there
and involved every single day. You’re more so facilitating sort of a support
group, if you will. That’s what the Be Your Own Boss Mastermind
group has turned into. That’s something that I would suggest including
in your welcome video, is to say that you’re sort of there to be a fly on the wall and
only to interject when you need to and when you can, because if you’re in your Facebook
group all day, you won’t be getting anything else done. Trust your members. On that note, encourage them to introduce
themselves in the comments section of your welcome video, so that everyone can get to
know each other, and say hello and welcome to their fellow members, and in our case,
their fellow bosses. Finally, because groups are prone to spammers
and trolls and all that kind of stuff, you want to keep an eye on that, and that’s why
it’s really important to keep your group private so that people do have to request access and
you can approve them as they come in. Another thing that we’ve done is we have a
designated spam police woman, and she actually volunteered herself to help us out in tracking
the spammers to get them out of there as quickly as possible because with over 10,000 people
in there, it can get a little overwhelming. Something that you could do is designate a
active and responsible member to be your spam police. Tip number three is content tiers. In order for your community to actually want
to engage, you have to create content. Yes, it is different than creating content
for a page or for Twitter, or for any other platform on social media because you want
to encourage conversation and communication, and engagement, and support with your fellow
members. Three things that we do in our group that
work really well is we do motivation Mondays, so we actually have people write out their
goals for the week on that post that we do every single Monday, and people have come
to expect it. It’s a really active conversation that happens. Then we also do Way to Go Wednesday. This is an opportunity for people to promote
themselves. You want to have this in one specific place,
because otherwise your group will turn into a lot of self promotion and that’s not something
that we actually allow in our group because it’s a place to support each other, it’s not
a place to talk about your own stuff and brag about what’s going on for your business. We have a very specific place for people to
do that. It’s on the Way to Go Wednesday post. We tell people to promote the crap out of
themselves, their newest blog posts, their newest video, whatever they have going on
that they’re really proud of, that’s the place to share it. On Fridays, we talk about wins. We do Friday Wins and people share their biggest
wins of the week, their biggest accomplishments with each other, and it creates a really positive
and engaged thread in the group and again, continues to engage conversation and encourage
conversation in the group to keep things active. Tip number four is cross promote. In order for people to actually know about
your group, you need to tell them about your group. The first thing is cross promote your group
on all of your social channels. I have regularly scheduled tweets driving
people to the group to request access that follow me on Twitter. I talk about it often at the end of my YouTube
videos to drive my viewers and you guys into the group. Then I also will do free trainings where I’ll
do the free trainings only in the group, and I’ll talk about it in the emails that I send
out to my community. I’ll post it and promo it on all of my social
platforms, like Instagram, Twitter, Facebook, and all of the things so it’s driving people
to want to see that free training and knowing that they can only see it within the group. That drives a lot of new members consistently
into the group. Finally tip number five. Again, no surprise, I’m telling you to use
video. You want to go live in your group. This is the best way to continue the conversation
with your audience and to keep them engaged and active within your group because let’s
face it, there are a lot of groups on Facebook. There are a lot of places where people need
to be, and need to be engaged. You want to keep bringing them back to your
home, your home space, your head quarters for your business, which will be your Facebook
group. There’s really three ways to do a live video
within your group. The three of the best ways that I found to
engage your community is do exclusive free live trainings as I mentioned in tip number
four, and drive people from all your social channels and from your email list into your
Facebook group to attend those live trainings. Another thing that I do is Q&A’s. Because I’m the leader of the group and the
facilitator of the group, I want to be there for the people in my group and answer any
questions or get rid of any road blocks they might have. I like to do a fairly regular Q&A within the
Be Your Own Boss Mastermind group, where people can just chat with me and just spontaneously
go live to answer any questions they might have. Then finally I love to do sort of an after
show using live video in my Facebook group. If you’re posting regular content, for me
it’s YouTube videos, say you have a blog that you write for, or you’re posting different
pieces of content all over the online space, then you can go into your Facebook group and
do a live video or training after show talking about that piece of content, promoting it
so more people go and check it out, but also answering any questions that people might
have about the piece of content or about the training that you provided in your pre-produced
piece of content. Those are the three ways that I use live video
in my Facebook group to encourage conversation and encourage and engage community. All right now following my own advice, you’re
probably able to guess where I’m going to tell you to go right now. Make sure you head to the Be Your Own Boss
Mastermind group on Facebook. Join over 10,000 bosses supporting each other
and growing our business, and our brands, and our lives, really, on our own terms. It’s such a wonderful, positive place to be
and truly my biggest accomplishment in my business and my career so far. I look forward to seeing you in there. Make sure to introduce yourself when you do
get access to the group. Go and grab your BYOBoss swag in the,
the link is below this video. You can also follow BYOBoss on Instagram as
well. I will see you in all of those different places. If you like this video, hit the like button
below, share it with your friends, and be sure to subscribe. I will see you in the next video. Thanks for watching!

100 thoughts on “How to Create An Engaged Facebook Group

  1. Sunny, your videos are incredible! I just discovered you today, so I have a lot to cover but wow! Thanks!

  2. I like your videos and subbed to newsletters on your site but found that they weren't really relevant to me in Australia. I tried to unsub 4 times to no avail. Please stop sending emails

  3. This is so informative! Your advice will remain helpful as I build my personal brand and social media platforms!

  4. Thanks for this video, Sunny Lenarduzzi. I have had a Facebook Group for about a year but it needs a kick in the pants and sprucing up – now I know how to rev her up!

  5. I have a question… i have a bluegrass band that is my first concern then i also do art… some bluegrass… and then some womon centered… how would you keep these things going rather than focusing only on one thing? like advertising branding ect… feel free to message me your response. i have been waiting and asking this same question for a couple months… plmk 🙂 thank you for what you do youre awesome 🙂

  6. Starting The Self Publishing Agency's Writers Group group today! Thanks for laying out how to do it effectively!

  7. Thanks for this video and all the helpful information! I didn't even think about starting a facebook group for my business but it seems as though it could be a very good idea for building a community!

  8. dedicated to those that love to smoke providing great smoking products at great prices

  9. Very nice video! This was super helpful! I hope it will help. My group is slowly growing, but I have little to no engagement. I work really hard, and to get no one interacting breaks my heart. Hopefully, these tips will bring people out of there shell.

  10. I've just started a group, I've been wanting to do it for a while but I finally did it! I really enjoyed this video and will definitely take these advice!

  11. Your videos are always very very helpful! I wanna create a facebook group for makeup…specially for begginers.
    After watching you i'm super motivated ! I'm like 'yeah! Let's do this!'

  12. Thank you Sunny! I learned so much from this video. I'm trying to build a Facebook group too. Do I need to buy ads?
    What are your thoughts?

  13. Loved this video ! Do you think a facebook group can be beneficial for a clothing/lifestyle brand ? Our brand is aimed at young professional women who want to work hard and travel harder. Our audience includes career girls who love to travel and explore the world. We offer swimwear and travel accessories. Would a group that used travel and work as a focus work in your opinion ? Also how much selling can we do there? Do we keep it an organic conversation area rather than somewhere we make money ?

  14. Hi I've been doing a lot of research on how to develop a fb group that will potentially generate monetized monthly subscriptions. The one message I keep hearing is not to use a name associated with your business but I don't understand why. I have a very brandable name that is half my company name with a new twist. How can I create a community of people who have feed back about my credibility and insightful things to share if I'm trying to disassociate myself? I find this very confusing. What am I missing?

  15. I loved everything about this video! the content and delivery of it drew me in (with my coffee mug ☕) . thank you so much for the tips and taking the time to share this. #GodBless Beautiful! 🤗

  16. Great video, my group is for entrepreneurs who want to learn about online marketing..

  17. Great video! To keep yourself more engage with facebook group I'd like to share here Group Plugin i.e. which is awesome for presenting Facebook Groups content on your website or blog. You choose which group to present out of millions of Facebook groups, and the content would flow to your site automatically.

  18. Thank you for this! Really, REALLY need to enhance my private Facebook fitness group as it has so much potential to help a lot of people (and in turn help my business). Thus far I’ve treated it “marginally”, I would say, but this gives me some good thrust forward to make it the best it can be!

  19. Hello…….anybody any ideas?????? i have been blocked by i think the FB administrators on every single group that i am a member of. Not only that but also blocked on groups that i have not even posted on?? I produce luxury hand painted porcelain wash basins and only post to about 6 groups per day with different photos and text. This is total bollocks and i want to know why i have been blocked by these asshole administrators? When i try to appeal …..none of the appeal buttons work. Has anyone any ideas as i am very pissed off…thanks for reading.

  20. thats kinda funny, so you just today with Sean from think media…and now I have THIS – then: GIVE ME YOUR HOT SCRIPT XD

  21. Just discovered you this morning. You are a treasure of info!! My wife created a Facebook group to promote her first ebook on Amazon. Those friends boosted her to number one. Wish we had known about you in April. But we know about you now. Using a hast tag!!! Brillant idea Sunny!!! And a welcome video!!! Thank you for sharing your ideas!! Bravo! !!

  22. Get more and more member to your FB group for free, join here and learn how –

  23. Great video!! Thanks for sharing….. Question(s)…. 😊
    So if we are promoting a specific product, I probably don't want someone to promote the same niche in the group right? Since I don't want my members to go to the competition. I still would like for them to engage and tell their stories , ask questions, share concerns etc. How do you actually invite people to your group with a few clicks? Maybe a software or bot that you can use? Also where do you find people who might be interested in that particular product that you are selling? You know when you join a group, often times they ask you a set of questions to fill out. Do you know where on FB to go to , to create those as soon as someone asks to join? Any other info shared is very welcome 🙂 Can you also share what you use to make these awesome youtube videos? 🙂 Thx so much !!

  24. I found your Facebook Group video directly under Pat Flynns video – you have certainly made it in the online world. I love your colour scheme for your branding. A touch of class – i might borrow it for mine.

  25. I mentioned that I was going to start one in another face book group, and 11 people told me they want to join!!! Yay. So I just launched it, but I haven't done anything yet or invited anyone until I create the rules and upload a welcome video per your suggestion. . – It's called Celebrity Brand You: Transforming Every Day Business Owners Into Celebrity Brands. It's based on my 15 years as a publicist and 13 years running a film festival. Everyone is welcome to join. Thank you so much Sunny for all the info you provide. Here's the link

  26. Hi Sunny! I wold like to asine people on my group as a Conversation Started but I don’t know were to found this app on my group I send it on other group. Can’t you help me with this?? Thanks you 💋

  27. I have a group for Affiliate Marketers. I have been an affiliate for over 5 years and love to help other affiliates achieve success.

  28. This is so helpful, Sunny!
    My facebook group is an Affiliate Marketing group:
    My group is about Affiliate Marketing. We discuss strategies, plans and goals for online marketing business and more. You can join in any time.

  29. Great advice! Just been given the admin of a 350 real estate animation investor group, time to apply the principles you just described Sunny! Thank you so much!

  30. Hi, join this new group for entrepreneur/ side hustlers/freelancers:

  31. Hi, Sunny! Thanks for the tips! I have sent a request to join your group, following al the steps, but now I cannot seem to find the group on Facebook. Are there any requirements in terms of who can join your group? Thanks!

  32. Hey Everyone, I'm Don cote Founder of LifeWorks University. Our group is called The Global Lifeworks Community. We are all committed to helping each other reach our personal and business goals, overcoming the obstacles and finding the resources we need including funding for projects.

  33. We discuss real life issues and give encouragement to people who might be going through similar problems

  34. i m following you for a long long time…now when i wants to join in your FB group…it says this page may be no longer exist…help me to join your group..and learn more & more..

  35. Thanks for this sunny 🙂! I'm really stuck in this question: Do i name my facebook group the same as my Brand name which is also my facebook page name? Or do i name it after the interest of my brand. For example…the brand name & FB page name is "Ampatris gardens" and then name the group name as "I love gardening"?? Thanks once again ❤️

  36. Thank you for this video and all the content you put out! New follower here and really loving your channel! 💕

  37. I have a facebook group YouTube Marketing Philippines I help my fellow Filipinos to get more leads on their business thru YouTube.

  38. Great video! As always! Thank you Sunny 🌞 Quick note on changing Facebook Privacy Settings for Groups 🔴 Facebook prevents you from making more changes for 28 days. I'd made mine Private originally – then made it Public after I tried this (otherwise great!) tip – but then I couldn't change it back for what felt like forever… So I'd say – start with Public when you set up your group (even if you intend for it to be Private later) so that you can still make your Privacy Setting change whenever you want… 😅

  39. Thank you for this great vid! It’s the best I’ve even on fostering a Facebook group, I appreciate it. I have a group (recently started) specifically for Artists called Art & Prosper and I will incorporate your tips.

  40. its either I am not in the audience of your group settings or the link doesn't work and FB group is not found while searching… is there something that I don't know??

  41. Hi Sunny, I'm trying to join a group with my business page. When trying to join I can join with one of my pages but not with the page I want to join with. Did you find a solution? I hope to hear from you 🙂

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