How to Boost Posts on Facebook, Better
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How to Boost Posts on Facebook, Better


If you have a Facebook Business Page, you’ve probably seen the little button suggesting you boost a post. Don’t touch it. I know, you’re tempted. With that button, Facebook allows you to advertise content with just two clicks. And considering how confusing Facebook advertising can be, it may seem like a quick win. But I promise, it’s not the best use of your money. Instead, promote your posts in the Ad Manager. It may take a few extra minutes, but it’ll give you more control over who sees your ad and the cost effectiveness of your spend. Go to the drop down menu in the top right corner of your Page and look for Create Ads. Pick the objective of your campaign. This should depend on the ideal action you want people to take when they see your post. If you promote a blog post, for instance, optimize for traffic. Pick the location, age group, and gender you want to advertise to. Use Detailed Targeting to specify Pages they’ve liked, interests, or even what company they work for — a great idea for B2B advertisers. Then set your budget, whether that’s a daily budget or the maximum spent for the ad. Finally, flip over to the Use Existing Post tab. There you can choose a post you’ve already published, place your order, and you’re done. Word to the wise, not every post is worth your money. Look to the Posts tab in Page Insights to see which are already receiving above-average engagement from your fans. Those are great candidates to boost with your budget. As you get the hang of Facebook advertising, you’ll start to understand which content works well for paid. Plan the featured images of those post ahead of time. You won’t be able to promote any that have more than 20% text. I know, Facebook is making it harder and harder for Pages to have their content seen in the News Feed. Don’t be discouraged and definitely don’t let Facebook tempt you with that boost button. Promote your post the right way and always keep your goal in mind.

41 thoughts on “How to Boost Posts on Facebook, Better

  1. Yes, I had to learn this on the hard way.. but now that you mention I want to give it a try with a new strategy..

  2. The 20% rule is not really well explained. Posts with more than 20% can still go online and get a boost, albeit with less reach. You can always check https://www.facebook.com/ads/tools/text_overlay

  3. Thanks, i'm using a Facebook Automation Tool to boost posts. https://plus.google.com/+LewRowland/posts/Sd9KgJULxMx

  4. With all due respect, I and many others strongly disagree with your view. My best source is Dennis Yu an utmost Facebook and video analyst. Boosting a post is no different than taking any other approach. It is not a 'one size fits all' solution. There are a ton of articles and videos about the value of boosting an FB post, https://www.dennis-yu.com/what-happened-when-i-boosted-a-facebook-post-for-976-06/
    https://youtu.be/dr8QKSrvSBc

  5. Facebook ads are a waste because FB engages in blatant "click fraud". They deny that of course but I've caught them at it twice. Don't waste your money.

  6. I am so glad I watched this video. Hi Guys if you subscribe to me I will return the blessing peace and love

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  8. I've boosted many posts from the blue button it only reaches people but not even any likes it's worth it to detail target your boosts

  9. when I add someone as a FB ads manager, he use his credit card, can I also use that payment method automatically since he is my ads manager?

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  11. Is there a way to test run to see if my pic gets approved or not instantly on Facebook before uploading onto it officially?? Please, help me.

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