Articles

How Social Networks Have Changed The World!


[MUSIC PLAYING] So what is social networking? Take a look at Facebook. Formed in 2004 this site now has
over one billion active users every month. And Twitter, formed in 2006. These are the two major
kings of the social networks. Think about your
friend’s birthday. What would you do for
your friend’s birthday? Me personally, I’d
write on their wall. But how has this
changed the world? Let’s look at the facts. Before a time when Facebook
was around traditionally you would say happy
birthday by sending a card. That card would cost anything
from 50p to well, any amount. With the ease of simply
writing, happy birthday to your friend or family member
through your Facebook account there is now no need
to go to the shops and spend money on
these type of cards. This is one of the main
contributors to the slow demise of card shops on the
nation’s high streets. The success of President
Obama’s campaign back in 2008 was almost purely driven
by the social networks. His advisor Chris
Hughes was there to support him, as his
technology adviser, with his decision making
with this new medium. The outcome of
the election could have been so much
different without him. Let’s look at teenagers today. How are their lives
different as opposed to somebody who was a
teenager 65 years ago? [MUSIC PLAYING] How do I use social networking? Well, I only use it
professionally in as much that being at the radio station here. I will use it to
promote radio shows and what we’re doing here. But I don’t tend to use it
on a personal basis at all. [MUSIC PLAYING] In days gone by there
was no social networking. So it’s difficult to compare. I think in those
days we were just doing it in the real
world, and actually talking to one
another face to face, rather than communicating
through this machine that sits there. People have a habit,
I think nowadays, of talking through those
machines almost 24 hours a day. They’ve got mobile
phones switched on all the time
talking to friends. And I think, in a
way, that is difficult because it means they can’t
ever get away from people. [MUSIC PLAYING] I’m not sure that there
is the definitive answer as to whether the benefits
outweigh the disadvantages. Because I’m not
sure that it’s been going long enough for
people to identify what all the things are that
might be wrong with it. Compare it with
how it was before. I personally think
that I probably had a better experience
not growing up with all of this networking. But then I’m not living today. And therefore for me to say
that doesn’t necessarily follow that anybody my age–
sorry anybody of the age that I would have been
then– would agree with me. They probably wouldn’t. It’s a totally different world. So we’ve taken a look
at Facebook in depth. But what about the other
major social network, Twitter? It works in a similar way. But there are some differences. The major one being
that you’ve only got 140 characters to
deliver your message. Maybe you want to confess
your love to Justin Bieber. Or maybe ask a radio station
to play your favorite Robbie Williams track. Whatever you do, you’ve
only got 140 characters. There’s also some strange
things going on on Twitter. Jimmy Kimmel Live had
a brilliant TV show where he looked at
the strange tweets that celebrities have received. [MUSIC PLAYING] I would rather chop
my arm off and [BLEEP] myself with my detached
limb than watch Katy Perry the movie. What the [BLEEP] is
wrong with the world? I’d pay to see that. Zooey Deschanel is overrated. I think I’m underrated. Did you know that if
you skinned Larry King and ironed out his leather
you could make enough coats to give one it every
poor child in America? [BLEEP] David Spade. At least this guy
just gets right to it. I like Kristen Stewart
more when she was a boy. Dear God, give us back 2Pac and
we’ll give you Justin Bieber. [MUSIC PLAYING] We’ve uncovered some
of the nasty ways that Twitter can be used. But how about we ask people
one what they actually think. Social networking,
what do I think? I love it. I think it’s a fantastic tool. However I think it’s
massively over-saturated. It can be an incredibly useful
tool, incredibly useful, very powerful as well. Examples from all ends of
the spectrum, good things and bad things. You know, there are
plenty of good examples of why social media is useful. For advertising or getting
something promoted. But also, you have to be very
careful with social media. Once it’s on the internet,
it’s on the internet. For me I use Facebook quite a
lot and Twitter for the radio. At least for kind
of sharing things I find on the internet,
interesting stories, something quirky, funny, something
a bit light-hearted. Also to tell people
stuff is coming up. You know, I do quite a–
not a scheduled show. It’s not really regimented. But I like to keep
things in a similar spot every morning so that
people would get used to it. And they know what time
is [INAUDIBLE], what they could hear on the show. So if I know I’ve really
specifically good showbiz news bit, I’ll tweet a
few minutes earlier, showbiz news on the way. You won’t want to miss it. And then it gives the people
a chance to go, oh, yeah, I could do with
knowing it, because I do it quite flippantly. But things like I do
musical quiz every day. We do a track of the
week, which starts on a Tuesday funny enough. So this morning I made the
post online on the website. Then I tweeted it and Facebooked
so after I played it on-air. On social media I’m
saying, just played it. If you missed it, here it is. And you point people to it. I think it’s a fantastic tool to
either bring people in or point people in certain directions. And if they have an
interest in what you do then it’s fantastic. Yeah, it’s great. It’s great to talk
to people as well. It’s a really informal way of
talking without people feeling like they have to do anything. It couldn’t disappear. It will never disappear. Facebook may be
at the point where it’s starting to plateau
off with memberships. But it will never disappear. Really think about eight years
ago Facebook didn’t exist. Twitter didn’t exist. We’ve got over half a billion
people on Facebook now. 200 million on Twitter. But since then you’ve had
you’ve got Vine now the new one that’s out. You’ve got loads of others. You’ve got Tumblr. You’ve got Pinterest. Instagram, I mean that’s just
basically an app for taking photos of your food, I guess. But for some people
it’s brilliant. And it works. I think the world is a
better place for it actually. Things are more instant. News, is a really
good thing as well. News can be spread really
fast, important news, something that’s important to people. And Twitter is a fantastic tool
for that, really, really good. It’s just got the edge
because it so instantaneous. It’s 140 characters. It’s this has happened,
more news to follow. And instantly, I think
probably BBC news or Sky News or something like that have
got millions of followers, hundreds of thousands
of followers. If 1% of them
re-tweet that, that’s expanded from 100,000 followers
to 10 million, 20 million. And instantly BBC are
breaking this news story. Or Sky are break it, or ITV,
or sometimes even a celebrity is the first one to tweet it. But that’s it. It’s like wildfire. It’s great. I think it really is. But it has to be
used the right way. In 2008 MySpace generated
in excess of $800 million. They were a major employer in
the social networking world, employing 1,600 people. But there was a
storm on the horizon. Our old friend Facebook
was growing in popularity. Why was MySpace suffering? Was it the fact they were
showing far too many adverts? Or users were quite simply
just deleting their accounts? Whatever the reason on
the 19th of April 2008 Facebook took over the
social networking world. Let’s look at the facts. As of 2011 there are five
million active Facebook users. That’s one in every
13 people on Earth. 48% of 18 to 34-year-olds
check Facebook right when they wake up. The 35 plus demographic now
represents more than 30% of the entire user base. Did you know there are
206.2 million internet users in the US? That means 71.2% of the US
web audience is on Facebook. 57% of people talk more online
than they do in real life. 48% of young Americans said
they found out about news through Facebook. A record breaking
750 million photos were uploaded to Facebook
over the New Year’s weekend. Let’s take a local what happens
every 20 minutes right here on Facebook. One million links shared,
1,484,000 event invites, 1,323,000 tagged photos,
1,851,000 status updates, over 1,972,000 individual
friend requests are accepted. There’s over 2,716,000
photos uploaded. There’s 2,716,000 messages sent,
and over 10 million comments made, along with
1,587,000 wall posts. So there we go, Facebook
the world’s leader in the social networking site. Benefits some people,
but effects other people in so many other ways. What will take
over from Facebook? Only time will tell. [MUSIC PLAYING]

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