How Social Media Killed Traditional News | Oliver Luckett
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How Social Media Killed Traditional News | Oliver Luckett


For all of the history up until this point,
our communication structures have for the most part, especially mass media systems,
have been very top down and they’ve been controlled by a few people that had distribution control. If you look back the church was really the
first broadcast network. The church built out a very defined architecture
of communication that was coming from a centralized place where very few people could have the
word of God come down to them and they had the ability to transcribe – this was at
a point when literacy was very rare and so you had only a few people that were illiterate
that could transcribe this holy word – and then they would distribute it out to a local
market where you had a big impressive building that had lots of iconography and lots of beautiful
images inside of it and the tallest building usually in the town and they would ring with
the steeple at 8:00 a.m. and we would all congregate for mass and we would listen to
one message from one incontrovertible truth, from one source. And that’s not too dissimilar from television
architecture. You have a group of people in suits in New
York or in Los Angeles and they’re deciding what’s going to be on television and then
they distribute it to those towers. And at 7:00 p.m. prime time we aggregate around
a television that’s been brought into our home and we watch this one incontrovertible
truth and this signal from a top down approach. And when the Internet started enabling people
first with this underlying network architecture of TCP/IP that allowed us to transcend time
and distance, that allowed any node on the network to contribute to the system, and then
we started seeing things like video sharing and a photo sharing that allowed us all to
become publishers. And then we had this kind of this layer of
social that is redefining everything where every single person is now a contributing
node on the network, and every person that is part of that uses emotions and memes and
content to distributor things in a horizontal fashion. And so what that’s doing is destroying the
ability to discern what is authentic; what is not, what’s real; what’s fake, what’s commercial;
what’s non-commercial, what’s sponsored; what’s non-sponsored, what’s a good idea versus a
bad idea. And so when we exist in this freeform society
where every node on the network can contribute something to the network, and it has no checks
and balances if you will, there is no top down authority that’s editing it or deciding
what’s real or not – then suddenly it becomes every node on the network’s responsibility. We’re all having to learn a pattern of behavior
that we’re all responsible for the propagation of this content. Because the one interesting rule is it’s very
difficult to make a mass media statement in a cellular holonic structure nodal network
because you have to get a bunch of people to agree to share it and agreed to propagate
it. No big media company can buy their way into
the system anymore. But at the same time if everybody is on a
balanced playing field then people that are hackers or people that scam the system or
people that kind of arbitrage the new ad features that emerge or decided to take this path,
have an advantage over some of the tried-and-true institutions, you know, especially in things
like the context of fake news that’s been happening a lot. The idea that a bunch of Macedonian teenagers
that are arbitraging ad dollars on Facebook’s system can put hundreds of stories into a
network that people believe, these fake news stories, when a New York Times or a Wall Street
Journal refuses to pay for play in a system like Facebook. And so you have this great imbalance because
we haven’t learned yet how to – we haven’t taught ourselves yet how to discern what’s
real and what’s fake and how to look at sources and how to see them for what they are. And that’s also because of a lack of transparency. We’re living in these systems now that are
controlling our ability to disseminate information and we have no transparency whatsoever when
it comes to algorithms. Why this does content behaved this way, why
one day when I post something to 500 people does it reach and the next they only five
people reaches? And so until we have visibility into that
system and into these algorithms we’re going to be at a bit of a loss and a bit of a grabbing
in the dark trying to make sense of this new communication architecture. I quote Aldous Huxley, paraphrase him basically
says: The only part of the universe you can possibly control is yourself. And now more than ever that kind of social
responsibility is upon each one of us. Because now we’re in a holonic system, a cellular
holonic system that we are all responsible with the propagation of the right information,
positive information, negative information, fake information. We’re all responsible for it because we’re
all part of a metabolic factor inside of the system. The sharing of these memes is propelled by
emotions. So human emotions are the metabolism of this
system. And you can tap into human curiosity and the
whole range of emotions from anger to laughter to desire and so we’re seeing that played
out in real time right now.

61 thoughts on “How Social Media Killed Traditional News | Oliver Luckett

  1. i used to think this was bad , until i started following George Takei on facebook , he is like a one man new channel , that covers many topics

  2. TV killed the radio star. Streaming killed the TV star. The statements aren't accurate, they could be if you substitute change for killed. Time to watch what happens.

  3. Traditional news started to kill itself long ago when it decided to so often lie to the public. Traditional news cannot be trusted especially with news concerning people in power.

  4. The flaw in every system you described is based on power. The church attempted to hold absolute power, and the people rejected it. Traditional mass media held enough power to allow it to corrupt them into peddlers of slanted, biased journalism. While the current system struggles with producing easily definable truth, it's virtue is based in the fact that the power is held by the multitudes using it.

    What is needed is an educational system that recognizes the the truth of that power and prepares the next generation with the skills to harness it and seek truth within it.

  5. Traditional News killed itself when Operation Mocking Bird took place.
    Social Media is reviving the essence of what started Traditional News, trying to spread the truth to the people.
    It's unfortunate though because much of the independent Media has their own bias they push. Social media has left it up to the reader to decide what is reality.

  6. Fake news is been around. When you go to a grocery store or gas station, you'll always see them at the checkout lane. But the social media has more tremendous fake news. SAD!

  7. This is absurd. The social media "news" uses the same facts as the mainstream news. they just make different conclusions and make much better arguments. They address logical fallacies being used by the mainstream, they use facts to refute the mainstream, they point out logical inconsistencies in the mainstream, they point out cognitive dissonance in the mainstream.

    Mainstream news analysis is what's wrong. They use facts but they use unbacked up assertions to go with the facts.
    Il give an example. yesterday I was watching coverage of the inauguration. Me and my family had just finished listening to the speech and we're dumbfounded. we thought it was great. then the geniuses analysing it came out with borderline conspiracy theorists bullshit about how he is talking about isolationism, and in the next breath talking about the trade deal he wants to make with you UK. How can any sane person believe Trump wants nothing to do with the rest of the world, and believe he plans to make a trade deal with the UK at the same time.
    Cognitive dissonance? more like cognitive diarrhoea.
    And it's an inductive leap to say that Trump doesn't want America to benefit the whole world just because he said "America first". The social media is winning because it is SMARTER. It also has better Anti Trump arguments centered around real issues like his climate change denial rather than the crackpot theory he will opress minorities.

  8. Net neutrality will soon disappear. It will become another causality of Trump's policies. At that point news will be whatever Trump says it is. The first commandment of propaganda is control all information.

  9. ★CNN Cartoon News Network ★Search →★Conclusive Evidence The Planes On 9/11 Were NOT REAL 911PlanesHoax →★ B-25 Bomber Hits Empire State Bldg 1945 →★Proof Directed Energy Weapons Took Down The Twin Towers BeautifulGirlByDana →★What Does 2.3 TRILLION Dollars Look Like RafterII →★STAND DOWN Orders At The Pentagon TruthNeverTold →★MISSING RUBBLE IRREFUTABLE
    ★TRUMP IS The PEOPLE'S President ★American Ppl VOTED TRUMP In By A LANDSLIDE ★$1,500.00 A Week Soros PAID SnowFLAKES R The ONLY Ones Protesting

  10. Oh now you are talking about personal responsibility!!!! Indian were screaming that for (give and take) 4000 years.

    Social media is better than the conventional media, because how it reflects is the society. How we ghettos others, do gossips, spread rumors, shaming and humiliate people, bully, all are doing openly. Social media transcend boundaries, of home, of neighborhood and of Nations. ultimately we are moving towards global village.
    not how Marx predicted it.

  11. The biggest problem with tv news is the lack commentary. I think it's only makes sense to listen to news when you can see what others think. That's why I love, with insightful comments for my news source.

  12. Sorry, but what a load of bullshit. If it wasn't for internet then people wouldn't have enough information to be able to discern credibility of various media sources. It's exactly because internet offers free market of information that all of the bullshit becomes more transparent when you read reports and journalism on same topics from various sources.

  13. When ever I read "news" on social media, the first thing I check for is the SOURCE!!! How do people accept news stories and not even know where it comes from or their reputation!?!?!

  14. or essentially how the media got people to become the blind spreaders of information. and now they pass their garbage influence onto us for free. paper no longer required

  15. Oliver, you have made zero attempt to hold the major networks accountable for their poor choices lack of comprehensive coverage of events that the public want to know about. I only find your monologue disingenuous and completely irrelevant to the Future.

  16. Another pallbearer of the serial obituary of the newspaper. I heard after the dot com bust that around now would be the time the NYTimes would stop printing on newsprint. NYT can quote Mark Twain/Samuel Clemens on 'news' of his death being premature.

  17. Absolutely terrible video! The church was the first broadcast network? People have been sharing stories and values since well before the church started to organize people around it. We don't need "tried and true" FAKE NEWS organizations like CNN using some central authority to buy their way into the system we need a FREE MARKETPLACE of ideas whether or not you think it's "fake" or not.

    Let people be wrong and let bad ideas fail on their own. We don't need government meddling involved with free speech on the internet!

  18. The big issue right now is how this new way of sharing information is bumping up against our primitive biology that is evolved for living in tribes and sparse societies.
    All humans more or less validate their beliefs and what they think is true by looking at how people they trust think about something. The more, the stronger is the impression.
    This is obviously a huge issue since it is not a very good barometer for sniffing out the truth in something. And the internet is creating all these small islands(and sometimes not so small) online where people can gather around ideas in private, tapping into that primitive part of us.
    Yes that includes you reading this. And me.
    We might be good at evaluating some things quite well using information and reasoning in some instances. But no one can be good at everything and will inevitably fall for bad information.

    How do we deal with this beyond knowing about this bias? Not sure to be honest, and that scares me.

  19. Face it almost no one trusts the mainstream media outlets. CNN, Fox, and the rest are full of it. Internet news is not much better at this time, but at least they show that there is more than the baloney the NYT, AP and others all willing to allow us to know about.

  20. Like MSM aren't everywhere on the internet. MSM destroy themselves by having less credibility than an used car salesman. Social media is just there to fill the void MSM left behind.

  21. Media-hollywood news is not real and is too politically leftist so what's the difference between a lie and distorted thruth? If one lives in Monaco and the other lives in "a bad part of Brussels" ;who lives in reality?

  22. Traditional news networks and the new media, including google and Facebook are driven by advertising. Social media companies won't filter out fake news if it means losing ad revenue. The more outrageous the story, the more it gets shared and that makes Mark Zuckerberg and Larry Page even wealthier. If advertisers put pressure on the likes on Facebook and Google not to place their adverts on certain sites, fake news would be starved of oxygen. I can't see that happening anytime soon.

  23. There are still many peer checked news platforms. It's your choice to believe everything that shows up on your social media feed..

    However I am concerned that clickbait titles are becoming more important than the actual content. But subscribing to a payed news letter or scientific paper can avoid this if you really want honest news.

  24. bring in more people that take about memes in non cringey manner like we saw here and discuss the effects of memetics on society on a macro and micro level.

  25. A fan of CNN for years….can longer turn it on. The despicable lies, bias and misinformation during the U.S. election 2016 a wakeup for many. Even BBC attempted to encourage voters in one direction. How can anyone ever trust MSM again (rhetorical)

  26. The metabolism of the system is not emotion, it's control of your access to the "open" internet. The emotions can be filtered at whim. since the incoming FCC chief is for your phone company and ISP being free to monitor your behavior and decide what you receive, worries about "transparency" are moot.

  27. The sad thing is that we still have good sources of traditional news, they're just useless in a debate on social networks, because, any time I post a story from the London Times, the Economist, Foreign Policy, heck, even The Onion – no one else can read those stories because they haven't bought a subscription yet. So instead, everyone posts the horrible fake news sites made by Macedonian teens – because you can. They make money without requiring subscriptions…

  28. "News" changed when the large networks demanded that their news divisions must show a profit. Previous to that, they took pride in having great news coverage. So, the real news was already dead before your precious internet.

  29. Mainstream media distributed fake news by the truckload long before social media.

    People who want to be told what to think, will seek a source of bullshit regardless. But people who want the truth, now have the resources to find it thanks to the internet.
    If people didn't have so little faith in the mainstream media, they would have never put in the effort to learn an alternative way. MSM only have themselves to blame.

  30. Nobody saw those Macedonian stories. They are trying to pin the whole election on a few macedonian teens, it's pretty pathetic.

  31. Mainstream has verification but also editing. Social has no editing but not verification… "Don't believe everything you read" basically.

  32. The thing is: People want information without paying for it, and they believe that it works. The news system was based on advertisment for local companies, jobs and similar. The internet offered faster news, so there was a shift. What did not happen is the understanding, that without paying for it means no money to hire journalists to investigate. Well, I fear this could only be just the beginning. Actually, the fun fact: People actually spent time on a system that filters which postings of their friends they can see and which not. And worse, companies spent millions of dollars on advertising without even knowing the actual outcome. Facebook for example has quite a lot of misguiding and wrong paid reach, but as everyone does it, companies feel the need to just do it, no matter what.

  33. Funny that its called social media when in fact there's nothing social about it. Kant introduced the categorical imperative. It doesnt seem to apply when there is no actual social interaction.

  34. Why are liberals complaining about less big news networks and smaller news agencies building a following on platforms like YouTube, Facebook,etc aren't they for smaller buisnesses

  35. Good take, however I'm not so sure the Genii can be put back in the lamp… I'm disabled and retired these past 6 years and I've seen the transformation of social media from truth telling to who's truth telling… one person's truth is another person's big lie… I follow a meme called MGTOW, and I see it becoming more than a social and scientific approach to gender, but a blend of Right Wing or Left Wing Politics, where MRA/MGTOW is Right Wing, and Feminism is Left Wing… and it is suppose to colour a person's way of thinking… which is rubbish… the Kek, Kekistan, and Pepe Meme went the same way, from an inclusive to exclusive Alt-Right Group which expelled those who were Socialist…

    it has even crept into my conversations with my children… they see stuff online and accept it uncritically as gospel, not questioning the source or the content… that disturbs me… as even during the Cold War (Cuban Missile Crisis and the Vietnam War) I was willing and able to surf the television and newspapers and come to conclusions for myself… that skill seems to be absent from the post Boomer. Millennial and Centennial Generations… It seems like a team sport now, where I have my side and it's correct one (even had to self censor, right to correct as right has a lot more weight behind it these days, as language has changed) and it is sad, for social interactions when they become competitive like on field sports games… some thing gets lost…

  36. Quality post, thanks.

    Even centralized systems tend to minimize interactions among pre qualified groups. Managing data is different than managing intent and its methods; doing both together is fairly complex. For example Bible = data … Preachers and their message expressed in the typical practices found within the church.

    In current times people are moving away from centralized to systems close to nodes.

    Systems that use node structures depend on others to join to grow… but growing a network that way which is more private or exclusive requires some kind of centralization. Catch 22

    Later,

  37. These ideas regarding the lack of integrity and accountability in traditional news outlets are ignoring the elephant in the room. Public trust laws and ownership monopolies rules were dismantled in the early 90s under Clinton by an interim chairman which created the scenario of fake news broadcasting. It is reversible. But there are deep pocketed investors who will resist. This includes the internet. The original rules for public communication were established after WW2 to eliminate propoganda in USA. It has taken about 25 years for the general public to notice…

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