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My engagement on Instagram has skyrocketed,
so what’s the secret? Well, it’s all in how I post. It’s a lot more than just picking a photo,
writing the caption, and throwing it up there. There is some seriously ninja secrets that
go behind every post that I make, so I’m going to break it down in very nitty gritty detail
in this video. You know me talking mostly about You Tube,
but I do love Instagram. It’s my second favorite platform, and when
I did a video about it, and how I doubled my Instagram growth a little while ago, it
really took off, so I figured if you found that valuable, I was going to make another
video for you on going behind the scenes on how I actually post to Instagram because I
have some seriously crazy tips. Let’s dive into step one, which is just picking
a photo. When I pick a photo that I want to post to
Instagram I know what performs well because I’ve done the same thing that I do with You
Tube. I pay attention to what works with my audience,
the kinds of captions that work really well, and the kinds of photos, so pretty standard
on Instagram. It’s so personality driven that photos with
me in them tend to way outperform any other kind of content, so I always try to pick a
photo with me in them. Now, I did just recently do a batch content
creation day, and I had a bunch of photos taken. My guidance for those photos was I want it
to feel like the audience, or my community is in my house with me. I want it to feel really natural, not so perfect,
not like I’m modeling. I just want to feel like it’s me talking to
a friend, so that was the guidance that I gave with these photos that I just got done. Those are the photos that I’m mainly going
to be picking from, so let’s pick one of those photos. Step two is writing my captions. I’ve played around with a lot of different
styles of captions, short, long, blog posts. What I found is that blog posts captions,
longer form captions that really tell the story and educate, shockingly, are the ones
that do the best, so educate and inspired are the ones that do the best on my account. Again, you really have to pay attention to
your own account and figure out what works best for you. I write my captions inside of my notes on
my phone. I write these all the time when I get inspiration,
or I’ll just write little prompts of like, oh, that’s a good idea. I should write a caption about that. I keep them in here and I put little dots
in between each paragraph, so that I can create spaces. I know there is other ways to do it. That’s just how I do it. I write out the whole thing. And then, I’m going to use that later to copy
and paste into Instagram. But, we’re not even going to get to posting
quite yet. Let’s move into step number three. Hashtags, this is step number three. It’s really, really important, and something
you may have forgotten about. But, I just want to quickly explain before
I show you exactly how I do my hashtag research, and my strategy for it. That hashtags are similar to the strategy
we use on You Tube with keywords [inaudible 00:02:49]. You need to make sure that you’re getting
found by the right audience, and you’re getting discovered by new people when you make a post
on Instagram, so you’re not just relying on just solely your audience, but you’re actually
reaching a broader audience. I’m going to explain that formula on Instagram
right now. The formula is actually very similar to You
Tube. It’s based on the amount of results, which
is your search pool, and the amount of engagement for the top ranked posts, and if you can compete
with them. The tool that I use is called, Flick Tech. It’s paid, but I will show you another tool
in a second that’s actually free. The strategy here is you want to rank for
the smallest hashtags first, so it’s not super competitive, and your hashtags have to be
relevant to your posts. Meaning, that the picture and the hashtags
are the same, so if it’s a picture of a dog, you should have a hashtag that is relevant
to dogs. On Instagram, you are only allow 30 hashtags
per post, so you want to try, and stay below that. For me, what I like to do is a combination
of about 25. You don’t want to repeat hashtags on every
single post because if you do you’ll get flagged as spam, so I just keep different groups of
hashtags for different topics in my phone, and I rotate through them on my different
posts. All right, so this is how you actually do
it. The search pool for your Instagram posts for
your hashtags, you want to have a group of five that’s under 50,000, a group of five
that is between 50,000 and 200,000. You want to have a group that is between 200,000
and 500,000, and a group that is between 500,000 and a million, so five hashtags in each of
those groups. Then, you want to have one group that’s hyper,
hyper relevant to your image, and then a mega popular group. You’re going to save those for later. That’s your five groups, and then you have
a mega popular group. We’re going to use those in stories in one
of my ninja tricks later on. The key comes in knowing how many results
you’re competing against and the engagement. Let’s dive into this. I look at this hashtag tool here. You can see that you can type in anything. It’s called, Flick.Tech. It’s about $10.00 a month, $11.00 a month
US. It’s really, really good. Now, just like anything this is going to take
you a minute to create these hashtag groups, but it is so worth it because you’ll see a
huge increase in your engagement. Say, I want to look up You Tube videos, and
it’ll even populate some of the things that come up. Let’s say, You Tube videos. On the right hand side of the screen you’ll
see it says, 450,000 posts, so that’s the pool, or the competition that you’re competing
against. The average amount of likes is 1100 per photo,
which means that for me I’m getting on average more than 1100 likes per photo, so I know
that if I do a post on this topic I can win in this category because… And I can be the top ranked post in this category
because I’m getting more engagement than that. The average comments is a lot lower than what
I generally get on Instagram as well. That’s what you need to keep in mind. And then, it’s really great because it brings
up other relevant topics, and hashtags that you can use that will fit into your hashtag
category. This would be great for under 50,000. This is, again, under 50,000. This is over, or between 50,000 to 200,000. You can start populating your groups of hashtags,
and then you have 25 hashtags listed out of all different sizes, so you can see which
ones you’re able to actually win in. This tool is amazing. I use this pretty much for every single post. And then for the other tool, you can use You can use this on your phone. It’s super easy. It’s free to use. You do the same thing. You type in a keyword that you want to be
found for, and put it in this bar here, and it’ll bring up a whole bunch of relevant hashtags. Now, a lot of these are going to be really
big hashtags that are way too competitive. You don’t really want to go over a million,
especially as a small Instagram account. You just want to delete the ones that aren’t
relevant, but use the ones that are on your post. A lot of these are going to be hashtags that
you can use for that mega popular category, which I’m going to show you in a second for
your stories. Obviously, the whole goal with hashtags is
to get seen in that top nine. I’m going to just show you guys actually my
photos ranking in those hashtags, so they’re reaching even more people when they look at
these specific hashtags, or when people follow these hashtags. If I go to You Tube Marketing, you can see
that I’m actually the first post. If I go to Growth Hacks, you can also see
that I am the second post, so I am getting seen by a whole new group of people who are
following these specific hashtags, or happen to look up these specific hashtags. That’s the whole goal here. We want you to rank, similar to You Tube,
for your hashtags. Step number four is to combine your caption
and your hashtags and put them into Instagram, so you’re actually starting to do the posting
process. I’m just going to copy and paste this all
together. It has my whole caption, and it has all my
hashtags in there as well. We’re going to copy that. And then, we’re going to go into Instagram. I’ve already picked the photo I want to post. I’m going to paste it there. That’s step four. Step number five, really simple, you want
to make sure you always add in your locations. You want to click on add location, or pick
one of the auto populated locations right there. And then, you want to add something in that’s
a little extra, and very similar to on You Tube where you do transcriptions. I always say it’s so important to have these
because the more information that you give the platform that you’re using, the more they
can figure out where to put your photos, and help you reach more people, so it’s very similar
to adding a transcription on You Tube. You also want to add something similar on
Instagram called the alt text. You click on alt text under advanced settings,
and you go to right alt text. This is for people who are visually impaired,
so that they can know what your images is about. You’re going to actually describe what the
image is about. I’m going to say, [inaudible 00:08:55]. Let’s just say that, that’s the caption, or
the alt text that I want to use. We’re going to go done. No one is actually going to see that. It’s just going to be used if someone is using
Instagram who is visually impaired. They will have that come up and they’ll hear
that description. And then, the next thing is you’re going to
tag all the appropriate accounts that are relevant to the photos. For me, I’m going to take Aritzia because
that’s all of the clothing that I’m wearing. I have a bit of an issue with shopping there. I shop there so much. And then, I’m going to tag the scrunchie that
I’m wearing, which is Shop Chelsea King. I’m going to tag I think myself. You always tag yourself in your photos. I’m going to tag myself. I think that’s everything. Those are all the tags that I want to add. Please don’t tag people who aren’t relevant
to your photos. You get flagged as a spammer when I do that. I often get tagged by people that I don’t
even know, and in pictures that have nothing to do with me, so just don’t do it. It’s the bad practice on Instagram. It’s not the right way to get engagement. And then, you’re going to go ahead and you’re
going to share your photo. The next thing that you’re going to do is
you’re going to actually share this photo to your story. This is super important because then it’s
notifying your entire audience that you have a new post that they can go engage with. I’m going to click the little arrow here,
and I’m going to add post to story. This is where it gets real nitty gritty. The first thing you’re going to do is add
your location, so that it’s geo located and easier for people to find you, and reach a
new audience. Then you’re going to add a hashtag. This is where those major, those mega popular
hashtags that I discussed earlier, this is where you’re going to use them. I’m going to say, inspiration because that’s
a huge hashtag with a ton of competition. We’re going to just add that here. We’re going to do three more big popular hashtags,
so mega popular hashtags. Let’s do You Tuber, [inaudible 00:10:58],
so all mega hashtags and all relevant to this post. Now, what I’m going to do is I’m actually
going to cover this up with a new post. These are all behind the scenes little secrets. I’m going to cover that up as much as I can. I’ll squish all these down, so I’ll put all
these in here, and then we’ll cover this up like that, so we’ll keep that there. And then, what you’re also going to do is
you’re going to make sure that you… You have your location, your hashtags. You also want to make sure that you are clickable
and tagable in this photo, so you can see that if someone comes across this say, they
[inaudible] the hashtag and they come across my story and they want to know more about
me, which is the ideal situation here, you’re reaching more people, is they would click
on my name, which is on the bottom left hand corner here, so making sure that you’re tagged
there. The next thing that I do is I always put an
arrow to the post, so I will draw an arrow to the post. I’ll write a little headline to intrigue people. I’ll say, Secret to Success, for example,
and I’m going to put that. Oh, I don’t want to move that. It’s a little bit [thin key 00:12:15], but
I want to put that right there. And then, I’m going to put one more that says,
Tap Here, so people know where to tap on the photo. The final thing that I do is I put an emoji
over top, so that people need to click on the photo to see what it actually looks like
because that’s going to get people actually going to the photo. There you go. That is how I actually post to my stories. And then, I would share that out, and of course
that’s going to notify my audience this is part of distribution that I have a new post
that they should go and engage with. Step 10, which is the final stage of how I
post is you want to make sure you’re blocking off 30 minutes to just engage in the comments. You want to make sure that in your captions,
as I mentioned earlier, when I write them I always put a call to action for people to
comment below, so people are going to leave comments, and the more engagement that your
Instagram post gets in the first 30 minutes the higher you will rank, and the more reach
that you’ll get, so first 30 minutes to an hour really. I always block off 30 minutes of time, and
I make sure that I’m not doing anything else when I do post to Instagram, and I have 30
minutes on my calendar to just go in there and respond to comments and ask questions,
and get as much engagement on the post as possible. The beautiful thing about using Instagram
this way it’s super intentional. Yes, it takes more time, but the great thing
is and what I’ve been experimenting with is that I talk about You Tube bringing in leads,
and customers, and new audience members all the time when you use it in the right way,
and when you get your videos ranked. Well, when you do this on Instagram is does
a very similar thing. It’s not going to be years, and years, and
years of those leads coming in, but it will be a longer affect than just posting up a
photo, and having that instant hit of success. You will see some long term results because
you’re ranking for those hashtags, which is super exciting. I have another video called, How I Doubled
My Instagram Growth. You can check that one out. I also have another video on how I use Instagram
to drive a lot more views to my You Tube videos, so make sure you check those out. They’re both in the cards and in the description
below. If you liked this video, if you found it valuable,
you know what to do. Take a screen shot, and share it out on your
Instagram Stories. Be sure to tag me and let me know what your
biggest takeaway was, and if you’re actually going to follow these 10 steps moving forward,
and if you see results. I always want to hear about the results, so
share those with me as well. We’re doing a new thing here where we’re going
to highlight you because I wouldn’t be doing this if it weren’t for you. This is our Comment of the Week from this
week. Your comments seriously mean the world. I read all of them. I know I don’t respond to all of them all
the time, but I am seeing them, and they help me figure out what kind of content you guys
want to see. Thank you so, so much. Thanks again. I will see you on Instagram, and I will see
you in the next video. We are cooking up something really, really
special for next week’s video, so stay tuned. See you then.


  1. Hey thank you so much Sunny! Anyone in the wellness/spiritual industry? I would love to follow you as it’s similar to my account: Science Spirit Soul where I research the scientific, spiritual and philosophical interpretations of life on my blog! @worldoffrances So, if interested in supporting one another, send me your Instagram handle ♥️🙏🏼

  2. Can someone PLEASE answer this question for me: If the whole point is to reward users for properly using hashtags with a spot on the EXPLORE page, why is it that post that don't are rewarded anyway? For example, if I search #workoutvideos the #1 spot is a post that is NOT a workout video, NOT a video at all, and doesn't even use that hashtag. AND it only utilizes 4 hashtags. So,why does a post with only 236 likes get the top spot for a hashtag it doesn't even reference. It happens a lot and it pisses me off.

  3. I have a great time with my life,and i wanna share it.i chooses IGROCKET D O T C O M to get followers

  4. All this for one post on Instagram. Damn people are crazy lol 😂 I wonder what people will do when IG takes away the likes 🤷🏾‍♂️

  5. I've been putting out valuable content related to my niche, have been engaging on other people's/brands posts, added a story just like this, useful hashtags using methods from another video of yours, and added a new post to my story and I'm getting very little engagement. Several days ago I added 17 new followers, watched YouTube videos on how to increase my followers (using my IG to promote affiliate links) and I've plateaued since then. Very frustrating.

  6. What are relevant accounts? I often see people tagging at least 20 accounts who might feature their image on their account. Is this even necessary? I think it's a bit of a overkill 🙂 What do you think? Or anyone for that matter.

  7. Best video on how to expose yourself on Instagram! Watched it yesterday follow your instructions and; I didn't get more followers, no even more likes, but that post is the one that reached more people. So that's a good start in my opinion. @gnadbux (Instagram)

  8. My favorite tip is hashtag tip and how I should be doing the hash tags on my photo! Thank you for sharing!

  9. Looking for your offer, my offer is that i tell you how to have Flick professional lifetime and free DM on this profile @yepa50 of instagram with your offers, looking for shoutouts on luxury / jewellery niche also.

  10. Sunny – I just found your channel and I’m SO glad. I started my YT channel a little while ago but really want to get seriously into it (as well as IG). And your videos have been so motivating and helpful ♥️ thank you!

  11. Your tips definitely work .. but what number of like should I range for if my average is 31 likes .. engagement rate is 1.23% with 3289 followers ( I deleted over 200 because they were inactive accounts )

  12. it would be so great if you could include my music in your videos and add some link 🙂








    Google Play:…

    Amazon Music:

  13. Thanks Sunny for the video. I'm slowly growing my YouTube and IG and it's because of the few tips you provided that gave me a different outlook on what I was doing for my different platforms. I look forward to continue growing and learning from you on what you have to offer to help us grow our brands and or businesses.
    Love Light & Positive Vibes 😊✌🏾💙✨

  14. Hi Sunny! Do you suggest not to tag other accounts that are in your niche? I see a lot of people tagging 20 or so people relevant to their niche on photos and didn’t know if that’s what you were referring to at 9:50?

  15. I just feel like I'm feeling my way through the dark here! I'm an almost 40 year old artist and Instagram has changed the game for us artists. I'm a little late to the show but I'm teaching myself the social media platform. Thank God for for folks like you making videos to help us navigate these tricky waters #micheleelainewaltersfineart

  16. The ultimate way to get more followers is by using I tried them last week and got over 14k 100% real followers.

  17. The ultimate way to get more followers is by using I tried them the other day and got over 14k 100% real followers.

  18. This may sound nuts. But I like your coffee cup. I see that in all your videos. Is that a secret too? I do not know why that stands out to me. It just does and it is not negative in any way. Maybe it reminds me of drinking coffee with friends and family. I do not know.

  19. Hi Sunny,

    As I build my brand and figure all of those details out, I’m so grateful for your amazing, helpful content. My biggest takeaway was the two sites you shared at the beginning to help pick out hashtags. I’m never quite sure what to use, so I really appreciate it!!!

  20. I am almost afraid to do the new post thing. My account is so small right now. But who I am scared of, is the question, eh? In brief, I am going to follow your instructions. You rock!

  21. Loved this Sunny thanks for sharing! All of them are awesome, but I will definitely start sharing posts on stories as well 🙂 Will also be trying out the Flick Tech app 😀

  22. The trustworthy way to grow more followers is by using *www.*. I tried them a few days ago and got over 14k 100% real followers.

  23. The trustworthy way to grow more followers is by using *www.*. I tried them a few days ago and got over 14k 100% real followers.

  24. THANK YOU so much for all of these tips! I def feel like I'm in that stagnate place currently so excited to try some of these to see if helps

  25. You are the 1st one to tell about how to find hashtags and show how you use the stories option. That is pretty cool. 👊

  26. This is so helpful, Sunny! i have been watching your videos almost non stop since yesterday and i feel fully equipped to take on the social media hump that i have been going through. Thank you so much!! i am now a new subscriber and supporter!! 😊😊😊

  27. I’m definitely going to implement these on my IG stories for my new clothing biz and see what happens. Thank you for the tips.

  28. Everything seems to work except when we tried the tap here our followers said they can't click on our name under the picture to get the post or the pic. We tried mentioning ourselves etc also in the story to no avail. I was wondering what we are doing wrong.

  29. YOU ARE FREAKING AMAZING! I have been watching you for over a year and every video you put up is full of such valuable info, new tricks, things I never knew, stuff I am amazed by. I have learned so much from you! Thank you for everything you do. xoxo!

  30. Thank you so much for mentioning the ALT descriptions. I include them for my fellow blind and VI Instagram friends. Sometimes even I forget, but that feature is super important for inclusion. Thank you.

  31. Hi Sunny! I have a question, I always leave a call to action on my posts, I have about 1100 followers, and I have great content. But no one is engaging with me. I always do polls and I interact with everyone through their stories and the news feed, but I don't get comments on my post. How do I increase my engagement with my followers? Thank you for all the tips! 🙏🏼

  32. I started my IG account from scratch 30 days ago, and thanks to your tips on how to post, use hashtags, and implement stories I am already getting close to 1,000 followers. Thanks Sunny!


  33. Thanks for doing these! I'm trying so hard to grow my YouTube channel so I can do live streams again! I'm breaking into ig to get more growth so these are super helpful!!! Ty!!

  34. Loved your video content and the way you Express yourself. Thank you so much, it was really very useful. Thanks again!!!😊😊

  35. Hi Sunny,
    Want an unsolicited testimonial?

    I'm the Director of Marketing & PR for a tech firm in Chicago and run the social media for 3 other clients.

    Instagram, however, was my weakest skill-set.

    My wife and I had a Instagram page for our pups just for fun
    We found out that our favorite dachshund related clothing line, Beangoods, was taking applications for brand ambassadors.

    With only two hundred followers our chances were slim to say the least.
    So I went to work.

    Using tips from this video, and many of your others, I was able to increase our following to over 1k in 3 days.

    A week later we're over 2K and just got the notice that our furbabies were accepted and are now Weenbassadors!

    thanks so much for producing great content that is practical, actionable, and actually works!

  36. Hey! I’ve never had an Instagram and just opened one for my little YouTube channel and had zero clue how to use instagram🤦🏼‍♀️ so I’m so glad I found this🤗 it gave me a crash course😂. Have a great day💕

  37. thanx so much… many amazing tips but I realise that my probleme is to find the right tags for my niche…that is a challenge

  38. Sunny you are a genius! Your tips make so much sense and have helped me become monetized on Youtube so quickly! I can't wait to use your Instagram tips to grow my account! Keep being you!

  39. I want to build my Instagram page being I’m doing YouTube now😀 I do vegan food vlogs & Clear Aligners as of right now😁 and would appreciate any support from you guys! Let’s support each other🙌🏻🙌🏻🙌🏻 I will follow whom ever follows me! Be honest!

  40. I watch all of your adds because I know that´s the best way to support what you do! Been watching all of your videos for the past 4 hours now! THANK YOU. I am learning SO much!!

  41. I’m trying to fix a bug about sharing my posts (feed) in my stories! I can’t do that and I feel I’m loosing to much not having that feature! Does anyone knows how to solve it? I’ve tried reporting the problem, uninstalling and installing, etc

  42. I didn’t have any clue what I should be doing with hashtags. This was extremely content rich and helpful. Thank you!!!

  43. Thanks so much for this! I'll be watching for more videos as I'm just getting my business on Instagram! Priceless!

  44. I just followed step by step your advices! hope it is going to work because the engagement lately has been horrible.

  45. I started my you tube channel 4 years ago but i don't really have an ideal thing to post, so i ended up deleting all of it lol… since last year when my daughter started asking me to take a video of her , it gives me a motivation to open up you tube again… your tips and advise on how to start really helps…( working on it) huge thanks …

  46. I can help anyone that is having trouble boosting their engagement and increasing their followers. Contact me on SteveSQL

  47. I am SO happy I found your channel 🙂 Learning a lot about Instagram. And I am trying Flick Tech right now, it's great! thanks for the great advice <3

  48. Thank you, this is so helpful! I am trying to grow are following for our luxury custom couture fashion brand and need all the help I can get

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