How Facebook Ads Work STEP BY STEP DEMO (w/ REAL EXAMPLES from a 7figure marketer)
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How Facebook Ads Work STEP BY STEP DEMO (w/ REAL EXAMPLES from a 7figure marketer)


So, you want to know how Facebook Ads
work. Well, you’re in luck. Because I’m going to walk you through what Facebook Ads
are, how they work. I’m going to show you a little bit the set up on my computer
right here. And I’ll even show you some of my most successful Facebook ads that
I’ve put and explain to you why they worked so well. Hoorah!
Facebook ads are a miracle in advertising. Basically for any business
they can create more leads, more sales, more awareness, whatever you’re going
after. My guess is you want more money in your business or whatever you’re doing.
So, let me show you how they work. So first off, I’m on my FaceBook right here.
And you can see sponsored ads. You see these ads on the right side. These are
called right-hand side ads. And if you also scroll down, you see ad right here.
This is called a newsfeed ad. And this is a video right here. So, see some copy, the
headline, website, etc. And that’s what we’re going to be discussing today. So, let’s
go in to the ads manager. Now, I’m going to be showing you a little bit about how to
set these ads up. I’ll also show you some of my best performing ads, so you kind of
get an understanding of like what a good lad looks like. So, here I’m in Facebook.
And as you see, you want to go to business.facebook.com. Or if you just
search Facebook ads in Google, you’ll find out where to go to Facebook ads. You
can also just search. It says create an ad right here. So, you can really create
an ad anywhere in Facebook. They make it really easy for you to create your own
ads. So let’s set it up. So you see a couple different types of ad setups you
can do here. Facebook has a ton of different ad units. And not going to explain
them all but I’ll kind of give you the basics. So message ads is sort of a newer
feature from Facebook. Now, if you’re using Facebook Messenger,
you know the chat feature they have here. You can actually have ads show up
directly in your messenger app which shows up on your mobile phone or also on
your desktop computer. So that’s a great way to reach people because almost
everybody clear on ads in messenger. especially since
they’re so new. There’s not any banner blindness. The caveat is you can only
really send Facebook messages ,you know message ads to people who have liked
your page or who have subscribed to get messages from you. So, it really limits
the reach and if you don’t have a big messenger list, it’s going to be hard. Or
just a lot of people who like your page. In my case, I have hundreds of thousands
of people who follow my page and I have thousands of people on my messenger. So, I
can utilize that but it’s still just not a huge traffic source. Lead generation
ads can really help you out. This is what’s called a lead form. So when you
click on a lead form ad, what will happen is you don’t see him that often.
But if you click on the ad, it’ll pop up a little screen generally on desktop or
mobile where you can enter in your name, phone number or email. And that allows
you if you’re running a business, you don’t need somebody to buy something
over the Internet. You’re looking just to get somebody’s information to follow up
with them or whatever. You can get their information really easily through
Facebook. And generally speaking, you can get leads for 5 to 10 dollars if
your targeting is set up right. So really cheap way to get more leads in your
business. Video views is another way to advertise. If you have a important video.
Maybe you’re a you have a movie company or you’re a band or maybe you just have
a story that you want to get out to your existing audience. This would be a great
way to let more people know about, you know, have them watch your video and kind
of build that story that you’re trying to create. You can also get app installs.
I haven’t messed around with this too much. But that’s obvious. Engagement. It
really focuses on people who are going to like your ads or comment on ads. So,
Facebook is able to tell which people liked things the most, which people share
things the most and which people comment the most. And if you’re just looking to
maybe build up awareness or get interaction going on a piece of
advertising, this would be a good way to advertise. You know, I know a lot of
direct response marketers who will put up an engagement ad and they’ll spend
like maybe $25 or $50. And they’ll get just a lot of people commenting
and liking and sharing their ad. And then what they’ll do is move towards the main
ad unit which is called traffic. And this is if you want people coming to your
website. So, the reason why people might run engagement ads first and then run
traffic ads is because for a few reasons. One, Facebook is a lot more lenient on
engagement ads because you’re not sending people outside of Facebook.
Facebook, their goal is to keep people inside Facebook as much as possible, okay?
You can advertise a lot more aggressively and you can advertise a lot
cheaper if you’re just keeping people within the Facebook ecosystem, okay? If
you’re thinking of what Facebook wants, the biggest goal is to keep people on
Facebook as much as possible during their life. I mean Facebook’s bigger goal
arguably is actually to have people live inside of Facebook in virtual reality
and have all communication done within Facebook. That’s my conspiracy theory,
right? I don’t think it’s much of a conspiracy theory. But point being, it’s
easy to run engagements than you run traffic ads. Even if you spend $5
on the engagement at school. Let’s go into traffic ads. I just
scrolled down and we see there’s some things create split, test budget
optimization. On the campaign level, which is right over here, that is where you
generally set your budget, okay? Or you set your objective as well.
Now, these things don’t really matter. I wouldn’t worry about these things. The
next 2 sections we’re going to go over are the ad set and the actual ad itself.
Now, you can set a budget limit right here. And generally speaking I think $100 is a good limit for a campaign. You can set $100.
Let it spend $100. You don’t have to worry about if it’s going to
overspend you know, spend all of the money on your credit card up to your
limit, right? And then you can increase the budget if your ad is profitable for
your business or for whatever you’re doing. So I’ll just say you know, demo.
Then to move on to the ad set which is over here. We’ll just click continue. Now,
we’re on the ad set. So, the ad set, as you see, we’re moving down this list right
here. And until we actually create the ad. Now, the
ad set what that does is we’re actually going to create our targeting. We’re
going to figure out who our ad should show to. So if I’m selling coffee mugs, I’m
going to try to target people who drink coffee,
obviously. Right? So, I want to find a way to target coffee drinkers on Facebook.
Now, what I would do is I’d pick you know, where I want to advertise. Do I want to
advertise you know, trying to get people to go to my website? And I try to get
people to go to my app. Or I’m going to try to get people to add me on messenger? Or
communicate with me on whatsapp? In our case and in most people’s cases, they’re
trying to get people off of Facebook going to their website. Which is
generally where people sell things. Now, dynamic creative. You don’t need to
worry too much about this. You don’t need to worry too much about offer. Generally
speaking, what I focus on is I focus on setting the targeting here. So, you could
set the locations where you’re selling products. Maybe I say, “Oh, I also sell my
coffee mugs in Canada.” So, I’d add in Canada. Let’s say, generally speaking,
people under the age of 35 don’t make too many impulse purchases online. So, in
this case, I’d probably target you know, I set my minimum age at 35. Let’s say, I
have my coffee mugs are pink. You know, so I want to target women. You set your
languages. I’m not going to go through everything here. But you can set your
detailed targeting methods here. So this is where you would say, I want to target
coffee drinkers for my coffee mug. So, I would say coffee. And see what shows up.
So, here’s where we have all these interests show up, okay? And what we’re
seeing is we see great. They have a section that says coffee. But notice the
problem here is the size of this audience is 500 million people. We want
to show our ads to a fairly niche audience. We want to show it to the most
avid coffee drinkers ever, right? We want to show our ads to coffee drinkers who
buy coffee mugs who buy stuff online. That would be the best, right? Right! And
you can go even more detailed than that. But for our purposes, we’d like to get
more targeted. Right now, we that were advertising 278 million people.
We’d like to get that down at least under a million.
Okay? So, I’ll select this. And I’m going to see how my audience size reacts. So,
that’s great. We cut our audience down to 27 million people. Really helpful, right?
It took it down from like 200 million to 27. So, let’s find more things. Iced
coffee. Specialty coffee. Maybe people interested
in specialty coffee are like more avid coffee drinkers. And do you see this
right here? It says, the size the audience is only 8 million. So, I’m thinking these
people are like power coffee drinkers, right? Who gets in a specialty coffee
unless you’re like crazy about it? Okay, so I’m going to select that and we’re going to
see what this does. Still the same size. 28 million people. So, let’s see if we can
get it down even further, okay? We’re going to see coffee. There’s some other
interests here but you know I’ll type in coffee cup. But it’s still 28 million
people. So, it’s still a pretty broad audience. So, the last thing I’m going to do
is this is a very special audience which you can use if you’re selling ecommerce
audience. Which is called engaged shoppers, okay? And we have engaged
shoppers here. So, what we see here is that this shows that people who have a
purchase behavior of buying stuff online. It says people who have clicked the
call-to-action button shop now in the past week. What that
means is these are people who are not only interested in coffee but they are
buying stuff online or they’re clicking shop now. That’s a good kind of detailed
right there. So, we’re going to select that. We’re going to see how our audience size
reacts. Potential reach 43 million people. It got bigger. So, I don’t like that. Let’s
see if we can remove maybe just one of these broad things and see if that makes
our size smaller. We still have 32 million people here.
Either way, we have somewhat of a targeted audience. See, it’s in the green.
At least we’re getting people. I guess there are a lot of people who like
coffee and who are buying stuff online. So, that would make sense. Let’s go down
here. Here is where you would say what you want.
Generally speaking link clicks is a good number. And you don’t need to actually
fill in the cost control. My suggestion as you let Facebook do this for you.
You’d go down, you’d click continue and then you would create your ad, okay? You
would select whether you want to… You can select different ads. You can select a
video. I always suggest to use videos in your Facebook ads. Videos work the best.
Then you would scroll down and you would actually, you know, upload your image or
your video. And you would type out whatever it is you want in your ad. You’d
say like, “Coffee mugs? Ours is the best.” And you can preview what your ad shows
up like. That’s the basics of Facebook ads. Then you would just click create ad.
You know, if we just scroll down and go to the bottom. So that’s really it. You
you know, I’m not going to actually fill out an ad for this fake coffee. I guess it’s
a real coffee mug. But that’s the basic. And I’ll show you some examples of
really good ads that I’ve created that made me hundreds of thousands of dollars
as an affiliate marketer. Now, if you’re interested in learning about what I do
for a living which is affiliate marketing. I basically sell other
people’s products online. I just market them using ads Google, Facebook, YouTube.
And I earn commissions for helping these companies sell their products. Sort of
like Expedia.com or hotels.com. You know, hotels doesn’t own any hotels. Expedia
doesn’t own any plane flights. You know, or planes. They just kind of connect
people who are interested in getting a hotel with a hotel they can stand.
That’s essentially what I do. I connect people who are interested in a certain
product. And I connect them with the product and I make money for making that
connection through advertising. And if you want to learn more about that, just
make sure you subscribe to my channel. And after you subscribe, you will get a
free course on affiliate marketing. It’s like 10 videos make sure you hit that
notification icon. I do live Q&A’s sometimes as well. Let’s go back here
though. So here’s an example of one of my ads which was for a bedbug product. I was
helping a bedbug company sell their bedbug eradication kits. They’re sort of
like ant traps that keep bedbugs out of people’s homes. So, this was my ad. I you
know, wrote this ad. And bedbugs actually are very much so
on the rise in the united states because of a global warming or what people would
call climate change. Or Trump says there’s nothing happening. Who knows?
The point is bedbugs are on the rise because of rising temperatures. So, it is
becoming more of a problem and more people are buying this.
So, I said bedbugs are shutting down businesses and being found at local
movie theaters and homes. And I showed a picture of what our bed bug bites. And I
wrote massive bedbug epidemic. See how to avoid being attacked. Like kind of
aggressive, right? I’m an aggressive advertiser. That’s why I make, you
know, a lot of money. But notice, I got 4,000 shares on this. This ad
went viral. This ad made me a ton of money. Just went super viral because of… I
guess I didn’t wrote a really good ad. I do a couple things in my ads. You know,
notice I put this little dot just to get more clicks. And you can see all my data
here. Let’s see some my other ads. Okay, here’s another ad. Same ad but different
image. You know, this ad got 5,000 shares. Okay? I really like riding ads that get a
lot of shares. I like writing ads that don’t seem like ads actually. Because
that seems to work the best. And they also get a lot of shares which is free
traffic. Facebook doesn’t charge you if somebody sees an ad somebody shared. Okay?
Here again. Just another image. Same language, 3000 shares and another image.
Here I did something differently. I kind of put the link in the ad. And I put
image from a news article that was on that said summer 2014.
Worst bedbug season ever. This was a real news story that aired about bedbugs. But
I didn’t use their logo. This ad campaign made me hundreds of thousands of dollars.
And you know, notice way I targeted, you can see all the way I targeted all that
stuff. Now, if you want to learn more about how I do advertising, you know, I
have a 6-week course. There should be some information in the description. But
that’s not what this video is about. Hope you learned a lot of information from
this video and leave a comment. If you have any questions about how Facebook
Ads work or any of this stuff, leave a comment below and let me know what your
question is. Or if you just have a comment and you want to say, “Awesome
stuff” or whatever, let me know. Put it in the comments. Thanks for
watching. Make sure you subscribe to my channel and hit that notification Ion if you want to see more videos. Like it and I will see you soon.

15 thoughts on “How Facebook Ads Work STEP BY STEP DEMO (w/ REAL EXAMPLES from a 7figure marketer)

  1. Great video John!… I know you love both Facebook and YouTube ads but just out of curiosity, if you were forced to pick one and abandon the other, which would you choose?

  2. Hey John how u doing. I’ve been thinking about getting into affiliate marketing. But I also am thinking about starting an agency to get more costumers to local business using Facebook ads. I was told it’s gonna take a long time to scale with affiliate marketing. And it’s time that not exactly in my favor because I’m 40 going on 41. And I was told it’s way more Doable with starting an agency cause all you need is like 4 or 5 clients that will pay you every month. I’d like your take on this. Hope to hear from you thanks.

  3. I know this sounds funny, but where do you get the videos that where do you look for the amount I can’t make a video every time can you buy a video where do you get them out thanks love you show

  4. Hi John, this is really good,
    Could you show for example how to promote your training on facebook with ad?)

  5. At the targeting level, you can narrow your audience.
    This was the reason your audience got bigger when you added interest.
    Still a great video though💪

  6. Thank you John Chrestani! I love your this FREE TRAINING and I recommend everyone this: http://bit.ly/2Z21pIX

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