Green Industry Pro Magazine Podcast #1 – Social Media… Beyond the Hype
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Green Industry Pro Magazine Podcast #1 – Social Media… Beyond the Hype

bjbjBrBr Gregg: Welcome back, everybody. Gregg
Wartgow with Thanks for tuning in again. Today we’re talking about
a topic you’ve likely been hearing a whole lot about and that’s social media, but we’re
going to tackle it from a little bit different perspective. We’re going to look at how different
types of landscape companies of different sizes can utilize the many different types
of social media tools out there. Things like Facebook, YouTube, Twitter, and so on to actually
get a decent return on your time investment. Believe me, you can spend an enormous amount
of time on this stuff and get absolutely nowhere. To help us out with this topic we’re joined
by Andrew Pototschnik from How you doing today, Andrew? Andrew: Very
good. Thanks for having me, Gregg. Gregg: I appreciate you joining us today. Andrew
has a ton of expertise in the disciplines of marketing, in general, and especially online
marketing, social media marketing. We’re actually going to tackle this topic in two installments.
Part one here today, we’re going to cover four key points for you, how to use social
media if you’re a smaller company, if you’re a larger company, and then also how to handle
negative feedback. To get started, Andrew, let’s talk about something you and I definitely
agree on and that’s the fact that there’s a ton of hype surrounding social media these
days. How should landscape contractors look beyond this hype to figure out how to effectively
use social media? Andrew: Well, great question. Social media is obviously in the news a lot.
If you’re a tech geek, like I am, there are articles about it every day in Google News,
CNN, Forbes, everywhere. That makes it really easy for marketing SEO companies to sell that
and get clients and sell those services. Something that I come across a lot is that a lot of
companies might have a social media plan, but oftentimes they’re doing it because a
company sold it to them on the basis of, You’re going to get all these new clients. You’re
going to get all these new fans. You’re going to get all these new likes. They’re approaching
it from a perspective that you need to be doing it because everybody else is doing it.
The approach that we take at my agency’s a little bit different because, and this might
sound odd for a founder of a lawn care marketing agency to say, is I am a little bit bullish
on social media. I’m not one of the companies who pushes that as the end all, be all strategy,
but we approach it as we would direct mail, as we would email marketing, as we would SEO,
search engine optimization. It’s just another tool that we can use from our marketing toolbox.
The approach that I disagree with that a lot of other companies take is they do it because
everybody else is doing it. I don’t like that because that’s not a goal. There’s no clear
objective, and if you don’t really have a clear goal, or a clear objective in mind,
there’s no way that you can measure success or failure because you really don’t know what
you’re doing. There’s no end game and you’re going to end up wasting time and money. Whether
it’s social media or direct mail, you have to have a purpose. You have to have a goal,
and you have to be able to track it and determine if you’re making a return on your investment
and whether or not any campaign that you’re running is effective. Like I said, social
media is easy to sell, and the myth that these companies propagate is that if you just post
on Facebook, if you post on Pinterest, you’re going to get all these new customers and everything’s
going to be great. That’s all you need to do, and they pretty much neglect your website.
That’s just really unrealistic hype. Our approach is always to focus on delivering value to
our clients, so we must be able to prove that we can bring them a return on their marketing
investment. If I can’t do that, I can’t really justify selling any services to my clients,
if I can’t prove that I’m bringing them a return. If the goal of any marketing campaign
is to have a good return on your marketing investment, you need to take a slower approach
to adopting thee strategies. Something that we do is, we tried and tested marketing methods
and tools, whether that’s direct mail, whether that’s search engine optimization, door hangers.
If executed properly and it’s proven to work, we’ll recommend it. We’ll let the other guys
waste their time and money figuring out what new technology works, what type of return
on investment that they’re going to get from social, on what the best strategy is to take.
Something that I d like people to take away from this is don’t throw out what people call
old school marketing approaches if they’re still working. If it still works, keep doing
it. If you’re investing ‘x’ number of dollars into a direct mail campaign and you’re getting
a return on that investment, then why not keep doing it? Why throw that out the window
for social media or some new hypy [SP] technology that’s getting a lot of press? You need to
think these things through and not just jump on the bandwagon and follow your competitors
down a road that doesn’t have a clear objective. We take things slower. That said, it sounds
like I’m really against social media, and I’m certainly not. If you listen to the second
part of this interview, you’re going to hear me go into details on how important I think
social media’s going to be in the future. Keep everything in perspective. Everything
has to have a goal. You need to do any marketing plan that you have with a very specific purpose
and really track your numbers. Don’t get caught up in the latest and greatest. Your return
on marketing investment is going to be the ultimate judge of your success of any marketing
campaign. The problem with social media is it can be tricky to track the return on investment.
Some companies will tell you that, only thing that you need to be concerned with is how
many likes you’re getting. They’ll tell you that it’s all about branding. It’s all about
just getting your name out there. It’s about going viral and getting people to share your
posts. A bit of that is true. They’ll give you some other spiel that doesn’t really have
clear metrics. The way I look at it is follows, likes, fans, even the ranking of your website,
how it ranks on the first page of Google, that’s just a guide. The only metric that
I really care about for my clients is, Are their sales going up or are their sales going
down? That’s the only metric that matters at the end of the day. Fans are nice. It’s
great. So 2000 people like your lawn care company, that’s swell, but if nobody’s buying
anything, who cares? I’ve said the same thing to you before about websites. So you have
a great, beautiful, pretty website, but you’re not doing any search engine optimization,
thereby nobody’s seeing it, so who cares if you have a website? You have to keep these
things in mind, and you really have to track your metrics. Social media can be a big waste
of time, but if you have a well thought out marketing plan, Facebook, Twitter, Pinterest,
YouTube, they all have their place. The question becomes, how can you leverage social media
to make money? Let’s think about that. How are people using social media? Are people
really going to Facebook and searching for a lawn care company in your area to make their
decision, or are they going to Google or Bing? They’re really going to Google or Bing. You
might have some people that ask their friends on Facebook, I need somebody to mow my lawn.
Do you recommend anybody? Yes, that happens. That’s going to be a very, very small number,
but that happens. Most people are still using Google and Bing to find a lawn care company
in their area, but they might turn to the network to ask for advice. If people aren’t
predominantly searching for lawn care companies on Facebook, then who exactly is going to
be viewing your Facebook page or your Twitter feed or your Google Plus company page? That’s
going to be your existing client base. It’s typically not going to be people who’ve discovered
you on the social network. It’s going to typically be people who have been to your website or
who are existing customers and they’ve liked your Facebook page, they’ve plussed-one you
on Google Plus, or they’re following you on Twitter. If your followers are your existing
client base, your marketing approach needs to be better. You have a different audience
than somebody who is not your client. Since it’s your existing client base, the approach
you take would be much more akin to email marketing, that you’re sending emails to your
existing client base, which I hope everybody’s doing on a regular basis. Since you have a
different audience than somebody just stumbling across your website, or finding you in Google,
your goals are going to be slightly different. For instance, your goals would be about selling
more services to your existing client base, building a deeper relationship with your clients,
turning them into friends that will never leave you, selling more services, encouraging
your followers to refer, selling more services, getting reviews and testimonials that you
can use in your marketing and on your Google local page, your Yelp page, your City Search
page, and selling more services. If you hear me here, there’s a recurring theme. You’re
marketing to your existing client base so your ultimate goal is all about increasing
their customer lifetime value. That’s really the approach that we take when it comes to
social media, email marketing. Typically, when the client comes to us and they want
to do a social media campaign, we usually combine that with email marketing because
when you combine the two you’re going to reach a bigger audience and you’re going to sell
more services. You’re going to be able to up sell them into different services that
they might not be using; you’re going to be able to get them to buy special seasonal promos
that they might not be using. I say that it’s good to combine the two because if you think
about how you use email, or how you use Facebook, you’re not always going to see every single
message that a company sends to you. A lot of us are checking email or Facebook on our
phones these days, on our iPhones, on our Android devices and we’re skimming the headlines.
We’re skimming the subjects. We’re skimming through our news feed, so your followers aren’t
always going to see your message. We want to touch them as frequently as possible. We
want to be emailing them regularly. Once a week would be good. We want to be posting
regularly to our Facebook and Twitter and our Google Plus feeds. The more times we can,
I call these touches, the more times that we can touch our clients, the more times they
see our message, and the more opportunities that they have to make a purchase and buy
one of the services that we want them
to buy. Gregg: Good point. Andrew: That’s the goals that you want to have in mind. How
do you track that? You’re going to be spending all this time on Facebook. You’re going to
be curating photos. You’re going to be posting interesting topics. How do you track ROI on
social media, your website? You can use Google Analytics to get an idea of how much traffic
you’re getting and where they’re coming from. You can see if they’re coming from Facebook,
if they’re coming from Twitter. Facebook has built-in analytics as well that will give
you some gauge, on how effective your message is and what your reach is. Then also you can
set up phone numbers ultimately to track where your leads are coming from, whether it’s from
Facebook, or different places like that. Ultimately, there’s no replacement for properly training
your phone staff, actually ask where the person’s coming from. How they found you and to log
every call. Either in a phone log, which could be a simple piece of paper, or into a lawn
care management software like Service Auto Pilot or something like that. They’ve got
to ask. They ve got to track. There’s no better replacement than talking to your customers,
talking to your prospects and leads, asking them how they found you. That’s going to be
the ultimate judge. The number of Facebook fans that you have, who cares? I want to know
how many people are picking up the phone and calling me and buying something or emailing
me and setting up weekly lawn maintenance service or purchasing some other services.
You’ve got to track it and ultimately that means you have to get your phone staff involved
because that’s going to be the ultimate and the best metric that you can have as far as
your response. Gregg: You bet. Andrew: Unfortunately, that’s an answer that a lot of people don’t
want to hear. They want to think it’s going to be easy, and they don’t want to ask this
question, but there’s just not a replacement for that. If you don’t ask, you’re not going
to have a clear idea of how effective any marketing that you’re doing is. It’s the same
for a direct mail campaign. If you’re sending out direct mail, how are you going to know
what your response rate is? How are you going to know how many people saw your flyer, your
post card in the mail and called unless your phone staff is asking them? You’ve got to
ask. That’s ultimately what it comes down to. Analytics on Facebook or Google, those
are just guides that tell you how well you’re doing as far as certain basic data. How much
traffic you’re getting, all these different things, but ultimately you’ve got to ask.
That would be how you want to track the ROI. Why don’t we talk about what you’d want to
do if you’re a smaller company just starting out? Gregg: It’s funny because one thing I
get a kick out of on Facebook especially, I’ll check out different lawn care company’s
websites, and it’s always interesting. I ask myself, wonder how big this company is? Because
on Facebook a lot of times all the companies look the same, provided the Facebook page
is built fairly decently. Let’s say you are a smaller company, maybe just a couple of
crews, what’s that company strategy with social media? How much time do they spend? How do
they implement it, track it, do all of the stuff that’s so important? Andrew: At our
agency, we work with companies of all sizes. A million plus companies, quite a few of them,
and we’ll even take on the smaller guys. We even have a couple of clients that have one
crew. They’ve just started their business a couple months ago, but they’re very eager,
they’re hungry. We’ll even work with those guys as well. I can tell you exactly what
I recommend to those guys. If you’re a small company, I would definitely recommend setting
up your social pages as soon as possible. That would include a Twitter, go ahead and
set up a Twitter feed, set up Facebook for Business, not a personal page, for your business.
Make sure it’s a Facebook business page. Very important. We’ve had a couple of clients come
to us who have 500, 600 followers on a personal Facebook page that they have their company
name on and they’re really in jeopardy. We had to switch them over to a Facebook for
Business page because they’re in jeopardy of getting deleted because Facebook will delete
your page if you’re running a personal page as a company. Plus if you’re running a Facebook
for Business page, you get access to the Facebook analytics I was describing to you. And then,
also set up a Google Plus page. Google Plus, if your listeners aren’t familiar with it,
that is Google’s answer to Facebook. That’s their own new social media platform. It’s
going to become more and more important. We’ll get into that in Our Future of Search interview.
I go into that on depth. Set up, at least, those three. I’m a big proponent of video.
If you go to my blog, you’ll see I have videos for just about everything. I’m a big fan of
putting videos on our clients websites as well. I’d even recommend, when they’re ready,
go ahead and set up a YouTube page as well and different things like that. LinkedIn isn’t
going to be extremely helpful for a lawn care company. Typically, it’s more business to
business people. LinkedIn, I probably wouldn’t recommend you spending time on that. If you
are a landscaper, Pinterest does have some value, but again, Pinterest, that’s something
that me and you could have another conversation on as well because that is one of the newest
social media networks, but you really need to approach that from a very specific angle
because you can waste a ton of time just on Pinterest that doesn’t bring you any new business.
Gregg: That’s more of a photo sharing platform, right? Andrew: That’s exactly right. Gregg:
We can talk about that at another date. Andrew: We won’t go into that, but I just wanted to
mention it because it is quite popular. If you’re small, just set up Twitter, Facebook
for Business, Google Plus Local for business pages. Immediately add a like box, a follow
button, and plus-one boxes to your website. I’d put them on every page. That way people
can click the like or follow button, and with one click, they’re a subscriber to your Facebook
page or your Twitter feed or your Google Plus page. You want to do that as quickly as possible
so you can start collecting followers. Your customers are going to come to your site,
prospects are going to come to your site, and they’re going to click that like button.
They’re going to click that follow button. They’re going to get into your sales pipeline
because they’re going to be following you on Facebook or Twitter, and then you can start
marketing to them as you would with an email campaign. You’ve basically gotten their email
address, in a sense, because they’re a subscriber of those pages. You want to do that as soon
as possible. I would go ahead and start posting some relevant info maybe, once a week, but
the key here is if you’re a small company and you have less than 100 followers, do not
spend an inordinate amount of time on Facebook and Google Plus. Right now, your goal should
just be to collect followers, collect likes, start building that list. Then after you get
to 100, you might want to think about putting an investment into hiring somebody to manage
your social media for you or to start spending some time doing that each week. Don’t waste
a lot of time on that until you start to get quite a few more followers. Once you’re up
over 100 followers, why don’t we go directly into what a larger company would do? A larger
company’s already going to have 100 followers, and it starts to make more sense to put a
strong social media plan in place, to put a content strategy in place and have focused
goals behind each of the posts that you post. One of the things that I would recommend for
a larger company is to create a social media marketing calendar. You want to plan all your
posts in advance and you want to know, and they need to coincide with different promotions
that you’re doing throughout the season as well. All of this should be planned in advance
just like, I’ve mentioned before, your marketing. You should have an internal marketing calendar.
You should know approximately what date your direct mail flyers are going out, when you’re
going to do door hangers on particular neighborhoods, when you’re going to promote special services.
You should have all your stuff pre-printed in advance. You’re going to do the same thing
with social media. You want to plan everything in advance. There’s no flying by the seat
of your pants or, I’m just going to log into Facebook this day, and I’m going to decide
off the cuff what to post. Plan it in advance. Decide what your goals are, and plan posts
that will help you accomplish those goals. Some of those posts might be, We’re running
a special promotion on a lawn treatment this week. The first ten people to share this with
their friends get service for free, or get a discount. There’s a gazillion different
things that you can do, but you need to have everything planned in advance. Once you decide
that you want to have a fully functioning social media strategy in place, your goal
is to engage with your existing customers and your fans on a personal level. You want
to interact with them. You want to communicate with them. You really want to build a friendship.
Friends don’t fire friends, is what I like to say. If you’re friends with your customers,
and you’re interacting with your clients, it’s less likely that they’re going to give
somebody else, a competitor, opportunity to take your place. Companies, oftentimes, they
don’t want to interact with their customers. They don’t want to communicate with them.
They feel like if they’re communicating with them that they’re bothering them, but the
great thing about social media is it is a passive medium. People might see your posts
in their news feed, but they choose whether or not to interact with you. You’re not really
taking any time out of their day. They decide whether or not, what level of interaction
that they want to have with you. These interactions, whether it’s somebody posting a problem that
they had with a service or something on your page and you interacting with them and solving
their problem or any of these things can help strengthen your relationship and build customer
loyalty, which is really, really important. If you’re interacting with them on a personal
level and maybe, even sharing stuff about what’s going on in the community, maybe you’re
sponsoring a baseball team and [inaudible 24:25] doing business, think about it from
a perspective of, What would my customers in this market respond to? What are they concerned
with? If you take that approach and think of it from their perspective, chances are
you’re going to realize pretty quickly that your customers aren’t really interested in
the scientific details of the seed that you’re using this season. Look at that from that
perspective. You don’t need to go into the science of lawn care. They’ve hired you to
solve that problem for them. They’ve hired you to take care of their lawn, so chances
are they probably don’t really care about the details of the chemicals and stuff that
you’re using and different things like that. Post topics that you think they would respond
to. This could be community events. This could be customer of the week. It could be photos
of a great landscaping job that you just did that you’re really proud of that can help
encourage other people to take a chance and use you to redo their flower beds, or to plant
some new shrubs. Think about it from that perspective of what you think people who are
just homeowners that see your posts, what they would respond to. Gregg: It’s going to
help them make a connection with your company, in a sense. Andrew: That’s exactly right.
I think about social media and what you post to your page very similar to the crew leader
that you have out in somebody’s lawn and Suzy Homemaker comes out, and she’s interacting
with your guys that are there on her lawn. It’s the same sort of interaction that you
want. You want a crew leader that can talk to your customers, build rapport, that your
customers like and like doing business with. They think they’re professional and your crew
leader’s there to solve their problems. It’s the same sort of thing on social media and
on Facebook as well. You want to become friends with your clients and you want to build their
loyalty. Gregg: Conversely, and you touched on it just a second ago, negative feedback.
Obviously, you’re hoping this isn’t going to happen and it’s probably a smidgen of a
chance it will because your followers are your friends and your current customers, but
I’m sure it does pop up from time to time. How do you deal with that random negative
post on your Facebook page or what have you? Andrew: That s a great question. I’d actually
like to expand this a little bit and not just negative posts on your Facebook page but negative
reviews perhaps left for you on Yelp, or on Google Places, or any of these other review
sites. Why don’t we take it back a little bit broader than just Gregg: That makes sense.
Andrew: Because the approach that you’re going to take and the response that you’re going
to have is going to be very similar across each of these platforms. One of the main differences
is that if somebody posts something negative on your Facebook page, you do have the opportunity
to delete their post and you can ultimately, if they’re harassing you, you can ban them.
However, I’m not recommending that. I’m just highlighting that that’s an option that you
have on Facebook that you do not have on Google Local, Google Places, which is your Place
page. This is different than Google Plus Local for Business. It’s different than what you
can do on Yelp. You can’t delete those reviews. You can, however, respond to them. If somebody
posts something negative on Facebook, you’re going to respond in much the same way. If
they’re really hateful, or if they’re cursing, if they’re using foul language and they’re
posting on your page, delete them. Don’t deal with them. Delete them. Ban them. They can’t
post on your page again. However, if they’re posting a real issue, I would address it publicly.
Address it publicly on Facebook and respond in the same way that you might on Google Places
or on Yelp. There are a couple things that we should touch on. First is you’re going
to get negative reviews, no matter what. No matter how good your service is, no matter
how awesome everybody on your crew is, you’re going to get negative reviews. At my company,
I actually make a joke about it that we’ll have companies that we’ll be doing SEO for
them, we’ll be doing their social media, they will get a negative review on Google Local.
I will typically send my client an email and say, Congratulations. You’ve made it. You’ve
got your first negative review. That means typically one of your competitors is probably
irritated that you’re cutting in on their turf. What we see, quite frequently, is if
you drill down and look at the other reviews that you get, if your service is really good,
what you’re going to find is you’re going to get negative reviews from your crappy little
competitors in your market who are bitter that they can’t make their lawn care, or their
landscaping, company as successful as you have. You’re going to get negative reviews.
Oftentimes, they’re going to come from competitors. But before you assume that, the first question
that you need to ask yourself is, Is this a legitimate review? Is this a legitimate
criticism? Be honest with yourself. Are there legitimate service problems in your business
that need to be addressed? Is there a weak area in your business that you need to implement
an internal process that will let you avoid that in the future and will eliminate that
problem from being experienced by any of your other customers? That should be the first
thing you should ask. It should not be, How do I get this negative review removed? That’s
typically what I see. Customers will call us, We got a negative review. The first thing
I ask them, You think it’s legitimate? Do you think there’s a real service problem or
do you just think it’s a customer that’s a customer of a competitor that’s angry? Be
honest with yourself because the feedback that you get from your customers and in your
reviews is very valuable. If it’s true, it’s very valuable because you want to know how
to make your business better. You want this feedback from your customers. You want to
know how to improve. You want to know how to be better than any of your competitors.
Be honest with yourself, first of all. Andrew: We already mentioned competitors. This is
going to happen. Let me give you a perfect example. One of our clients, they got a negative
review. We saw it before our client did. I went to see who this reviewer was. I drilled
down into the reviews that this gentleman had left on, in this case, it was Google Places.
I determined after about five minutes that it was a guy running a really crappy competing
lawn care company who had left six other negative reviews on everybody else that was showing
up on the first page of Google. One positive review, his only positive review was on his
own lawn care company. That happens more often than not. What we did, I documented all this
for the client and sent an email to Google and they did, in fact, I don’t know if they
terminated his account, but they did remove all the negative reviews and they’re completely
gone. There are ways to approach it, but you don’t want to always approach it and respond
to clients’ negative reviews saying, Are you a competitor? You want to respond in a very
positive light. Another type of negative review that you might get are really angry customers
that don’t have anything better to do. They might have a legitimate complaint, or they
might be the type of customer that you really went out of your way to help them, but they
ended up still leaving you a negative review. These are the type of customers where, if
you drill down and look at the other reviews that they’ve left, probably the high majority
of reviews that they leave online are negative. They rarely leave a positive review, and they
just use online review forms to bad mouth the companies that they don’t like. They’re
just angry individuals. Some people are like this. Some people are just jerks, and there
isn’t a lot that you can do for these unhappy people. You’re going to get reviews like that
from time to time. Even after you’ve gone out of your way and solved their problem or
tried to solve their problem, they’re still going to leave you a negative review. How
do you deal with this? The number one key is to never, ever argue publicly with a customer
about a negative review. Ever. Never do it. You are not going to win, and you’re just
going to look bad. I know what it’s like to get a negative review online, and it irritates
you when you know that you’re busting your butt and you’re giving 110% and you’re really
trying to deliver for your client, but you get a negative review, and it gets you right
in your stomach. You can’t respond on an emotional level. You need to respond in a way that attempts
to rectify the situation, that attempts to fix their problem whether it’s legitimate
or not. Never argue with them, and attempt to solve their problem. Even if they’re very
disrespectful, always, always take the high ground. This is the key to taking a negative
review and flipping it in a positive light. When other people read that negative review
and see your response right below that, they’ll see how professional you are in how you responded,
and that you are professional. You’ve addressed their issues, and you’ve attempted to fix
their problem to the best of your ability. People using the web, they understand this.
People know that not every review is legitimate, so if you respond in a positive manner and
you’re professional and you’re really trying to address their problem and try and fix it,
then people who are reading your reviews, they’re going to get that. They’re going to
see that you’re professional. They’re going to see that you’re on top of your game. This
is where it’s real important to have somebody that’s monitoring the different sites where
you have reviews. This is beneficial when you hire a company to handle your marketing.
We monitor our clients’ review pages and let them know if there’s any negative posts. Same
with Facebook. We monitor those for our clients. Make sure that they’re not getting bad mouthed
on their pages, or if there’s any service issues that they need to address immediately.
Always be professional. Let me give you an example. There’s a customer, a legitimate
customer of one of our clients left a really outrageous negative review. They went on and
on for three paragraphs about how horrible this company was. How terrible they were and
went so far as to lie and say that the company didn’t address the problem and fix the problem.
How we approached it when we drafted the response, and thought went into this, we responded absolutely
positively. Let’s just say their name was Joseph. In this particular case, we responded
in a fashion saying, Joseph, thank you for bringing this to our attention. Remember we
have a rock solid no fuss money back guarantee and you can look on our website at
We stand by this 100%. Unfortunately, in this particular case, they didn’t have a record
of this customer in their database with their customers. They weren’t 100% positive it was
a real review, but we still approached it from the same angle. Positively. We continued
on, Unfortunately, we don’t have a record of an account under the name of Joseph Smith
in our system, but maybe it’s under your spouse’s name. Could you please call us at 555-5555.
I will have a tech sent out immediately today, and we will fix this problem. Thank you so
much for contacting us. Gregg: That s good. Andrew: That shows anybody reading your reviews
and seeing this negative review and this guy trashing you, whether he’s real or not, in
this particular case it wasn’t a real person because they never got another response from
it. Nobody ever called, and that was that. Because of the way we responded and because
we pointed out that we have a super guarantee and we stand by it and we’re going to send
out a tech today because we take this very seriously, it just shows that you’re a very
professional company and that, even though you got one negative review, I can still do
business with you because if I’m going to have a problem with your service, I know you’re
going to address it the same day that I need help. Gregg: Good example. Andrew: It’s a
lot to take in but I think we went pretty deep there. Gregg: This is an over-hyped topic,
but maybe not so much. It’s an important topic, the whole idea of social media and Internet
marketing in general, and you’ve helped our listeners a great deal by getting them set
on a path where they can implement a strategy, based on their return on their investment
and making sure that it works as a component to an overall marketing communication strategy.
We appreciate that, Andrew. We’re going to get you back in a week or so, and we’re going
to talk about the future of Internet search marketing. A lot going on there. In the meantime,
how can our listeners get a hold of you? Your website’s How
else can they get in touch with you? Andrew: They can also call me directly at 786-309-7898.
If I’m out of the office, they can leave a message with one of our account managers and
they’ll get it to me, and I’ll contact you back. Also, if they’re interested, I have
a free guide that they can download. It’s “11 Things to Watch Out For When Choosing
an SEO Company. Oftentimes, people get burnt by choosing the wrong company. They can download
that at That’s just a shortened URL that will take you right to the guide,
and there are 11 great tips in there on things to watch out for and avoid wasting money on
the wrong company. Gregg: That’s good advice. I get emails all day long from these companies
trying to help us with our website. It’s a lot to sift through. Great offer there. Listeners,
go download that report and, Andrew, we will talk to you in a week or so about The Future
of Search Marketing. Take care, buddy. Andrew: Thank you. hxkY [Content_Types].xml _rels/.rels
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