Facebook Marketing from Beginner to Advanced
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Facebook Marketing from Beginner to Advanced


In this video I’m going to talk about
Facebook marketing strategies from beginner to advanced if you’re
struggling to get results get leads get sales get engagement with your facebook
marketing efforts there’s probably a couple of reasons why you’re not seeing
what you want to see so let’s go ahead and dive right in so we can help your
business start making more money with Facebook alright welcome back everybody
and thank you for joining me my name is Jordan Steen I’m also known as Cereal
Entrepreneur and at this channel we talk all about starting your own marketing
agency building a personal brand really just running online marketing campaign
if you’re interested in any of those topics then make sure that you hit that
subscribe button and the notification bell in the bottom right hand corner
over here that way you get notified with all of our future updates or free
trainings free giveaways our course giveaways that we’re doing everything
you’re going to want to know is right here at this channel I shouldn’t even
have to tell you how important it is to be marketing your business on social
media platforms especially Facebook Facebook is the number one social media
platform and there are actually 1.5 to billion people that log in on a daily
basis these are people who are active every single day so I don’t really need
to go any further into why it’s important to be on Facebook really the
question you need to ask yourself is Facebook going to be the platform for me
is it going to be effective should I run a content approach or should I use an ad
approach does it really matter if I’m posting every day or not so we’re going
to talk about some of those questions or really all of those questions in this
video so you have a better understanding of what type of setup or strategy or
approach you’re gonna want to take for your Facebook campaigns so PS make sure
you stay tuned to the end of today’s video we’re gonna give you a full
training on Facebook ads that you can get outside of this we go even more in
depth and how to run your campaigns how to strategize how to set them up so
you’re gonna want to make sure you stay tuned to the very end as well and last
but not least before we jump right in if you want to get mentorship for digital
marketing for starting your own agency for building up that agency we actually
have a mentorship program and what we’re gonna do is we’re gonna start giving
away mentorship programs on every single video so what I need you to do
is at the end of this video once you’ve finished watching it leave a comment
right below just mentioning what you learned from this video what was your
biggest takeaway from this video so make sure to leave a comment right below this
video and we’re gonna select one of the comments the best comment is going to
win the digital marketing school mentorship program for three months so
make sure to leave that below and we’ll pick a winner and let you guys know who
it is okay everyone so the first thing that you’re going to want to actually
know about running Facebook pages or running ads anything like that is that
you actually want to be using business stop facebook.com as the platform that
you log in to manage your account okay and the reason why is because this is
where all of the backend features and functionality and management really
happens marketing agencies people who really know what they’re doing with
Facebook first and foremost use the backend
manager this is the platform that Facebook built specifically for
businesses trying to run Facebook pages so that’s the first thing I want you
guys to understand so business.Facebook.com you’ll go ahead and set up your
account there and then attach your facebook business page and that’s where
you’re actually gonna manage everything now once you get inside business manager
there’s a couple of things that you’re going to want to do first and foremost
get your page set up properly and what I mean by that is make sure the
business name is good if you’re a local business you need to get this gray
checkmark we have a video on getting the gray checkmark verification badge on our
channel so go check that out if you don’t know how to get that but you’re
gonna want to get your gray badge if you’re a local business that just shows
people that you’re a legitimate business it’s gonna help you rank higher in
facebook search results so we’ll go over here right here into this about Cereal
Entrepreneur section so you wanna number one put something in your story using
relevant keywords write digital marketing school Cereal Entrepreneur
building your online work or ever business also you have the About section
where all of the other relevant business information is kept like your phone
number your email addresses your address hours of operation anything relevant to
your business okay it says what type of category you are the name your hours all
of this information needs to be correct and there needs to be something inside
the About section your impressive your awards at the very least you don’t have
to really get what the founding date if you don’t have products that you’re
selling you don’t need it add that stuff in there’s public transit
which basically gives people directions on how to get to your location if you
have a restaurant you can add your menu privacy policy all kinds of stuff needs
to go in here but the important thing is that you’re putting in your keywords in
this About section this is what’s gonna show up when someone does a search on
Google and they see your facebook business page in the search results
it’ll actually show them this description last thing that I want to
mention about the page is that you actually are posting content that uses
your keywords as well so if I were to type in digital marketing school again
on Facebook and actually segments it by posts so right here you can see posts
that are popular and related to digital marketing school stuff the last thing
that I want to mention about this whole page setup an optimization side of
things is getting to engage engaging with people who engage with your page
when you get engagement Facebook actually recognizes that and that means
that the post is performing well so Facebook’s job is to promote posts or
really show posts to their viewers that are going to be relevant to them and
that they’re going to care about and engage with because that’s ultimately
Facebook’s job is to provoke engagement but it’s also going to help your organic
reach meaning Facebook doesn’t give a lot of posts out to people from business
pages why because people didn’t come there to see business posts so the only
way your business posts is actually going to appear on someone’s public
newsfeed is if they really really care about it meaning they like every post
that you already post or if they have seen it through enough organic
engagement already happening on the post okay so now that you understand how to
set up the page really some of the key components to put on your facebook
business page the next thing you need to ask yourself is is it going to be worth
it to spend a lot of time with Facebook and that comes down to a series of a few
questions the first question you’re gonna want to ask yourself is are you
b2b or b2c see a lot of businesses have issues when they’re b2b marketing on
Facebook unless you’re like a SAAS company a software-as-a-service
or something like that where it’s actually online already the product and
service is online but you sell to other businesses it’s gonna be very difficult
for you to attract attention so in that case I don’t always recommend and most
of the time do not men most b2b style businesses doing a
lot of work on Facebook now if you know that you’re a b2c style business you
need to ask yourself the next question which is are you considered a
professional style servicer product or are you in what I call the entertainment
or pleasure style services or products or business industry and the way you
want to ask yourself that is not based on the actual product itself or the
service itself but how it appeals to your market okay so what I mean by that
is if you look at an attorney an attorney services usually aren’t very
appealing you can’t create a ton of content about that on a social media
platform that’s gonna get a ton of engagement but if you get a really cool
salon that’s doing all of these crazy hairstyles like I know you guys have
seen videos of like the hair going on fire and they’re like torching it right
that is something that’s more visually appealing and even if it isn’t something
crazy like fire still girls looking at other hairstyles is more visually
appealing than an attorney trying to sit there and get you to buy their their
services so really the point I’m trying to make is if you are in the
professional service arena really what you’re going to want to spend most of
your money on with Facebook is going to be ad campaigns and primarily
remarketing campaigns you’re not going to run a ton of cold traffic campaigns
on Facebook if you have a large budget then you’ll use some of that budget to
actually run awareness campaigns like building awareness about your business
in the local market but if you don’t have a large budget again you’ll want to
stick with just running you know really well-thought-out remarketing campaigns
on the other hand if you are in that pleasure or entertainment style category
where the product or service that you’re selling is appealing and so let me give
you guys another example a real estate agent even though they are considered
more professional as far as their actual service their service and their product
that they’re selling is visually appealing the content is appealing to
just about anyone right everyone loves a good looking home so they could actually
kind of fall in that pleasure or entertainment style category a business
okay but we look at things typically like food salons personal trainers and
gyms their content is super super appealing or any type of sporting event
or just place that set like a rock climbing facility that would be
something cool and visually appealing that we can create a ton of cool content
about and run traffic campaigns vine to get people to
buy those products and services through more remarketing obviously on Facebook
now that you understand that those two things right is it a b2b or b2c and are
you a professional or an entertainment style business the next thing you’re
going to want to ask yourself is how large is the audience in your area are
you in a large city or a small city you’re in a larger city then you will
have a lot better chances of creating decent audiences if you’re in a city of
only 20,000 people it’s gonna be pretty difficult for you to create large enough
audiences on Facebook to run those campaigns what so that being said you
need to make sure that if you are in a smaller area you have a lot of basically
engagement happening on the page as well as sending people to your website to
create large enough audiences to remarket to now that we understand all
of those main concepts let’s talk about running contests running ads actually
creating and planning the ads strategy and even a little bit about how to
engage and get more comments and really just better quality content for the
people that you’re trying to reach okay so the next thing we’re gonna talk about
really quickly is contest and the reason why we even want to talk about contest
is because everybody tries to run a contest on Facebook and a lot of people
don’t have success some people do have success it’s really about the planning
of your contest so it comes down to a few things number one you can do a
contest over multiple dates and do multiple small giveaways that will
ultimately lead to a large group of engagement over a longer period of time
so what we did back in December of this year was we did the twelve days of
marketing contest and for 12 days we did mini giveaways and we actually had other
influencers in the industry give away some of their products and services we
had outsourcing giveaways course giveaways training giveaways all kinds of
stuff that we gave away all of these people actually became leads in our
email sequences later on all right so this is a really effective campaign that
generated tons of leads I think we had I think by the time it was done we had
over 750 new leads generated from this campaign and we hardly spent any money
on advertising if a contest doesn’t work if you’re not
getting the results you want from a contest the biggest thing I can tell you
is that usually it comes down to the offer you can see there’s nothing
special about this video it’s just me in my office talking kind of rocking back
and forth I don’t know why I was rocking it’s basic it was actually kind of the
same copy that we use the entire week right but we had tons of engagement so
really quickly guys have you run a contest in the past if so what was the
contest and did it work did you get the amount of engagement and leads that you
were hoping for or did you not if you didn’t why do you think the contest
didn’t work out well leave that in the comments below I’d like to help you
figure out why okay the next really big topic that we want to talk about is
going to be listening and engaging with your audiences not only to get to make
sure that your audiences get what they need but also because it’s gonna help
you figure out what types of content that you can actually post on your page
that people are going to care about I’m gonna go into three tools here really
quickly that are gonna help facilitate that the first tool I want to talk about
though is Google Alerts and what I can actually do is I can go in here and I
can type in an alert a keyword so let’s say social media marketing is something
that I want to get alerts on right so I can get some preview can see the
previews right here and it will actually send me alerts every single day on new
topics coming out about social media marketing so you can see that it’s going
to give you information that’s coming out so this is gonna help you do one of
two things either one help you find really cool ideas to create new content
or number two find things that you can actually use to create new lead magnets
with to attract new customers the next tool is gonna be HootSuite and you guys
are probably very familiar with HootSuite but in case you aren’t it
allows you to do things like add your facebook business page or Instagram your
your Twitter account all into one platform where you can schedule posts
but not only that you can see where people mention you you can see comments
that people are leaving on the page post everything that you need to manage as
far as your page can be brought into one location so it makes that part of
managing all of the comments and everything in one place a lot easier the
last tool I’m gonna talk about is like Eliezer and like Eliezer is a tool to
get an idea of how a page is performing overall so you can see Nike but what I
do want to mention guys is that not all of these metrics are 100% so for example
like it says unlike Eliezer says that my response rate for serial entrepreneur is
only like 55% but if you go over to Facebook you can clearly see
that it says we have a 100% response rate right so not all of them are exact
but it does give you a general idea of for example how often people are posting
what their post length is how many pages have liked your actual page right or how
many pages sorry your pages actually went out and light right so it gives
general information about a facebook business page and how its performing so
I recommend checking out these three tools but also we have a list of not
only these three tools and explanations that go even more in-depth but if you
want to see other tools we actually made a list of ten of these tools so if
you’re interested in seeing that check out this video in the top right hand
corner and that’ll take you over to show you all of the monitoring tools that
you’re gonna want to be aware of the next thing that we actually want to do
is start running at here’s the thing guys Facebook is great but if you don’t
have your Facebook ads running then you’re really not using the platform to
the best of its ability greatest part of Facebook is using their back-end manager
the Facebook pixel which is the piece of code that you actually put on your
website which allows you to track if people have come from Facebook to your
website or if they have a Facebook account and have visited your website
you’re able to remarket those people right so you need to have a strong ad
strategy but the issue is most people don’t actually create ad campaigns the
right way alright and this is getting more into
the advanced level of Facebook marketing because everybody knows we need to set
up a page we need to have our information there we need to post
interesting stuff we need to engage with the people who are engage with our posts
and send us messages the more advanced stuff comes into when you want to start
running ads on Facebook okay and so the first thing that you need to start doing
is creating your Facebook campaign map alright this is what I call the campaign
map and the campaign map shows you exactly what’s gonna happen from cold
traffic all the way into concideration stages of the sales funnel and then all
the way down through to conversion and even the follow up after conversion so
post purchase follow up alright and so this is what most people do not plan out
and it’s why their ad campaigns never really do anything which means that
their organic reach isn’t going to increase which means they’re never
finding new leads new customers which makes them think that Facebook sucks
Facebook does not and we’ve proven this several businesses
out there proven this marketing agencies prove this all the time you have to go
through the proper steps to set up your ad campaigns let’s talk about this
campaign map and what it is really quickly we actually already have some
videos and we’ve done some trainings on this so I’m gonna run through this very
quickly but what I’ll do is I’ll leave a link right below in the description that
will take you over to creating the Facebook campaign map so that way you
can get a better idea of what to do alright guys so this is the campaign map
like I mentioned and what you have to understand before you even start doing
this is your business going to use Facebook to drive cold traffic if it’s
not ie those criminal attorneys or those professional style services that we
mentioned in the beginning that don’t have as good of results with Facebook
campaigns or at least using it for cold traffic those are the businesses where
you’re probably gonna start building out your campaigns more down here right
these are people who have already visited your website that’s what this
product page is or they’ve added something to cart right these people up
here haven’t even necessarily heard of your brand before they don’t even
necessarily know that your business exists so they’re less likely to convert
and again with those criminal attorneys or with the accountants and the doctors
it doesn’t always work as well because people are going to search engines to
find that information first and then going to the website which is why you
want to have those remarketing campaigns on for people like those accountants and
doctors and attorneys at this first stage all we’re doing is we’re creating
Facebook Ads these are the ads on Facebook that we’re gonna run all right
these are posts right here image posts this is a video post the video is pretty
much the exact same thing as what is in this blog post right here so what we’re
doing is this this Facebook ad is directing them to this blog post on our
website that’s something interesting to them then what we’re going to do is
we’re gonna do the same thing but in video form over here we’re gonna create
custom audiences based on whether people visited this URL or whether they view
25% or more of this video another thing that second point that I
wanted to make guys is the fact that you do not have to follow this exactly okay
so the first point is you need to figure out whether you need cold traffic or not
the second point is do you need to follow this exact same format or not
meaning should I be doing a 25% plus audience here or should I do
50 percent of the video viewed or more or 75 percent of the video viewed or
more I want you guys to understand basically that this is just a guide it
is not an exact science now that we’re driving them through to the blog we’re
gonna send them another ad trying to get them to convert and become a lead so
that way they join our email list people who don’t convert initially we’re gonna
remarket them again trying to get them to come back and sign up anyways
basically people who can became a lead in the last 7 days we’re gonna send them
this ad right and this ads gonna be like hey did you know we have this product
and we’re sending them to the product page this is where everybody should be
at least building something if you’re running any type of ads on Facebook you
need this section the top section is optional really it’s about whether
you’re using it to drive cold traffic or not past that if they hit product pages
sales pages contact pages anything like that you need to be remarketing those
people because you can’t expect people to buy something after just seeing
something one time right sometimes it takes multiple times of you seeing
something for you to purchase it and so that’s what we’re doing here people who
visited the product page we’re gonna send them another ad of five reasons our
product is awesome we’ll send them another ad of carousel testimonials a
bunch of people who have enjoyed our product then we’ll send them another ad
of being published in a local newspaper for something that we did that may you
know for being the best business in our market right people who visited the cart
page or basically visited checkout we can add more ads or create more ads to
send to those people who also visited the cart if you’re a service that
doesn’t have an order page or you don’t sell anything on your actual page then
you’ll want to set that up for contact pages people who go to contact pages
those are people trying to contact you or they’re interested in finding your
information so you can be remarketing to contact pages right here if they became
a lead right you could actually consider those in this stage right here hey we
saw that you signed up for our email list but never set your appointment
would you like to set your appointment now we know that people forget and
you’re busy the people who continue to this stage right here you’re gonna say
hey if you submit your appointment today we’ll give you a free lollipop you know
whatever that you’re going to do you get what I’m saying though you give them
some sort of offer to entice them to sign up those people who still don’t
submit their offer submit their information or set an appointment after
this ad you’re gonna continue through and give them a better offer right and
that’s it from there once you get them to come in and they become a
customer then you actually want to remarket to them so you can get the
email list of your clients or for your business and basically upload that email
list into Facebook we’ll talk about how to do some of that in a minute you’ll
upload that email list into Facebook and then you’ll start remarketing to people
who have actually become your customer to give them a thank you to upsell them
or cross-sell them another product or to get a review most people have the
hardest time getting reviews from their customers but if you just run a simple
ad campaign to people who have already become your customers and set it to say
you know 14 days after they purchase saying hey what was your experience like
did you like it create a video and send it to us and we’ll post it so that way
all of our other fans can see just make sure that you’re planning your ad
campaigns and then once you get them planned you create them and set them up
but once you set them up you’re checking up on them and analyzing them and
determining okay do we need to make adjustments do we need to get rid of the
campaign or create a new campaign altogether so that’s simple from there
you’re going to go through and you’ll say okay well what’s the objective well
for that one we’re running a traffic you know for the first one we’re running a
traffic campaign right you’ll name your traffic campaign determine if you want
to do a/b testing and budget optimization once you’re done there then
you want to come in you’re going to select okay where do we want to drive
the traffic usually it’s going to be to a website most of you aren’t doing to
app or to messenger or whatsapp from here you just need to determine if
you’re going to use dynamic creative or not if you’re going to have an offer or
not and then we’re going to get to the audience selection stage here is the
most important part it comes from your campaign map right we’ve already
determined who we’re going to put as the audience if we’re gonna create an
audience or we’re going to use a new audience so we don’t have any traffic or
any data that our pixel has collected at the cold stages of traffic you’re either
going to use saved audiences on Facebook or you’re gonna use look like audiences
for the most part once you start building up traffic to your pixel then
you can start to use other audiences there but for the most part when you’re
trying to run cold traffic to your site or to your brand to get them to you know
actually know who you are you’re going to use look like audiences and saved
audiences down here these are all custom audiences that you’re going to start
using right so this audience would actually be created it would be right
here it’s not gonna be these audiences these are all remarketing audiences
we’re talking about driving traffic to this
right here it’s gonna be a look like or saved audience so that’s what we’re
doing you’re either going to create a saved audience by setting up you know
United States wherever they’re at if you’re in a local area you’ll do like I
don’t know for us it would be Atlanta and you can do it by the actual city
itself or you can even do by the DMA now designated Market area okay we’re just
gonna put city for now you know set up your your radius whether it’s in five
miles 10 miles two miles whatever your business services was set up our radius
you’ll set up your demographic if you’re running this for cold traffic guys leave
your demographics pretty open okay so if you know that like no one over the age
of 50 buys your product then don’t put it out there for you know 18 to 65 plus
limited at 50 and then leave it open from here the greatest part about
Facebook is that it automatically optimizes a lot of the campaign for you
all right so it’s gonna send it to the age groups that are engaging the best
and the most with your ad campaigns from there once you actually get you know
three to five days of a campaign running and the ads been running for three five
days you’ve collected data then what you can do is start to look at the ad and
say okay where do we want to segment this ad out and break up the audiences
into smaller micro audiences that we can get spend more money on those micro
audiences to get better results for the campaign right because say you have an
audience that’s 18 to 24 and just men right 18 to 24 men in this area with the
same detail targeting that we’ll do in a minute if that’s the case and the this
group right here is engaging 200 times more than say men 35 to 45 right let’s
say that age group right there isn’t performing well at all then what we
would want to do is put more budget more of the ad spend into the 18 to 24 market
right so that’s what you’re gonna do after three to five days of testing but
initially in the beginning again I recommend leaving it open to just be
your entire audience anyone who can potentially buy your product or service
just leave it open or all of them okay and then again Facebook’s going to help
you optimize it and determine which audience is to send it to later when you
break down into micro audiences that’s done
you need to set up some of your detailed targeting so let’s say we’re doing
something for rock climbing right so we would do rock climbing that would be the
first thing we’re gonna type in we’ll do field of study as well because those
people would definitely have an interest and then you can click suggestions and
get other suggestions now it doesn’t mean you’re gonna want to go through
here and do every single one right but it does mean that you’re going to want
to look and input some of these because they’re probably going to be likely to
have an interest in your product or service if they like rock climbing and
you put in that they have an interest in rock climbing in the detailed targeting
section more than likely they’ve engaged with another Facebook page that has
something to do with rock climbing or outdoor sports like rock climbing now if
you want to use custom audiences or look like audiences at this stage then all
you’re gonna do is click right here and then just click look like audiences and
you’ll see your audiences built here you’re just gonna select it there once
you input your look like audience know that this is built on I think like 1.2
million people is usually the audience size that it tries to get so you will
want to narrow it down even further down here in your targeting okay so you can
see we’ve already narrowed it down but it’s less than a thousand people that’s
because this audience is again it’s a fake audience that we’ve created just to
show you for this example that’s what you’re going to want to do right there
to set up your actual targeting it’s not difficult guys one of the coolest tricks
that I can tell you is you can see right here we have 90,000 people but I want to
get more details I want to get people who are really serious about rock
climbing so what we can do is we’ll click narrow audience right here but
what we’ve done now is we’ve segmented it by people who also have an interest
in mountaineering so I’m not going to put mountain I’ll do outdoor recreation
outdoor enthusiasts outdoor life so we’ll focus more on outdoors in this
audience we found people who have an interest in rock climbing right but
we’ve also found people who we know are outdoor enthusiasts who love outdoor
recreation so you can see our audience is actually decreased by about 13,000
now most people would think this is a bad thing that means oh there’s less
people I can potentially sell to that may be so but at the same stroke you a
now have an audience that is much more qualified because they not only have an
interest in rock climbing you know that could have been anybody who clicked on a
video about rock climbing and said yeah that’s cool right so now you don’t only
have an audience of people who are interested in rock climbing but they
also have to be interested in outdoor enthusiasts outdoor life
outdoor recreation or mountaineering if they’re not interested in one of these
topics at least from each one of these sections then they’re not going to be
included in this list all right so if I segmented it even further so what you
can see though is now we’ve created a list of people who not only like like
climbing rock climbing as an interest or as their field of study and also like
mountaineering outdoor enthusiasts out there life or outdoor recreation but
they also have to like backpacker magazine climbing magazine or outside
magazine this is a list now of 5,300 people versus 77,000 that are super
interested in rock climbing like these are going to be the top of the top
people who actually go out probably once a week to go outdoors and go you know
hiking or go camping or go rock climbing and do something active outdoors so
that’s just a pro tip for you guys now I would test this again if you’re trying
to find cold audiences audiences that have never heard of your brand before I
would probably go with a larger audience so that way you’re casting a wider net
if you’re looking for people that are highly targeted and highly specific to
only one thing this is how you’re actually going to narrow those audiences
down to find the most interested people from here you’re gonna want to determine
your placements and I wouldn’t just leave it at autumn attic really guys
most of you are just going to advertise in the feed and potentially in facebook
Messenger okay that’s about it the in-stream videos for most local
businesses small and medium sized businesses you just don’t have the
budget necessary to advertise an instant that’s like running banner ads across
every website out there nobody should be doing display ads or banner ads unless
they have a large budget and I’m talking tens of thousands of dollars to spend
every single month on just Facebook ads we’ll deselect Instagram because we’re
not worried about that you won’t want to do audience Network
same there I would only do Inbox if you’re doing something related to
messenger do it on Facebook Messenger if it’s not related to getting someone to
go to your messenger then you won’t want to use facebook Messenger unless again
you’re doing one of those branding style ads where you do like sponsored messages
inside of messenger okay that’s where it’s actually going messenger and you’ll
see it’s sitting inside the actual your your messenger feed all of the different
people who message you you’ll see a little block that’s an ad that’s where
that’s being placed so you can do that there
but again those need to be only for businesses with larger ad budgets I
would leave it to all mobile devices leave that open you can apply block
lists or exclude categories if you’d like from here you’re gonna set your
budget not difficult at all you’ll either choose daily or lifetime most
people just do a daily budget and then set their start and end date that’s what
I prefer to do if I were you guys that’s what I’m gonna do unless it’s an
evergreen campaign which means it’s gonna continuously run then you’ll just
want to do run my ad continuously your bidding strategy most of you aren’t
going to need to worry about bidding strategy unless you’re spending
thousands and thousands and thousands of dollars on Facebook every single month
okay so don’t worry about setting bid caps until later after you’ve collected
data and you know what your average bid is you’ll want to select your delivery
your optimization delivery strategy so whether it’s by landing page views link
clicks people who click your link right these are people who Facebook is going
to optimize the ad where they’re gonna send the ad to more people who are more
likely to click your link if you just want to get people to view the landing
page say a sales page right then you’re going to do landing page news if you’re
just trying to get impressions right if you’re just trying to get people to see
if the video that you created and you want as many people see as many times as
possible you’ll do impressions daily you need reach right if you’re trying to get
more people to see your ad at least one time per day then you’re going to do
daily unique reach from there you’ll just click continue and then this is the
easy part all you do from here is set up your ad so you’re just going to select
which type of ad are you doing carousel image collection whatever you’ll select
your page if you’re doing it on Instagram too you’ll select your
Instagram page I recommend doing Instagram ads set up separately from
your Facebook ads because they are different if you’d like you can do an
instant experience these are super easy because Facebook’s actually already
created templates for you to use where you just upload the photos and images
and links and fonts or copy not font but your copy to the actual instant
experience landing page and this is cool because it keeps people on Facebook
right so if you’re trying to get new customers or if you’re trying to sell
products on facebook or just get people informed about your products and
services and what’s possible these landing page experiences are great for
doing that but keep in mind you’re not sending them to your website which is
kind of I like sending people more to the website than I do keeping them on
Facebook I found I have a better experience there but it is
different for every single business premier you’re just gonna enter in your
caption so and by that what I mean is they should be asking themselves does
this resonate with me actually I’m okay cool so this is the post we’re
going to use great now we have to cap the copy in here if you don’t want to
use an existing post then you’re going to do create now what you’re going to do
is you’re going to click upload and then you’ll just select your image whatever
it is that you’re trying to you know promote whatever image that you created
alright cool so you can see our images in there we have our caption in here
that we wrote we can write our website URLs do our headline the headline needs
to be related to the caption into whatever offer that you’re trying to
give them so always make sure that you’re using caps on all of the first
letters of every word unless it’s a word like the to a you know unimportant words
but all of your important words need to be capitalized it makes it easier to
read more neat looking make sure that your call-to-action button actually
relates to what you’re trying to do if they’re not going to subscribe to
anything when they click on this button then why would you have subscribed right
it needs to be learn more or watch more buy this check out this whatever find the
button that actually relates directly to with whatever they’re going to be doing
when they click on that button enter your display link it needs to be the
same as your URL really you don’t even need the display link that’s why they
left it as optional and then your newsfeed link description needs to
reinforce your headline and also add a sense of ad sense of urgency and
scarcity to whatever offer you’re trying to get cool we’ll make sure our Facebook
pixel is connected so that way we’re collecting any data related to it and
then from there all you have to do is click confirm and your ads ready to go
that’s pretty much it the only thing that you really need to understand is if
you guys are using photos try to use little to no text at all seven words is
probably the most you’re ever going to want to put on a photo for a Facebook ad
once your ad is actually set up and running or all of your ads for your
entire campaign map are set up and running the next thing you’re going to
want to do is let them run for a period of three to five days and then come back
and check and see which ads need to be adjusted which audiences might need to
be adjusted what budgets might need to be adjusted any copy or creative that
needs to be adjusted basically that’s where you’re gonna do an entire analysis
of the entire campaign and make decisions on what needs to be fixed once
you make those determinations then you’ll just go inside of ads manager and
make the adjustments that you think are going to be the best optimize your
audiences probably Merilee that’s what’s going to be the
biggest key is optimizing the audience’s that you’re sending it to making sure
that you’re not spending money on audiences that don’t really matter or
aren’t taking action on the ads that you’re running so guys Facebook
marketing is a complicated Beast it takes more than just an hour of your
time to really learn the platform and there’s a lot more that goes into
Facebook than I can even put it into one video so if you’re wanting to learn more
about Facebook marketing we’ve already created tons of video content and blog
content on how to run facebook marketing campaigns build great pages all of that
so we’ve left cards those are those links up in the top right hand corner
that I’ve mentioned throughout this video that go into Facebook marketing
also what I recommend you doing is going to my channel at Cereal Entrepreneur
just go to Cereal Entrepreneur’s page on desktop click the little search icon and
then type in Facebook and you’ll see all of our different Facebook marketing
videos that we’ve created to help you get better at Facebook marketing but
that’s it for this video since you stayed tuned to the end make sure that
you do two things number one check out this video in the top right hand corner
on building Facebook Ads it’s a live example and then number two make sure
you go right below this video in the description there’s going to be a link
for our free Facebook Ads training it’s about a three day training where we go
even more in-depth into Facebook ads and marketing so if you want to get access
to that training go right below in the description and click that link next to
where it says Facebook guidance training and you’ll get access to that training
but that’s it for today’s video everyone I hope that you enjoyed it and I hope
that it taght you a bunch about what you can do to start getting better results
with your campaigns if you have any questions or comments make sure to leave
them below this video and I will see you guys on the next one until then Cereal
Entrepreneur out bye guys ready to start living the six-figure work where ever be
your own boss lifestyle well at Cereal Entrepreneur Academy we’ll teach you how
to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see you in the courseCereal Entrepreneur out

20 thoughts on “Facebook Marketing from Beginner to Advanced

  1. Yesterday I launched my business. Im b to b which i didnt know there was such a thing. But it makes total sense. I guess on the youtube im b to c

  2. Fantastic video bro. I loved seeing your Facebook marketing map that was pretty cool seeing the calls to action and how you retarget. Super helpful.

  3. I’m 17 and started my social media marketing journey a month ago and I just doubled my knowledge in this video 😂. I need to spend more time on my page and get the grey check. Hoop sweep? Likealizer? I’m running ads for a CrossFit gym right now for a free month trial. I need to build an ad map. Still don’t know about Facebook pixel and re targeting. For cold traffic targeting I’m missing a bit 😂. Do you have a video on Facebook pixel?

  4. Biggest takeaway is the setting up of different ads for cold and warm traffic. Can u make a vid of using and how to install Facebook pixel and the data collected where it is and how it looks to remarket to warm audiences? Love ur channel saving up for ur course 😉

  5. The Biggest take away from this Video was that audience traffic has different approaches depending on you location and that you have two types of pages pro or fun style. In all that the video shows that depending on the type of content or budget you have is how you are going know what the audience your targeting depending on the niches appeal to customers.

  6. Thanks for Info. It's really helpful, learned a lot especially with the remarketing (facebook pixel), running a contest marketing, listening and engaging, campaign map it helps in tracking ads (had absolutely no idea could do that). Thanks a lot.

  7. For me as a local facebook advertising agency the gray check button was something that I missed about.

  8. Biggest takeaway, how to optimise and properly test my ads using pixel data to gather more insight on my audience, their movements and a way to retarget to them

  9. The most important thing I took from this video is PLANNING things beforehand. It makes your campaign more efficient and everything is clearer, from the means to the goals. Thanks for the great video and content, Jordan!

  10. I learned to login from business.facebook.com and also the designated market area to target my audience looks very helpful since I work for business that just opened a retail store.

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