Periscope, Meerkat, Snapchat and now Facebook.
Hey everyone this is your energetic video marketing expert, Derral Eves. Now the Live
Stream Video Battle is on! Facebook just recently launched a new live streaming feature that
I believe is huge! A game changer, especially in this live stream battle. So if you are
interested in video and live stream video, then you need to stay tuned. derraleves.com.
Now most of you might already be familiar with Periscope and Meerkat. Now Meerkat, what
a weird name for an App. Well anyway, these apps allow mobile users to live stream right
from their mobile phones, here’s how it works. Live feeds can be shot from an Android
phone, iPhone, iPod, iPad and watched through smart phones, desktops, laptops either through
the app or the Twitter site. The app allows you to watch a live broadcast from across
the world, meaning that you can watch some concert in Russian and someone making some
Mate in Paraguay. Now some of the major differences between Periscope and Meerkat. Meerkat, once
you’ve broadcast and you’re completed with your broadcast, the video is deleted.
You can’t go and find it anywhere. However on Periscope it’s actually saved for 24
hours that you can access it through Periscope or even on your Twitter feed. Now here’s
why I think that Facebook Live Stream is going to be a game changer in this battle for the
Live Stream and let me tell you why. First your Facebook Live Stream videos do not delete
after the broadcast. In fact they’re automatically saved in the video area on your public profile
page. Second Facebook is giving this Live Stream feature a lot of Algorithmic love.
It’s showing up everywhere on the news feeds. It’s crazy, I’ve never seen anything like
this. Not even video. It’s really pushing this Live Stream video everywhere. On news
feeds and notifications. It’s going everywhere. Third which I think is actually the biggest.
Is you don’t have to build another audience on another platform. So depending on how many
likes you actually have on your Facebook page, you’ll be able to reach more people and
even get more likes during the process. To do this Facebook Live Stream you actually
have to have an app called Facebook Mentions and the only way you are going to get that,
you can’t go in the App Store and look for it and download it, you actually have to get
an invite from Facebook and the way that you actually get an invite is you have to have
a public figure page that’s verified. That means that you’ve gone through the verification
process with Facebook and they’ve validated that you are that type of public figure. Now
you have to put in your drivers license and some other forms of identification and other
social media that you’re connected to and they are going to go and do some research
to make sure that it’s actually valid. Once you’re able to do that, then they are going
to send you an invite for this Facebook Mentions App that you’re able to download. Once you
download it, you have the ability to engage with your people that actually like your page
and you can do it through posts, through commenting and also Live Stream. Now here’s a couple
of things that I’ve actually learned in utilizing the Live Stream. This application
still is a little buggy. There’s a lot of things that they are working on to iron out
and make sure it works. I tried using it at an event called CVX Live and it was just kicking
me off about every 9 seconds, I tried it several times. I don’t know if it had to do with
the cell reception or what. However when I brought it just a couple of days later I don’t
know if they ironed it out I was able to go for a full 60 minutes. You can Live Stream
for 60 minutes and during that time I learned a few things. The engagements really high.
Facebook really promotes it out there and I’ve also found that people really want
to communicate and crave that two way communication. So there’s a lot of great options for this
so I would love to hear your thoughts. Do you think that this live streaming on mobile
is going to take off? Do you think that Facebook is better than Meerkat or even than Periscope.
What’s the better future for this. Put that in the comments below and I also want to know
if you think that YouTube is missing the boat or do you think they have something up their
sleeve, put that in the comments below as well. Honestly guys, I am ecstatic, I really
love it. I think where the future is going is through mobile, through video, through
social and through live and I’m really excited to see this happen on Facebook and I know,
I just know that YouTube has something up their sleeve waiting to announce because all
the signs are pointing to that. So if you’re interested in video content, video marketing,
YouTube, Facebook video, whatever it may be. Make sure that you subscribe to my channel.
Watch another video or two.