Facebook Ads For Local Business
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Facebook Ads For Local Business


– If you’ve got a local business, then Facebook ads are the single greatest marketing opportunity that
your business may ever have. Which is why on today’s episode, we’re talking all about
the business boosting, profit producing, income increasing power of Facebook ads for your local business. (upbeat rock music) Hey there, my name is Adam Erhart, Modern Marketing Strategist and welcome to the Modern Marketing Show where we help you make
marketing that matters. So if you’re interested in learning the latest and greatest
marketing strategies, tools, tips, tricks, and tactics you may wanna consider subscribing and hitting that little notification bell so you can be alerted as soon
as new content is posted. Alright, today we’re talking all about Facebook ads for your local business and more specifically, the who, what, where, when, why and how behind them. So we got a lot to cover,
so let’s dive right into it. When it comes to talking
about Facebook ads and pretty much any marketing, we always wanna start with the who. And that’s exactly where
we’re gonna start here. Now when we’re talking about the who, what I’m referring to is
your ideal target market or that key prospect, that
perfect client or customer and the person that
you’re trying to attract. When it comes to running Facebook ads and when it come to doing
marketing in general, you always want to have a really clear and crystal idea about exactly
who you’re trying to attract and who you’re trying to
reach with your marketing. The more specific, and the more detailed, and the more clear that you
can really paint this picture, well, the better your
marketing is gonna be. The more it’s gonna resinate with them and the better your targeting gonna be when we dive into that. So take a little bit of time and clearly outline
their demographic details like age or gender, occupation, job title, that type of thing. Their geographic details,
like where they live including their city, or state, or province, or country,
or anything like that. And their psychographic details which are their attitudes,
and their thoughts, and their beliefs, maybe any
organizations or affiliations. Again, paint these out as clear as you can which will make everything
in the future a lot easier. You see, when it comes to Facebook and when it comes to running Facebook ads, and finding your ideal target market, they’re more definitely on Facebook, almost regardless of who they are and what kind of interest they have, or what age range they fall into. You see, Facebook has just such a dominant market share position. And when we’re talking about Facebook ads, you’re also able to leverage
that to run Instagram ads to reach an even younger
demographic as well. So, again, you definitely wanna be clear about who you’re trying to reach and then commit to using
Facebook ads to reach them. Alright, so moving right along. Let’s talk about the what. And when it comes to the
what of Facebook ads, this is gonna relate to
exactly what to say in your ad. Now, obviously, there’s a lot more to writing compelling Facebook ads than we’ve got time to cover here but there are a few
tips that I can give you which will immediately
increase the effectiveness and results you’re getting. I want to encourage you to keep it simple and keep it really, really clear. Also, make sure to be
human and to be authentic and to let your personality
come through in the ad. After all, Facebook is a social platform. So you don’t need to be stiff and rigid or formal or anything like that. Keep it conversational, keep it casual. Above all, you want to be strategic and make sure that the
ad that you’re writing is going to help you accomplish the goal that you set out for. And of course, this means
starting with a goal in mind. So figure out what
you’re trying to achieve, what objective you want to accomplish, and then work backwards to help you create the perfect ad copy to do that by again, being simple, being clear, being human, and being authentic. Alright, so now let’s
talk about the where. Now the beauty of having a local business and running Facebook ads is that just by the nature of your business, you’re working in a
smaller geographic area which means that getting in front of your ideal target market and putting the ad in front of them again and again in different combinations is incredibly cost effective, simply because you’re working
with a smaller market size. This is one of the reasons
that I absolutely love running Facebook ads for local businesses. It’s just so incredibly effective and it allows you to
again, build that trust, and build that community,
and build the engagement, and stay top of mind for
pennies on the dollar compared to all other forms
of traditional advertising. So if you’re a local business
and you’ve got a good service and a good offer that people want, well, Facebook ads are simply a no-brainer and a slam dunk for your business. Alright, so moving right along. Now let’s talk about the when, which is when you wanna
be running Facebook ads and how much of your budget
you can allocate to them. Now my suggestion in particular when it comes to running
local business Facebook ads is that you really wanna be
running them all the time. 24/7 365. Now this doesn’t mean that you
need to spend a $1,000 a day or even $100 a day, or even $10 a day. In fact, you can start for about $5 a day and just make sure that you’re rotating the ad creative or the messages, or the offers in front of your
audience to prevent burnout. You see, that’s one of
the biggest challenges that you’re gonna have as
a local business owner, when it comes to running Facebook ads. And that is essentially
changing the ad creative and coming up with new
and interesting ideas to put in front of your market so you don’t get ad fatigue and so you don’t overwhelm
them and bombard them with the same message over
and over which eventually, they’re just going to ignore. So take a little bit
of time, ahead of time, and plan out your content calender. Figure out what promotions
you wanna highlight, what offers you wanna present, what content you wanna
put in front of them and then make sure you’re
being strategic about it so that you’re able to
continually refresh it and continually give them
new and valuable information. Alright, now let’s talk about the why. And this one is gonna be pretty quick. Basically if you’ve got a local business, as I already covered, Facebook ads are one of the greatest
opportunities you have and simply, one of the most cost effective forms of advertising available today. Here’s the long and the short of it. If you have a local
business, and I know you do, you wouldn’t be here watching this now, then you need to be running Facebook ads. Alright, so now let’s talk about the how of running Facebook ads. Now I understand, if you’ve
never run a Facebook ad before and the thought of opening up ads manager and creating one from scratch just sounds totally
overwhelming and daunting. I can totally get it. But this is definitely an obstacle you’re going to want to try to overcome. Simply because the rewards
are well worth the effort. Now obviously, there
is a lot to talk about when it comes to structuring
an entire Facebook ad campaign probably beyond the scope of this video but don’t worry, I’m not
gonna leave you hanging which is why I’ve got a
link to this video here which is gonna give you some of the best tips and tricks to running a profitable and high converting Facebook ad campaign for your business. So definitely check out that video and then make sure to take action. Make sure to get started. Get started by creating
a Facebook ad account, running a few ads in front
of your target market for as little as $5 a day. Test the results and improve over time. Alright, so there you have it. The who, what, why, where, when, and how of Facebook ads for your local business. The next step, as I already covered, is to make sure to put this to use by taking immediate action. And let me know in the
comment section below, are you already using Facebook
ads in your local business? And if so, how are the results been? And if you’re not using them, well, what’s been the greatest challenge or the biggest obstacle
that’s prevented you from getting up and running with them? Let me know in the comment section below, I’d love to hear and I’d love to help. So thanks so much for watching. I hope you enjoyed the episode, if so, make sure to give it a thumbs up, subscribe to the channel and hit that little notification bell, and of course, for more
great marketing strategies, tools, tips, tricks, and tactics, make sure to head over to AdamErhart.com. Alright, so thanks so much for watching. And I’ll catch you next time
on the Modern Marketing Show.

20 thoughts on “Facebook Ads For Local Business

  1. Great video again, thanks Adam! I agree with the 'keep it simple' idea. Sometimes we can overcomplicate our ads when simple does it 👍🏾

  2. Thank you for this video, it's really helpful!
    i have a couple of questions
    1. how many ads should I run?
    2. everyday ad or 1 week ad but with higher budget? and does it affect the content I post after an ad campaign?
    3. and if i only run ads weekly, how many 7 day ad should i run every month?
    4. what should I prioritize? brand awareness or engagement?
    5. how do you do an ad rotation?

  3. Do you have anything wayyyyy more specific to the actual ads? Particularly when using the store visits funciton on ads

  4. Thanks about these awesome information it was really somekind of motivation!!but I have a question please
    what is the difference between facebook ad manger and boosting a post?which one has more effective and why?
    With me best regards…

  5. Hey Adam! I'm new to your channel, and I must say. After scrolling through a ton of videos relating to this topic, your content is by far the best. You keep it educational but yet straight to the point, and I appreciate that. I'll be sure to support you in the future 🙂

    Just regarding Facebook Ad's, I believe a topic less focused on is how not to get your account disabled. And with the policy changing so frequently it's hard to know for sure what you can and can not do.

    That being said, I've ran a few Ad's for myself to see how it works, and every time it ends up getting shut down. And I've restarted quite a few time to the point where I'm "scared" to run any more. But I'm closing a client Tomorrow and would really appreciate so solid guide lines to ensure my account safety.

    PS. I have read the policy and I do understand it. I know that tge same registered card, url/landing page will cause another disable. As well as misleading text, pictures/video and 20% on display is a no. And that you should start the account with little engagement investment to get account active before spending lots on ads. And all that stuff.

    Just at the end of the day the doubt is still in my mind. What should I do and how should I safely structure the AD to your knowledge and experience? Any help will be really appreciated.

    Thank you and keep up the great work
    Tristan

  6. Hi adam. I am a car detailer from india. We polish an clean cars. I spend about 600-700 dollars a month on marketing on fb an instagram. The thing is we put up a lot of pictures on our page so that prospects can see the kind of work we do. Mostly we choose engagements. Add a post. Run an ad so people comment. We ask for numbers an try to convert them. Could you please guide me as to what would be the best way to go with ads. I choose engagement, page likes, and sometimes reach. Pl help me out if you are reading this. I want to take us to the next level an get the best bang for buck conversions out of our ads

  7. Hey man I live in Indonesia , can I message businesses outside of Indonesia like USA / Canada and advertise for them get the them results and get paid?

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