Facebook Ads Beginner to Expert in 1 Video | How to Create Facebook Ads in 2019
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Facebook Ads Beginner to Expert in 1 Video | How to Create Facebook Ads in 2019

– Wow, are you guys in store
for an amazing video today. In this video, I’m
gonna be taking you from a Facebook Ads beginner,
all the way to expert, in this one, single video. So make sure you pay attention closely, let’s jump right into it. So real quick, I just want go over why I’m making this video,
because it may sound like a situation you’re in right now. So, I’m making this video for
the people that know nothing about Facebook Ads except for that people are getting results with them, and you just can’t seem to
figure out how to learn them. For those people that have
watched YouTube videos for hours only to get zero results, and those people that have made ads,
thought it was amazing, and then it got zero results. Guys, I’ve already spent
tens of thousands of dollars on Facebook Ads, and thousands of hours in the Facebook Ads Manager. And I wanna save you
the time and the money of having to do this on your own. So if you have tried and
you haven’t got results, I want you to know real
quick, it’s not your fault, because I’ve been where
you’re at right now. And the problem was you
just learned from people who most likely didn’t know
what the heck they were doing, or, you were watching old videos, or they were using methods in their videos that they were showing
that worked years ago, but Facebook has changed completely. And it’s way more competitive now, so that’s what this
video’s gonna be about. So real quick, what are you
gonna learn in this video? So, you’re gonna learn
how to create Facebook Ads that work for local businesses, how to create Facebook Ads
that work for Ecommerce, how to create Facebook Ads
that work for info products, and how to maximize ROI with ReTargeting/Lookalike Audiences. I mean, I would assume most of you guys are in one of those three industries are the reason you’re
watching this video right now. But I wanna show you real quickly, and explain real quickly, ’cause I know your time is valuable, how I’m gonna take you from
a beginner to an expert, in this one single video. I’m gonna go over all of
this in this video today. I’m gonna walk you through
my exact marketing process to create an ad that works
for your specific business. I’m gonna walk you
through the Ads Manager, and how to set up your ads correctly. I’m gonna teach you the essential
Facebook ad terminology, and special features of
the Facebook Ads Manager. I’m gonna go over the most common mistakes and how to avoid them, this
will literally save you thousands of dollars, and
I’m not even lying, because, I’ve made these mistakes, and they’ve cost me thousands of dollars. And, how to read the
data and tell how well your ad is performing. And lastly, and this is
like a really big thing, so, whether you’re a super beginner, or maybe you’re even already advanced, like this video’s gonna be insane. (laughs) I’m really excited for this, because I spent a lotta time on this, and this is probably
one of the best videos you’re gonna see in your entire life, or at least most valuable. But last thing I’m gonna go over, how to scale up and maximize
your return on investment with split testing, lookalike
audiences, and retargeting. So, let’s jump right in and if
any of this sounds confusing, don’t worry about it,
everything’s gonna be explained a to z in this video. But real quickly, I wanna
show you some results, compared to some of the other videos you might have watched on YouTube, of these people that may
not actually have results. They’re just making a YouTube
video of how to do stuff, but is this video worth your time? These are some of my results, of people that have
watched my YouTube videos. As you can see, one of them got 30 people, showed up for a free trial of a gym. He got five leads from his chiropractor and five hours for like $15. This one right here had 120 leads come in, and 63 scheduled an
appointment for his client that he was working with. This is somebody that
watched my YouTube videos and got a couple leads really quickly. This is another person
that got eight leads from $95 for a real estate agent, so guys, these are people that are
actually getting results from watching my videos. So we’re gonna make you one
of those result stories, if you just stick to
the end of this video. Here’s some videos real quickly of me, with one of my clients, to show that, this is something I actually
do on a daily basis. What I do is run Facebook
Ads for businesses, and I run them for myself as well. So, this is one of my
clients that owns a gym, and I just wanna show you this real quick, just to show that I’m actually – [Billy In Video]
Graham, what do you think about the results– – Do what I’m talking about today. – Gosh. – How many new members? – Hey, it’s been cool man, okay so. You guys when we started
this process, Billy and I, we were about 80, 89, 78, 80 people. What’s up dude? Okay, we were at 89 or
90 people or whatever. And now we’ve brought Billy
onboard, Willson Media. The man’s been involved with the gym, loving what we’re doing. We bolted on, put our heads together and now we’re at 150 people. – So I’ve taken this gym,
this is one of my clients that I’ve taken from 80 members to 150 in four weeks. But overall I’ve taken them from 56 to over 250 at this point. That’s just one of my clients’ results. These are a couple more
just so you guys know how much I’ve spent on Facebook ads and what kind of results
I’ve gotten with them. So you guys feel confident that if you stick to the end of this
you’re gonna be able to do, I mean maybe not as good, but
even if you could just get 1/4 of these results, like that’s gonna be great results for you. This is one of my clients that’s an influencer
and got 31 $500 sales. And it costed $7.14. So that’s a 67 times ROI. Now of course these are retargeting ads, but that’s one of the
ads I’m gonna show you how to set up in this video. And you actually can do this if you have the audience already built up. You just might not even know it. Here’s one from a local coffee shop and I doubled their sales
within a week’s time just with one advertisement
that I ran for them. Here’s a yoga studio that I worked with and I brought them over 100
leads in one month for $3 each. And ended up getting them
eight new clients from that. So each of those clients
over the course of a year are worth about $2,000 to them. Here’s a real estate agent,
so I mean even if you guys, even if your exact business
type isn’t shown here, this video’s still gonna apply to you. These are just a couple of examples. Here’s a real estate
agent that I got $4.00 seller leads for, brought in 32 leads. I mean one sale is worth $5,000. I mean if a seller, and a buyer, then you’re gonna get $10,000 just from one of these closing. And here’s one of my client’s ad accounts that has spent, I mean in
US dollars this is about 800, $900,000 in ad spend. So as you guys can tell I’ve
managed a lot of ad spend and I have lot of experience doing this. So I just wanted to show
you that real quick, so you know that you’re
learning from the right person. But I wanted to tell you real quickly how this video’s gonna be different from any of the other ones you’ve ever watched. And the number one way
is it’s not just gonna be focused on the technical stuff that anybody can teach you. I’m gonna walk you through
my exact marketing process to create an ad that works
for your specific business. I even have a worksheet that
I’m gonna give you for free and you don’t even have
to put in your email. It’s gonna be in the link down below. I won’t even make you put
it your email for this. And you can just fill it out while
you’re watching this video. And lastly, one more reason
this is gonna be different. We’re gonna be going
over advanced Facebook marketing tactics that
I’ve yet to see anyone else on the internet demonstrate. And that’s not just like an over estimate or anything like that. You guys will notice once you see, we go over it in the video. I want to jump right in
and I don’t want to waste too much more of your time. But I just want to really quickly, we’re gonna jump into
this in like one minute. But I just want to let
you know and make this as clear as possible,
because one of my goals as a YouTuber and a marketer is just to be the most honest online marketer out there that there is, because there’s (chuckles) very few honest marketers in the industry. So I just want to admit real quick, yes I am making this video
in order to profit from it, just like everybody else
making free content online. But with that said I’m not gonna
hold anything back from you. I’m still gonna give you
everything you need in this video. I mean I can almost guarantee this will be one of the
most value backed videos you’ve seen in your entire life. So pay close attention. And you don’t have to take notes, because obviously you can re-watch it, but it’s still important
that you pay close attention, because I’m gonna be going over some really advanced stuff here. And lastly the reason
I’m making this video is I run a Facebook ads agency. And I know a small percentage
of the people watching this that end up watching this, may just decide they’d rather have someone else to it for them. So that’s how I’ll end up
to profit from this video, if people do find it that valuable. So let’s jump right into it. Here we go, we’re getting started with it. And I want you guys to
know a couple things before Facebook ads. And guys if you’re an expert, you’re already kind of advanced and you’re watching this video anyway you might skip ahead slightly. But I still think this is so valuable for anyone to know. And you’ve already chosen
to use Facebook ads, but we really need to dive into why specifically Facebook
ads, are we even, why are we even using Facebook ads? Number one, your audience
is already on Facebook. Just about everybody’s on Facebook and people are looking
at it on a daily basis. Like less and less people are listening to the normal radio, less and less people are watching normal cable TV. Facebook is where people are at nowadays. And Facebook also includes
Instagram, by the way, because Facebook owns Instagram if you don’t know that already. It’s the best bang for your buck as far as the most reach per cost. Now you can work with some
other advertising places that you can get a higher reach for the amount, but as far as the targeting features and stuff like that we’re
gonna get into later, it’s gonna be the best
bang for your buck overall. The targeting capabilities are insane. You can test, one thing is
you can test for as little as one dollar a day. So rather than, in the
past you would have to run a TV, let’s say like a
radio ad campaign for six weeks and it’s gonna cost you $6,000. So now most people don’t
have the ability to do that, but with Facebook ads, the
way it changed the game is just about anyone has access to be able to run ads nowadays. Because you can test for as
little as one dollar per day. Now I wouldn’t necessarily recommend testing for only one dollar a day, ’cause it’s gonna take you a
while to get results from that. I’d usually recommend a
minimum of $5.00 a day, at the bare minimum, most likely $20 plus, $10, $20 plus. It’s up to you guys and
we’ll get into that. And lastly the retargeting,
custom targeting features that I’m gonna dive into. If you guys already know
if you went to a website and you start seeing ads on Facebook that’s what’s going on there. So who can you target? You can target your
email list demographics, your income range. You can literally plug in your email list, see what kind of people are on it, and then from there decide who to target. You can target people that are making a certain amount of income. Now Facebook might remove
this in the near future when I’m recording this video. So I’m gonna go over
a way to overcome that here in a second. But you can target people likely to move, likely to purchase a certain type of car, employees of a certain company. Some of these, yeah, some
of these may be removed, but there’s still ways around it. For example if I want to
target high income ranges I can figure out what
stuff that people that make a lot of money are interested in. Maybe people that make a lot of money are interested in golf in the US, or something along those lines. Or, if you’re doing a local business area, you can drop pins specifically
on high income neighborhoods, that way you know that people
are making a lot of money. Lookalike audiences, 75% video viewers. So if somebody watches,
you can even target people that have watched a certain percentage of one of your videos that you
have on your Facebook page. You can plug in your email
list and create an audience of people that are the most similar to the people that are
already your customers. It’s insane guys. So I just wanted to go
over that real quickly, so you understand the capabilities and why you actually
should be using Facebook in the first place. Because that’s an important
thing that you need to know from the start. But here’s just an example of
what the targeting looks like, maybe you’ve already seen this
before, maybe you haven’t. But as you see you can
target the people that, you can target employer’s income, drop pins anywhere you want, target specific locations, it’s insane. So what’s our goal with this video? It’s to automate your clientele growth, to automate your business growth. It’s to remove stress
of having enough sales and replacing your lead
gen, so you can focus on your clients. I know this might be, it’s
obviously to make you more money. But let’s skip over that one,
that’s not too important. But here’s how you get
results with Facebook ads. Let me skip this over. This is my simple three step strategy. On the first side we’re gonna
have a Facebook ad here. And in the Facebook ad
we’re gonna offer something of value for free or a reduced price. And I’ll show you some real life examples of this here in a second. And then we’re gonna
lead them to at lead form or a landing page where
we’ll capture their name, email and phone number. Now this might be a little different. Like you might not necessarily
capture the phone number. If you’re doing an
Ecommerce site you might send them to your sales page
instead of your lead form. But this is just giving you an idea. And then from there you’re gonna lead them to a thank you page where
you’re gonna deliver the goods and potentially upsell them. And this is there you’ve captured the lead at this point and you can sell them. And this is there your money comes in, simple as that. So. What does this look like in real life? Here’s an example from
one of my gym clients. So as you can see it’s a Facebook ad. This is what a Facebook ad looks like. You guys have seen it. If you go into Facebook
right now you can see tons of Facebook ads. This one specifically is offering a free, seven day pass to the gym. They click on the ad,
this is what shows up. It’s a Facebook built in lead form. I’m gonna go over how to create
these later in the video, but at the beginning here we’re going over the strategy and we’re gonna
build out an ad for you. And then I’m gonna show
you how to create your ad. All right, so this is what it looks like. And Facebook, if you use
the lead form objective, Facebook already has people’s information. I know it’s not showing
in this picture but their information will be
automatically inputted into here. And all they have to do is
press one button, submit. And then I set up a system so that the lead gets automatically
texted to the gym. And all the gym has to do is call them up, book them in for a tour. And then once they come in for their tour and their seven day free pass, they put in their credit
card and after the seven days their credit card gets
charged if they don’t decide they don’t want to cancel. It’s as simple as that, that’s
how they make the money. Thank you page and this
is pretty much just upselling them slightly. It’s telling them their pass is only valid for 48 hours, please schedule a tour. And this one doesn’t offer an up sale, but I’ll show you an
example of that later on. And this is what the text looks like if you want to decide to set this up. Obviously is you’re doing
Ecommerce, something like that you don’t want to set
up text messages to do. This is more of a like a local business you would set up a text for, or if you’re getting
leads for to make a sale and you’re gonna do a sales
call, things like that. That’s when you’re gonna want to do this, set this kind of stuff up. This is what it looks like
if you decide to set that up. And before I jump to this,
this is some of the most common mistakes I see. So if you’re making one of these mistakes you should definitely pay
even more close attention to this video. ‘Cause it’s gonna make a
big difference for you. So one of the things is sending people directly to your website,
I see this way too often. Boosting your Facebook posts. This is a really big mistake,
because you’re missing out on a lot of the features that
Facebook provides you with, if you’re just boosting them. Boosting is made mostly for
people that don’t really understand exactly what they’re doing and Facebook just wants to
make some extra money with it. You can’t directly track
your return on investment. So if you can’t tell
exactly how much money you’re making back from your
Facebook ads, huge mistake. The next biggest mistake is
having more than one thing people can do, you only
want to give them one option or one call to action. A bad offer, bad grammar, not putting yourself in
the customer’s shoes. This is one of the biggest ones by far that people don’t even realize. Too confusing, not enough
pain/reward to take action. And you guys will see what
this actually looks like in a second, no clear advertising goal. So here’s an example of
some bad Facebook ads that I had screen shots of that have been around in my local area. This one just simply said,
and I’m showing you these, because your Facebook
ads might look like this. And I want to show you want
bad Facebook ads look like and compare it to what good
Facebook ads look like, so you guys can really
tell the difference and see what makes Facebook ads good versus bad. So, this one is simple,
we’re hiring and training real estate agents, apply now. Now, the problem with this,
there’s no pain behind this, there’s no reward behind this, there’s no salesmanship at all
whatsoever behind this. If you really wanted to
sell this you probably want to make a video or,
even in the text explain how becoming a real estate agent is going to change your life, or how or what kind of problems
are you facing right now in your life compared to
how that could solve them. Building a lot more pain
and reward for this. Now the apply now button is good, that’s a good part of it,
but the picture and the other stuff here isn’t that good. So this one is a dent repair. If anyone you know has
received hail damage on your vehicle, please contact us. We offer deductible assistance. Now this isn’t necessarily
bad as you can see it has a lot of stuff,
so I know they spent a lot of money on this. And the pictures are good. These are actually good pictures,
but you don’t want to say, if you know anyone, please contact us. Facebook has a lot better
features than this, and this is just like
a normal boosted post. You wouldn’t want to just
say, please contact us. You should have a button
or a way to gather, like if you received hail
damage on your vehicle, please contact us. Like instead of that I would
say, “We offer a deductible “assistance up to $500.” I would put like an apply now button, or even at least a contact us button where they can just quickly call. Literally anything. But I would better than anything, implement a lead generation system so they can call people
up when they get these. Because you’re gonna lose
so many leads of people that are just too lazy to contact you, rather they can just press a button, put in their information
and they contact them. So running low on a hot
water tank, but a tankless won’t work well for you? No worries, just another solution can be to add another tank. There’s no call to action here. There’s no offer, there’s nothing but people are still spending
money on ads like this and it kind of breaks my heart. But you guys will see what
a successful one looks like here in a sec. So this is more of what
a good ad looks like. For this example it is a listing of a home and we are offering a, well this is my ad specifically, so. It’s simply the offer is to
get a full report on this home, so like an E-brochure. And all they’d have to
click is one button, they put in a name, phone number and email and they get that E-brochure. So obviously if somebody
puts in their information to get info on this,
they are more than likely a buyer or a person looking to buy a home. Now that real estate agent
can call those leads up and follow up with them. And you can directly track
how much money you’ve made from that, or when you get a sale you can track the lead
back to your Facebook ad. So real quickly, I’m gonna
go over the value ladder and then we’re gonna jump in
and start creating your ad. But I wanted to go over the
value ladder real quickly so you guys understand where, like exactly this is supposed to work. So, really what we’re trying
to do with our ads is bring people in the door. We’re trying to offer bait,
so if you guys don’t know what bait means, bait
is pretty much the offer that we’re giving them
in the advertisement. We’re gonna get them in
the door with the bait and we’re gonna offer
them and work them up our value ladder. So for example what this might look like for a chiropractor is,
let’s say in our Facebook ad we offer a $10 adjust
exam and consultation. We lose a little bit of money on that. But what we gain is once they come back, we gain their money with
regular adjustments, we gain their money with acupuncture. But the reason for having
this low cost offer is to get more people to the door. Now I know some of you guys
might be shaking your heads and saying like, “I don’t
want to discount my services.” You don’t have to, there’s
lots of other options. But the goal of this is to
get more people in the door, because what the
competition might be doing they’re just trying to
start people off right here. And so you’re gonna get
more people in the door than your competition by
experiencing your product first and having a low barrier to entry. And because you have more
people getting in your door, you’re gonna therefore get more customers that your competition. So that’s the value
ladder quickly explained. But let’s jump into my marketing process, so you guys can start creating an ad that’s gonna work for you. So my marketing process goes like this. First off, I figure out
who the ideal customer is, what their wants are,
what their needs are, and what their pains are. Then I create an offer that
appeals to that ideal customer. Then after that I create
and ad that captures the customer’s attention
and hits home with them, possibly telling a story in the process. And then from there I create the funnel that is going to drive their action, so I’m gonna be able to
get their lead information, or sell them whatever
their action is next. Lastly of course we’re
gonna make the sale. And you might want to
follow up with the lead, but I’m gonna show you
a lot of different ways to follow up with the lead
later on in this video. So number one, we’re gonna
figure out our ideal customer. So I want you to ask yourself, what is the avatar of your ideal customer? And right now guys I’m
actually gonna pull up a separate sheet on my screen here. And this is the thing that I’m gonna put in the description below,
so you can fill out while I’m doing this. So you can take a second there and download this on your computer, put it on another screen,
or put it on your phone. You can start writing
this out as I’m going through this video. Or you can pause the video
and you can write it in and then replay it, so that
you can hear every part, whatever you need to do. But I have the sheet
that I’m gonna fill out. And I’ll fill one out,
I had an example one I filled out already,
and I’ll walk you through this one after I go
through all of these steps. So real quickly we’ll get
back into the presentation and figure out who our ideal customer is. So you’re gonna ask yourself,
how much do they make? How old are they? What are they interested
in, what do they do? What causes them pain, go
through your Facebook targeting options and see what options fit them. So what I mean by that
you’re gonna go through the Facebook targeting,
you’re gonna open up, you’re gonna go to Google,
you’re gonna go to search, Facebook ads, ads manager, and click on whatever the correct one is. And you’re either create an account, or you already have one,
go to the ads manager. And then from there you’re
gonna pick your account. You know actually I’m gonna
go into one of my accounts that’s already open here. Well you’re gonna get to page like this. And it probably won’t
have ads already in here unless you’ve ran some in the past. After that you’re going to go and create an ad, and we’re gonna go check out the audience. And so you can figure out
some features in here. And I recommend everybody
do this for their business. Once you get to this point in the process, go in here where it says detail targeting and you’re gonna start browsing. You’re gonna go through
every single one of these. Every single one and figure out what, what things might fit your
demographic and write them down. Because it’ll be a lot
easier to save them for later and then once you get something, then you’re gonna press
the suggestions button. Let’s say for example we’re
doing kind of like a gym. And I’m gonna use a gym as our example, because it’s just something
that everyone can understand. Let’s say we want people
interested in physical fitness. Now we press suggestions and
all these other ideas come up. And you can write as many
of these as you want down, any ones that fit. And there’s just so much
targeting as you guys can see. You just need to take time and
walk through this yourself, because I can’t walk you through it, I can’t possibly walk you
through every single one and every single type of business. So you guys have to kind of
do that part on your own. And then from there, so
what’s it gonna look like when we fill this sheet out? All right so we have our
ideal customer avatar. What’s their age? And we’re gonna fill
it out, pretty simple. And when you’re making this
you want to think about who’s your ideal customer. Just because you have
one customer that’s 65 that’s not your most common customer. You want to think about who’s
your most common customer and who’s your best customer? So just because you have one 65, doesn’t mean you have
to put your age range from 18 to 65. You want to keep it, your age
range as small as possible, that’s gonna be your best range. So you’re gonna figure out,
what are they interested in? And this particular we’re gonna
pretend this is a gym that people that are gym enthusiasts
are gonna want to go to, people that already work out
are want to go to this place. It’s not necessarily,
yeah there’s some people that are brand new to
the gym that go here, but the ideal audience is people
that already work out, because we don’t have to sell them on, coming in and working out. How much do they make? At least $30,000. So that’s a pretty low barrier for entry. Some people might be making $100,000 plus, some might be $500,000 plus, it depends. But you need to know
this about your customers before you get into this. What are their behaviors? They already go to the gym,
they already have memberships. This is just some examples
of what I would fill out for this particular feature. So with the Facebook targeting
we’re gonna go in to here and we’re gonna write down all the ones that we think fit. Only choose the best ones,
only choose the best options. We’re gonna get into some more details on how to use this later on, but we’re just gonna talk about real quick how to create your ideal customer. So the next step in this
is creating your offer. So next we’re gonna create
an offer for our Facebook ad. Now we’re gonna think about what would our ideal customer want? So here’s some examples of good offers, just to give you an idea as to brainstorm. You can research on your own,
but here’s some really good offers, just to give you guys as many ideas as possible. So think about what your
best ever promotion was and think about what your offer was there. That’s an example of
an offer you might use. A free Ebook, a 20 second
test, free shipping, free session, giveaways, free
webinars, training videos. Free Ebooks. I already put free Ebooks
twice, but who cares? Extreme low price discount. A free quote, a calculator,
a free calculator. See if you qualify for XXX. Take our 20 second test
to see if you qualify. Research on Google in Groupon. Comment your business. So guys if you want to
and you still can’t think of an offer after all
these different things, where you can even comment which offer you think would work. And you can get some feedback
from me and other people whether your offer’s gonna be good or not. And we’ll help you come up with an offer. So if you comment your
business and you say that you’re looking to come
up with a good offer, just comment it down below. And you’re gonna have to put
some background information if you’re in a difficult business to understand what that might be. But hopefully somebody
can give you some ideas. So next we are going to create the ad and start writing out what the ads says. Now we’re not gonna create
in the ads manager yet, I actually write it out on my own and think about what I’m
gonna put here first. It’s the creative, before I actually start
putting this all together. That’s why I’m walking you
guys through the process of what it’s actually like doing this. So here’s what you should
do for the creative. There’s a couple different options. Now the main ones that I use are video. And if you use video
it needs to be engaging and/or providing value
to whoever’s watching. So for an example, I’m gonna show you an
example of one of my friends real quickly, of a very good video ad. And a very engaging, now you
guys have to think about this and consider this when
you’re running Facebook ads. You have to, somebody’s
scrolling down Facebook they’re not really
trying to look for an ad. They have to choose whether
or not they’re gonna look at your ad or pay attention to it, or not. So you need to think about, that’s like a really big barrier of entry, for someone that’s gonna get distracted and actually stop on your ad. So you want to make
your ad adsy and salesy and all this stuff where people
are not even gonna watch it. You have to make it engaging. Now see this example to show
you what I mean this is from, one of my friends, Brandon Brecker. If you guys want to check
out his YouTube channel you can as well, just search
him up in the search bar. This is one of his videos
for one of his clients and it’s an extremely
well put together video, so that’s why I wanted to
show you as an example. (dramatic operatic orchestra
music and canting voices) ♪ Perfect ♪ (moves into mix “Requiem” by
Mozart and rap beats music) ♪ Perfect ♪ (“Requiem” by Mozart
and digital beats music) ♪ Perfect ♪ (“Requiem” by Mozart
and digital beats music) – So there you go. As you guys can see that
ad is extremely engaging. You see this from the very beginning. So you’re gonna pause and
you’re gonna watch this. This is the exact kind of layout. You guys obviously don’t have
your video the exact same, but this is just a really good example to get your ideas flowing and getting you to kind of
realize what type of videos work well on Facebook. And like there’s not gonna be necessarily this style of video. There’s lots of different
things you can do. But it mainly just needs to be engaging and something people
actually want to watch and people find valuable
and enjoyable to watch. Or people aren’t even gonna watch it. So let’s jump back into the presentation. So another one that I do
is sometimes slideshow. Now the benefit to this
is is it’s obviously easier and faster to create. If I do slideshow on
Facebook, it actually lets you put in pictures and create
a slideshow within Facebook, so you don’t have to
make this on your own. You get a couple of eye
catching photos with text. Now I usually add text on the photos, because people when they
see text on a photo, they’re more likely to read
it and pay attention to it. And I usually tell like a short story with like five different
slides and I might tell, put a little piece of text on each slide that tells a short story that people are gonna pay attention to. And they’re gonna like
relate to it in some way. So, I usually make the slide photos in Canva and I usually make them like squares with text over the top with
images that you can get. So canva.com is the website you can create some images with text over them. And it’s a very easy website to use. And the place I get pictures,
now one thing to consider if you’re using images or pictures at all, don’t use pictures that look stock. As soon as people see stock on Facebook they’re scrolling away, because
they see ad, they see scam. So if you decide to use pictures
that are on the internet you need to make ones
that do not look stock. But more than anything I recommend getting custom pictures
for your slideshows and everything like that made
for your specific business. And that kind of goes hand
in hand with the images, so do not use stock looking phots. They need to be attention grabbing and they need, like if you
decide to use only an image your ad copy needs to
be very strong, because obviously people are gonna
focus more on the ad copy if you’re using an image
compared to a video. People are just gonna watch the video. And the video’s gonna do
most of the explaining. So that’s one thing you have to consider. And a place you can get some
good photos is pexels.com and unsplash.com, that’s
a place you can get free, high quality photos. But like I said keep in mind, if you decide to use something like that make sure you go with the
photos that do not look stock and they’re really attention grabbing. So. How do you write what
goes in the Facebook ad? So first off I want to
just let you guys know first off, what is copywriting in case you hear about me mentioning it. So copywriting is the act of writing text for the purpose of advertising
or other forms of marketing. So it’s also, you could basically just call it persuasive writing. So let me show you guys an outline that I usually use for writing my ads. So first off I start
with my ads off always with some kind of hook. I usually call out whoever I am targeting. So in this case I’m targeting
people that own homes. So I literally say,
“Hey LA the homeowners.” If you’re a homeowner
in LA, don’t you think you’re gonna pay attention
to this right away? It’s pretty simple. Are you looking to sell
your home, but not sure how you can get the
quickest bang for your buck? So you’re immediately qualifying, are you looking to sell your home? So you are immediately qualifying, so if somebody’s looking to
sell their home at this point they’re gonna read all the way through. They’re pretty much
hooked in at this point. Next we’re gonna hit their pain point. So not sure how you can get the
quickest bang for your buck? I know many of you struggle with having the time and capital to do a
large home improvement project. Now this isn’t the best pain point, I’ll show you another pain
point here in a second. I’m gonna show you one
more example of this. And then we pretty much
provide a solution. So this way together we put together seven tips you can use to
basically solve this problem. I have that blanked out
because this is a special ad that I sell, but that I sell separately, but I’ll show you another example of this. So the offer is also the
solution in this case. And then lastly we have a call to action. Now this part I just kind
of told a story a little bit to get them more familiar with the agent that’s offering this download. So now of course the last
thing is a call to action. I say, “Click the download button below “to get your free PDF
emailed to you today.” They click the download button below and they get their advertisement, they have to put in their
name, phone number, email. Now we get that lead
and now we have the lead of a seller. And we can pretty much
call them up on the phone and be like, “Hey I saw you
got my guide, I was wondering, “and I want you to know I’m
not trying to sell you at all “on this call, I just wanted
to walk you through it. “And personally help you out.” I have a script for this,
but personally help you out. And any question you might have about selling your home, or
something along those lines. Like I said I have a script for it, but I’m just going off the cuff here. So here’s an example, another example of an advertisement that goes through the same process. So did you know the number one obstacle stopping single mothers
trying to buy a home in Montgomery is their credit score? And I need to give this
ad credit to Billy Gene as marketing, so this is his ad, just so you guys know if
you guys know who that is. But that’s just the credit for that. But I put zero target audience because our target audience here is obviously single mothers in Montgomery. We’re calling them out once
again there’s the hook. Number one. So number two we’re
hitting their pain points, here’s some of the most common reasons they may have a poor credit score. They’re gonna relate to these pain points, bankruptcy or foreclosure, medical bills, incorrect reporting or fraud, raising a family, can’t
keep up with bills. Unfortunately for those to
remove off a credit report this can take up to, if
not longer than a decade. In other words they
are likely not eligible to purchase or even rent a
home in Montgomery, Alabama for at least 10 years. So there’s the pain. Then here’s the solution. It’s not fair, it’s not
right, but I think I can help. I am William and I specialize in helping hundreds of single mothers on Montgomery, purchase a home even if
they have challenged credit. If you’d like me to personally, now here’s the solution and the offer. If you’d like me to
personally review your credit and tell you exactly what you need to do to get your negatives removed, then click below to schedule a free credit repair strategy call. That’s the offer, call to action, click below to schedule a free
credit repair strategy call. You guys will notice he’s not calling this a free consultation. He’s not saying at the very beginning this is a mistake I see
so many people make, he’s gonna write,
they’re gonna write here, do you have a bad credit score? Click below for a free consultation. Like that’s not gonna work. You guys can see how
much different this is than just saying something like that. Why this would be more effective. Now simply this is just
a video he already had of him on the news. And lastly that’s nice to have is urgency, is some type of urgency if
you can add that on as well. So that’s how you do it. All right, so here’s the goals of your
writing when you’re doing this. So let me jump back into the sheet, as far as we’ll walk back into
the sheet that we created. And we’re going through,
I’m gonna exit out of this. And we’re gonna go back into the offer, I’m gonna jump back into this, I’m gonna jump back into
the presentation again. So with the offer what’s the
best promotion you’ve ever ran? Say you haven’t done any yet in this case. Or you write whatever your promotion is. So I wrote down a couple of examples, you have all the examples here. And I chose a couple ones
that would be good for a gym, that might be good for a gym. Let’s give people a free
pass to come into our gym, try it for free. Let’s give them a free body composition, because people that are into fitness they might want to know what
their body fat percentage is now, so they can test it later. People that are into
fitness, they might like some free supplements. Maybe I can get them
through the door with that. Those are just a couple of examples, quick ideas that I came up with. So then from there we create our ads. So with our ad copy,
what makes your business different or better? And this is something you
can talk about, so obviously one thing that makes
his business different, I mean that’s not really
talked about in the ad, but this still helps you in creating that. And what’s the biggest
problems you’ve solved for the customers? This is the part that’s really big and obviously this one was
talked about in both of those ads that we talked about. In this case we were
talking about the gym. They don’t like the gym
they’re currently at, it’s a crowded gym, no family atmosphere. So that’s something, the problems that people might
be having at the other gyms that they’re currently at. So let’s jump back into the presentation. So here’s how you write
killer Facebook ads. So these should be the
goals of your writing. Now we need to know the goals
in order to create something that’s gonna get us to
our goals of course. Our goal is to get the
customer to take action. And you need to put yourself
in the shoes of the customer. This is something I see,
people trying to make Facebook ads way too often. For example I told you the
example earlier of a bad ad. If you’re gonna put your
shoes of somebody that’s scrolling down Facebook,
ask yourself honestly, am I gonna stop and pay attention to this? Or am I gonna scroll past this? Is this genuinely going to
make me go through the hassle? Like is this worth my time? Have I been provided enough
value to go through the hassle of putting in my information and getting contacted by somebody and being sold to? That’s how powerful your ads need to be. So you really need to
put yourself in the shoes of what the customer’s going
through when they see your ad. Have people read all the way through, so obviously that’s important when you’re making your ads. So you need to hook people in to get them to read all the way through. You need to evoke their
emotion or tell a story. So basically you want to
make something that relates to the person you’re targeting when you came up with that ideal client. And it needs to be easy to
read and simple to understand. So it needs to be so simple to understand that a fifth grader can understand it. Because people are gonna read fast. And if it’s just too
confusing, people are gonna give up on it. So that’s why I say,
there needs to be almost zero confusion and a fifth
grader needs to be able to understand your ad and
what exactly is going on. Here are the most common mistakes I see with people that try to write with their Facebook ad copy. Grammar mistakes, not clear
and quickly understandable, overly wordy and not easy to read. To fix these, if you’re not
necessarily good at writing, the only thing I can
really recommend is either have someone else write it for you, or write it yourself and
have someone review it that’s good at grammar or
good at writing, et cetera. Have somebody like that review your ad before you actually put it
out and then you can edit it to fit their needs. So here’s some mini
tips that I have for you when you’re running a
Facebook ad is use Emojis now not over excessively. I wouldn’t really recommend that. Use it to whatever kind
of business you’re in. Obviously if you’re in a
really professional business you’re gonna want to
keep those to a minimum. But they are helpful in the fact that they grab your attention
and they give you a picture within the caption. It’s just some more attention grabbing, people are gonna pay more attention. And it gives them more emotion. Space out your writing. So we’re no longer in the days
of five sentence paragraphs, we’re in the days of
one sentence paragraphs. So space out your writing,
so it’s easier to read. Keep your call to action above the fold. Now what I mean by that
I’ll show you in a second. So let me actually pull something up. Keep your call to action above the fold, what I mean by the fold is, when you see a Facebook ad,
now it’s not showing in these, but if you go in Facebook
right now you’re gonna see that there’s a see more button, or a continue reading button
here after a certain point, and they won’t see this entire text. So, preferably, you don’t
have to do this 100%, but preferably you want to
have your call to action before they press that continue reading, so if they don’t press continue reading they still know what to do with your ad. And I’ll show you an
example of that maybe… I’ll show you some later,
let’s see if this one has it. Yeah, so this one has it. So obviously there’s
a call to action here, and there’s a call to action at the end. That’s why I put it twice, if
you guys didn’t catch that. So that’s why I put
above the fold as well. That’s not 100% necessary,
but it’s just something that can help as well, if you can make it work. So here’s my top persuasion tactics when writing Facebook ads. Using scarcity, involving
scarcity is a big one, so only X spots left, today only, asking agreeable/yes questions that people are going to agree with. Answering possible
objections people are gonna have to doing this, logical reasoning. Sexy wording, so what
I mean by that is like for example like I said earlier, instead of calling it a
consultation we’re calling it a free strategy session
to improve your credit. So a free consultation versus, for example see if you qualify for
our new customer program. Like that just sounds way
more sexy and appealing than free consultation. Nobody wants to sit down
for an hour and go through a free consultation, it
just sounds so boring. You just need to be creative
as far as the wording you go. So guys, this is an
example of copy writing. I’m not gonna read all
the way through this. You can take your time,
pause the video right here if you want to read through this. I’m not gonna go through this, but this is one of the most difficult things I had to write copy for. It’s convincing farmers to
put in their lead information. And I don’t think anything
could be more difficult than getting farmers to put
in their lead information, but I made it work. So if you guys want to see
some good examples of ad copy, (chuckles) there is it,
right here on the screen. So you pause it right
now, read through this and get some ideas from
this, as far as copy writing. So last, the next step, four funnel. We’re gonna create a funnel
that drives customer action. So we’re gonna jump
back into our sheet here and fill this out more. So we’re into our ad creative section, so we didn’t go into this yet. So what are we gonna use for our video? So do you already have some great video, images and videos you can use? If not you can make a new one,
just write out a plan for it. Obviously you want to plan your video out, record your video. It doesn’t have to be anything fancy, you can record it on a
phone and get it edited by someone you know,
or somebody on Fiverr. Do whatever you need
to do, it doesn’t need to be anything fancy. But more than anything
it needs to tell a story, it needs to be painful,
it needs to be rewarding. It needs to be engaging,
something that people are actually gonna want to watch,
something that provides value to people. Just like the video as
the example I showed you. So let’s say you have a video already, maybe you have a motivational video. So for this example I just
said I have a dope video showing what it’s like to work out here, what makes us different and
what the interior looks like. We can use that as the video. So what are some of your best ever posts? Let’s say you have this controversial post about a Keto diet. This just might give you
some ideas as to what to put for the image, or the copy, or the video, what to make a video about. Because if you have a
post that did really well you can just redo that for an ad and add an offer to it,
something along those lines, just giving you ideas. So next we’re getting into the funnel. And, I’m gonna ask you, or
you’re gonna ask yourself, what is something we can
add to the current offer on the thank you page to
get them to take action now? So for example, I’m gonna come back to this in a second, because you may not understand
exactly what that means. But here are some ways that
you’re gonna create a funnel. And this is the part
that people are gonna, you’re gonna collect their
lead information where that’s gonna drive their action. So what is a funnel? It’s something that
people are gonna go into. And I’m gonna show you a real life example of what this looks like in a second. So ClickFunnels is a
software where you basically build landing pages. That’s the one thing
that I use for funnels, I actually use all of these for funnels. You might just pick one at first. Usually for most beginners
I’d recommend a lead form, but it really depends on
what industry you’re in. Obviously if you’re in Ecom,
you don’t want people’s, you don’t really want
people’s phone numbers and emails that badly, you just want people to buy your product. So it’s gonna be a little different. But just take it to
whatever category you’re in. So you need to figure
out which of these four or other options are
gonna be best for you. And the really difference is
ClickFunnels is a landing page, lead forms are built within
Facebook, so the benefit is Facebook already has people’s info, so all they have to press is one button. But the downside to a lead form is it’s harder to upsell people, because it’s all built within Facebook you can only go so far and you can’t like, for example you can’t
make like an application in lead forms. And there’s things that
you can’t do in lead forms that you can do in ClickFunnels. It would take me a long time
to explain all the limitations, but that’s just one example. You can send them to a
scheduler to schedule an appointment with you, or send them to a sale page if you’re doing an Ecommerce store. So then from there you’re gonna figure out what’s best for you. You might do a little
bit more research, but these are pretty simple things
that you can really find out easily, that’s why I’m not
gonna go over this with you, ’cause I want to save you
as much time as possible. In case you already
understand and know which one you already plan on using. But later in this video
I’m gonna show you how to create a lead form. So my most important tips with your funnel is if you use a landing
page, a sales page, or a ClickFunnels, you need to make sure
it’s optimized for mobile, because that’s where a
majority of your customers are probably actually gonna
come from surprisingly. And the simple is better always. You want to have as little to
call to actions as possible. Only one thing they can do, and simple is just better, because people don’t get confused. It’s the same thing with
your advertisements, people just don’t get confused,
they don’t get distracted and they don’t click away. Needs to match the ad as much as possible. So for example if you’re saying in your ad get a free seven day pass,
you’re landing page should say get a free seven day pass. Like it needs to stay the
same things and look the same, so that people don’t click on your ad and then see something
completely different, completely different colors. And they’re like, “What the heck is this?” And they click away ’cause they think it’s some kind of spam site. It needs to match as much as possible, so that people understand
where they’re going next. So this is an example
of what a landing page might look like, for a gym, getting a free seven day pass. Now obviously this is gonna
look the same for anyone. Put a simple photo, like see
how simple this is, guys. It has your headline and
they just click the button and it pops up something like this. Now I’m gonna put a, if you
guys decide to use ClickFunnels to create landing pages like this, I’m gonna put a template for
something similar to this down in the description below. You can click on that. And you’re going to be able
to download my template. You can just replace the
photo, replace the headline, stuff like that. And I’ll give you a
template similar to this. This is mainly for local
businesses by the way. Then when they click on this
button they’re gonna get put to a page like this and it pops up and they put in their
name, phone number, email. They submit and from there it
takes them to a thank you page where in this case they’re offering a, if you schedule a tour
right now, you call now, and their number’s blocked out here. But you also receive a free
personal training session. So this is getting them
to take action now, we’re putting this as a limited time, so they are basically forced to come in now, or they’re not gonna be able
to take advantage of it. Because we don’t people
to forget about our offer. So this is what it looks like to upsell. The reason we do this is because usually for one per, one offer we can usually get one action. So it’s a little bit difficult
to use the same offer to get people to book. Now you can say there’s
limited spots available, I can only take on this many people, so if you book now you’re gonna
be put in the first in line and be locked in to be
able to 100% get the tour. If not, they can’t guarantee that. Obviously if you don’t have
anything else to offer. But preferably you want
to offer something else to get them to book,
because for each action you usually want to add
an additional incentive if at all possible. That’s why in this case
we’re offering a schedule, a tour, a free personal training session if they schedule a tour now. So the last and final step,
obviously the best step is a sale, so we need to
follow up and close a lead at this point. Lots of ways to do this. It depends on what niche you’re in and what industry you’re in of course. But phone calls, text messages, email, messenger bots, retargeting ads. You can use all of
these to close the lead. Obviously or just the
sales page, simple as that. So the sales part, all
right so if your leads don’t turn into sales,
these are the main things you need to fix. Now if you’re getting
leads and phone numbers sent to your phone,
you’re a local business, something along those lines, your leads should be called instantly. You need to set up a system. So there’s a website called zapier.com, you link that to your
Facebook Ads Manager. I might have another video on
this somewhere in my YouTube. You go to zapier.com and
you Facebook ads to SMS and you can get your leads
instantly texted to your phone. It does cost a little bit
of money, but not that much. I think like $20 a month. And when you do that you’re
gonna call up these leads immediately, get them
scheduled for a tour, an appointment, whatever
you decided to offer. You’re gonna implement
automatic texting to yourself. Leads must be called. You can also implement
automatic texting to people that become leads. Now this is a little bit more complicated, I’m not gonna cover this in this video, because it’s just too much to cover. But you can do a little bit of research. You can do automatic texting
through Zapier as well. I use ClickSend actually for
automatic texting to the lead. Leads should be called, they
don’t have to be called. Obviously this is more
for local businesses. And probably you want to
create some sales scripts or training if you are giving
other people these options, or you want to write a
sales script for yourself. You also want to implement
a tracking system so you can tell where each
lead is in the process, because these leads are valuable guys. Every single one of these leads is money, and you’re spending money
to gain these leads, so you want to take advantage
of them as much as possible. You don’t want to just be like, “Oh I got a lead, now I don’t
have to sell them anything. “I don’t have to call them up
to schedule an appointment.” No, you still need to
follow up and get them in to turn them into money. So the sales process just
doesn’t end when you get a lead, you still need to follow
up and get them in the door and turn them into a sale. So I wanted to read this real quick, ’cause this is a great
post I saw on Facebook. And I’m gonna read this through to you, because you’re gonna understand
more about Facebook ads if I read this real quickly. If you want to skip this
part you can go ahead and just double tap on the right side. I would recommend, like this
is really powerful stuff. So here’s a post that he made, I’ll just read it for you guys. I’ve been studying for Facebook
ads for about 10 years now. I know how frustrating it can be to see all the results of
everyone is having all around you but not being able to crack
the code for yourself. There’s one single tip that
can make a huge difference in all of your real estate campaigns. Now this applies for every business, but I’ll tell you what it
is in just one second, but first you need to know that there are two different types of marketing. One intent, two interruption. Intent based marketing is
when somebody is actively looking for a solution,
like doing a Google search. Interruption marketing is like
a billboard or magazine ad. It’s an ad that interrupts
somebody’s activity. So Facebook is interruption marketing. People get on Facebook
to escape and connect with their friends and
family and not to be sold. Facebook is a whole different level of interruption marketing. Here is one single tip I
mentioned a second ago. You have to view Facebook
as the online party. This may not make sense,
so let me explain. Imagine you’re at a party
with your friends and family and all of a sudden this
guy you’ve never met walks up and says, “Are you
looking to buy or sell a home? “My name is Bill and I’ve
been a Realtor for 22 years “and I’ve love to help you.” How would you react to Billy? I would accidentally
push him into the pool, or at least do whatever
I had to do get away from him as quickly as possible and avoid Bill for the rest of the night. That’s exactly what most Realtors do with their Facebook ads. Now this applies to every
niche like I said, once again. Now picture this scenario,
you’re at the same party and you start talking
to this guy named Jack casually comes up with,
“Are you thinking about “selling your home,
but you don’t even know “what houses in the area are selling for?” Jack mentions that he’s a
Realtor and has a report on all the homes that
sold in the last 90 days and he’d be happy to email it
to you if you’re interested. You say thanks and give him your email and you go on with your
conversation just chatting. No pressure, no offering to be a Realtor, just giving value. See the difference? Now imagine the next day you’re
scrolling through Facebook and you notice Jack’s post about how to sell your home for more money. You go and you read it,
he didn’t even make you leave your email address. A few days later on
the phone killing time, looking at Facebook again,
you see a pic of Jack next to a home that sold in seven days for over the asking price
in your area and notice that it says, you would like
to know if this possible, if you would like to know if
this is possible for your home just click the button and
send Jack a Facebook message. If you are already thinking
about selling your home and you’ve gotten to
know Jack a little bit by researching over the
last week, and so he’s gently proven that he isn’t pushy, but is a highly professional
and competent Realtor. Would you be more likely
to push that button and send Jack a message? That’s the game on Facebook. If you build campaigns
like this you’ll begin seeing results really quickly. Hope this helps you. So guys it’s all about the
value that you’re giving people with your Facebook ads. That’s what’s gonna make the difference. Now the other difference too is, if you’re a local business, really any business,
retargeting ads is key. Because not everybody’s
gonna buy in the first time. But if they see you
seven times on Facebook, seven days of the week with
different advertisements every time and different value pieces, pieces of value every time, it’s gonna be insane. People are gonna build insane rapport with you automatically. And you’re gonna know how
to set up retargeting ads by the end of this video, so
don’t worry about that part. But here’s your first
Facebook ad checklist. And right now after this, since we’ve went through everything we are going to, and actually before I
jump into the checklist, I’m gonna jump back into there and fill out the rest of
this information with you. So, we decided we came up with our offer here. So we decided on our offer
is gonna be a free pass, a free seven day pass and what we’re gonna upsell
is, on the thank you page, if they come in now, if
you schedule an appointment right now with the button below, or you call now, if you call now we’ll also throw in a free
body composition for you, so you can see how much
body fat you have now. And compare that to what it
will be five months from now, or something along those lines. ‘Cause that’s something
that, an additional thing, somebody that’s into fitness
might be interested in knowing. So just to go even further, we’re on the last step, sale. So this is the last kind of
things you want to fill out to figure out what kind of return and how much you’re wiling
to pay for your leads, ’cause this is an important
process to know and understand. So first off, how do you
typically get new customers? A lot of businesses are gonna be referral, so I just put referral for this example. What percentage of the people
usually become customers? Let’s say you get a
referral, somebody’s like, “Hey my friend, bah, bah, bah, “is doing this, you should talk to him.” Let’s say one out of those
five people become customers. Now it should be higher than that, but we’re just using this for example, so don’t pay attention to that too much. And then next we’re gonna figure out what’s the long term
value of your customer? Why does this matter? Because then we know how
much we should be willing to spend to obtain this customer. So how do we figure out
the long term value? So we multiply how long
they stay on average times how much per month
on average they’re worth, times the number of referrals
that they give on average, plus one, so on average if
somebody gives one referral and on average people stay
for 12 months at your gym. And it’s a $50 per month membership. And you might even add
like personal training or stuff like that on
to here in this part. But if we multiply this
all together we get $1,200. So on average, every single
customer to us is worth $1,200. So that’s a pretty significant number. So then from there we can figure out, well how many leads are
we gonna need per sale? If our closing rate is
20%, we’re gonna need five to 10 leads per sale,
probably closer to about five. So I want to pay $10 to
$20 lead to obtain those. Now you can even get
them a little bit lower, this is just a little
bit on the higher range. I’ve gotten leads for as little as $3.00, sometimes $7.00, $10.00
for this specific niche. But these are just examples I
want to put it higher for you because you may not
have as much experience. So from there you’re gonna figure out if your customer worth
is $1,200, let’s just say you want to figure out
you’re willing to pay maximum to gain one new customer. Let’s say for maximum
you’re willing to pay $100 to gain $1,200 back, that’s
a pretty good investment. Right if you’re investing
in the stock market that’s gonna be a good investment. But you would prefer to
pay $50 to obtain each new client, because what
that means is basically you’re gonna make your
money back instantly in the first month, since
they’re paying $50 per month. So you prefer to make your
money back the first month. And every month after
that that they stay is basically free money to you. So basically from there, we figure out what our
profit potential will be. So if we pay $20 per lead
and close 1/5 of them, we can spend the $1,000 and get 50 leads. That would mean 10 new members. So in this scenario, over the next 12 months if we spent $1,000 to get these 50 leads, we turn $1,000 into $12,000. And you can do a lot better than this. You could probably get this to $10, you could do a higher close rate. There’s lots of ways you
can change this around. Even if this, like this is probably one of the worst case
scenarios that you guys need to work this out for
yourself to figure out how much you’re willing to spend. Because if you don’t even
know how much you’re willing to spend to gain a client, don’t
even know what your goal is you don’t know what you’re shooting for. That’s why you need to work this out. This is a huge mistake I
see so many people make. They never even figure this stuff out, so they’re just spending money and they don’t even know if
they’re gonna make it back. But if you work it out like this you know exactly how much you
should be willing to pay. And then from there if you’re getting, if you’re paying $50
per lead then you know you’re obviously not doing bad. Because people ask me all the time, “Billy how much should
I be paying per lead?” This is, if you’re asking
yourself that question you need to be filling this out and working out how much
you should be willing to pay per lead for yourself. And then after that you can figure out, “Hey how can I lower my cost per lead “to get my profits even higher?” So that’s how you guys should work it out. So that goes through this entire sheet, so I’m gonna exit out of this, but if you guys want to get to
that below and fill that out for yourself if you haven’t already. Click the link in the description, download it for completely free. All right, so let’s close all of this. And jump into the next section. So here’s just a quick
checklist that I go through when I make an ad for the first time. Pretty simple, pretty basic,
but figure out your bait, your offer, create an
ad, funnel and test it. And then these are gonna come later on. I’m gonna talk about these later. But set up retargeting ads
after you get this to work. And lastly refine and optimize these are the parts that I’m about to go over here in a second. These are more of the advanced tactics. So how do you get Facebook ad success? Now I’ve pretty much showed
you how to do all of this. Now of course you can get
some personal mentorship help that’s gonna make it go faster for you. But the biggest thing over all is just testing, testing, testing. This is, just by practicing
is how you’re gonna get better and by looking at the data is how you’re gonna get better. So I’m gonna tell you how to read the data and all this other stuff. This video’s not over yet,
but that’s kind of like the first half of the video. Let’s keep going through this,
now I wouldn’t say first half but we got a little bit more left to go. So, Facebook ad terminology
you need to understand to just be effective. So offer, lead magnet, bait, et cetera. I’ve already talked
about these a little bit. These are what you’re offering in your ad I kind of went over that already. Retargeting is showing
an ad specifically to someone who has previously
interacted with your business. Let’s say you already have their email, they’ve already went to your website. They’ve already liked one
of your Facebook posts. You can retarget all these
different types of people. Facebook Pixel. That is a piece of code
you put in your website to track visitors. This allows you to retarget them. So this is how you’re
able to retarget people that visited your website. And it’s a piece of code
that you just copy and paste. It’s not as complicated
as it sounds really. All this does is track people back to their Facebook profile. So, the next thing is custom audience. And this is exactly how it sounds. It’s a, you can upload your
email list into Facebook and target people that
are on email and stuff that use that same Facebook,
that same email in Facebook. It links their profiles
together and now you’re targeting those people on Facebook. You can target your website visitors, you can target people that
watched 50% of your video. You can set up lookalike audiences so you can upload your email list and say, “Facebook I want the 1%of
people that are most similar “to the people that are
already on my email list.” And it has so much data that
it can compile that list and create that audience for you. So that would be a lookalike audience. so we’re gonna go into a
little bit more detail. But let me show you a demonstration
of what this looks like. So for example, for a custom audience. Let’s say you have an Ecommerce store and they view your sales
page of your product. They even were about to
buy, let’s say they even put in their information to buy, but they didn’t end up purchasing. They added it to cart,
but they didn’t purchase. You can specifically target people that added to cart but did
not purchase the product. That’s how specific you can get, so you can see which part
of the process they were in and target people
specifically in that process. And even in your ad you could say, “Hey I saw you added this product to cart, “but you didn’t purchase,”
et cetera, et cetera, to hook them in and basically
answer their objections in the advertisement as to
why they didn’t purchase. And potentially get them
back to the purchase page to finish their purchase. Let me show you what a
custom audience looks like when you make one. So we’re gonna go here in our ads manager, we’re gonna go to all tools. Click this button in the
top left, all tools, and audiences. You can also create your audience inside of this part as well. There will be a little
button that create new. But I’ll do it in here for now, just to show you different
ways of doing it. So you can create a new audience. So as you can see here, custom
audience, lookalike audience. So we’re gonna start with custom audience. And look at all these
different options you can do. You can upload your customer file, this means your email list. You can put addresses in here. It’s insane guys. (chuckles) Facebook knows where you live, everything. You can upload website
traffic, so you can connect your Facebook Pixel. People that have visited
certain pages on your website, people that purchased
stuff on your website, people that became leads on your website. All this kind of stuff,
so custom audience, app activity, so this
is if you have an app. Most people probably don’t. Offline activity. This is a little bit more,
I have not personally used this before, so I’m not
exactly sure how this works. This is very rare that people use this, but it’s still possible. Engagement is the one
that I use pretty often. So you can, for example,
target people that watched certain videos on your Facebook page, you can target people that, I was talking about our lead form. You can target people that
clicked on the lead form, but didn’t put in their info. Or you can target people
that did put in their info, target people that interacted
with your Facebook page, target people that interacted
with your Instagram page, target people that
interacted with your event. There’s so many options it’s insane. And that’s what makes this so powerful. In any of those custom audiences you can create a
lookalike audience off of, so as you can see, I’ll
just type in United States. We create an audience of the 1% of people that are most similar to the
people already on our source. It’s crazy, so you can
get customers that are most similar to the
customers you already have and let Facebook do the work for you. That’s one way you can do your targeting. It’s just crazy, guys. So Pixel, that’s what
we’re gonna jump into next. And I think I have it here. Well lookalike audience
I have that first, but so basically lookalike
audiences take an audience you already have and finds
people similar to them for you. So you already have to have
a minimum audience of 100 to create this. And obviously the more
people you have the better, because that’s the more data
that Facebook can go off of. So I already showed you
what that looks like. So as far as a Facebook Pixel it’s way more simpler, it’s
way simpler than it sounds. So, this actually does not need 100 audience, I don’t know why I have that there. But like I said it’s a piece of code that you put on your website which
allows you to track visitors and connects them back to your website. So a demonstration, let me
show you what that looks like. So we go into here, click the three bars, go to pixels and you guys want to create, if you have multiple businesses, people sometimes ask me,
“Should I use different pixels,” stuff like that. Use one pixel per business that you have. So if you only have one business, you only need one pixel. But if you have multiple businesses, you want to use a different
pixel for each business. So let me show you, okay. So let’s say we want to,
we’ve already made our pixel and it’s gonna show something like this. Now we want to set up our pixel. And we go to here. Now if you have one of these websites you can just use this one. If you, most people it’s gonna, you’re gonna just use this step though. And you’re gonna get this, so for example if we’re using ClickFunnels
this is what we’re gonna do. We’re gonna go to ClickFunnels. All you have to do is
copy this code right here, copy, click it and it copies for you. Next you’re going to go to your page. So let’s go to one of my pages. And if we’re in ClickFunnels
we’re gonna go to the settings. Now guys you can look up Facebook Pixel. Whatever your website is just search in Google,
for example if you have a Square Space website,
if you have a Wix website, if you have a WordPress website, or if you have a web developer they will know how to do this most likely. You just search, how to
install Facebook Pixel. See look at all these things that show up. All you have to do is
click one of these videos and it will give you a tutorial. So I’m just showing an
example, so as you can see you just paste it in
here, for ClickFunnels. And this will track people
that visited your website. Now if you want to track a lead, I’m just showing you guys real quickly, so next we got that part done. This part you want on
every page of your website, so you’re gonna put this
on your whole website. And then the next part we have to create a custom event if we’re capturing leads. So you just choose whatever
one that fits this best. So we generate it, we
want to capture leads. How do we know when
somebody became a lead? Well if they get to the thank you page then obviously they had
to have put in their information to get there. So we put this piece of
code on the thank you page, so when somebody hits the thank you page, this piece of code fires
and it tells Facebook, this person has became a lead. That’s how it all works. So if you need to go
more in depth on this, I don’t want to explain this
super in depth in this video. If you want to install
it, it’s like a lot easier than it sounds like I said. Where would I install this? So thank you page, I’m gonna
put this on the thank you page in ClickFunnels, just is just
to show you a quick example. And I’m opening up this page
and going to tracking code and just pasting it right here. Boom, track the lead, there it’s all done. And you just click save
and it’s all good to go. And that’s how simple it is. So we’ll jump back and go back to the next part that we were in. So real quick, I talked about
the Facebook Ads Manager a little bit, but what really is it? The Facebook Ads Manager is your ad, this comes directly from
Facebook guys by the way. Your ads manager is your
ad campaign command center. Ads manager is the starting point for running ads on Facebook,
Instagram or Audience Network, it’s your all in one
tool for creating ads, managing when and where they’ll run and tracking how well your
campaigns are performing. Facebook Ads Manager is a powerful ad management tool, but it’s
designed for advertisers of every experience level. And with the ads manager
mobile app you can keep any eye on your campaigns and make
changes from anywhere. So this is the layout,
so you have a campaign and this is your objective. So it’s what you’re going
for, whether you’re going for traffic, you’re going to get
people engaged on your post, you’re trying to get leads. That’s what you choose here. I’m gonna walk you guys
through this here in a second. So don’t worry if it’s
a little bit confusing. After your campaign you have your ad set. And these are basically
the settings of your ad, so your targeting how often you want people to see your ad, et cetera, et cetera. And then lastly you have your ad. And this is all inside of the campaign. So your ad set is inside of your campaign. Your ad is inside of your ad set. They’re all like within each other. And you’ll see what that looks like here in a second, too. It’ll make sense as we show
real life examples of this. And then lastly your ad is your creative, what the caption says,
what the image says, or the video. So let’s walk you guys through, give you guys an introduction
to the Facebook Ads Manager. Click on one of my ad, my ads manager. So welcome to the ads manager, this is what it looks like. And as you can see I
have all the data here, I have my ads running,
so this is a campaign. So as you can see what I just showed you campaigns, ad sets, ads. You click on a campaign and you get all of the ad sets inside of this specific campaign. And then from there you
click on one of the ad sets and you get all of the
ads inside of an ad set. So let me show you guys something
real quickly that will, so if you’re wanting to run multiple ad sets inside of a campaign, this is the way you want to run it. You want to duplicate by ad set. And this will make sense in a second, I know it might sound confusing but we’ll get to it. Let me give you a quick outline of what all this looks like. So I’ll give you an outline of what all is included within this. So you got audience insights, campaign planner, I don’t
really mess with that, creative hub, I don’t mess with that. But you guys can explore
these on your own. But I’ll just go over
the main ones for you that mean the most. This manager I’m gonna go
over here in just a second. Page posts, we’re gonna
open that, app dashboard. These are if you are running ads for apps, but that’s pretty rare, so
I’m not gonna go over that. Automated rules, I don’t
really use that either, you can check it out if you want. But as you can see here,
everything that you click on Facebook in the ads manager
shows an information. So you see right here, everything that you hover
over has an information. Like literally everything in this. So if you guys are confused whatsoever all you have to do is look at these little information icons and
it’ll tell you and explain. Facebook does a very good job
of making their ads manager easy to understand an use. A lot better than Google
and some other platforms. Ads reporting, I don’t really
mess with this too much. Analytics I’ll occasionally
mess with, but it’s pretty rare. You guys can play with these other ones, I’m just gonna show you the
main ones that I mess with. Pixels I already showed
you how to do that. I don’t really mess with these too often. Audiences, images, catalogs. Catalogs I have used quite
rarely, that’s more complicated so I’m not gonna go over that. Videos, that’s where your
videos go once you upload them. You got your settings,
your business settings and your billing. Settings is pretty self explanatory. You like add more people
to your ad accounts, stuff like that. But here are the two main
ones that are extras up here that up here would probably
be more important to you. So one is this audience insights tool. Now personally I don’t use this too much. Some people rave about this tool. Personally I don’t use it that much, so it’s up to your discretion on whether you decide to use this or not. You can watch a whole set of video on this by other people if you want to, but I just personally
don’t use it that much, ’cause I don’t find it. It’s usually beneficial, but
for example what you can do is you can upload your emails here and we would see exactly your demographics of your email list, which pages they like in common. You guys can just play
around with this overall. This just gives you more information about the audience
that you’re targeting. And you can just play around
with this to figure out targetings, but really like I said I don’t
use it heavily often. I’ll use it in rare cases
if I’m really trying to dive really deep into what
an audience looks like. But for most cases I don’t
think it’s 100% necessary. But it’s definitely helpful
if you decide to do it. It’s just more time consuming I think. But so let’s go into
one of my ad accounts. Let’s do Billy Willson. And so the reason I’m
bringing this up here, this is your page posts. So why this is important, let
me show you an example here. So we click on one of my
ads, I’m gonna go into here. By the way I don’t know why
all my ads got disapproved. This is just an unusual thing,
I’ll have sort that out later but if you guys decide to run ads and you use multiple split tests. The reason I told you
about this page post page is because you’ll need to
visit this page occasionally to copy this ad ID number. And enter post ID and put it into here if you want to use the same post. So as you can see here,
I have lots of different ads running in here. And some of them have different targeting. So for example this one targets
people that are interested in Tai and social media marketing. And this one targets a lookalike audience. So I wanted to compare which
one would perform better. But I don’t want them to send
two different advertisements. If I just duplicate them
they’re gonna start making newer advertisements, and the engagement is
not going to stack up. So it’s gonna be,
Facebook’s gonna put it as two different ones. So if somebody comments on this one, it’s not gonna show up
on this one, for example. But if I want them to show
up and stack together, then you need to use
this existing post button after you make the first one, and then you just enter the ID. And that’s where you get the ID from. So that’s why I wanted to show you guys this one real quickly, ’cause
this is something I use a reasonable amount. The next part that we are
in is the business manager. So I wanted to show you
what the business manager is and whether or not you
should be using this or not. So the business manager, this
comes from Facebook once again the business manager is
a free Facebook platform that helps advertisers integrate
Facebook marketing efforts across their business
with external partners. You’ll be able to run and track your ads, manage the assets such
as pages and ad accounts and add an agency or marketing partners to help you manage your business. Basically the business
manager, you’re able to put multiple ad accounts in, you’re able to have multiple pages in, you’re able to have multiple pixels in. So if you have multiple
businesses and stuff like that that’s when you want to
use the business manager. So who should use the business manager, you can pause the screen
here if you’re interested in reading this. But, these are the ways that, like if you have one of these reasons,
this is why you should use the business manager. If you don’t have any of these things, you don’t necessarily
have to make one yet. But that’s just a decision
you’ll have to make based on what your situation is. So I’ll do a quick walkthrough
of the business manager, it’s gonna be really fast. So if you’re not gonna
create a business manager, then you can skip this part real quickly, but I’m just gonna walk
through it real fast. This is what the business
manager looks like when you log in, you have
all your ad accounts, all your pages. And you can go to your business settings to manage all of those accounts. So for me I run an agency
so obviously I have all my clients to run ads for. You can add users in there,
so if you have multiple people that are running ads under your business, or you have like employees
and stuff like that you can add them under here. You can add other business partners, you can add pages under here. This is obviously, I
mean you can just scroll through all these things. You can have multiple pixels. It’s just good if you have multiple of a lot of different things. And there’s also like
a couple extra features that business manager get,
but not that many really. And most likely most of you
guys won’t need to use it. But the business manager
still can be beneficial for a lot of you. So this is just a quick outline of it. I’m not gonna go super
in depth like I said, but this is just a quick walkthrough. And obviously you got,
you can go through all the settings here once again. But these are the same. The only thing that’s different is really the business settings. And you can scroll through all these. As you can see you can access
all the pixels at one place. You can give certain people
access to certain ad accounts if you have employees. You can request ad accounts and all types of different stuff like that. So next part that we
wanted to jump into was what you’ll want before
creating your first ad. Just to give you a quick
summary of what you need before you create, start creating your ad. You need a Facebook page, you need a Facebook Ads Manager created, so you just search Facebook
Ads Manager and just click, go to the ads manager. You want to have your pixel
installed into your website or your landing page. If you’re using a lead form,
obviously you don’t need to do that. And you want to come up with your offer, your ad copy, creative, et cetera. What we already created and what I walked you through creating already. So I usually create my stuff first, before putting in the ads manager because you might lose your ad or you might like accidentally not save
it or something like that. You don’t want that to happen, so I usually keep it in multiple places. I usually make mine on Google Drive and I just write my ad copy on here and use a Google Document,
write my ad copy, and then I copy and paste
it into the ads manager when I’m creating my ad. That’s just the way
that I personally do it. You guys can do it whatever
way’s easiest for you. But let’s create our first ad together. Let’s just walk through
the actual process. We finally made it into creating the ad. Let’s jump right into it. So here’s what it looks
like to create an ad, so we’re gonna press create. And so these are the objectives. Which one are you gonna choose? So I’ll tell you guys real quickly what the most common ones are that people are gonna end up using. Traffic, engagement, video views, lead generation, messages, conversions, are gonna be the most common ones that people are gonna use. These other ones are
extremely rare that I’ve used. So I’m not gonna cover them. And you can read the little info thing. But just so few people are
gonna use the other ones there’s no reason for
me to talk about them. Traffic, I usually
don’t actually recommend people do this one, except in rare cases when you can’t put a pixel to track. Because in reality, nobody
really truly wants to just send people to, I mean people
might just want to send people to their website. But I really wouldn’t recommend that, like I said from the very beginning. I’d more so recommend conversions, or lead generation for most people. If you’re a local business,
conversions and led gen is gonna be the most powerful. Video views is if you’re just
trying to get more video views I mean obviously. And if you’re doing engagement
you’re trying to gain some social proof on your advertisements. This is just a little bit
more complicated stuff. Facebook has become better over time, now in the past you may
have seen videos that people show you like, create
one engagement version of your campaign, create
one lead gen conversion and test them against each other. Yes, you guys can do that, but for the most part I’ve noticed, Facebook has gotten a
lot better at optimizing. Like for example if you’re
trying to gather leads usually your best bet is
conversion or a lead gen, depending on if you’re
using a landing page or a lead form. So it’s really not like a huge, I usually will go with whatever
one is actually your goal. So there’s a lot more
complicated behind it, but obviously if you’re choosing traffic, Facebook is gonna, whatever
one of these things that you choose, Facebook
is gonna optimize for getting more of these things. Messages is usually for
like messenger bots, or getting people to send messages. So what Facebook does if you
choose whatever one of these, is Facebook will go and target the people that are most likely to send a message, people that are most likely
to send a conversion. People that are most
likely to see you engage, people that are most
likely to click on stuff. So that’s what the purpose of the these are for, so reach and frequency, I haven’t actually
looked at this in awhile. But it’s interesting. So in this case we’re gonna
choose lead generation, but conversion works with a landing page, engagement is working if you’re
trying to get engagement. Messages obviously you’re
trying to get people to message you. I mean it’s pretty self
explanatory for the most part. So, here’s our campaign name. Now you can create a split test here, but I usually don’t do it this way, ’cause there’s some down sides to it. It’s just a little bit
more confusing overall, so I usually don’t recommend
that people do this. I’ll show how to split test in
a second, that’s a little bit I think is a better method
right at this moment of recording this video. So we continue and by the way guys, this is the way you can tell
between a Facebook ads expert and somebody that’s just
BS’ing their way through this. This is how I personally
can tell the difference between someone that’s
ran a lot of Facebook ads and who hasn’t and who’s
an expert and who is not. The way they name their campaigns
that’s really interesting. Because if you don’t name
your campaigns in a way that makes sense, you’re
gonna get so confused once you run a lot of them. (chuckles) So as you guys can imagine if I go into my ad account here and I don’t name my ad campaigns correctly and I just go into one
campaign for example, generating leads for a webinar that I ran. Then as you see I name them specifically. But if you just put the
automatic names in here you wouldn’t be able
to tell the difference between any of them. And I have to edit every single one, look inside, see what
it does, so I name them so I can tell really quickly which ones are performing better. So the way I name my campaigns
is I’ll do the objective first, so lead gen. And then I do the audience
that I’m targeting. So let’s say in this case we’re gonna target fitness interests. And this might be like
for example you might put email lookalike here, something like that. And we’re gonna, well
this is just a campaign, so we’re gonna do a lead gen, and what our overall,
what our offer is usually is what I do for the campaign name. So seven day, free pass. So that’s what I’m gonna
name my campaign, continue. And I usually name my campaign from here. So in this one is where
you put the audience, so you can tell the difference
between the ad sets. So the audience would be, in this case we’re gonna do fitness interests and seven day free pass. And so whatever thing
you are split testing you’re gonna want to write in here, so you can tell the
difference between your ads. So you can add more dashes
or less dashes depending on how many different
things you’re gonna test. We are gonna create an
audience real quick, so we can put our email list in here and use our lookalike for example. But in this case we’re gonna
do like a specific city, so I’m gonna type in, you probably want to put in
if you’re a local business, you’re gonna want to put in your address, or if you’re an Ecommerce
store you’re gonna want to put in your, whatever countries you want to target specifically. It’s all up to you. This is where you get to make the decision and you already wrote down
who your target audience was. So all you have to do at this point is plug in what kind of
information you put in here. So we’re looking for people
that already work out. And we’re looking at people age 18 to 55. And let’s say we’re, like whatever your ideal customer is. Maybe it’s more men, more women. Oh let’s go all for now, but we’re looking for people that are already interested in fitness. So we’re gonna type in fitness. And physical fitness and
we’re also gonna do this. We’re gonna press this button
that says narrow audience. And we are going to say people
who have to be interested in physical fitness and let’s do another fitness interest. And they have to be interested
in let’s say body building. So now, I’m just gonna type in my city if I don’t want to put a specific address for this by the way. And you can change the radius, depending on how far you think, if you’re a local business,
depending on how far you think people are willing
to drive to get to you. And so as you can see people
have to be interested to, for them to be targeted by this ad, they have to be both
interested in physical fitness, and body building. So it’s a double interest, so we know these people
are pretty much guaranteed to be interested in fitness. Now if we’re just gonna do one of these, you can see the interest will
go, the level will go up. But obviously a down side is
some people might have just, it might have just been
somebody who’s trying to lose weight lately and
they’re not necessarily highly into the fitness industry. So that’s just one example. But let’s say, that’s just one example, we can save that audience from there. So we can save this audience and write fitness interests you could say like, fitness, double interests. And they could be like body building, plus whatever the other one was called, I can’t remember what it was, it’s like. Physical fitness, yeah
you could just do that. But another one. So gym member. Gyms and fitness clubs. So we’re gonna exit out of this. All right, so this one’s actually getting, they’re actually removing this
one, so that’s interesting to see, but you just to be able to target people that already have, ’cause Facebook even bought the data from credit card companies. So it can tell if people
had gym memberships. But obviously they’re removing that one, so we can’t use that anymore, but you guys can use lookalikes. You can just try straight
up broad targeting, you could just do people
aged in this range. And just see if that works better, like there’s nothing better
you can do than just test, because you won’t know until you test it. So I was just targeting
people only age broad, let’s say 18 to 55. That’s it, that’s what I
would write for my audience, or lookalike email. Or customer lookalike. You have your customer database. There you go, that’s just
a couple of examples. So from here, I wouldn’t really recommend checking this box for the most part. Obviously you can read here, but I usually don’t check this box. It’s rare cases that I do. This is something you’ll
want to look into here. Some people recommend to edit placements, but if you’re a beginner, I
mean you can probably just go with the automatic placements and Facebook’s gonna
adjust that for you anyway. But as you get more advanced
you can use edit placements. You know I use edit
placements like pretty often. Most of the time I’ll make a separate ad for Facebook and Instagram,
because Instagram people for example can’t click links. So if you put a link in
the Instagram caption people can’t click it
and they get confused. So usually I make a separate
ad for Facebook and Instagram. And by the way if you
don’t test between them without doing it separately, Facebook will automatically
choose one that’s gonna, so like for example you might spend $5.00 and just start running
all your ads to Facebook. Because in the $5.00 it performed better. But it might have just been randomized that it randomly performed
better, you don’t know for sure. So that’s why I usually
create separate ads for Facebook and Instagram. So we’ll just choose, we’re gonna only run this ad on Facebook for now. So. And by the way and Facebook feed is usually the most
common one people will do, and what commonly performs the best, but you guys can take more time looking for information on these. These are just different
places that they show up. Like as you see it shows you an example of what it looks like. So connected to wifi, you can
do specific mobile devices. I usually don’t do these,
if you’re wanting to do it, some people for Ecommerce,
recommend connected to wifi, because people are more
likely to be sitting down in their home and stuff like that. But that’s just an idea. Budget, obviously that’s
where you set the budget. Pretty simple you can specify an end date if you need to. But as strategy I usually
don’t mess with this stuff. This is just really complicated stuff. I personally never use this, because usually Facebook does a better job than you personally, than
you can because it has so much learning behind it that
you couldn’t even match it. And at this point this is when
we’re gonna create our ad. So we’re gonna put a video, since we want to do a video in this case. I’m not gonna put a video
because we’re just showing this for example purposes,
but let’s copy and paste this ad copy here. So we wrote our ad copy out and we put it in here, you can use, and obviously it’s not gonna show up because we don’t have a video. So let’s just change the image for now, so you guys can see what it looks like. We’ll just put this random image that already popped up in here. But headline, so we got our headline. And these are just things
that you guys will have to personally write, and just
take your time with this. It’s something that takes a lot of time and you’re just gonna have to be patient with it. And take the time to work on this, take the time to write it
out and make it effective, make it for your business. As you can tell in this
video we showed you a couple examples. You can do research about your industry and see what kind of
ads people are running, just search in Google. Facebook ads are real estate,
blah, blah, blah, blah, blah. But keep in mind if you’re
searching for stuff on Google you got to keep in mind most of the ads that you’re gonna see aren’t
gonna actually be that good, even though they might seem good. ‘Cause most of the time
people don’t post ads that are really good on
the internet that often. So that’s just an example. But as you can see my Emojis went away. If you guys want Emojis
you can install like a Chrome extension or just search like whatever Emoji, like right arrow Emoji. My ad copy’s supposed to look like this, but the Emoji’s didn’t carry over, so I’d have to retype them in, but I’m not gonna do that now. And also I’m missing like the, interior so that will
make it easier to read. Blah, blah, blah, but
you guys get the idea. For writing the ad copy I
went that over with you. If you want to get like templates on this, you can search online. But I kind of give you
the template already for the most part. I mean I walked you through
how to create the ad copy, so you already got a
little bit of an idea. There’s lots of different ways. It doesn’t have to be this
long, it can be shorter, it can be like this long. It can be even longer than this. I’ve written all kinds of of stuff. The main thing you have to do is just test and practice, guys. That’s all you really need to do. And that’s how you get good at this, look at real life
examples, search on Google, see what kind of ads people are running. Get feedback in Facebook groups. And I have a Facebook group I’ll tell you. But you can change the
call to action here. The newsfeed link description
shows up under here. And obviously, so one
thing I want to mention. You’ll always want to, I
typically always preview my ads on mobile before
I actually run them. So I preview my ad, because
even though it shows like this up on here, where the see more button is, if you’re trying to make like
for example I talked about having the call to action
above the see more button. You need to check it and send
a notification to Facebook and it’ll pop up on your phone and you can look at the ad on your phone. And check it on there, because this isn’t actually 100% accurate. What you see on your
phone is more accurate and you can see what it looks
like on a desktop, everything. So this is how you preview your ad. And you can share it with other
people once you publish it. But just not all the
options are there right now, because it’s not published yet. And as you can see you don’t really need any of this info, but this
you will want to have on for most of your ads. So I would suggest turning this on for, lead gen ads you don’t really
necessarily have it on, but usually you want to
turn this on and choose whatever pixel that it matches up to. And from the next part, if
you’re doing a lead form, this is the Facebook
built in landing page, which is probably the easiest way for you to set up your
ads if you’re just a beginner. Rather than going through the process of setting up a landing page, ’cause that’s a whole nother skill set. So we’re gonna start, do a new form. And you guys you can see here, you really want to go in here
and set the settings to open. I don’t know why they have
the setting automatically, but do that. And we’re gonna get rid of this intro. You can have an intro, you can
put like bullet points here, some benefits that they’re
getting, it’s up to you. I usually just keep it
really simple and just put what I’m doing and I want their, I want their name, email and phone. And I click those options, you can put whatever options you want. And then I say, reserve your seven day free pass. And that’s it and they
pretty much press submit, that’s what’s gonna,
so this is gonna pop up whatever they click on your ad. Even if they have, if
they click on the video, you (chuckles) Facebook
actually plays your video above this section. Same thing if you have a landing page. If somebody clicks on
your video this actually pops up below the video,
so it’s kind of cool how it works. You will have to have a
privacy policy to create this. There’s links, if you
don’t have a privacy policy you have to put this on a website or on a ClickFunnels page, just something and put a link here that just require you to
have a privacy policy. You can just copy and
paste a privacy policy off the internet. Just replace the words with
your own business name. And this is where you
put like the up sale. You’d be like, thanks but wait. Call now and you’ll, call now to schedule a tour and you’ll also receive, so the reason
we’re doing an upsell here and getting them to schedule
a tour on their own, is so we have to do less
work following up with them. ‘Cause if they schedule a
tour and call on their own it’s gonna be easier on us. You’ll also receive a free body composition test or something, whatever
you want to call it. And then you can change
whatever this button says. Call. So I want to change this to call now. Call now, put your phone
number, simple as that. Finish, change the name of the lead form. Boom, you’re good to go. That’s how you set it all up and that’s how you create a Facebook ad from complete scratch. Now let me change the
objective real quickly to conversion to show you the difference. ‘Cause there are
different options in each, so I just want to walk you
through one more example. It’s not gonna go
completely, I’m just gonna show you the stuff that’s different. But if you’re going for conversion you have to have a lead set
up, just like I showed you. You have to have your pixel set up if you decide to use conversion,
which I highly recommend. You should be using. This is if you use the
landing page or you’re selling something on an Ecommerce website. You want to optimize for,
now Ecommerce like I could go into a whole another story. Obviously there’s so many
more things I could go into. It’s so difficult to go into
everything that’s possible with Facebook ads, it’s insane. It takes like months of time
to get, become an expert. I’m doing my best to do
this as fast as possible, like you are still basically an expert after watching this. You’re gonna know more
than 99% of people that are running Facebook ads right now, just by watching this
video alone, trust me. You’d be surprised at
what kind of Facebook ads people will run and how
many mistakes people make. It’s insane. So obviously you want
to name your campaign, I’m gonna skip over that though. Let’s say we want to go for leads. Now there’s some tricks
to this to Ecommerce but I’m not gonna talk about, but let’s say we’re gonna go for leads. Facebook is gonna optimize for people that are gonna become leads. Everything in the targeting is the same, so I’m gonna skip that. Now this part, I always
change to one day click if we’re doing conversion. And I continue, so that’s
the only differences so far those two differences. And as you’ll notice in lead
generation campaigns you can’t use the existing post. Unfortunately they don’t
have that feature yet, so. You can do this in conversion. So that’s where you can plug in that URL I showed you how to get. But here’s how you create everything. Everything’s the exact same so far. You got the image. There’s slightly different options as far as the call to
action and stuff like that. But obviously you want to make sure this pixel’s one, that’s one
of the most important things. I think by conversion,
yeah you can’t even select the option in conversion, so. That’s how you set up a conversion ad. That’s the slight differences. So there’s gonna be slight
differences in all these, but I’m not gonna go all
through all of them today. You can check them out on your own, but those are the most two
common ones that I use. So that’s why I figured I’d go over those. So that covers this section of this video. The next part is how to split test. Now we’re almost to the end guys, we’re finally almost to the end. This is like the really
advanced stuff now. But here’s how you split test. So this is the correct way to split test. Like I said, you want to
split test at the ad set level is where you’re gonna
duplicate your stuff. Now I could go explain
exactly why you split test the ad set level. But the reason you don’t
split test at the ad level is because Facebook will
automatically choose like within the first
$5.00 which if these ads it’s gonna send most of the traffic to. And it’s not gonna do a proper split test. And you’re not gonna
properly be able to tell which one actually
performed, because Facebook’s choosing the data off
such a small set of data, that it’s not gonna make sense, that it’s not going to accurately choose which one is actually better. So you split test the ad set level. How do you do that? What does that look like? So you click on, so once you’ve created your ad, it’s gonna show up in here. After you click the publish button it’s gonna show up in here. And there’s gonna be one
of the ads show up here and you’re gonna press
this duplicate button once you’re in the ad set section. And then you’re gonna
do a regional campaign most of the time unless you want one of the other options. And from here, it’s gonna pop up the screen. And we’re gonna want to change the name to whatever we’re making
different on this one. To see like if we’re testing
between what audience works better this time, then we’re gonna test the audience. And we are going to put the
different audience in here and then we’re gonna publish it. You’re probably gonna
want to change the ad set, the ad name too, so you can
tell the difference there, in case you check the data here later. But, that’s how you split
test, it’s that simple. All you have to do is duplicate and you change whatever
you need to change, change the name so you
can tell the difference. That’s it. So here’s an example of
what you should split test in case you were wondering. You should split test, or
things that you can split test. Now, it’s gonna be up to
your personal discretion which one of these you think
is most important to split test I’ll tell you right now
the most common ones that I split test are the targeting. Number one is targeting, definitely. And probably, not really the offer. Targeting is the number one for me by far. But for you guys as beginners,
you’re probably gonna want to test like as many of these as possible. The more rigorous you can test,
the more you’re gonna learn and the more you’re gonna figure out. So after you’re doing
this for a couple months in your business, you’re
gonna really start to figure out and narrow down. Like you guys can only imagine
after so many split tests and variations of your ads, you’re gonna really start to narrow down what’s working for your business and really be able to
get the cost per lead as low as possible. So here’s how you plan
out a proper split test. So I usually, if you want to
plan out a really proper one you want to go fancy
on this and do a really in depth split testing. I usually, now I don’t do this that often ’cause I have experience
with this, I can just do it off the cuff. But if you guys are like newer to this, this is how I would set
up your split testing. So you decide what factors
you want to test between. Let’s say you want to test the offer, you want to test the creative and you want to test different targetings. Then from there I built this
out in an Excel spreadsheet. You can add more of
these columns if you want or less columns, depending
on how many different things you want to test between. And I basically put the names
of all the stuff that I want. So this is just an example
of one of my clients that I built this out for. We have like retargeting campaigns that we have different creatives for, different offers for,
different targeting for. It’s all kinds of stuff. So you guys can pause the
screen here and take a look at what this looks like. That’s just a quick overview
if you want to set this up and then from there after
you’ve made this Excel sheet you’ll be able to understand better when you’re creating your campaigns what exactly you’re trying to accomplish. So how do you choose a
winning ad and scale? Or AKA how do you read the data that you’re actually getting? ‘Cause obviously that’s important. We’re gonna go over this first and then we’re gonna hit the last part. How do you read the data? How do you tell if your
ad is performing good? Obviously you’ll know if
your ad’s performing good by how much you’re paying per lead which you already should have figured out by which I showed you. But so, how do we read the data? Obviously in this case
what I care most about is our cost per lead. So I’m getting people
signed up for a webinar and that basically sells
them a program at the end. So I’m gonna want to
look at, my most two most important things are
probably gonna be the leads and then after the webinar’s done I can actually, like this
is how crazy Facebook is. If you set everything up
correctly, I can even see which ad people bought my
product from after the webinar. It’s insane. So check this out. I can see which people purchased,
which ads people came from so as you can tell, most people that came and bought are people that already knew about me. Which makes sense right? Because they’re more likely to do it. But there’s two or three, there’s two or three people that, well two people that bought
that didn’t even know about me. I don’t know that for 100% sure, but since they’re in the other audiences they may not have known about me already and they still bought. So that’s how I can see even
what ad these came from. But usually, depending on
what your objective is, your cost per lead is gonna
be the most important. So that’s the one thing
you’re gonna look at. The most common things
just so you know that, this is the number one thing. So obviously if this cost per
lead is lower than this one I know this audience performed
better than this one. That’s usually the best bet. But obviously if it’s too soon to tell, it could be randomness
that’s making the difference. So you need to make sure the you spent a decent amount of money before you decide which one’s actually performing better, so that one’s just not better
by complete random chance. So, and guys by the way if you’re wondering, how much money should I spend
before I turn my ad off? I usually recommend figure out how much you’re
willing to pay per lead, let’s say it’s $10. I would usually spend three times that to see if my ad is working, in case it’s just a bad, in case it needs time to
optimize or it’s just bad luck. So if my goal is to get a $10 lead, I’m gonna spend $30 to
see if my ad works or not. And another way you can do this, if I’m going for a $10 lead
it’s obviously some people are gonna click my ad. So you don’t have to
necessarily spend $30, but I’m gonna see that some, if I spend $10 and nobody clicked my ad, I’m probably still gonna turn it off, because that means people
aren’t even interested at all. So you can break it down even further if you want to spend less
and save more money that way. But that’s some ideas. Most common things that
I look at is link clicks and cost per link click. So I’m gonna pull up cost per link click, ’cause that’s something
that I most commonly use. Just like I was talking about before, Facebook shows you
information on everything. So if you have any questions about stuff, I’m not gonna go over every single thing, ’cause it just takes so long. But as you can see, some
of these got cheaper link clicks than others and some got lower cost
per leads than others. But the thing that I care
about most in this case is the cost per lead. So that’s the number one thing
that I’m gonna care about. Cost per lead is gonna be
the number one thing that most of you guys are gonna
want to look at as well. That’s the biggest thing
that I use to compare. One more thing that I look at occasionally is relevance score. And you can only see this in the ad level, so I’m gonna unclick this. And relevance score basically
means, as you can see here, a rating from one to 10 that estimates how well your targeted audience
is responding to your ad. So what this means is
if you have a bad one, let’s say it’s like one or two, then you have one of two problems. Either your ad is not engaging at all, or your
audience is not resonating with your ad, your targeting is bad. So it’s one of those two problems. So yeah, that’s very much how you analyze the data of your ads. That’s just a quick way of doing it and the most important ways. So let me real quickly
show you how to set up retargeting ads, because
this is extremely powerful. Let me show you my little system that I implement for all of my
businesses that I work with. So this is like my signature funnel. And this is one of the
most powerful things I’ve ever set up in my life. And don’t let this confuse you. It’ll make more sense, but
let’s say we’re split testing between two different ads,
you can have more than this. This is just a visual representation. And we’re sending them,
let’s say we’re doing that seven day offer. And we’re testing between
two different audiences, so we have this ad one and this ad two, or we use a different
video for one of these, blah, blah, blah it doesn’t matter. They’re gonna be different in any way. From there we send people to the lead form to opt in for the seven day free pass. And then from there if
they do it they get sent to a thank you page. Well what happens if they don’t do it? If they don’t do it, or
even if they do do it, we can still send people to this process. If they obviously show some
level of interest in our business, like they watched the video. Or they visited the landing page, ’cause as I showed you,
you can target those people through custom targeting
and custom audiences. We can therefore retarget these people with multiple advertisements. So they’ve shown some level of interest, but maybe they’re just not
quite sold yet on this gym. What are we gonna do? We’re gonna have more ads. Maybe we’re gonna record three more videos and one of these videos is
gonna be member testimonials, one of these videos is gonna
be giving a tour of the gym, one of these videos is gonna as far as, just like some type of body building tip people want to hear about,
or something like that. Now we’re building a rapport automatically with these people that
have already shown interest and we’re gonna send them
back to this lead form every single time. So as you can tell this is
a really powerful process, because we’re building
rapport automatically with these people by
making them see our ad every single day. Well not every single day per se, but making them see
our ads multiple times, because not everybody, even a majority of people aren’t gonna put in their information the first time. ‘Cause maybe they don’t know you yet, they don’t feel comfortable with you yet. But what these ads are gonna allow to do is get them to feel comfortable with you. And that’s why retargeting is so powerful and this is one of the
most important things you can set up. So this is gonna take like
one second to show you guys. But how do you set up a retargeting ad? Usually I do a campaign like this and let’s say we’re
doing the lead gen again. And I’m gonna do lead gen, retargeting is our objective. Retargeting seven day pass. All right so, really the
only thing we’re gonna do is, that’s gonna be different
is, we’re gonna put in a custom audience here. And we’re gonna obviously
make a different ad, make a new one that’s different, you don’t want it to be the same ad just going to the same
people over and over again, ’cause they’re just gonna skip past it. It’s been the same thing
they’ve already seen 10 times. You’re gonna do a custom audience. And you’re gonna choose, you
can put multiple in here even. Let me just choose one
that I’ve already made. I’m gonna maybe do people that were, that visited my sales page, people that are on my email list, people that are, people that watch my videos. Anything that you want
you can put in here. And now I’m gonna run
ads to all these people that are already familiar with my business and have already seen my business before. That’s why this is really powerful. This is how you can
really turn a cold lead into a warm one automatically without you, with the Facebook ad doing the work 24/7 while you’re not doing anything. You just record a video, or you made an ad and you have a set up system that works. So guys, this is nearly the end of the video. So after you implement
this and you test them, if your ads don’t work I
want you to watch this video. One of my videos that I made in the past on how to fix your Facebook ads. It’s called like how
to create Facebook ads that work in 2018. I’ll probably put a link
up here in the top right. So if you have problems with your ads, that will tell you how to diagnose exactly what’s wrong with your ad. So at this point, we’re
pretty much done and I just want to show you guys what, like your next best bet is doing. So most likely you’re one of the following if you watched and like this video, you’re either a business owner, you’re a social media marketer, you’re an affiliate marketer,
you’re an Ecom store owner, or you’re an influencer
selling info products. If you are one of these,
what should you do next? I have a couple different
offers for you guys in case they would benefit you. I want you to know right now the point of this video was not, the purpose of this video
was not to sell you. Hopefully I provided you with
an immense amount of value. One of the major reasons I made this is obviously I’m gonna
make it for the money, but other than that, like this
is something that I wished that I had had when I first
started with Facebook ads, so that’s why, another
reason why I’m making this and why I think it would
be beneficial to you guys. But if you’re a business owner and you’ve gotten to this
point and you’re wondering if you would rather just save yourself the time at this point, and have an expert who’s already spent hundreds
of thousands of dollars, to do this for you and do
it right from the beginning. I’m gonna have a link in the
description where you can book an appointment with me and have it like, fill
out a little application, we can book an appointment together and see if it would be a good fit. But I want to give a disclaimer, like don’t make an appointment if you, I just want to make it clear that this is not something that cheap. It’s gonna be fairly,
not really expensive, like it’s an investment,
but it’s gonna run you anywhere from $1,500 to $10,000 plus depending on the expected
process and the scope of the work involved. But I want you to know
I’m not gonna take you on if I’m not 100% sure I can
provide you with a great return. Because I don’t even have time
to work with every business. I want to have time to
work with the ones that are gonna be easiest for
me to bring results for. Hopefully that makes sense. So if you are interested in that, in having just somebody that’s an expert run the ads for you, somebody
that already has experience so you don’t have to spend
all the time and all the money figuring it out on your own, you can apply and schedule for, apply and schedule a call
to work with me and my team using the link in the description. And this video still
would have benefited you, because you’ll be able to then understand more about what we do. And we can also like work
together more improved, but if you decide to do it yourself, that’s perfectly fine too. Like I don’t mind either
way, this is just an offer out there for the people
that might benefit from it. But just to give you an idea, like please only apply if you
have the following things. The reason I ask this
is ’cause I don’t want to waste your time. Obviously I don’t want to waste my own, but I don’t want to
waste your time either. So make sure you’re a high quality service and you have to have a
raving, not just good reviews, because it’s gonna make it way easier to sell on Facebook. You must have a strong
ability to close leads, like it’s better if you
have sales experience, because you’re gonna be getting leads. It’s not gonna be like
referrals where people just come in the door. Now some people will, once we
set up the targeting system, but it’s gonna, you’re
gonna make a lot more money if you have a strong
ability to close leads. And I even have sales scripts
and stuff like that, too, but I just want to make that clear. Forward thinking, long term entrepreneurs. People that realize that this
is gonna be an investment and it’s gonna be something
that’s building for the future. People that are willing to do stuff that’s on the cutting edge. I’m not really worried about that one, ’cause I assume if you watched
this video on Facebook ads, you’re probably already
that kind of person. And growth mindset,
people that are actually looking to grow. Some people want to
just rely on referrals, and that’s perfectly fine. But obviously if you guys
are watching this video like this one doesn’t really apply. But this is just a quick outline, or if you get other people to watch that. For my social media marketers
and the other people that are watching this video. For my social media marketers specifically and you’re trying to learn Facebook ads and how to run Facebook
ads for businesses, I want you to know that one option you have is watching
other videos on this channel like the videos on the channel
are extremely valuable. The same goes for
business owners out there. And you can put this together and you can get your first client. Honestly if you don’t learn from somebody you’re probably going to lose thousands, because you couldn’t provide results. That’s exactly what happened to me I lost quite a few clients at
the beginning when I failed with Facebook advertising. But I created this program, it’s called Facebook Ads Agency Academy. I’m gonna put a link to that
in the description as well. And like I said guys, I don’t
want you to feel sold to. This is only for the
people that like want this. So if you don’t want to be sold to you can just skip out of this video. Like there’s nobody asking you to stay. But option number two is
saving yourself the time and headache and getting your
first $1,000 per month client this month and getting
your clients results and get me as your mentor. The reason I made this program is to help the people that, I can
tell you guys how rewarding it is, one if you’re a business owner, to help a business blow up. Just like I did for that
gym that I showed you at the beginning and
some of my other clients. Like nothing feels better
than to help a business so much to change their life. Just like nothing feels better to me than helping somebody
that was my past self, trying to become and do
social media marketing, helping them succeed. It feels so good to me. And I might as well, since
I’ve already went through all the pain and suffering
and the failures, I might as well past that on to you. So if you’re interested
in that program at all I’ll have a link down in the description, it’s called Six Figure
Facebook Ads Agency Academy. And you can get more
information on the course sales page there, but I will try, if I have this later on, to
put a link to a free training that even goes further on this, that’s specifically for
social media marketers that you would probably benefit from. So if I have that
training, I’ll put a link. If there’s not the training link yet, you can come back probably a month later and it’ll be there. Just a couple more things
that I have for you guys if you would benefit from it. If you’re in the fitness
or the real estate niche I do have some ads that are
proven to work for these. And if you would like to
just steal my exact ads that are already proven
to work that I’ve done and created after
thousands of dollars spent and hundreds of hours
doing the split tests over and over and over again. Like this is like the
100th iteration of ads that have been proven to work. It’s insane. If you’d rather just skip to the end and get my ads that are
already proven to work, this is for you, but obviously
it is a decent investment. If you do decide to do this
I’ll put a link to this down in the description below. I offer pre-made ad copy,
targeting and templates that you can quite
literally copy and paste to get results with. But I want to make this clear. Well the next part I’ll make clear. But these pre-made ads
have been thoroughly tested and proven to work. But I want you to know this
program is mainly designed for people who already
understand Facebook ads and have run them previously. This is not for beginners. Now you might be an
expert after this video. But I would still
recommend you run some ads on your own first so
you can understand it. And then maybe you can try this program. But you shouldn’t get into this program expecting your ads just to work instantly, because at times like every single, things are gonna work
differently for every area. So you should have a
little bit of experience and know how to test
between different things before you necessarily jump into this. But you should have that ability, you might just need a
little bit of practice first doing it on your own and
then you can jump into this. I might have like an
application link to this, or something below, to make
you’re qualified to get into it. It does have a money back guarantee if it doesn’t provide you results. And also I just want to mention real quick these ads are exclusive
access for every five people that purchase I raise the
price by $250 or more. Because I don’t want them to
become overused or washed out. Like that would do injustice to the people that already bought it. So every five people, I
raise the price by $250. So, like next time if you look at it today and you look at it another
time I just want to warn you that the price might be higher, so you don’t get confused if
you look at it again later. And so lastly, for my Ecom store owners/ affiliate marketers/online entrepreneurs, if you want help you can
watch my other videos. And you can leave a
comment below this video with your current situation. This applies to anyone. I’ll see who I can recommend
you to for the best help. I have lots of other online entrepreneurs. Like for example for affiliate marketers, I personally know people that have done amazing in that industry
that you can learn from. Same thing with Ecom. I can give you guys the
best people to look at. Now obviously I’m not a super expert in, I pretty much know how to
do everything, but I’m not, I don’t have like tons of
results in these industries. Now getting mentorship is
the fastest route to success, obviously, you guys should
probably already know this. And investing in yourself, I
can’t tell you guys enough. If you’re watching this right
now you’re probably willing to invest in yourself. But I can’t tell you how
much investing into self, I mean people it’s kind of funny to me that people invest into college, not knowing what they’re
gonna get out of it, and there’s no guarantee behind it. But people won’t invest in
to online training programs and stuff like that. You guys, once you actually test it out, maybe test it out with a small thing. This is not even me trying to sell you, but I want you to know
like getting mentorship is the fastest route to success. You might as well learn
from other people’s mistakes rather than trying to
learn all on your own. Like it’s just gonna be way faster. And I, even though I
made a lot of mistakes, I still took programs by the way. I took programs at the
beginning of my journey and that still saved me time. Even myself took programs,
so it’s not just me being a hypocrite, I
want you to know that. So to end this video I want
to give you a little bit motivation to get your Facebook ads going. But I want to ask you which
person are you gonna be? Are you gonna be person number one? 95% of you who watched this whole video, you felt smarter, but you’re never gonna do anything with it. Whether you’re not gonna take advantage of the things that I’ve offered you, or more importantly you’re not going to try the Facebook ads. And just start getting them done today. You’re gonna put it off. Or you’re gonna be person number two, the 5% of you that are
actually gonna take action on this opportunity you’ve been given and
actually change your life, you’re going to do this today. You’re gonna start, you’re gonna set up your Facebook ad campaigns today. That’s just my little bit of motivation. So take action what you
learned in this video. Actually take the time to
practice your Facebook ads. Like get in there today
and start making them. You’ve learned everything,
or at least start writing out that template, that sheet that I gave you. And fill that out and tomorrow you can plug that into the Facebook Ads Manager. So guys, to leave this video off, if this video helped you, if you’d like more videos
like this in the future, please subscribe and you can
turn on the notifications as well, because sometimes
you won’t see my videos if you don’t turn on the notifications. I do a lot of amazing Facebook ads videos, as you guys can see that
are like really advanced strategies that I haven’t seen anyone else share with people online. Especially for free, just
like I did in this video. So if you want to see
more stuff like this, please hit the subscribe
right below this video. Leave a like on this
video, so that you can re-watch it later if you need to and go to your liked videos. Check out some of my previous videos, so you can get the value out of that. Join the Paid Ads into
Dollars Facebook group. That’s a Facebook group I own. And you can go in there and
you can make your Facebook ads and you can post your
screenshot of your ad in there and get the help of hundreds
of people and myself. Now it’s hard for me to
answer everybody’s stuff, ’cause there’s so many in there. But you’re gonna get the help of people that are gonna personally review your ads. Like post your ads up
in there and you can get constructive criticism on how to improve. And that’s one of the best
ways you possibly can improve. And then lastly, after
you’ve done all those four, you can decide whether
or not paid mentorship is right for you, or
working with my business is right for you or not. So with that said, hope this
video benefited you so much. And even if you don’t
decide to go with any of my paid programs or anything
like that doesn’t bother me. I’m perfectly fine just giving you help. But other than that, hope
you enjoyed the video. And hope to see you guys in the next one. ♪ Every mother fucking day ♪ (digital hip hop music) ♪ I work hard, I work hard every day ♪ ♪ Yeah. ♪ ♪ But today is my day ♪

100 thoughts on “Facebook Ads Beginner to Expert in 1 Video | How to Create Facebook Ads in 2019

  1. Thanks for the great value in the video, Billy. Appreciate it. I found about Business Manager recently and am having a heck of time trying to figure out if there is a way to have the clients' credit card info in there so they can be billed directly through FB instead of FB charging me and my having to charge them.


  2. You are the freaking man. I'm about halfway through the video and had to stop and say this. I wish every video on YouTube was like this. I get so frustrated with "gurus" wasting so much of my time talking fluff on their videos rather than delivering valuable content. Ain't nobody got time for that. You move so fast that I'm having to pause while I vigorously type notes. I watch a fair amount of these types of videos, and this is a rare occurrence. TAKE NOTE, all you so-called "Gurus" out there: THIS IS HOW YOU MAKE A VIDEO.

    Well done my friend.

  3. Its been almost a year since you published this information, Is this info. still legit now in May of 2019? Please advice so that I can study and take notes and put it to use. greatly appreciate it. AWESOME video. I'm a fan.

  4. Half way through and liking it. One question. I'm selling merch. T-shirts, mugs. Also a book of poetry for 3 to 10 year olds.
    Doesn't seem like there's any pain point for this type of business. Am I right? Thanks.

  5. This is the best content for free I have seen. I appreciate it so much! Cheers from Ireland. We are were going to be bringing more customers to some very worthy small businesses !!! Thank you!

  6. Great video …Is this info still applicable in May of 2019? As you mentioned FB algos keep changing and what that was good few years ago is not relevant today.

  7. Hey Billy what kind of promotion would you offer as a photographer that does weddings and family, senior, and any other portraits?

  8. absolutely, great content, however the video was kinda long. I would suggest sharing some time stamps for key topics or break this bad boy up. sooo long ….lol

  9. I have a few questions hopefully you can help me. (Im looking to start an SMM business and represent multiple clients)
    Do you only take on clients with existing FB pages? or
    Are you creating a FB page for each individual client to run ads for them?
    Also why would you have to create separate ad accounts? is that just for someone who personally owns multiple businesses and is running ads for themselves?
    Lastly, to create an FB business account, you need your own website. I can research for myself how to do this, but what do I use that website for in relation to my business?

  10. I was a teacher in High School for 30+ yrs. Your video teaching skills are outstanding. Thanks for all the tips

  11. How often should I be posting on a Client's Page/ making new Ads? Awesome video btw helped me dip my feet into SMMA.

  12. i have a question for you billy, might seem noobish, but here it is anyways.
    in the section "What i need before creating my first ad" – the first thing on the list is "Facebook Page"
    is this my personal account, or should i make a Facebook page strictly for my smma?
    if either one is ok, which is better for my business?

    thanx for reading my question

  13. Doesn’t this seem as if a business basically hired you on as an advert person ?

    I thought the purpose for ads was just to send the company more leads.

  14. Thanku So Much @Billy Willson What a Great Content You Uploaded in Youtube The Video Worth Is About 500-1000$ Once Again Thanku so Much

  15. Is this what people pay for to learn or is there something more detailed when you pay for a course?

  16. Is there a specific formula for music artists? I would like to see someone explaining how to create an audience for a musician.


  18. I am having trouble coming up with a good offer. One of the offers I had in mind was 50% off tuition for the first month. I am an owner of a piano studio and am looking to increase student enrollment but my tuition is on the higher side of other in-home lessons services in town ($175 for four 30 min lessons). Does anyone have any suggestions or feedback on this offer?

  19. Fantastic value but explained very fast so I had to go back and review many times. Can we get a copy of How to Plan a Proper Split Test?

  20. Your video says breaking down step by step, Am not a novice, i rarely understand what you saying cause you damn too fast and you never take time to explain.

  21. I don't have products are clients ..how can I get money from ads? And how I have client for ads ? Can you help me

  22. Bro great Video, but you have you too Fast you may have to drop another video and explain a little bit slower.
    Not everyone will understand what You saying lol.

  23. Love all of your vids. Finally someone who's actually honest, transparent, and genuinely giving real knowledge!

  24. I sell reusable straws like stainless steel, bamboo and silicone. I also sell bamboo fork sets. Can you help me figure out how to advertise for these? I also have a collection of POD items, some cheaper than others. A few of the shoes I design are between $70 and $100.

  25. Great video! Thank you.

    I'm operating a property law firm. When someone buys a property, they need our service. They can't do it themselves. It's called CONVEYANCING, if you want to look out up.

    There are lots of competitors in the area.

    Do you think FB ads would work for a business like ours?

  26. Thank You,But how can a person get rid from the frequent deactivation of his/her account in Facebook?,something unbelievable.

  27. Very awesome video, thanks for your generosity in sharing your valuable experience and advice

  28. Very impressive videos you make. Ready to offer it for my clients in the near future! I will give you my results after 😉

  29. So informative! But how am I supposed to make videos for them without using videos they’ve already used? Don’t you use video ads?

  30. AMAZING! I sell hand-made swimwear and will be running my first campaign in the next few days!! ciaracloud.com 🙂

  31. NEED HELP MY FRIENDS| running an ad for a pub crawl that sells 12 euro tickets and it includes a drink in that ticket. the make a 7 euro profit. already bring in about 250 people a week. tourist destination here in Malta ideal customer is of course 18yrs- 35 years that enjoy nightlife traveling to malta… thanks for your help!

  32. Great Video Billy! You definitely attempted to put as much value as possible in this video. To be honest, I am a fair bit confused but I think a lot of it is because of my purpose for learning Facebook Ads. I think you might have another video more geared towards my purpose, please direct me if you have time. I am more interested in seeking local businesses that aren't using Facebook Ads and offering to create Ads. Thank you again for your amazing video but more importantly, your video wasn't as much about making money but helping people with Facebook Ads. Your time is appreciated … Thank you.

  33. Nothing but blessings to you. I am a marketing exec interested in FB ads. And, by the end of your video, I was a little emotional. Anyone who is an entrepreneur knows the mental anguish of failing when you have years of experience in marketing. Thank you. Do know that this may have changed my life. You may just be my next coach. Hired one just last week before seeing this video. XOXO. Joining your FB group now.

  34. I deleted the ad account that I created already and now fb is say "you've reached your ad account maximum. You can increase your limit by making a payment on your business account". …. ……. But I don't have an existing ad account, so how could I reached the maximum if I don't have any?

  35. Thanks Billy, great summary.
    For better retention by the audience, I would just request you talk a little slower or use more pauses.
    Thanks again man!

  36. Wow! This is really a valuable tutorial! It essentially teaches you everything you need to know about facebooks ad campaigns. Billy, it’s so generous of you to share this content. Thank you!

  37. When creating an offer for potential customers/consumers, is this something your client is promoting or are you financing and promoting this yourself? It seems like making a free offer is something you need to discuss with your client depending on their budget. It seems imperative having this in your sales funnel to get the best conversion rates

  38. Dude I really appreciated that, its helped me understand things massively. For now, i am going to go away and set up a proper funnel and work on y ads more to make them more engaging. Then when i get the hang of that and it seems to be working i will look into re-targeting ect. Because that and the pixel stuff is still very confusing to me haha.
    thankyou though, it helped a lot!

  39. Great video!! THANKS!! Please do a video on the math on lead per sale I wasn't able to follow that on this video. THANKS!!

  40. Are you in Kansas City? Because I am! I would absolutely love to pick your brain sometime. I do video production and I plan to pair that with Ads.

  41. @billywillson hey when you are launching an add campaign for a business do they pay for the add money or does it come out your own pocket?

  42. This is by far the absolutely best video on FB Marketing. Thank you for creating it. So easy to understand!! If my business ever take off I will keep you in mind 😀

  43. You are quickly becoming one of my favorite teachers/mentors on YT man! I haven't seen this many positive feedback from almost everyone that I have read so far. I believe true teachers teach everything and don't hold back. How is a student supposed to trust without being shown and taught everything possible? Anyway thanks for the teaching and time.

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