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Dalet Galaxy – Social Media Workflows


[Music] Dalet galaxy social media preparation and publishing enables users to break news faster than ever, see what has been published online and compare how viewers respond to social media posts. Let us see how it works. The assignment desk has been monitoring Twitter and received an alert that a whale has been beached off the coast of Mexico. The news channel has a reporter on location where the whale is beached. Using the Dalet On-The-Go mobile app on an Apple or Android phone or tablet the reporter takes a picture then uploads it to Dalet galaxy news system, here in New York. The journalist can also take a video or record an audio clip and send it as well. Also using Dalet On-The-Go, the journalist types a quick story related to the image which can be used for the first social media post. The journalist can change a status of the story to submit so the editor knows that the story is ready to be reviewed. Back at the news station, the producer gets notified when new content comes in for review in the ticker window. Let’s take a look at the script. I want to post this to Facebook. So let’s copy the text to the Facebook tab below. I can drag the photo in as well. Looks good! I’m going to approve the story for social media publication to confirm that the sources have been checked and that this is not fake news. Let’s click the share on Facebook. Each user of Dalet can specify which accounts to send content to for Twitter, Facebook, Google and soon Instagram, allowing users to post to multiple personal and corporate social media accounts. I also want to post a story to Twitter. I found a different picture of the whale from a local news agency’s website. So instead of sending content from Dalet, I will just copy the URL link to the image and paste it here. Let’s post this to Twitter. On the Social Media pane, in the compact mode, I can see what has been posted to the various social media accounts. If someone on Twitter, Facebook or YouTube likes the content or comments on it, I can see that as well. As I can see over here, a Facebook user has asked: why has the whale been beached? These comments help the journalist ask the right questions. In the overview mode, I can compare what is being posted to the various social media accounts and see the popularity on this part. I just got a notification on top that a video has come in of a marine biologist talking about the whale. Let us open the video with Dalet One Cut to edit it. When we are finished, let’s render the video. Looks good! And with the click of a button, I can post this to YouTube. In the video the marine biologist said that the whale could have been poisoned. Let’s do an update of the Facebook story, including this video by adding a new tab for update. Let’s add some more text and post this. Let us see what that looks like by clicking on the story in the Social Media pane. With Dalet Unified News Operations, news organizations can harvest the information coming from social media. From there, plan an original story and collect research for that story. The story develops from social media post, to a package for television, a radio interview, a post to the company website, and throughout the day, users promote the story and its updates constantly on social media. By seeing the popularity of the story on social media, newsrooms can decide if the story is newsworthy and the comments enable journalists to ask the questions that viewers want to know. Dalet unified news operations: qualifying news and keeping viewers informed throughout the development of the story. On television, radio, the web and social media.

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