Hey podpreneurs, welcome back to the Pod Sound
School. I’m Studio Steve and today we’re going to talk about setting up and optimizing your
Twitter account for your business, blog or podcast. You know I like that idea. You know I’d never realized before that you were so versatile. If you’re on the fence about Twitter, you’re
not alone. Many people misunderstand and undervalue the platform, but you really need to be on
Twitter. It’s an outstanding platform when it comes to promotion. Virtually every imaginable
niche is there. And compared with other social platforms, it is very easy to gain followers
and create engagement that converts. Countless entrepreneurs utilize Twitter to create leads
and establish a community. Content creators, podcasters and bloggers
in particular are very active on Twitter, and both communities are welcoming and supportive
like no other. Twitter is also a wonderful platform to use automation and scheduling
tools. And we’re not talking about bots, but rather value adding and engaging tools that
efficiently attract new followers and turn the followers you already have in the fence. So, after not seeing any results and feeling
like we were being swallowed in the Twitter sea, we decided to set aside a ton of time
and do research and learn all about strategies to help us truly and organically find our
people, connect with them, and build our Twitter community. So, on today’s short video, I want to share
what we learned with you with some simple steps that will save you months of painstaking
experiments and strategizing and bring you up to speed on the ins and outs of Twitter,
and get you up and running. But before we jump in, I want to remind you that we post
new helpful videos each week. So, hit the subscribe button to stay up to date. And if
you have any suggestions for videos you’d like to see us post in the future, leave them
in the comments below. Oh, and also show me some love and give this video a thumbs up.
All right, let’s dive in. Whether you are brand new to social media
and want to do some research before setting up your account, or you already have a Twitter
account, making a few changes to your profile can make a difference between people wanting
to follow you or not. Things like branding the colors and images on your banner, your
Twitter handle, bio statement and profile picture are super important and worth it to
spend some time on. Okay. Number one, branding. Be Recognizable.
Branding is one of those things that we were vaguely familiar with when we first started
the Pod Sound School Podcast and blog, but we for sure wanted people to be able to easily
find us on any platform we were at. Branding refers to the logo, images, color schemes
and fonts that you use across social media, your website and other places. Branding gives
your brand recognition and identity. It creates trust among followers, listeners
and users, and it positions you as an authority. So start thinking about the vibe you want
for your brand. Choose a color scheme, fonts, images, shapes, and anything else related
to your brand. This is the fun part of planning and strategizing for the future. And remember
to think big. You never know where your awesome writing skills or enchanting voice is going
to take you. Number two, banner. Make it loud and clear.
This is where branding really comes into play. Spend some time creating your banner, make
sure you use colors, fonts, logos and images related to your brand and in alignment with
other social media platforms, websites, directories, et cetera. The banner is also a perfect place
to include a tagline for your podcast or for your business. This tagline should be between
three and 10 words and should summarize what your show is all about or what your business
is about and what you’re providing to your audience. A great tool to check out for banner creation
is Canva. Canva is a drag and drop, easy to use graphic design website that is awesome
for social media content creation. It’s packed full of images, graphics, and fonts that you
can use. And it also lets you add your brand colors to a custom pallet. Number three, handle. Take some time here.
Your Twitter handle is how people can find you or tag you in their tweets. Ideally, you
want your social media handle to be the name of your podcast or business and be consistent
throughout all your social platforms, and even more important, your website. This is
why it is so important to spend time doing research before you settle on a name for your
blog, your podcast, because you want to make sure the name is available on all of the different
social media platforms on the podcast directories and especially the URL for your website. So save yourself the headache and heartbreak
of having to start over with a different name. And another thing to consider is to make your
handle simple and easy to pronounce so you don’t have to spell it out to people every
time. Don’t include numbers or anything that looks tacky and spammy. Number four, bio. Be creative, be you. This
section might be the most important field on your Twitter profile. This is where you
can take the opportunity to tell people what your business, blog or podcast is all about.
When someone clicks on your profile from one of your tweets or they find you when they’re
searching, your bio is where they look to find out if they want to follow you or not.
So it’s a good idea to be clear and use descriptive words. People respond more to verbs than they
do to nouns. Twitter only allows 160 characters on this field, so be creative. Also, emojis perform really well in bio statements,
so choose one to three relevant emojis. You’re allowed to add hashtags to your bio statement.
Hashtags make your Twitter account more searchable, but don’t overuse this feature. Only one to
three hashtags will be just fine. At this point, most of us are familiar with what a
hashtag is. In Twitter, hashtags are conversations. They are a way that Twitter will lump together
tweets that are all about certain topics. If you search for hashtag on Twitter, you’ll
notice that it will tell you how many times that hashtag has been used in the last hour,
day or week. This gives you a good idea about how popular certain hashtags are. Also, when
you search for a hashtag, you’ll notice different tabs or filters, so to speak, that you can
show results from. You’ll see top, latest, people, photos and videos. Clicking on people will populate who has used
a hashtag in their bio statements. These will be organized by the most popular to the least
popular Twitter accounts. So if you choose to use a hashtag in your bio statement, use
one that you can compete for, one that’s not very popular. Number five, website. Add a landing page.
Twitter allows you to add one link to your profile. We used to add the iTunes link to
our podcast or the link to our blog and we would switch back and forth depending on which
one we needed to send more traffic to. Many businesses will simply use their website in
this field. A really good tactic here is to use your website to create a landing page.
How this works is you can create a landing page within your website. A landing page is a page that displays multiple
links to different places. So for podcasts, not everyone has an iPhone or not everyone
listens to podcasts on Apple Podcasts. So here on the landing page you can include links
to Google play, Spotify, iTunes, Stitcher, Podbean, et cetera. For blogs and for businesses, you can have
a landing page displaying exactly what you want people clicking from Twitter to see.
In addition to adding links to the different directories, you can also add links to an
expanded bio or additional information about your show. You can make an enticing video,
images, slideshows. A feature, or announcement, or update section. Product links or merchandise
ads, and especially links to your other social platforms. This page doesn’t have to show up as a main
link on your website. It can serve more as a cover page. It’s a good idea to keep the
landing page very clean and organized and easy to read. And there you go. Now you’re ready to start
following people within your niche and engaging on the platform. We have other Twitter videos
that will help you to grow your followers organically and quickly. You can check those
out here and we’ll leave them in the description below. Also, we have a great freebie, downloadable
pdf podcast Twitter strategy guide that is also really helpful for businesses and bloggers.
So, check the description below for the link. I’m happier looking into optimizing and learning
the Twitter ropes. I know from our own analytics that a huge portion of our website visits
are coming from Twitter, and we’ve made many great connections, generated leads and built
relationships with clients. So don’t miss out on what Twitter has to offer.
Check out more of our videos and you’ll have Twitter mastered in no time. And before you
go, did you find this video helpful? Let me know in the comments below. Also, let me know
what you’re struggling with or what types of videos would be helpful for you to see.
And until next time, happy tweeting.