Avoiding social media pitfalls
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Avoiding social media pitfalls

Hi! Feel like you’re getting a hang of
social media? Now that you’re up and running
this video will cover some of the pitfalls that could end up hurting your efforts
and maybe even your business. Stuff like boring repetitive
sales messages posting once every three months or the opposite spreading yourself
too thin with far too many posts. Ready to look at the no no’s? Okay, the first rule of social media
is it’s not all about you. People go online to share news,
how-to tips and funny cat videos. They’re not there to hear your sales pitch
and brands that have nothing else to say tend to get boring and ignored fast. If you’re a business, remember that anyone
who follows you on social media is already interested in you
so there’s no need to aggressively sell. Just focus on providing a good experience
and keeping their attention. So, if you own that vintage clothing shop
we’ve been talking about let your followers know what’s new,
what’s coming soon and how you do what you do. You don’t have to recreate
your product pages and try to push them down
people’s throats. Building on that, people don’t want
one-way pushes crowding up their feeds they want to be on a two-way street. They want to know that you’re listening. Make sure you man the phones online,
to monitor when people are responding to you
and have a plan for answering comments. Be understanding, be considerate,
but most of all, be consistent. Follow up on complaints and give people
the information that they ask for. A negative feedback doesn’t
necessarily have to end in disaster it can be an opportunity
to show your customers and everyone else who might be watching,
that you truly want to help them. The next pitfall, don’t spread yourself
too thin on social media. With all the networks out there there are almost unlimited
opportunities to talk to customers. But those conversations take time. If you’re not careful
you’ll get overwhelmed trying to juggle too many sites. So focus on the ones that matter most
and branch out as it makes sense to do so and as you can handle it. Have you ever checked out
a social media page for a brand or product
you are interested in only to find that there’s
been nothing updated for months? Another big mistake. It might make people wonder
if anything stirring over there or if you’re even in business
anymore at all. Growing, innovative, exciting businesses
have a lot to say. Stodgy, slow-moving ones
might not say much. Which would you rather be? Finally, it can’t be stressed enough
that you’ll want to measure what your efforts
are actually doing for you. Using social media and analytics tools you can see firsthand
how your social media efforts are contributing to your bottom line and learn which
are more valuable than others. It’s easy to sidestep
a social media disaster. Stay true to yourself,
respond to comments focus on sites that make sense,
be consistent and measure your results. Do all this and your social media
efforts can thrive.

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