Authorship markup using URL parameters
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Authorship markup using URL parameters

MATT CUTTS: Hello. This is Matt Cutts. And we brought back Othar from
the search quality group, who’s one of the main guys
who ‘s been working on rel=”author” and authorship. And we wanted to talk a little
bit about a way to make it even easier to annotate your
pages, and show that there’s authorship. So, Othar, we’ve done
a video in the past where we walked through– you just add rel=”author” to
an anchor that’s basically pointing to a Google profile,
or a bio page. It’s not that hard
to edit the HTML. But some people are kind of
allergic to editing their HTML, or they can’t get their
CMS guy to do anything at all. OTHAR HANSSON: Or they have a
sanitizer in the way that’s just stripping out the rel=. MATT CUTTS: Yeah. So is there anything that Google
can do that’s even easier as a way to show
this is the person who created this content? OTHAR HANSSON: Of
course there is. MATT CUTTS: Wow. Tell me all about it. OTHAR HANSSON: So I’d like to
talk about using basically special anchors and specially
URLs to get around this problem, that not every author
can change their site, and add rel=”author” tags. So here’s how you do it. Find your Google profile. It has some URL. Since we’re handling the case
where you can’t add rel=”author” to the link, we
want you to add basically a CGI param at the end
of the you link– ?rel=”author” just on the
end of that link. Wrap that in an a tag,
so href=that. And also we want to make sure
that we don’t unintentionally say that you are the author
of some article. We want you to put as the
anchor of that article something like +MattCutts,
and then close the tag. MATT CUTTS: So if I can’t
control the attributes, I can still add a link to
this special URL. I just add ?rel=”author”. And then I add the plus, because
Google+ and all that sort of stuff. So the anchor text is saying
Matt Cutts wrote this. And I’m pointing to
my Google profile. OTHAR HANSSON: Right. And so, as always, you want to
point back to the site that your writing on. But this makes it
a lot easier. And when you see these plus
name links on the web– MATT CUTTS: It’s a pretty
common idiom now. People understand that. OTHAR HANSSON: View-source. Check out whether they’re
doing this idiom. And again, this gets to the
problem that not every author can change their site
and add rel=tags everywhere they want. MATT CUTTS: This is fast. I
can take anything that’s already hyperlinked up. I don’t have to change
my CMS. I just add this one extra parameter. I add a plus in front of it. OTHAR HANSSON: Right. Exactly. And you can just add it
in the footer of the article you just wrote. You can say read the full
interview at x, and visit me on Google+. MATT CUTTS: Right on. Very cool. OK. Well, that seems
really simple. Do we still want people
to do the full markup if they can, or– OTHAR HANSSON: So we still do,
because that’s a lot more bulletproof, right? MATT CUTTS: Yeah. OTHAR HANSSON: We’re not going
to unintentionally give you credit for things that
you didn’t write. So we still want people
to do that. But this is a good interim
measure to get the data in the meantime. MATT CUTTS: I like it a lot. Short and simple, all you have
to do is add a hyperlink. You don’t even have to edit
your HTML at all. OTHAR HANSSON: Right. And so as always, visit the
Google authorship help center for full details on this. MATT CUTTS: Awesome. OTHAR HANSSON: Syntax
may change. Who knows? MATT CUTTS: Yeah. Everything can evolve
in the future. And we’ll add a link in the
metadata for the video. So if you’re watching this on
YouTube, click down and look at the other stuff. And you’ll find a link to
the help and all the documentation about it. All right. Great. Thanks very much. OTHAR HANSSON: Thanks.

14 thoughts on “Authorship markup using URL parameters

  1. I am just loving it. I do believe with Author Rank becoming a ranking signal for sure this is also one way to ensure everyone gets on Google plus and with Google dominating the market well hellooo this is just the best marketing and overall user enhance experience ever!!!

  2. @03swalker Thank you for bringing this up. I am waiting to do any author activities until Google offers me an Apps profile and G+ account.

  3. 2 Blue Jeans, 2 Blue Shirts, 2 Pairs of Glasses, 2 4" penises, 2 bad haircuts, 2 bland personalties. Complete clones of each other.

  4. My recent experience has been seeing a drop in rankings of my authoritative sites that I have knowledge in and value to offer. But for my little niche sites that I know nothing about I'm seeing consistant and even higehr rankings. Google is not doing well lately.

  5. It is really annoying that the guy who is giving the instructions is difficult to understand and has bad handwriting too.

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