7 Reasons Why Your Facebook Ads Arent Working! Learn The Keys To Profitable Advertising On Facebook
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7 Reasons Why Your Facebook Ads Arent Working! Learn The Keys To Profitable Advertising On Facebook


Hey, Miles here milesbeckler.com. In this
video you’re going to learn the seven reasons why your Facebook ads aren’t
working you see I’ve taught every single step of
the process to create successful Facebook ads but a lot of people are
still struggling to drive conversions they’re not getting the opt-in rates
they need and they’re definitely not seeing the number of customers that they
were hoping for through their Facebook advertising which means they’re spending
a lot of money and they’re not getting any money back this is a very big
problem and there’s usually one or more reasons why the Facebook ads aren’t
working and that’s what we’re gonna cover here this is kind of a higher
level stuff this is a little bit in the mindset world but this is really the
truth of why most people’s ads don’t work because most people actually aren’t
making money on Facebook ads they’re playing donators so I wanna help you
remedy that and get going on the right side so number one your ad looks like an
ad so today in this world with your smartphone in your pocket you might be
watching this on your smartphone now human beings are exposed to more
advertising messages today than ever before
a quick scroll through Instagram Facebook and Twitter will prove
undeniably how much more how many marketing messages there are out there
and in one sense a lot of us has have cut off the advertising mechanisms of
the television right we don’t watch the commercials or the Netflix anymore but
in another sense through web traffic that we’re all hyper exposed to today
and through social networks and social media we’re all actually exposed to a
lot more ads which means we’ve got our defenses up we’ve got our blinders up
and we’re becoming more and more ad blind so a successful Facebook
advertisement fits in with the timeline you don’t stand out as if it’s something
different your ad needs to look like a native post that one person’s friend or
family member may actually post no one posts images or updates on social media
naturally that look like ads right only marketers who are trying to push an
agenda do that so if your ad looks like an ad right if it if it walks like a
duck and it talks like a duck hey people are gonna instantly recognize that it’s
an ad they’re gonna skip right over it and get back to the rest of their
timeline that they’re actually after so focus on making sure that the content
you’re using for your advertising blends into the Facebook experience it is a
part of the conversation it is not a blatant interruption it adds value to
that conversation number two you’re pissing off Facebook’s users now there’s
two reasons why this is a big problem the number one is obvious right like if
you’re pissing people off with your messaging that’s gonna cause a problem
so Facebook is very notoriously trying to go for this we’re all friends here
this is all love and happiness here so Facebook’s algorithm is also picking up
on people’s reactions to your advertising message and if people and
and the detail at which they’re picking up on this is extreme they’re measuring
how quickly people scroll past or how slowly people scroll over your
advertisement not to mention there’s the angry faces the sad faces and the
comments there they’re actually reading through their algorithm what is the
tonality of the comments are these happy comments are these positive and engaging
comments or are these negative comments and frustrating comments using words
like scam or I don’t want to see this right they’re picking up on engagements
at every single level so obviously you don’t want to piss off your customers
your potential customers there is a kind of theory of thought in the world of
marketing that you want to use negativity and fear in order to kind of
trigger people to take action as an old-school copywriter approach but on
Facebook it can get you a double whammy of negative response number one the
individuals don’t like it Facebook tries really hard to curate the content that
gets displayed to eliminate negative messaging through their algorithm so if
you do somehow make it through those filters and you get exposure and you
start getting the actual negative engagement metrics showing on Facebook
they’re just gonna detune you they’re just gonna take you out of rotation
they’re gonna lower your relevance score they’re gonna charge you more and
they’re gonna display you less so really again engage people trying to add to the
conversation my wife and I made a very conscious decision several years ago
that we weren’t gonna use fear as a mechanism in our marketing and we are
still successful to this day running positive angled content
as our advertising on facebook so if you’re pissing on facebook users you’re
giving yourself a double whammy number three it’s the same BS as everyone else
right you’re not doing anything new you’re not doing anything unique now
whether you’re just trying to promote some random Clickbank product or some me
to marketing product right you just joined in on that funnel system or
whatever it is and you think it your gonna go market it like the guy who
taught you to market it and it’s just a bunch of me – copycat stuff you’re not
standing out no one cares you’re blending in at a point where
you’re becoming invisible people have already heard your hook they’ve already
heard your angle they’ve already bypassed all of the dozens of other
marketers that are hitting them with that pitch and now you’re throwing out
that pitch – and they’re just gonna ignore you they’re gonna scroll right
past you they’ve already heard that hook that angle so you need to be creative
you need to be unique you need to have a unique big idea and this is something
that runs throughout your ad but it’s also on your landing page it’s just the
big idea of your business you need to have a unique mechanism in your business
there needs to be something unique about you your system your approach your
products that are gonna help the users get the results that they want and when
you have it kind of positioned in the way that what you’re doing is indeed
unique and other users can tell from the add to the landing page that every
aspect of what you’re doing is unique that user is gonna have the idea of Wow
hmm this is new I’ve never tried that before this might work for me and
because you have something unique that you’re delivering they suspend belief
long enough to take that action to click to learn more to purchase your product
etc if you’re not doing anything new if you’re just following the leader and a
bunch of me to marketers you’re never gonna stand out you’re never gonna drive
the level of conversions you need to become profitable with your Facebook Ads
number four you’re lying you actually can’t help people right and this is most
specifically I want to talk about people who are in the fake it till you make it
world right now if you haven’t created a result in your life and you’re
advertising to people saying that you can help them with that problem you’re
lying if you haven’t actually helped individuals one-on-one in group coaching
sessions solve a specific problem in their life but yet you’re running ads to
try to build a list and try to promote an affiliate product that does that but
you haven’t done it yet you’re lying and people are gonna smell
it from a mile away authenticity is the key to success online I spent over 13
years of in the trenches 60 70 80 hour weeks doing digital marketing work for
my business my wife’s business for over a hundred client websites that I’ve
built throughout the years did that for 13 years before I ever started teaching
internet marketing there’s a reason why my channels growing consistently there’s
a wheeze reason why when people find my content they resonate and they have that
aha moment of like wow okay this guy gets it like finally I’ve got somebody
who’s just telling me what to do and not just trying to pitch me on things all of
that comes from the fact that I’ve been there I’ve done that I’ve tried more
things and failed at more things and most people will ever try in their life
period that’s given me a plethora of experience to pull from which is what I
deliver to you through my content now my wife on the other hand she’s been doing
what she’s doing right they were running advertising for for over 10 years we’ve
literally helped hundreds of thousands of people improve their lives through
the audio meditations that we create so we’ve been there we’ve done that we’re
not faking it till we make it we’re truly connecting people with things that
are gonna help them and we have so much data and so much experience helping
people with this that we know it’s going to work for them so we’re able to come
forward with confidence in our advertising and our landing pages and in
our funnels because we know it actually works because we’ve been there and we’ve
done that so audit yourself right if you’re in that fake it till you make it
thing and you think you’re just gonna keep promoting it because the the guru
you signed up under says just run these ads and eventually it’ll work
I really caution you to use some integrity in your approaches to
marketing and you don’t want to stretch the truth you don’t want to lie you
don’t actually if you’re not able to help people create a result that your
marketing saying your product creates but you haven’t driven that you created
that result and you haven’t helped others with that result that’s where you
need to be focusing right now is a creating that result for yourself you
can document that process if you’d like and be helping others get that specific
result so you can get hands-on on what it takes to actually get people the
result that mismatch between running ads and not actually knowing what it takes
that’s where the problem is that’s where your ads are
in that situation number five your offer is exposed too early now there is a
magic that happens with the little read more link that’s displayed on long copy
advertisements on Facebook so when someone writes an ad that is 500 700 or
1500 words the ad gets compressed above the image and it shows about the first
four lines and then it has a read more link this upper area is designed to
capture the users attention and really kind of stir up their curiosity so they
want to read more of that message when they click read more the text expands
and they get more of theoretically the story that’s what you ultimately want
there then they get into the story and they start reading there’s an
opportunity for another more button to display if you have a really long copy
ad so individuals who read the first part they get interested they click read
more then they read the story and they’re still interested and then they
click the more button and they read the rest and then they’re presented with
your actual offer they have the highest likelihood of being willing to convert
they’ve gone through the story they’ve gone through the setup they’ve followed
mentally through that process to where they can future pace themselves and they
can see themselves getting the result that you’re promising and at that point
is when you actually communicate the offer itself whether it’s for your free
thing or your payed thing and when they’ve gone through that emotional
journey before seeing the offer the likelihood of them taking action goes up
drastically the other thing that this does is it shows positive engagements in
the algorithm of Facebook because every time someone clicks read more or more it
actually is a positive engagement because Facebook realizes that you as an
advertiser have created an ad that’s getting users to read more which means
that’s a positive engagement which means you’re gonna get a better relevant score
you’re gonna get better displays you’re gonna get lower cost per thousand
displays and impressions right all of your numbers throughout that ad can work
better when you’re creating more curiosity and leading them through a
story through a long text ad my wife and I are still running a long text ad has
had somewhere around 2 million plus displays been running
for about two years it still works like a champ it’s still one of the best ads
I’ve ever written and any ad that’s super short to the point where you can
see the URL and the offer before that read more it’s just pretty much like hey
get your free thing and a link above the image the odds are that’s gonna have a
lower relevance score the odds are it’s gonna get lower feedback responses from
the audience and the odds are you’re gonna pay more per click you’re gonna
pay more per impression and your flat out just not gonna get to see the best
segments of your audience because Facebook’s showing that to people who
have high engagement ads which are generally long copy ads number six you
are delivering no value in the advertisement itself the best ads in
history all deliver value in the actual advertisement itself and your ad should
be delivering value it should be telling a valuable story a parable some sort of
whether it’s in the story idea there’s a few ways to run the story right it
doesn’t have to be your story it can be more like an analogy it can be a
metaphor and those analogies and metaphors are great ways for you to
communicate value generally speaking your advertisement is designed to help a
group of people your niche audience solve a specific problem with your
mechanism right you have a thing that’s gonna help them get a desired result now
you want to actually show them in the advertisement yourself that you
understand them you know where they’re coming from you’ve been there before
that can be really powerful through your story and that you’ve found a specific
solution that works and then give them an understanding of what that is
involved now your ad is not going to be the same as that seven part seven module
course it’s got 15 lessons in it that truly walks them through the process of
getting the result but you can give them the framework you can give them the idea
the angle the approach some sort of valuable tidbit so if they take the time
to read your ad they’re like wow that that makes sense to me like you help
them have an aha moment before getting them into your funnel right if you help
them have that aha moment while reading your ad and they’re like whoa I never
thought of it like that that’s really cool huh this person must be able to
help me if they can make me have that kind of an aha moment here on this ad
that I’m reading I’m gonna check out what they’re talking about I’m
get there free thing I’m gonna take a step into their funnel so you gotta give
value in your advertisement itself this kind of ties into the last one as well
you know to give value in an ad there’s gonna be you know seven hundred eight
hundred thousand words or more that’s where those read more buttons start to
show up that’s where you get all those positive engagements on the ad so it all
kind of works together in many senses and then number seven this is the big
one in my personal opinion they don’t trust you right everyone is skeptical
there’s so many scams going on in this world a big network marketing company
scam that was hyper advertised for years and years got shut down by the FTC
people lost thirty fifty sixty thousand dollars plus like no one trusts you
everyone’s walking around in those worlds especially on social media
skeptical we know that eighty percent plus of the
people publishing pictures on social media are using very very abstract
filters of themselves they’re using techniques and messages and touch up
apps to to make themselves look better right like nothing on social media is
real and we all get that everyone’s trying to make their lives look better
than they actually are that’s what social media is it’s your your hand
curated PR kind of your prick PR role right you’re you’re trying to make
everyone’s making their lives look better than they actually are
so everyone looking at social media has their kind of blinders on and their
defenses up and like I don’t really trust that yeah you might show like your
life’s really not that good we all know that and your advertisements we all know
everybody thinks that’s maybe a one-off if you’re showing some amazing case
study of how this one person went from zero to hero we’re still gonna doubt it
we still don’t trust you and Trust I’ve talked a lot about trust in so many
levels right there’s trust that you can build through email or your ads actually
have to build trust in and of themselves and it’s not until you build trust that
you’re actually going to start really truly getting people to take action
because we follow those who we trust right people buy from their trusted
advisors and that’s in every space I don’t care if you’re in the weight loss
the diet niche spirituality niche you’re teaching marketing whatever it is we buy
from people we trust and we trust that they can actually help us get the result
that they promised so a lot of times we need to spend time energy and money in
our advertising to promote content such as video ads that
just deliver really good content such as kind of almost like webinar level
content that’s just boosted in the Facebook algorithm and then you retarget
visitors who watch half of that video ad those are the ones you retarget into
your funnel because now they’ve watched twenty minutes of your webinar they’ve
got your hook they’ve seen your teaching they’re like hah this person’s good I
remember that video I watched with them I really liked them I really trusted
them cool they have a new thing coming out I’m gonna go take a look at that and
most people who are just using cold market just trying to launch straight to
a landing page do that me to marketing BS that never actually works except for
the person who enrolled you unfortunately they’re really just not
building any sort of trust no one trusts you nobody likes you it’s the know like
and trust factor when you don’t have those going for you your ads flat-out
aren’t going to work when you tell stories when you help give value in the
ad itself that’s how you build trust when you’re honest when you’re
vulnerable and you’re not trying to make yourself sound better than everyone and
you’re not trying to self make yourself sound perfect like you have it all
figured out and you’re just a real human being that’s actually kind of surprising
in this day that’s actually something that stands out and it also fits into
the timeline as well because it doesn’t smell like an ad doesn’t look like an ad
from a mile away so building trust is ultimately key sometimes you can do that
in the one advertisement sometimes it takes a series of touch points you can
link people to a blog post you can publish videos and boost videos on
facebook natively there’s a lot of different ways that you can build the
trust but ultimately you need to make sure that Trust is something you’re
focused on building within the viewer of that advertisement because if they don’t
trust you they’re not gonna take any sort of action the moment you get their
trust and they trust that you’re real you’re honest you have integrity that
you actually can help them accomplish your goals
and solve their problems you’ve won right at that point you’ve actually won
then it’s just uh you need the right series of messages on the right pages
and they’re just gonna walk right into your funnel step by step by step but
until you build that trust nothing’s gonna happen correctly for you and
that’s it that’s the seven reasons that your Facebook Ads aren’t working if
they’re not I hope you’ve enjoyed this video if you have given
thumbs up if you know somebody who’s been trying to run Facebook ads and
they’re struggling with it or if you’re in a facebook marketing group somewhere
you got a group of people grab the URL share this URL with them I just wanted
to give the most common things I hear I’ve now helped thousands of people
create successful ad campaigns on Facebook so these are some of the core
ideas of why it’s not working on the end screen I’m gonna link you to the video
that shows my exact step-by-step process how I run ads it’s very technical we’re
on the computer doing the work so you can click on that video or if you’d like
to get the case study that’ll show you how I generated about 14,000 leads
through Facebook in just 30 days and it cost me about $800 out the back end
which is pretty ridiculous about 14,000 leads for 800 bucks
click on the thumbs up that shows up on the end screen you can get in and find
that case study there for you on that note I’m going to call it thanks for
your time I appreciate you get at me in the comments thumbs up liked it engage
it I appreciate you and I look forward to connecting with you on the next video

38 thoughts on “7 Reasons Why Your Facebook Ads Arent Working! Learn The Keys To Profitable Advertising On Facebook

  1. Hello Miles,

    Once again, keeping it real with 7 great points. 😊 👍

    I’m interested to use FB Ads and began to setup some Ad Sets, based on your strategy video (1 Ad Set per Interest), but with this recent experience of not being able to contact FB, I am lost with regards to what to do next…

    …recently, I setup 2-Factor Authentication with FB for Business Manager and FB Ads from my laptop.

    When trying to log into FB, I was prompted to enter a 6 Digit Code that would be texted to me or emailed to me. Having requested the code, I did not receive it via text or email?! So, I waited until later to try again, as prompted by FB.

    I searched on my laptop for a FB Customer Service number to call, but was redirected to the Help Center. Unfortunately, I needed to log in to FB to raise my question?!

    So, now I am unable to log into FB on my laptop, but I am still logged in FB on my mobile. I have raised this to the Help Center via my mobile.

    I want to disable 2-Factor Authentication on my account to enable me to log into FB on my laptop in order to continue with my FB Ads following your strategy… do you have any suggestions, please Miles?

    Thank you for your time and your great quality video content.

  2. The reasons you mentioned is not only applicable to facebook ads but also to Google ads. I am talking from experience. I ran an ads on Google only to see that most visitors were bouncing off my landing page. My guess to why this happens tallies with one of the mistakes that I did not create any value in my ad. Thanks Miles for this great video.

  3. I think my app not working in switzerland because only 9 mio people. I pay 1.4 per click on conversion. Only apps from big company on fb here… what do you think about that. Thx for your education.

  4. I heard that facebook bans ad accounts left and right for no good reason, and it's important to create multiple ad accounts. My question is, when creating additional accounts should I use the same real credentials as my original, or will Facebook then link them and ban both?

  5. All good information,…BUT…how about some examples. For instance, "It Looks Like an Ad." Okay, could we see some examples of what you're talking about? Some posts that look too much like ads and some that don't. Or, "You're Pissing Off Facebook Users!" Again, some examples showing what you're talking about would really do the trick. And so forth. There are those of us out here who really need to see what you're talking about for it to make much sense.

  6. You mentioned great points but didn't mention the most important thing, your images or videos! thats really all that matters, you can write the longest ad copy, nobody gives a shit if the images/videos don't IMMEDIATELY grab their attention or give them an idea of what the post is about. I've never seen a business that makes 7 figures a year using long ass ad copies lol, its usually straight to the point but VERY captivating because of either the animation, graphic design, images or videos.

  7. 1. Is it still worth getting into Facebook Advertising now that Facebook is losing more and more users in economically developed countries? 2. Where would you or will you focus your energy if FB is gone?

  8. Excellent video Miles. Thanks. Would be interested in your wife 'meditations' which you referred to. Where can we check them out? Thanks again.

  9. Hey Miles, very helpful video! Can’t find any video of yours that isn’t helpful. I guess point number 6 is the main key here. 🙂

  10. As always, SUPER good content. I'm going to keep this in mind when I start running ads. The bit where you talk about telling a story and adding value is great – a way that can all be combined is by offering to tell the "secrets" that will solve a problem, and before divulging that info you share your personal story of transformation and helping others along the way to build the trust. I've seen some really good funnels that do that exact thing!

  11. i had 550 CLICKS on my ads and not ONE of the alleged REAL TRAFFIC sent from facebook spent longer than 2 minutes or looked at more than 4 pages… ive been online 10+ years and that DOES NOT jibe with what i know about my real visitors… i smell a rat!

    anyone have the subtle feeling that BOTS are at play and chewing up your ad budget? I feel REALLY Violated by the whole experience

  12. Great video as usual, I would add an eighth which you demonstrate so well and helps build trust which is consistency. Be in for the long term and be regular, look forwards to the next one 🙏

  13. Great video Miles we think alike especially regarding providing value – do you have a step by step Facebook ads video that explains how to get the best result? I saw your 5 dollars per day one – would that be best?

  14. Thanks for this.

    I get what you say about not making ads look like an ad, which is what I do in my daily instagram/facebook posts. But at the same time people are ready to see ads on these platforms, so they are okay with and expect to see ads with a "hit me with your best relevant ad" mentality, especially when it is a well put ad. For example my most successful ads were albums of shoes collections with simple description about the shoes.

    Also regarding the trust building point, I agree but at the same time you need to be aware of gaining too much trust which can lead to people not converting because they feel you are trusted but not 'attractive' enough for them to buy, like nothing is hidden if you know what I mean; people like the mystery and hidden rewards sometimes which is why they convert faster.

    PS: I used the "read more" button advice in this comment

  15. I've watched hundreds of hours on Facebook ads and i still dont understand it at all. Every attempt I end up tangling the strings or running Into very strange error messages saying that I'm unable to edit anything in the ad unless it is via my page (which i am logged in to) and now for some reason its saying there is an error and i have to duplicate the ad. What does that even mean?

  16. It also goes back and forth from saying audience definition is unavailable then suddenly it changes

  17. Last post, I sent a targeted ad out a few days ago. It said it had a potential reach of 15k. It reached like 3 people.

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